ENACTUS TRAINING

What is a Stakeholder?

Developed by D Caspersz & D Bejr, 2013

What is a stakeholder?A stakeholder is any individual, group or

community who has a vested in interest in the outcome of a project

• Vested means having the right to something• Stakeholders feel they have the right to the

results, conclusion or even after-effect of your project

• Need to engage with stakeholders in through project life

Types of Stakeholders

Key Stakeholder• Significantly impacted by your project• Or whose interests and influence must be recognised for

the project to be successful• OR cannot do the project without their input

Peripheral Stakeholder • Somewhat impacted by your project • OR must recognise their interests and influence to a

lesser degree for your project to be successful.

Types of Stakeholders

Internal stakeholders • Influence daily operations of your project• Contact regularly, once a week • Eg Faculty AdvisorExternal stakeholders • Can also influence your day-to-day operations• But generally have less contact with them, less than

once a month• Eg BAB member

Why engage with stakeholders?• To develop confidence in others • To ensure what we do is user-friendly,

appropriate and targeted to needs• To assist our targeted audience to manage

their need before it becomes unmanageable• To avoid negative publicity• Building trust between stakeholders and us• To manage conflict that may arise from

different perceptions

Why engage with stakeholders?

• To increase our effectiveness • To build a community of practice towards

resolving need. That is facilitate cooperation and collaboration between core/periphery, and internal/external stakeholders.

• Bridge cultural gaps• Develop innovative solutions to meeting

needs

Principles of Engaging with Stakeholders

Strategic principles:Why you engage with a stakeholder.Operational principles: How and what you engage with stakeholders about

The Needs Analysis module will assist you to develop an understanding of how these principles

apply to your enactus projects.

Strategic Principles

The issue you deal with must be SIGNIFICANT to the stakeholder/s. • Authenticity: authenticate the issue by

understanding the concerns, views, needs and expectations of the stakeholders.

• Responsiveness: respond coherently and appropriately to the stakeholders issues.

Operational Principles

• Communication: use open communication by listening and talking to stakeholder/s.

• Transparency: be clear about what you are doing; develop information about the project that both you and the stakeholders agree influences the project. Develop feedback processes.

These help you to keep checking the accuracy of what you are doing, as well as keep your stakeholder/s engaged

with the project.

Operational Principles

• Collaboration: work to seek mutually beneficial outcomes that are both significant and feasible.

• Integrity: conduct engagement in a manner that fosters mutual respect and trust.

Operational Principles

• Inclusiveness: recognise, understand and involve not only your CORE stakeholders in the process, but communicate, be transparent and collaborate with peripheral stakeholders.

Remember!

• Enactus project work requires both you and the stakeholder.

• Each must experience a ‘win-win’ situation for the project to be successful.