Cannes Lions 2012 Winning Campaigns - Media

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Winning Campaigns in Media section of Cannes Lions International Festial of Creativity 2012

Transcript of Cannes Lions 2012 Winning Campaigns - Media

Page 1: Cannes Lions 2012 Winning Campaigns - Media
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Page 3: Cannes Lions 2012 Winning Campaigns - Media

Grand Prix

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Gold

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Brand: CarlsbergAgency: Duval Guillaume, Brussels

Industry: Alcoholic drinksMedia: TV & CinemaMarket: BelarusLanguage: English

Executive Creative Director: KatrienBottez, Geoffrey HantsonCreative Director: Katrien Bottez, GeoffreyHantson, Koenraad LefeverCopywriter: Dries de WildeArt Director: Dries de Wilde, KoenraadLefeverDirector: Cecilia Verheyden

Bikers Watch the video

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Brand: Australian Defence ForceAgency: Y&R, Melbourne, VIC

Industry: Professional & Public servicesMedia: Cyber

Executive Creative Director: Ben CoulsonCreative Director: Mark Addy, ChrisNorthamCopywriter: Matt LawsonArt Director: Jake BarrowPhotography: Hugh Peachey

MOBILE MEDIC Watch the video

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Brand: Coordown OnlusAgency: Saatchi & Saatchi, Milan

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Italy

Executive Creative Director: AgostinoToscanaCreative Director: LucaLorenzini, Alessandro Orlandi, LucaPanneseCopywriter: Luca LorenziniArt Director: Luca PannesePhotography: Lorenzo, Platinum, DavideBodini, Matteo Cremonini, MecaniqueGénérale, Boudwjin SmitDirector: Nadia de Paoli, Bosi ESironi, Xavier Mairesse, Luca Maroni, LeonePompuc, Jose Pratt

INTEGRATION DAY Watch the video

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Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

PUSH TO ADD DRAMA Watch the video

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Brand: The Peres Center for PeaceAgency: Saatchi & Saatchi, Tel-Aviv

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Israel

Chief Creative Officer: Yoram LeviCreative Director: Tomer Gidron, EddieGoldenberg, Eran NirCopywriter: Shachar AylonArt Director: Nathan FreifeldDirector: Guy Michael

BLOOD RELATIONS Watch the video

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Brand: El Bocón Sports JournalAgency: Publicis, Lima

Industry: Media & PublishingMedia: Promotion & EventMarket: Peru

Chief Creative Officer: RobertoBenavides, Rafael PastorCreative Director: Andrés Ocampo, SergioFranco TossoCopywriter: Sergio Franco TossoArt Director: Rudy Camones, AndrésOcampo

EMPTY PAGES Watch the video

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Brand: Deutsche Aids-StiftungAgency: Kempertrautmann, Hamburg

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany

Creative Director: Fabian Kirner, Kai RöffenCopywriter: Thomas Kuhn, Michael MankeArt Director: Pia KronsbeinDirector: 24/25 Tv Film Productions, RolandGross

EVERY 18 SECONDS SOMEBODY DIES OF AIDS. Watch the video

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Brand: CanonAgency: Mediacom, New York City, NY

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United States

Chief Creative Officer: Tor MyhrenExecutive Creative Director: Steve KraussCreative Director: Eric King, Stu MairCopywriter: Kent KorenArt Director: Elinor Buchler

PROJECT IMAGIN8ION Watch the video

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Brand: Joe FMAgency: Dallas, Antwerp

Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium

Creative Director: Stijn Gansemans, JohanRoelandt, Koen van DeunCopywriter: Koen van DeunArt Director: Johan RoelandtPhotography: Sofie Rata

THE NATIONAL SURPRISE PARTY Watch the video

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Brand: Gunter Demnig - StolpersteineAgency: Jung von Matt, Hamburg

Industry: Public interest & Non-profitMedia: CyberMarket: Germany

Chief Creative Officer: JanRexhausen, Dörte Spengler-AhrensCopywriter: David WegenerArt Director: Alexander Norvilas, Eric Van-Den-Hoonaard

