Designing a Recruiting Strategy for Hiring Designers

download Designing a Recruiting Strategy for Hiring Designers

of 83

Embed Size (px)

description

Presentation to help recruiters understand the nuances of hiring design positions in a hyper-competitive job market. Presented at Recruiting Trends 2014 in Alexandria VA.

Transcript of Designing a Recruiting Strategy for Hiring Designers

  • 1 Case Study Designing a Recruiting Strategy for Designers in IT
  • 2 Or How I learned to stop worrying and actually hire good designers
  • 3 So who am I Not a recruiter I lead a 30 person product design team (PRODAQ) at NASDAQ OMX But recruited 32 people to my team (2 people have left in 27 months) No agencies or inhouse recruiters involved
  • 4 So who am I And I hear from recruiters. A lot. About 10+ emails/calls/LinkedIn pings a week Worked with a number of recruiters as a job seeker, as someone involved in the international design community, and locally in NYC and DC.
  • 5 Quick disclaimer Designers arent special snowflakes Almost every IT position is competitive Im not here to tell you youre doing it wrong But to help you empathize with designers
  • 6 Todays talk State of design & design jobs today How to ask hiring manager better questions How to present a job description that qualified candidates will respond to How to comb for passive design candidates who arent trolling the job boards How to review a designers resume & portfolio before sending to your hiring manager What job attributes often resonate with designers to close the deal
  • 7 HOW MANY IN THE AUDIENCE HAVE RECRUITED DESIGNERS? Current State
  • 8 Good design is good business Thomas Watson Jr 1974
  • 9 Weve passed the point where design is merely the look and feel of things.
  • 10 Designers are the ones best situated to figure out how a kit of parts can become something more. Why Good Design Is Finally A Bottom Line Investment Fast Company Design, October 2012
  • 11
  • 12
  • 13 WHY NOW?
  • 14 Design is now the differentiator Specialization of software, data, services Demand for designers
  • 15 Local flavor
  • 16 Government Consumer Financial Protection Bureau Join us, and you will be given an opportunity to help create a dream technology environment for a new organization. In the process, youll improve the lives of millions of Americans. Maybe youre just out of college and you are looking to sharpen your skills. Or maybe you want a break from building widgets and want to spend some time making things that really matter.
  • 17 Non Profits & Associations increased donations better involvement from members and supporters increased visibility and awareness for their cause improved promotion for organization events
  • 18 Defense Simplified e-learning systems so users have a more comprehensive understanding of material More applicable, realistic training simulators to prepare troops hostile situation. More intuitive displays, screens, & control panels to show whats most important at the right time
  • 19 Design doesnt need to be flashy to be necessary or successful Users expect perfection Both at home and work Companies can command a premium for good design Good design is difficult to duplicate In summary
  • 20 CURRENT STATE
  • 21 Current State: Process Hiring mgr meets HR, shares job description Recruiting team begins search, posts & prays Recruiters review resumes Resumes go to Hiring Manager
  • 22 Current State: Process Hiring mgr meets HR, shares job description Recruiting team begins search, posts & prays Recruiters review resumes Resumes go to Hiring Manager Niche sites, meetups, social channels
  • 23 Current State: Process Hiring mgr meets HR, shares job description Recruiting team begins search, posts & prays Recruiters review resumes Resumes go to Hiring Manager 3rd party/agencies blast to everyone who posted a resume on the internet since 1997
  • 24 Whats our mission? Get more qualified, diverse candidates In less time Without costly 3rd party recruiters And make offers to the best people
  • 25 So how is this working out? An unscientific survey But very telling 89 responses in 3 days
  • 26 How well do you feel recruiters placing design positions understand the job for which they are contacting you?
  • 27 Select the best statement about the jobs recruiters send you:
  • 28 Select the most frequent reasons the jobs recruiters send you are INAPPROPRIATE:
  • 29 On average, estimate how many times A MONTH you receive correspondence from a recruiter (please include email, LinkedIn, phone calls, or any other communication).
  • 30 If you are employed, how did you discover your current employer?
  • 31
  • 32 SO WHAT ARE THESE DESIGN JOBS?
  • 33 Baseline: Design jobs UX = Design http://www.onwardsearch.com/UX-Career-Guide/UX-Career-Guide-Infographic.pdf
  • 34 Goal: attract more qualified candidates Hiring mgr meets HR, shares job description Recruiting team begins search, posts & prays Recruiters review resumes Resumes go to Hiring Manager
  • 35 Job descriptions Hiring manager scours job boards Searches for similar job Copies/pastes job description Changes out a few things (hopefully) Sends to recruiting manager
  • 36 Job description red flags
  • 37 Job Description Red Flags Rock stars, ninjas, unicorns, gurus. Justno
  • 38 Job Description Red Flags Tool-based lists http://www.onwardsearch.com/UX-Career-Guide/UX-Career-Guide-Infographic.pdf
  • 39 Job Description Red Flags Tool-based lists http://www.onwardsearch.com/UX-Career-Guide/UX-Career-Guide-Infographic.pdf
  • 40 Sell the vision
  • 41 Sample visions Lab49s user experience designers craft exceptional experiences that enable our clients to be smarter and more nimble.
  • 42 Sample visions Airbnb is looking for a talented UI designer to help us visualize the future of
  • 43 Sample visions At Etsy, our Product Design team is responsible for wearing many hats at once: from high-level product thinking, to interaction flows and just-enough mockups, all the way to front-end implementation (html and css).
  • 44 Effective job descriptions Say what you need No longer lists of skills & acronyms Proactive companies are now using the job description to reflect company culture Nuance, details reflect understanding Sell the benefit (not benefits) of working Will still get the clueless applicants
  • 45 Where to advertise your openings Fish where the fish are
  • 46 Goal: Increase the pipeline Hiring mgr meets HR, shares job description Recruiting team begins search, posts & prays Recruiters review resumes Resumes go to Hiring Manager
  • 47 Where to look, where to share Major websites: Monster, Dice, LinkedIn Niche and/or mass market job sites Meetups/events/conferences Social channels: amplifying word of mouth
  • 48 PRODAQ & Major Job Sites Monster dont use (neither does NDAQ) Dice dont use Craigslist dont use LinkedIn posted jobs, no interviews Identify passive candidates Reach out directly to diverse candidates
  • 49 Niche Design Job Sites AuthenticJobs.com Coroflot.com Behance.net Dribbble.com CollegeCentral.com