Creative Effectiveness - Cannes Lions 2014 Awarded Campaigns

GRAND PRIX

Brand: V/LineAgency: McCANN Melbourne

Industry: Transport & TourismMedia: Direct MarketMarket: Australia

Executive Creative Director: John MescallCreative Director: Pat Baron, Annie PriceCopywriter: Tristan Graham, JohnMescall, Natasha WoodArt Director: Pat Baron, Matt StoddartDirector: Damien Toogood

Watch the videoGUILT TRIPS

Click for full credits Click for all Cannes Lions winners

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Brand: VirginAgency: Havas, Sydney

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Executive Creative Director: Steve Coll, KatThomasArt Director: Will Brown, Stan CheungPhotography: Janyon BoshoffDirector: The Glue Society, Matt Devine

Watch the videoHOW BRAD PITT'S BRO' HELPEDVIRGIN MOBILE PUNCH ABOVE ITS WEIGHT


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Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: TV & CinemaPublished: May., 2013Market: United KingdomLanguage: English

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, PaulMasonCopywriter: Simon LotzeArt Director: Miguel NunesDirector: Frank Todaro

Watch the videoBulgaria


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Brand: LurpakAgency: Wieden+Kennedy, London

Industry: FoodMedia: TV & CinemaMarket: United KingdomLanguage: English

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Dan Norris, RayShaughnessyCopywriter: Dan Norris, Ray ShaughnessyArt Director: Dan Norris, Ray ShaughnessyDirector: Scott Lyon

Watch the videoWEAVE YOUR MAGIC


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Brand: DoveAgency: Ogilvy, Sao Paulo

Industry: Beauty & HealthMedia: Promotion & EventMarket: BrazilLanguage: English

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego MachadoDirector: Paranoid, John X. Carey

Watch the videoREAL BEAUTY SKETCHES


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Brand: The DePaul TrustAgency: Publicis, London

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: Andy BirdCopywriter: Leo Bellis-Jones, JoshuaNorburyArt Director: Leo Bellis-Jones, JoshuaNorburyPhotography: Mark Wesley

Watch the videoDON'T RAISE MONEY, MAKE MONEY


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People shaped travel

Watch the videoHimalayas








































Brand: McDonald'sAgency: DDB, Sydney

Industry: Catering industryMedia: Promotion & EventMarket: Australia

Executive Creative Director: Dylan HarrisonCreative Director: Cameron Hoelter, RichardMorganCopywriter: Guy LembergArt Director: Adam LedburyDirector: Scott Pickett

Watch the videoAUSTRALIA DAY


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Watch the videoNEW ZEALAND








































Creative Effectiveness - Cannes Lions 2014 Awarded Campaigns

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