STONES TELLING STORIES – ONLINE HOLOCAUST MEMORIAL Watch the video

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Brand: The British Heart FoundationAgency: Grey, London (England)

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: NilsLeonard, Seb RoyceCreative Director: Vicki MaguireCopywriter: Kat ClaphamDirector: Mark Jenkinson, WayneMcClammy

BHF - VINNIE Watch the video

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Silver

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Brand: EmartAgency: Cheil, Seoul

Industry: Retail & DistributionMedia: CyberMarket: South Korea

Chief Creative Officer: Ina ChoiExecutive Creative Director: Thomas Hong-tack KimCreative Director: Seho KwonCopywriter: Kiseok Kim, Byoungha LeeArt Director: Hyunmyoung Kim, HarimLee, Jungki Seo

SUNNY SALE Watch the video

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Brand: Coca-ColaAgency: Wieden+Kennedy, Portland, OR

Industry: Non-alcoholic drinksMedia: CyberMarket: United States

Executive Creative Director: MarkFitzloff, Susan Hoffman, Iain TaitCreative Director: Hal Curtis, Jeff GilletteCopywriter: Darcie Burell, Heather RyderArt Director: Josh Boston, DaniGurlanick, Chris ThurmanDirector: David Scott

COCA-COLA POLAR BOWL Watch the video

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Brand: Als Foundation NetherlandsAgency: Publicis, Amsterdam

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Netherlands

Executive Creative Director: MarcelHartog, Jeroen van ZwamCopywriter: Marcel HartogArt Director: Jeroen van ZwamPhotography: Lukas GöbelDirector: Olaf Van Gerwen

I HAVE ALREADY DIED Watch the video

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Brand: M.J.BALEAgency: TBWA, Sydney, NSW

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: Australia

Executive Creative Director: DaveBowman, Matty BurtonCreative Director: Peter Galmes, JohnMcKelveyPhotography: Gerrard NeedhamDirector: Stephen Oliver

M.J BALE GRAZED ON GREATNESS Watch the video

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Brand: Coca-ColaAgency: Ogilvy, Sydney, NSW

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia

Executive Creative Director: Chris FordCreative Director: Boris Garelja, BrianMerrifieldCopywriter: Omid Amidi, Alex StaintonArt Director: Luke Acret, Liam Hilliar, LiamHillier, Jakub Szymanski

SHARE A COKE Watch the video

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Brand: HondaAgency: Dentsu, Tokyo

Industry: Automotive & ServicesMedia: Promotion & EventMarket: Japan

Creative Director: Kaoru SuganoCopywriter: Nadya Kirillova, SotaroYasumochiArt Director: Ryuta Modeki, Orai YuDirector: Keisuke Arikuni

CONNECTING LIFELINES Watch the video

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Brand: SamsungAgency: Cheil, Gurgaon

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: India

Executive Creative Director: Varun AroraCreative Director: Shiva Kumar, DinkarPorwalCopywriter: Vishal SagarArt Director: ShubhasisBhatacharjee, Kamlesh Jangid

MINUS ONE PROJECT Watch the video

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Brand: Johanniter-Unfall-HilfeAgency: Serviceplan, Munich

Industry: Public interest & Non-profitMedia: Ambient & InteractiveMarket: Germany

Chief Creative Officer: Alexander SchillCreative Director: Till Diestel, Marc VosshallCopywriter: Andreas Schriewer

RADIO GHOSTS Watch the video

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Brand: RomAgency: McCann Erickson, Bucharest

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Romania

Creative Director: Catalin Dobre, DinuPanescu, Adrian PredaCopywriter: Sebastian Olar, Alexandru VicolArt Director: Arpad Rezi, Laurentiu Stere

ROMANIANS ARE SMART Watch the video

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Brand: OroVerde Rainforest FoundationAgency: Ogilvy, Frankfurt/Main

Industry: Public interest & Non-profitMedia: OutdoorMarket: Germany

Chief Creative Officer: Stephan VogelCreative Director: Peter StraussCopywriter: Sergej Chursyn, Stephan VogelArt Director: Sergej Chursyn, ChristianLeithner

DONATION ARMY Watch the video

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Brand: McDonald'sAgency: DDB, Warsaw

