EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart Brand
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Transcript of EMarketing Techniques Conference_Emarketing at the Speed of Light Worksmart Brand
How to use eMarketing to build and retain a community of clients and
customers
eMarketing Techniques
Introduction
• Who am I?
• My background in eMarketing
• What is WorkSmart eMarketing?
4 Caveats
• 80/20
• Water from a Fire hose
• Have fun!
• Foundations
What we’ll talk about
• Accountability – MIH• Why use eMarketing• Specific Strategies and tactics• Case Study• How to get started today!
Pick an AccountabiliBuddyPick an AccountabiliBuddy
1. Choose a partner2. Introduce yourself3. Commit to do ONE thing you learn today4. Connect outside of this workshop5. Check up with each other - MIH
Benefits of eMarketingBenefits of eMarketing
• Easy to use• Easily quantifiable• Extreme Personalization• Interact with users• Time Efficient• Cost efficient• High Return on Investment
8 Different Techniques
1. Website2. Search Engine Optimization3. Email Marketing4. Video5. Podcasting6. Blogs7. RSS8. Web 2.0
Web 2.0?
• A user driven virtual world
– User driven content– Rich, interactive and user-friendly– Community and Social Network – Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
From Web 1.0 2.0
• Web 1.0– Cost prohibitive– Websites for informational purposes– Used to show success
• Web 2.0– User-driven– Extremely interactive– Cost friendly
• Conduit/Feedburner• iContact/Constant
Contact• LinkedIn/Facebook• PBWiki/WetPaint• Digg/StumbleUpon• Upcoming.org/Confabb• Technorati/Blogger
Importance of a Website
• Awareness• Sales Cycle• Deeper information• Open 24-7-365• Referral tool
Thanks to Duct Tape Marketing
• Automate marketing• Capture leads• Reduce ad costs• Deliver a product• Create a community
Importance of a Website
Thanks to Duct Tape Marketing
• Serve subscriptions• Up sell and cross sell• Answer questions• House data• Collaborate and manage projects
Importance of a Website
Thanks to Duct Tape Marketing
Are you Optimized?
1. Keyword Rich
2. High-Quality Content
3. Inbound Links
Thanks to Duct Tape Marketing
Optimize your site TODAYOptimize your site TODAY
• Page title• Keyword density• H1, H2, H3 tags• Bold text• Anchor text• Keyword phrase or theme for each page• Robot friendly page URL
Email Marketing - Is it effective?
•YES• Benefits:
– Inexpensive– Easy to create– Easy to track and monitor
Tips on email marketingTips on email marketing
• Focus on the reader’s needs• 60/40 editorial to promotion content ratio• Use your prime real estate• Assume your email will be skimmed• Have an interesting subject line• Sender from name
Tips on email marketing (cont.)Tips on email marketing (cont.)
• Run a spam checker• Forward-to-a-friend• Link to web version• Opportunity to unsubscribe• Request to add sender to safe-senders list • Physical mailing address provided
Don’t be a spammerDon’t be a spammer
• 70%-90% of all e-mail = SPAM. (Clickz.com)
• Avoid CAPS in Subject line• Avoid Words Like: “Click Here” or “FREE”• Use Bright Colors and Large Fonts Sparingly • Look Like a Newsletter • Limit your Email Message Size to 20K to 40K
RSS – The common denominatorRSS – The common denominator
Why Blog?
• SEO friendly• You’re an expert• Customer relations• Get feedback• PR and Media• Track and monitor
Blogging TipsBlogging Tips
• Set up Monthly/Quarterly/Yearly Goals• Don’t get discouraged if no one is showing up• Read other blogs/forums• Its not just about business, its about you!• Establish policy
Really Simple Syndication
• Syndicating information quickly and easily• Getting live feeds directly to a users computer• Have websites send information to YOU• Opt-in only
• Create and promote feeds: Feedburner• Aggregate feeds: iGoogle, Google Reader
iGoogle
RSS Feed
Video
• Virtual Learning• Personal Connection• Easily Syndicated• Free to post • Built in SEO
50% of the US population will watch online video in 2008
Podcasts
• Streaming audio files on the internet• Post like talk-shows / radio-shows• Customers can subscribe – automatically
download• itunes hosted – easily downloaded to ipod
Effective Podcasts
• Know your audience / target• Clearly organized message• Have notes online• Make your podcast:
– Informative– Valuable– Engaging– Entertaining
Thanks to blog.podblaze.com
Case Study - KeyEntrepreneurs.org
Google Calendar
Videos for marketing
Post-Conference “Live Slideshows”Post-Conference “Live Slideshows”
Video Resources
Blogging / RSSBlogging / RSS
AccountabiliBuddy SystemAccountabiliBuddy System
1. Start a blog (blogger.com, wordpress)
2. Subscribe to a blog and post comments (technorati.com)
3. Subscribe to a podcast (itunes.com)
4. Join Linkedin.com 5. Start an email campaign6. Create an igoogle.com account7. Integrate google analytics8. Pick out keywords for your website
Thank You!!!
Contact me to learn more about eMarketing and how we can help you get on the right path.
Brad [email protected]