REALTOR Client Retargeting
18
Retargeting Your Sphere: Staying Connected To Your Clients! Danny Fredericks, REALTOR® “A REALTOR® for the generations.”
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Transcript of REALTOR Client Retargeting
Retargeting Your Sphere: Staying Connected To Your Clients!
Danny Fredericks, REALTOR®
“A REALTOR® for the generations.”
Danny Fredericks, REALTOR®
“A REALTOR® for the generations.”
Danny Fredericks, REALTOR®
“A REALTOR® for the generations.”
Danny Fredericks, REALTOR®
“A REALTOR® for the generations.”
Retarge'ng
UseSocialMediatoreachyourexis'ngclients.LeverageFacebookandTwi?er!
Marke'ngChannels
EmailContacts
WebsiteVisitors
Contacts
CustomAudiences($)
Retarge'ng($)
SegmentedEmails
OrganicSocial
MyNetworkConnec'ons
SeMngsExport
ContactsSelect
Export
AddTrackingGetCode
WebmasterReport
Website
FBAdsManagerUploadList
NameLaunch
CustomAudiences
Examples
Examples
EmailsProviders
Beginner Advanced
LeadSource
Segments
Social
Website
Database
ListsCreate
SegmentEmail
Mailchimp
Likes• Visibility
– SEO– Website
• Boost– Fan/Friends– EmailAudience
OrganicSocial
• Visibility
– SEO– TrendingTopics– FollowClients
OrganicSocial
AverageDailyTimeSpentperDaywithFacebook-USAdults
Source:eMarketer,April2016
Futureof
0:100:12
0:140:16
0:17 0:17
0:10
0:12
0:14
0:160:17 0:17
0:00
0:07
0:14
0:21
0:28
0:36
2013 2014 2015 2016* 2017* 2018*
Desktop/Laptop
Mobile
FutureofSocialMedia
24%
34%
48%52%
56%
62%67%
73%78%
2008 2009 2010 2011 2012 2013 2014 2015 2016
PercentageofUSwithasocialnetworkprofile.
Source:Sta'sta(273476)
THANK YOU SlidesAvailable:
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