Industry: Catering industryMedia: OutdoorMarket: Poland

Chief Creative Officer: Marcin MroszczakCreative Director: Zuzanna Duchniewska-Sobczak, Maciej WaligoraCopywriter: Mateusz KsiazekArt Director: Magdalena Drozdowska

HAMBURGER TIMETABLE Watch the video

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Brand: MCMAgency: Euro RSCG, Paris

Industry: Media & PublishingMedia: Direct MarketMarket: France

Executive Creative Director: StéphaneXibérrasCreative Director: IvanBeczkowski, Christophe ClapierCopywriter: Esteban LeboucArt Director: David TamayoDirector: Laurent King

MCM PIZZAS Watch the video

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Brand: Door Step SchoolAgency: Leo Burnett, Mumbai

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: India

Executive Creative Director: Nitesh TiwariCreative Director: Vikram Pandey, KVSridharArt Director: Amit ThakurDirector: Door Step School, AuggieFernandes, Bina Sheth Lashkari

INK PAD Watch the video

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Brand: LegoAgency: Initiative, New York City, NY

Industry: Toys & GamesMedia: Promotion & EventMarket: United States

Director: Chad Donvito, Jovan Hsu, KentonLangstroth, Sarah Power, DaveRosner, Madhavi Tadikonda

KRE-O TRANSFORM YOUR WORLD Watch the video

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Brand: ContrexAgency: Marcel, Paris

Industry: Non-alcoholic drinksMedia: Promotion & EventPublished: Aug., 2011Market: FranceLanguage: English

Chief Creative Officer: Anne de MaupéouExecutive Creative Director: Anne deMaupéouCreative Director: Anne de MaupéouCopywriter: Martin RocaboyArt Director: Souen Le VanDirector: Xavier Mairesse

Contrexperience Watch the video

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Brand: Gulf NewsAgency: Y&R, Dubai

Industry: Media & PublishingMedia: Promotion & EventMarket: United Arab Emirates

Chief Creative Officer: Shahir ZagCreative Director: Joseph Bihag, Shahir ZagCopywriter: William MathovaniArt Director: Joseph BihagPhotography: Mojtaba Komeili, Arturo D.Smith

THE 'HEADLINE NEWS' CUP SLEEVE Watch the video

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Brand: Red CrossAgency: Jung von Matt, Hamburg

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany

Executive Creative Director: JanRexhausen, Doerte Spengler-AhrensCreative Director: Felix FenzCopywriter: Christina Drescher, MarcFreitag, Andreas HilbigArt Director: Cathrin Hoffmann, PedroPahl, Eric van den HoonaardDirector: Markenfilm Crossing, Baris Aladag

ONLINE STREET MUSICIANS Watch the video

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Brand: Coca-ColaAgency: McCann Erickson, hongkong

Industry: Non-alcoholic drinksMedia: CyberMarket: China

Chief Creative Officer: Spencer WongExecutive Creative Director: NickLim, Spencer WongCreative Director: Mark KongCopywriter: Mark KongArt Director: Tonkie Chan, DanielCheung, Rika Kojima, Kitty Tang

CHOK! CHOK! CHOK! Watch the video

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Brand: KiwirailAgency: BBDO, Wellington

Industry: Transport & TourismMedia: CyberMarket: New Zealand

Executive Creative Director: Philip AndrewCopywriter: Emily Beautrais, Tom CunliffeArt Director: Brigid Alkema, Lisa Dupre, ZacLancasterPhotography: Lindsay Keats

SEE MORE OF NEW ZEALAND BY TRAIN Watch the video

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Bronze

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Brand: VolkswagenAgency: TRY, Oslo

Industry: Automotive & ServicesMedia: TV & CinemaPublished: Jun., 2011Market: Norway

Creative Director: Petter Bryde, ThorbjørnRuudCopywriter: Petter Bryde, AndersHolm, Sebastian Prestø, Eva SannumArt Director: Markus Lind, Thorbjørn Ruud

The BlueMotion Roulette

Volkswagen: Roulette Watch the video

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Brand: Troy LibraryAgency: Leo Burnett, Chicago, IL

