ENACTUS CORNERSTONE UNIVERSITY

BUILD A LIFE THAT MATTERSENACTUS 2016

2015-2016ANNUAL REPORT

Utilizing the talents and passions of Cornerstone’s student leaders to meet the needs of today in a manner that is sustainable for tomorrow.

12PROJECTS- International Artisans Market- Social Media 101- MicroGive- Night of Nets- Middle School Entrepreneurship- Alpha Women’s Center- Sustainability Project- New Creation Cupcakes- Career Training- Outreach Project- Composting Project- LINC: Social Media Training

1,000+SERVICE HOURS

10,000DIRECT IMPACTS

39,000INDIRECT IMPACTS

50%SOCIAL MEDIA

GROWTH

CONTRIBUTIONS:

$23,853

Fundraising Efforts: 55.6%Existing Funds: 24.3%

CU Funding: 13.8%Grant Funding: 6.3%

EXPENSES:

$8,946

Project Expenses: 54.6%Competition Expenses: 19%

Enactus Room Remodel: 16.8%Administrative Expenses: 9.6%

2 SAM WALTON FELLOWS

WHEN WE STRIVE TO BECOME BETTER, EVERYTHING AROUND US BECOMES BETTER TOOCORNERSTONE UNIVERSITY ENACTUS

$7,119DISTRIBUTIONS TO

NON-PROFIT ORGANIZATIONS

60ACTIVE MEMBERS

14

MIDDLE SCHOOL ENTREPRENEURSHIP• Partnered with

NorthPointe Christian Middle School

• Mentored middle school students who created small businesses

• $6440 total revenue• $3120 donated to charity

ALPHA WOMEN’S CENTER• Funded by the Walmart

Women’s Economic Empowerment Project

• 10 women in job preparedness training and mentorship

SUSTAINABILITY PROJECT• 250 exam survival

kits sold to parents Cornerstone students

• $3790 raised to support Cornerstone Enactus projects

NEW CREATION CUPCAKES• Created marketing

materials to support a local human trafficking ministry

• 500 fylers distrubuted at Artprize 2015

• 19 participants for a Women’s Self-Defense class

• $95 raised

ADDITIONAL PROJECTS:

BOARD MEMBERS

ENACTUS CORNERSTONE UNIVERSITY

INTERNATIONAL ARTISAN MARKETOur team joined with local and international artisans with the goal of selling their products to make a profitable market. We hosted the market on Cornerstone’s campus, where over 20 different artisans set up their booths. During the event, the artisans were empowered to use their gifts to build better lives and sustainable businesses. NEED• International artisans lack a market for their product• Better livelihood for the artisans • Global awareness of international non-profits

INPUT• 275+ member hours• 35 volunteers• Partnering with 23 international booths

OUTPUT• 429 customers• Created a market for international artisans• Raised awareness of non-profit issues and needs of

international artisans

OUTCOMES• $6,820 total sales• 160,000 people reached through WCSG radio• 949 people engaged on Facebook

IMPACTS• 23 international artisans directly impacted• 500+ students, staff, and locals with increased

knowledge of global issues

MICROGIVEOur team joined with Partners Worldwide and one of their local community institutions, INSHEV, The Hope and Life Holistic Health Institute in the Ivory Coast this year to help support small business development. Our main goal was to combat poverty around the world by raising money for microloans and providing business-related support for INSHEV’s members.

NEED• Entrepreneurs in third world countries lack funds for

small business development

INPUT• 87+ member hours• 6+ volunteers• Partnership with Partners Worldwide / INSHEV, The

Hope and Life Holistic Health Institute

OUTPUT• 25 INSHEV members in pre-loan business training• $776 raised for future microloans

LONG-TERM OUTCOMES• Stella, 2015 Microloan recipient, expanded thrift store

to include vegetable stock and charcoal, and paid back over 40% of her initial loan

IMPACTS• 1 global small businesses directly impacted• 1 local community institution (INSHEV) directly

impacted through partnership

SOCIAL MEDIA 101Enactus Team members hosted a three day seminar that trained local non-profits and small businesses how to use social media effectively. The sessions consisted of instructional time and break-out sessions to explain specific social media tools, such as Instagram, Facebook, Pinterest, and Twitter. Each organization was given one-on-one assistance on how to start or improve social media for their business or non-profit.

NEED• Effective use of social media in non-profits and small

businesses

INPUT• 40+ member hours• 6 volunteers

OUTPUT• 8 small businesses and non-profit organizations• 2 social media professionals

OUTCOMES• 65% follower increase on Facebook and Instagram• 40% Like increase on Facebook and

Instagram • 3000 new customers reached through Facebook

IMPACTS• 12 non-profits and small businesses directly impacted• 14 employees indirectly impacted

NIGHT OF NETSNight of Nets is a campaign with the goal of stopping the spread of malaria in sub-saharan Africa. Our team used social media to spread awareness of Night of Nets outside of the West Michigan area and attract more schools to host Night of Nets Events.

NEED• 1,500 African lives being taken by malaria each night• Expand awareness outside of West Michigan

INPUT• 100+ member hours• 7+ volunteers• Consistent posts on Night of Nets Facebook,

Instagram, and Twitter• Created Night of Nets event set-up packages

OUTPUT• 66 new schools involved with Night of Nets• Attended United Nations Conference in Washington

D.C.

OUTCOMES• 20% increase in social media reach• 4,315 people reached through social media• $50,000 raised through Night of Nets events• 9,000 bed nets sent to Africa

IMPACTS• 320 followers directly through social media• 18,000 people protected from malaria