Facebook Retargeting Vendor Benchmarks
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www.triggit.com 415-839-9462 info@triggit.com Facebook Retargeting Vendor Benchmarks The ingredients for great retargeting are: • Strong intent signals • Fully dynamic ads • Retargeting fast, before intent dissipates • To see which vendor’s formula is best, we visited 100+ advertisers’ sites, then Facebook, and measured • what % of ads were dynamic • what % were served within 24 hours of site visit Grades posted: be prepared for a shock… Methodology: We visited product-level pages on company websites at random, then visited Facebook throughout the day to identify the presence of a retargeting ad. Ads were deemed dynamic if elements from the product page were visible within the ad unit, such as exact product name, details and price.
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Transcript of Facebook Retargeting Vendor Benchmarks
www.triggit.com 415-839-9462 [email protected]
Facebook Retargeting Vendor Benchmarks
The ingredients for great retargeting are: !• Strong intent signals !• Fully dynamic ads!• Retargeting fast, before intent dissipates !
• To see which vendor’s formula is best, we visited 100+ advertisers’ sites, then Facebook, and measured !
• what % of ads were dynamic !• what % were served within 24 hours of site visit!!
Grades posted: be prepared for a shock… !
Methodology: We visited product-level pages on company websites at random, then visited Facebook throughout the day to identify the presence of a retargeting ad. Ads were deemed dynamic if elements from the product page were visible within the ad unit, such as exact product name, details and price. !
www.triggit.com 415-839-9462 [email protected]
Benchmark #1: "Percent of Ads Served That Are Dynamic
Triggit
TellApart Adroll Turn Nanigans MediaMath AppNexus 0%
20%
30%
40%
50%
60%
70%
80%
10%
Criteo
73%!
60%!
40%!
27%!
14%!13%! 10%!
0%!
www.triggit.com 415-839-9462 [email protected] www.triggit.com 415-839-9462 [email protected]
20%$ 30%$ 40%$ 50%$ 60%$ 70%$ 80%$
Benchmark #2: "Percent of Ads Shown In the First 24 Hours"
47%!
44%!
68%!
55%!
56%!
68%!
50%!
86%!
44% within
first hour!
40% within
first hour!
42% within
first hour!
27% within
first hour!
44% within
first hour!
52% within
first hour!
79% within
first hour!
52% within
first hour!
*Disclaimer:,Aside,from,Triggit’s,logo,,all,other,logos,used,for,comparison,and,market,informa;on,purposes,only.,Triggit,is,not,the,owner,of,these,logos.,Their,use,is,not,authorized,by,,sponsored,by,,or,associated,with,the,trademark,owners.,
90%$
www.triggit.com 415-839-9462 [email protected]
Benchmark #3: Efficiency Score"
Efficiency of Dynamic Ads!
Triggit " "62.8 " "A+!Criteo " "34.8 " "B-!TellApart "22.4 " "C!Adroll " "14.9 " "C-!Turn " " "6.6" " "D+!Nanigans "5.7" " "D!MediaMath 4.0" " "D-!AppNexus 0.0" " "F!
(% Dynamic) ! X!
(% Shown < 24 Hours)!=! Efficiency !
Score!
www.triggit.com 415-839-9462 [email protected]
Find out what Triggit's winning formula can do for your business
!!!!
Retargeting Matters: Do It Right !