Industry: Media & PublishingMedia: CyberMarket: United States

Executive Creative Director: Peter McHughCreative Director: Glen Hilzinger, PeterMcHugh, Bob VeaseyCopywriter: Mike Davis, Rob ThiemannArt Director: Derek Tent

Book Burning Party Watch the video

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Brand: PepsiAgency: BBDO, Makati City

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Philippines

Chief Creative Officer: David GuerreroCreative Director: Dale LopezCopywriter: David Guerrero, RaymundSison, Rachel TeoticoArt Director: Dale Lopez, LeahMababangloob, Dennis Nierra, Tim VillelaPhotography: Leo Dino, Karel Sevilla

Bottle Lights Watch the video

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Brand: Banco Popular de Puerto RicoAgency: JWT, San Juan

Industry: Financial & Legal servicesMedia: Promotion & EventMarket: Puerto Rico

Creative Director: Miguel Fernández, LixaidaLorenzo, Johanna Santiago, Manuel TorresCopywriter: Gabriela Bonilla, LixaidaLorenzo, Pablo TorresArt Director: Juan Carlos Montes, JohannaSantiago, Obed Varela, Daniel Vicente

THE MOST POPULAR SONG Watch the video

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Brand: Adam TenstaAgency: R/GA, New York City, NY

Industry: Culture, Recreation & SportMedia: CyberMarket: United States

Chief Creative Officer: Nick LawExecutive Creative Director: ChuckTso, Taras WaynerCopywriter: Joanna Crean

ONE COPY SONG Watch the video

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Brand: Deutsche Aids-StiftungAgency: Kempertrautmann, Hamburg

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany

Creative Director: Fabian Kirner, Kai RöffenCopywriter: Thomas Kuhn, Michael MankeArt Director: Pia KronsbeinDirector: 24/25 Tv Film Productions, RolandGross

EVERY 18 SECONDS SOMEBODY DIES OF AIDS. Watch the video

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Brand: Coca-ColaAgency: Ogilvy, Sydney, NSW

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia

Executive Creative Director: Chris FordCreative Director: Boris Garelja, BrianMerrifieldCopywriter: Omid Amidi, Alex StaintonArt Director: Luke Acret, Liam Hilliar, LiamHillier, Jakub Szymanski

SHARE A COKE Watch the video

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Page 55: Cannes Lions 2012 Winning Campaigns - Media

Brand: Qantas AirwaysAgency: Wonder, Sydney, NSW

Industry: Transport & TourismMedia: Promotion & EventMarket: Australia

Creative Director: Glen CondieCopywriter: Finch, Glen Condie, NathanEarl, Nick Hayden, Phil Lloyd, NickMcdougallDirector: Finch, Gregor Jordan

THE GREAT CRUSADE Watch the video

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Page 56: Cannes Lions 2012 Winning Campaigns - Media

Brand: NissanAgency: TBWA, Los Angeles, CA

Industry: Automotive & ServicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: Rob SchwartzCreative Director: Jason Locey, TitoMelega, Nik PiscitelloCopywriter: Steve BoltonDirector: @radical.media, Jeff Zwart

GT ACADEMY USA Watch the video

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Page 57: Cannes Lions 2012 Winning Campaigns - Media

Brand: SkittlesAgency: TBWA, London (England)

Industry: Confectionery & SnacksMedia: CyberMarket: United Kingdom

Executive Creative Director: AndréLaurentinoCreative Director: Johan Dahlqvist, Lee TanCopywriter: Lee TanArt Director: Johan DahlqvistDirector: David Frymann, Jakob Markey

BLUE SKITTLES - LIKE THE RAINBOW Watch the video

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Brand: RomAgency: McCann Erickson, Bucharest

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Romania

Creative Director: Catalin Dobre, DinuPanescu, Adrian PredaCopywriter: Sebastian Olar, Alexandru VicolArt Director: Arpad Rezi, Laurentiu Stere

ROMANIANS ARE SMART Watch the video

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Brand: C&AAgency: DDB, São Paulo

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Brazil

Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Cristian Mazzeo, RicardoTronquiniCopywriter: Helio Marques, Flavio ReghiniArt Director: Marcelo Bruzzesi, CaioCardoso, Rodrigo GhiorziPhotography: Sérgio Prado

