EVALUATION

QUESTION 1: IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL

MEDIA PRODUCTS?

In my media product I have developed the forms and conventions of real media products by making the image stand out with a white stroke around the outline. Usually in a magazine there would be a glow around the image, but I have made the fact that she is not actually in front of the yellow background clear. Usually music magazines have their main feature covering the name of their magazine because it is not necessary for it to be visible because people know what the magazine is.

In my media product one way I have used forms and conventions of real media products is by having the price at the bottom of the page in several different currencies (from when it is sold around the world)

The picture to the left is taken from my magazine and to the right is taken from an edition of Billboard, the edition of Billboard displays the US, Canadian and UK prices, similar to mine. My magazine cover also has a barcode as one would when being sold.

Another way I have used forms and conventions of real media products in my magazine is by including links to websites or Twitter/Instagram feeds this way people can keep up to date with when the magazine’s newest issue is coming out. The comparison bellow is between my magazine and Blender magazine with Alicia Keys.

QUESTION 2: HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

Video with voice over:

I have used familiar brands in my magazine to appeal to a younger generation. MTV is one of the most popular brands in the world and has a very recognisable logo, it is also heavily related to Pop/R&B, which relates to the magazine. For example the MTV logo would not be associated with a Jazz magazine.

The competition in my magazine relates to the audience, because Beats are music-related and extremely popular in the R&B/rap areas of music because they are designed and owned by a rapper

Linking the magazine to social media was important especially because it is mainly aimed at young people, and people who have a presence on the internet, instead of having the website in small text at the bottom I have made the fake Twitter and Instagram handle bold and stand out.

QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND

WHY?

A media institution is a company or organisation that is accountable for a media text. This could be through marketing, production or distribution.

A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. Google

For example Bauer Media is an institution that distributes many music magazines. It owns a 50% stake in BOX Television. Bauer Media also own radio stations KISS 100 FM and Absolute. Along with magazines Q, KERRANG! and Heat.

MEDIA INSTITUTIONS

British Broadcasting Company

British Sky Broadcasting

Disney-ABC Television Group

News Corporation (owner of Fox Broadcasting Company, ITV and BSkyB.

VIACOM (owner of MTV Networks, Nickelodeon, Comedy Central and BET)

WHAT MAKES A COMPANY A MEDIA INSTITUTION?EXAMPLES OF MEDIA INSTITUTIONS AND DIFFERENT OPERATIONS

Comcast 21st Century FOX

Walt Disney CBS Viacom Time Warner

Sony

Movies Universal Studios

Twentieth Century FOX

Walt Disney Studios

CBS Films Paramount Pictures

Warner Bros.

Columbia

Theme parks

Universal Parks & Resorts

20th Century Fox World

Wald Disney Parks and Resorts

None Nickelodeon Resort Orlando

Parque Warner Madrid

None

TV Networks NBC FOX ABC CBS, The CW

None The CW None

Cable TV E! FX, Nat Geo Disney Channel

None MTV, Nick HBO Sony Pictures TV

Record Label

None FOX Music Walt Disney Records/Hollywood Records

CBS Records

Viacom Music

Warner SONY

QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

MY MAGAZINEQUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Out of all the media institutions I have looked at I think Viacom Networks Europe would be the most appropriate option to distribute my magazine (owner of MTV) because it is already extremely popular in the UK (e.g. MTV). I also think that the company does not publish any similar magazines to mine at the moment, they do not publish many magazines but, there is a big gap in the market for one. My magazine also shows that it is joint with MTV by the relation to MTV on the front page, and having an MTV television station

VIACOM NETWORKS VS. BAUER MEDIA

QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

I think that my magazine will sell well and be popular amongst MTV’s current ventures because it is unique and not a replica or made to be in competition with a current magazine. Bauer media was another appropriate option for my magazine because they have an extremely large group of magazines, for example Q, Kerrang! And Heat, and also they do not have a magazine similar to mine at the moment.

AN EXPANSION TO MY MEDIA PRODUCT

QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Bauer Media was another option they create Q magazine, along with Heat which have branched out to other areas of the music industry for example, Heat is most known for it’s magazine, however they do also have a TV channel and a radio station that play music. As shown bellow I have created logos for a Replay radio station, TV channel (joint with MTV) and a website. This allows the brand to grow and become more well known.

I could expand my magazine brand to a radio station: REPLAY FM, this will be similar to something like Capital FM, that paly non-stop music related to the brand itself. Another thing I have is the website, Replay.com, this will be a website where people can find exclusive content and read articles from the magazine. Finally I have Replay TV, this will be a TV station that will mainly play music videos but could expand to have reality TV shows similar to some current music channels (e.g. MTV).

102.5 REPLAY FM

MTV REPLAY TELEVISION

REPLAY.COM

I have addressed my audience by the style of the magazine. The magazine stands out because of its vibrant and bold font, and the images inside the magazine stand out because of the white stroke around them. Another way I attracted my audience was by using bulletins on the front page with main articles/things featured in the magazine. For example I have included a free download of a song that would be popular amongst my audience – I used the words FREE in all capitals and bold because that word automatically draws people in, then it has the particular song that is available to download, a symbol that symbolises download and then a page number of where the download can be found. In terms of language my magazine uses very simple language on the front cover because the message needs to be portrayed in the most simplistic way and in a way that will automatically draw people in.