QUESTI

ON

3W H AT K I N D O F M E D I A I N S T I T U T I O N M I G H T D I S T R I B U T E M A N I A A N D W H Y ?

MEDIA INSTITUTIONS

- A media institution is an establishment (often profit-based) in charge of distributing, marketing and producing media products.

- With an abundance of successful media publishing houses and institutions, MANIA will easily be suited to many of them. Some specific examples are:

With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. They engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Their award winning portfolio of websites reaches over 25 million global users every month.

As well as distributing two of the biggest music magazines in the UK, IPC has a client list including the likes of Marie Claire and What’s On TV. This, therefore, shows their diversity, making them a possible candidate for MANIA.

Bauer has more than eighty influential media brands, spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and 4Music. Their business is built on millions of personal relationships with engaged audiences.

EMAP is a content, subscription and networking business. They connect influential people and organisations to a high-value network of decision-makers, data and ideas through their industry-leading portfolio of brands including Retail Week, Health Service Journal, MEED, Architects’ Journal and Drapers.

Not currently supplying any music magazines, EMAP would perhaps not be the best option for MANIA. However, by being the only music magazine for the company, MANIA would ultimately stand out and could inspire a whole new market for EMAP.

WHAT’S BEST FOR MANIA?

Many successful media institutions would be suitable for MANIA, but there are some specific issues that may not work for the magazine. IPC has proved itself to be knowledgeable on music magazines and publishes two rather famous brands (NME and Uncut). Despite their dissimilarity to MANIA, one cannot argue with their success.

Unfortunately, EMAP would not be the best choice for the magazine as it does not currently publish any music magazine. In some ways, this could be seen as a good thing; being the only music magazine for a publishing company does have its advantages. However, their lack of experience is very deterring.

Therefore, Bauer is by far the best option for the magazine. It currently represents one of the biggest music magazines in the UK (Q) which has acted as a big inspiration for MANIA during the construction process. This media institution will be perfect for the magazine as it has an abundance of experience and will allow MANIA to progress further.

ADVERTISING

Music magazines make a large profit through advertising for global companies and products on their pages. A magazine is very much represented by the products and brands it advertises. The adverts themselves relate to the magazine’s genre and the type of audience it targets. Considering that MANIA is a high class pop/rock magazine aimed at people aged 18 – 30 years of age, the brands and products must reflect the sophistication of the magazine. Here are some examples:

APPS AND ONLINE PRESENCE

In this day and age, any brand without an app or at least a distinct presence online does not survive. MANIA prides itself on being sophisticated and timeless, but a contemporary outlook is somewhat crucial for success. MANIA’s online activity will consist of a professional website, on which the latest news and information can be found, as well as more interactive features.

A profile or page on Facebook and Twitter is utterly crucial as it will help the magazine appeal to ordinary people, wishing to escape the mundanities of their everyday life and aspire to the luxurious lifestyle of true MANIA readers. Instagram will be used to show articles, artists and specific images and will enable them to connect on a visual level.

Thus, an app would provide both portability and fast access to the magazine, which is rather necessary in order to fuel the magazines development.