Strictly retargeting english
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Presentation Strictly Remarketing, more effective marketing for your site
Transcript of Strictly retargeting english
STRICTLY REMARKETINGREALISE MORE RETURN ON YOUR ONLINE INVESTMENTS
Introduction
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
You have invested a lot of money on your websiteYou optimized the website for Google SearchYou have a very expensive Adwords campaign runningYour follow up on leads cannot be faster.But yet ……….
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
95%-97% Of your site visitors leave your site without buying, converting etc.
Does this mean they are not interested n you anymore?????
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
Partly this is true, but....The majority has shown interest by visiting your site and enquiring informationThere are various reasons why they have not taken action yet:
Not relevant now No time now, but maybe laterThe customer likes your offer, but wants to compare with other offersThe customer would like to discuss with their partner, colleague etc.
Your client is however still HOT.
WHAT IS REMARKETING
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
By using remarketing, you can show your ads everywhere, only to people who have visited your site but not have bought anything yet. This way you stay top of mind at your most potential customers at the lowest cost possible
Do you remember ads from this company?:
Your advantages
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
Higher ROI on your site visitorsHigher ROI on your Google investmentsLower Adwords costsOnly targeting on Hot prospectsLow cost advertising on premium websites Fully automatic optimizationFull service solution
Higher Results
Click rates up to 10 % (normal average 0,08%)Conversion ratio to 4% ( normal average 1-2%)Always Top of mind of your potential clientAfter sales transactions opportunities
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
Remarketing Case:Parkfly.nl ( airport parking)
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
Visitor visits Parkfly website, but does not book yet .Next visit is a weather website , e.g. www.weeronline.nl and sees a Parkfly ad with an extra discount of € 5 if he/she books nowResults:
Click through rate between 1-20%.Raise in turnover after 1st month 10%.Transaction amount 5% up.Lower Google Adwords costs ( <40%).
Remarketing Case:Parkfly.nl
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
Remarketing Case :Financial Lease
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
Visitor visits Financial lease site.Checks out a car.Comes next on national news website www.telegraaf.nl, sees an Ad with the same car and one more suggestion from same price class.
Results:Campaign still running, significant higher ctr, higher number of contracts ( >+5%).
Sites where your ad can be shown
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
Plus over 100.000 other websites
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
ID = 12345= parkfly visitor
How : Step 1, cookie placement
1. Visitor visits your website
2. Strictly Digital places cookie on visitor’s computer
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
4. ID = 12345= Parkfly visitor
How: Step 2 , Retargeting sitevisitor
2. Site asks Strictly Digital for an Ad
3. Check cookiedirectory of user
1. Visitor visits (national) website
5.User recognized as Parkfly prospect , so buy ad position and place Parkfly Ad
Strictly Digital is full serviceYou only pay one monthly all inclusive price and receive:
Complete bannerset production (once ) incl Facebook format Campaignplanning Campaign management and optimization Weekly extensive report in your mailbox Your own login with personal dashboard You focus on your sales , we on your campaign
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
Strictly Digital, Cost effective marketing
Prices Strictly Remarketing
Strictly Digital, Cost effective marketing
PackPack
1.000Pack2.500
Pack5.000
Pack10.000
Pack 25.000
Unique visitors 1.000 2.500 5.000 10.000 25.000
Bannerset production 6 formats 6 formats 6 formats 6 formats 6 formats
Max. monthly impresssions 10.000
25.000 70.000 175.000 400.000
Campaign Management Weekly report
User LoginTelephone support Price per Month €180,- €395,- €750,- €1.475,- €3.750,-
Dynamic Banner €2.500,- €1.500,-
Extra bannerset €495,- €495,- €495,- €495,- €495,-
Our Clients
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
When will you start generating higher ROI on your online investments?
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
AIDA- salesmodel• Advertising• Mouth to mouth • Mailing
Attention
• Sitevisit• Information request• Sales conversation
Interest
• RETARGETINGDesire
• Sale, conversionAction
• RETARGETINGLoyalty
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
