ANNUAL REPORT

2014-15

29,532 Lives impacted 1,437

Hours

42

Members

Women’s Economic Empowerment

TARGET AUDIENCE

Direct: The two female entrepreneurs that founded Stevie G’s.

Indirect: The 16,000+ gluten sensitive population in our Charlottesville community. With the new e-commerce platform, Stevie G’s Bakery will be able to scale its business to benefit the 1,800,000 celiac Americans.

SEEING OPPORTUNITIES

The gluten free product market is project to reach 6.8 billion by 2019 with an explosive growth rate of 38.5% over 2013-18. While Stevie G’s has the advantage of operating in this currently unsaturated, niche space, its pro-duction capacity had fallen behind the market demand growth with one small residential kitchen and two staff. The owners have a strong vision and mission that drives them to keep growing their business despite the obsta-cles. Our team identified key gaps in their skills and knowledge and empowered them with the tools to sustainably grow their business.

TAKING ACTIONS

Our Enactus team designed a triangulated solution to address Stevie G’s capacity issue: (1) creating an e-commerce platform, (2) providing an in-depth market research report and recommendations on the strategy and investment options, and (3) launching targeted marketing campaigns and sampling events.

ENABLING PROGRESS

Increased revenue by $22,000 from 2013 to 2014. Generated over $500 in product cost saving and run-rate savings of $60 on every ingredients purchase. Helped Stevie G’s acquired a commercial kitchen license to expand capacity. Enabled Stevie G’s to expand into 8 locations on Grounds and more than 10 new retail locations. Created more jobs by allowing Stevie G’s to hire more bakers to expand its business. Developed the online presence we also taught them the key financial tools to sustain their business growth.

Social Tech Startup Giv2Giv

TARGET AUDIENCE

Direct: Giv2Giv, a local nonprofit, crowdfunded mutual fund

Indirect: The 500+ nonprofits in Charlottesville and 21,238 student population at UVA.

SEEING OPPORTUNITIES

The U.S. charitable giving sector has experienced sluggish growth a CAGR of 2% post recession with decreasing government funding, which historically represented more than 20% of the sources of revenues. In 2013, nearly half of all nonprofit organizations in witnessed a decrease in revenue from federal agencies. Enactus at UVA rec-ognized the financial strain breaking charities, with 38% of charities in 2013 closing the year with a deficit, and so we sought to strengthen charity financial stability through giv2giv.

TAKING ACTIONS

We took the initiative to educate the communities about the advantages of donor-driven funds and tackled the growth challenge faced from four different angles: (1) outlined an actionable roadmap for Giv2Giv based on our in-depth market research, (2) enhanced Giv2giv’s online presence using Google Analytics and other low-cost con-tent marketing tools, (3) kick started Giv2Giv’s professional media engagement with local nonprofits through our LinkedIn campaign, and (4) helped Giv2Giv build partnerships with local nonprofits and student organizations.

ENABLING PROGRESS

Added more than 50 new charities to giv2giv’s endowment user base (currently 62 endowments in total).

Increased the business’ impressions by nearly fivefold and raised organic post reach from below 200 to over 1,400.

Grew giv2giv’s endowment fund by 19 times, increasing the total donations balance from $203 to over $4,000.

Outlined strategies that would allow Giv2Giv to become a fund with over 25k assets by 2020.

Food Waste Minimization

TARGET AUDIENCE

Promote food waste minimization awareness among 33,328 UVA students, faculty and staff.

SEEING OPPORTUNITIES

In the United States, approximately 30%, or 130 billion pounds of the 430 billion pounds of the available food supply at the retail and consumer levels are uneaten every year. The aim of our project is to redefine the value of and identify suitable, sustainable market channels for unwanted fruits and vegetables in local restaurants and to catalyze action by raising awareness about food waste.

TAKING ACTIONS

Our entrepreneurial team used three approaches to engage the community to reduce food waste, including (1) created the Facebook group focused on promoting the initiatives of minimizing food waste, (2) partnered with Kuma, a high-traffic local restaurant to address the food waste issue across the supply chain, and (3) set up food exchange shelves at 4 locations (first-year dorms) on Grounds.

ENABLING PROGRESS

Worked with Kuma’s inventory management, monitored the leftover inventory and donated the excess food to food shelters.

Enabled 600+ first-year students to exchange their excess food through the food shelters rather than direct-ly throwing it away.

Promoted awareness about creatively reducing food waste through social media engagement.

143 6 7,087

152 6 663

131 7 3,725

High School Case Competition (HSCC)

TARGET AUDIENCE

Direct: The Pie Guy, a young and growing Australian meat pie business in Charlottesville.