FASHION LIKE Watch the video

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Brand: No Rights, No WomenAgency: Leo Burnett, Beirut

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Lebanon

Executive Creative Director: MalekGhorayebCreative Director: Areej Mahmoud, BecharaMouznnarCopywriter: Diala Haidar, Rana KhouryArt Director: Natasha Maasri, Lea Salibi

NO RIGHTS, NO WOMEN Watch the video

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Page 61: Cannes Lions 2012 Winning Campaigns - Media

Brand: No Rights, No WomenAgency: Leo Burnett, Beirut

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Lebanon

Executive Creative Director: MalekGhorayebCreative Director: Areej Mahmoud, BecharaMouznnarCopywriter: Diala Haidar, Rana KhouryArt Director: Natasha Maasri, Lea Salibi

NO RIGHTS NO WOMEN Watch the video

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Page 62: Cannes Lions 2012 Winning Campaigns - Media

Brand: EvianAgency: MPGMC, New York City, NY

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: United States

LIVE YOUNG Watch the video

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Brand: The Metropole OrchestraAgency: Euro RSCG, Amsterdam

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Netherlands

Creative Director: Thijs de Boer, PeterHamelinckCopywriter: Thijs de Boer, Huibert Jan VanDer FangeArt Director: Peter Hamelinck, Demy Sapthu

SAVE AN ORCHESTRA Watch the video

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Brand: LatetAgency: Y&R, Tel-Aviv

Industry: Public interest & Non-profitMedia: Direct Market

Chief Creative Officer: GideonAmichay, Tzur GolanExecutive Creative Director: Yariv TwigCopywriter: Lior ShohamArt Director: Carmel Abuzlef, AlejandroFeldman

EMPTY CARTS Watch the video

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Page 66: Cannes Lions 2012 Winning Campaigns - Media

Brand: Good NeighboursAgency: Innocean, Seoul

Industry: Public interest & Non-profitMedia: Direct MarketMarket: South Korea

Creative Director: Jin Won HyeCopywriter: Young Kim Ho, MinhaeKim, Jae Won MunArt Director: Jin Kim Dong, Sung JungHyo, Seok Lee Jae, Ryong Lim Sung

LOVE PARKING CAMPAIGN Watch the video

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Page 67: Cannes Lions 2012 Winning Campaigns - Media

Brand: IKEAAgency: Leo Burnett, Toronto, ON

Industry: House, Garden & PetsMedia: Promotion & EventMarket: Canada

Chief Creative Officer: Judy JohnCreative Director: David Federico, LisaGreenberg, Judy John, Morgan KurchakCopywriter: Morgan KurchakArt Director: David Federico

MOVING DAY WILD POSTINGS Watch the video

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Page 72: Cannes Lions 2012 Winning Campaigns - Media

Brand: Alzheimer's AssociationAgency: Grupo Gallegos, Huntington Beach,CA

Industry: Public interest & Non-profitMedia: CyberMarket: United States

Executive Creative Director: Favio UcedoCreative Director: Martín Cerri, JuanOubiña, Favio UcedoCopywriter: Santiago RivillasArt Director: Ricardo Ovelar

FORGOT YOUR PASSWORD? Watch the video

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Brand: GilletteAgency: BBDO, Mumbai

Industry: Beauty & HealthMedia: Promotion & EventMarket: India

Chief Creative Officer: Josy PaulExecutive Creative Director: Rajdeepak DasCreative Director: Rajdeepak Das, JosyPaul, Sandeep SawantCopywriter: Rajdeepak Das, YohanDaver, Prakhar Deogirikar, RitiHamlai, Sagar Jadhav, Josy Paul, SandeepSawant, Ravi ShankerArt Director: Rajdeepak Das, YohanDaver, Prakhar Deogirikar, RitiHamlai, Sagar Jadhav, Josy Paul, SandeepSawant, Ravi ShankerDirector: Siddharth Sikand

YOU SHAVE. I SHAVE. Watch the video

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Page 82: Cannes Lions 2012 Winning Campaigns - Media

