Evaluation..Question 2,

Part 2:

Digipack: Front cover..After doing a survey on fonts, this is the one we came to an overall decision about, as the style of it looks like a paint brush effect which links in perfectly with the paint splatter theme.One reason we chose this picture was because of the background, all of the paint on the wall is a big link to the theme, you can also vaguely see ‘fun’ painted on the wall which gives it a bigger effect.

Another reason we chose this image was because the character on the front was the main singer/performer, because Chloe is on the front of the digipack it makes it clear who is the lead singer and also links in with the video as Chloe is the only one who sings.

At the beginning I had the idea to do a black and white background, which did look good but after doing a survey and getting audience feedback we decided it would be better staying in colour as the music video itself is very bright which meant it would have looked slightly off topic.

We chose this specific font for the names as again, it all links in with the young target audience.

Digipack: Inside..

Facebook and Twitter names for the band, looks more professional and real life, you don’t really see a digipack without the these on there.

We chose this paint splatter as a background for the

3rd page as it links in with the theme and the video, it also links with the background to some of my evaluation questions which then links them together as a whole package.

Same font as the front cover title, except this one is black, the reason we did it black inside was to create a larger effect on top of the colourful painted background, it also links better with the outline of the cd and makes the proportion of each colour math well instead of having too much blue.

I chose this picture of Lydia to go inside so that we could have one of each performer on the digipack but also because of the angling of the image, the way Lydia is positioned looks very effective and also like she is inviting you in the watch the music video.

I did a white background on the CD side to make the CD bolder and also the paint splatter this looks way more successful appose to being on a coloured background.

Digipack: Back.. Same title (font and colour) as the rest of the digipack, this ties them all together.

Barcode, again makes it look more professional, more like a real life digipack. Without the barcode, the CD couldn’t be bought.

Last performer of the group, I also put Ryan on the back as he is the only boy, by putting Ryan on the back makes him being the only boy stand out more and inside and on the front it was the two girls, Ryan is also extremely happy on this picture but gives a sense of mischievous indicating that the video isn’t just abut having fun, but also doing things they maybe shouldn’t.

I also used the same font as the names on the front cover to, again, make them all link together, by having lots of different fonts it shows that you don’t really have a specific brand identity within your work.

And again, as a group decision we decided that the colour on the picture brings out the colour in the video too, instead of having it black and white.

Magazine Advert.. Same font as the digipack, giving us a specific brand identity and also creating a link between the two ancillary tasks. This font was chosen from audience feedback as it looks like paint “brush effects” which is another link to the theme.

Again, like the digipack we decided that the colour version was a lot better as it was a link to the very colourful music video itself.

Showing the main song on the front so that the audience know the music video itself is the biggest hit on the CD.

By putting a signature on the magazine advert will not only catch the audiences eye but will also get them to buy the CD, putting signatures on the front of CD’s, Magazine adverts etc.. Is a very good way of selling the product, again, it also looks very professional and successful.

‘International’ suggesting that the band are known all over the world and also travel the world with their concerts, this makes them look very successful and sufficient.