Indirect: Gross student population from 7 high schools across Virginia, totaling around 12,000 youths.

SEEING OPPORTUNITIES

60% of the new restaurants fail to sustain their businesses, while the restaurant industry represents over 10% of the U.S. workforce. Charlottesville, the city one of the highest rates of restaurants per capita, has an average turn-over rate of only six months. The Pie Guy’ has faced the problem of increased competition from a growing number of fast-casual restaurants on the Corner since its opening. Our Enactus team saw the opportunity to mobilize local high school students to collectively tackle the economic challenges faced by this specific business.

TAKING ACTIONS

We connect high school students, industry leaders, Enactus business partners, local businesses, and our universi-ty through this annual case competition. The results from the competition were astounding. All seven high school teams developed innovative ways to aid the Pie Guy grow its customer base and improve operating efficiency.

ENABLING PROGRESS

Added The Breakfast Pie and 5 more sides, featuring innovative weekly specials, to the menu.

Connected The Pie Guy with Relay For Life, the largest student-run fundraiser for American Cancer Society with more than 1,500 participants annually.

Projected number of pies sales will reach 45,000 next year, representing an over 50% year-over-year growth.

Presented the positive impacts of sourcing the ingredients locally to the owner. Taking The Pie Guy to the next level by implementing an integrated marketing plan to further penetrate the Charlottesville market.

Project Local

TARGET AUDIENCE

Direct: The Bridge Progressive Arts Initiative, an incubator supporting art and civic engagement

Indirect: The Charlottesville art community with 200+ local artists.

SEEING OPPORTUNITIES

Many small businesses and nonprofits cannot afford to focus the appropriate time and effort on Corporate Social Responsibility (CSR) operations because of their scale. Our Enactus team aims to provide that time and effort by creating, planning, and implementing ideas/initiatives that will on the community while also showing them how doing so can benefit their operations.

TAKING ACTIONS

The Enactus at UVA team (1) analyzed and optimize the evaluation techniques used by Bridge PAI in order to enhance their ability to supply data for investor relations and grant applications and (2) hosted a workshop with Bridge PAI to educate local artists on how the current business environment can benefit them.

ENABLING PROGRESS

Designed a simple, implementable strategy to measure the success of Bridge PAI’s current programs (attendance, money raised, etc.)

Taught the staffs at Bridge PAI how to leverage Google Forms and excel database to amalgamate their attend-ance information

Benchmarked and priced the dollar amount impact of Bridge PAI’s programs by contacting vendors, artists, etc. in order to add new revenue sources through offering the currently “pro bono” services.

Consulting for Cusco

TARGET AUDIENCE

Direct: Traditional textile weavers in nine regions of Peru

SEEING OPPORTUNITIES

The Center for Traditional Textiles of Cusco (CTTC) is a non-profit organization established in 1996 to aid in the survival of Incan textile traditions and to provide support to weaving communities. By researching and dementing complex styles and techniques of Incan ancestors, the Center helps to ensure that 2,000-year-old textile tradi-tions will not be lost for future generations.

TAKING ACTIONS

Our Enactus team aims to design an effective marketing strategy and re-develop a sustainable business model to assist CTTC to achieve its mission to preserve textile traditions for future generations while stimulating new busi-ness development opportunities in the local community.

ENABLING PROGRESS

Produced a comprehensive research paper on the market of Peruvian visitors.

Launched an English website for the CTTC to educate the American market on handcrafted Incan textiles.

Repositioned the CTTC products as a cultural heritage and significantly improved their price points.

Recommended for them to open a museum locally for visitors as an additional revenue source. This advice is taken, the museum is currently situated in Cusco, Peru.

290 5 9,048

284 6 865

156 6 983

Brand Brown

Associate Professor, McIntire School of Commerce

Chris Wilcox-Elliot

Assistant Dean of Student Life & Global Program, McIntire School of Commerce

Denise Egan

Director of Career Development, McIntire School of Com-merce

Frank Squillace

Vice President of Member Services, Charlottesville Regional Chamber of Commerce

Jarrett Spencer

Senior Sales Representative, Liberty Mutual

Jason Williamson

Assistant Professor, McIntire School of Commerce

Kal Majumdar

AVP Educational Outreach Committee, Project Management Institute

Paola Castillo,

Tax Associate, BDO International

Weiqi Tian,

Senior Associate, Temasek Holdings

Team Sustainability Programs

Financial Statement Business Advisory Board

Corporate Partners