Evaluation Question 3.TimeInc.

Who are TimeInc

They are a global company that publish many different magazine from sports (like world soccer), music (uncut) and other major titles such as NME.

They currently don’t have a magazine that has the same content and provides a magazine to the same target market.

They currently don’t have a cheap indie/ rock music magazine. The closest thing they have to it's NME and uncut but due to NME branching out to other forms of media like films and TV and uncut being more appealing to an older audience there is a gap in the market for a teenage based magazine.

The price of my music magazine £3.50 which is fairly cheap and is affordable for a monthly music magazine aimed at teenagers because they don’t have as much disposable income as an older audience.

How will my audience get the magazine?

The main way in which my magazine would be consumed is online (website and app). This is because the target audience are teenagers and they spend a lot more time on the phones and laptops than a older person. They would pay for a monthly subscription and would be able to access on laptops, phones, iPads and other tablets.

However there would be a paper copy available but they will be limited and only be at local newsagents and shops like WH Smith, ASDA, Tesco, Sainsberry and Morrisons.