Brand: Ceylon NewspapersAgency: Leo Burnett, Colombo

Industry: Media & PublishingMedia: PrintMarket: Sri Lanka

Chief Creative Officer: Sachin AmbekarExecutive Creative Director: SubhashPinnapolaCreative Director: Eraj WirasinhaCopywriter: Ranjana AmaradevaArt Director: Shayani ObeyesekereDirector: Nuwan Jayathilaka

PAPER FLAG Watch the video

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Page 84: Cannes Lions 2012 Winning Campaigns - Media

Brand: Dunkin' DonutsAgency: Cheil, Seoul

Industry: Catering industryMedia: Ambient & InteractiveMarket: South Korea

Chief Creative Officer: Ina ChoiExecutive Creative Director: Thomas Hong-tack KimCopywriter: Jonathan Deblois, Songha LeeArt Director: Seokjin ShinDirector: Dae-hee Han

FLAVOR RADIO Watch the video

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Page 86: Cannes Lions 2012 Winning Campaigns - Media

Brand: BraunAgency: beacon Communications k.k., Tokyo

Industry: Electronics & Audio-VisualMedia: Ambient & InteractiveMarket: Japan

Executive Creative Director: JonKing, Masahiko YasudaCreative Director: Minoru Hongo, KeizoMugitaCopywriter: Minoru Hongo, Keizo MugitaArt Director: Hisamichi Takase, TomoTanakaDirector: Hiroki Yamaguchi

INTERNATIONAL AIRPORT MOUTH Watch the video

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Page 87: Cannes Lions 2012 Winning Campaigns - Media

Brand: TEDAgency: Ogilvy, Buenos Aires

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Argentina

Executive Creative Director: GastónBigio, Maximiliano Maddalena, JavierMentastiCreative Director: Juan PabloCarrizo, Patrcio ElfiCopywriter: Ignacio VaraArt Director: Nicolás Flota

TEDX HAIRDRESSERS Watch the video

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Page 92: Cannes Lions 2012 Winning Campaigns - Media

Brand: PeugeotAgency: Loducca, São Paulo

Industry: Automotive & ServicesMedia: PrintMarket: Brazil

Creative Director: Pedro Guerra, GugaKetzer, Marco Monteiro, Cassio MoronCopywriter: Wolfgang F. Covi, RodrigoSenraArt Director: Roberta Moraes, Daniel Poletto

AIRBAG Watch the video

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Page 94: Cannes Lions 2012 Winning Campaigns - Media

Brand: La SirenaAgency: BBDO, Santo Domingo

Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: Dominican Republic

Chief Creative Officer: Rodolfo BorrellCreative Director: Rodolfo Borrell, Dilia LunaCopywriter: Lissette GuzmanArt Director: Dulce Ceballos, Alvaro DeOleo, Naysa DumeDirector: Giancarlos Bera

FASHION FOR LESS Watch the video

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Brand: NissanAgency: TBWA, Helsinki

Industry: Automotive & ServicesMedia: CyberMarket: Finland

Creative Director: Sami Thessman, JuhoWalleniusCopywriter: Janne Haila, David KayeDirector: Pohjoisranta Burson-Marsteller, Timo Paloste, Topi Salo

NISSAN RUMBLE Watch the video

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Brand: Nando'sAgency: Black River FC, Johannesburg

Industry: FoodMedia: Promotion & EventMarket: South Africa

Executive Creative Director: Ahmed TillyCreative Director: Suhana GordhanCopywriter: Avish Gordhan, LufunoMavhungu, Nhlanhla NgcoboArt Director: Meryke Naude, MondeSiphamla, Mandie van der MerweDirector: Dean Blumberg

THE LAST DICTATOR STANDING Watch the video

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Page 98: Cannes Lions 2012 Winning Campaigns - Media

Brand: Revista MaximAgency: DDB, Buenos Aires

Industry: Media & PublishingMedia: Promotion & EventMarket: Argentina

Creative Director: Pablo BatlleCopywriter: Leandro Custo, DamianIzquierdoArt Director: Sebastian Esposito, FernandoFrontiñán, Pablo Fernandez Russo

COLD LINE Watch the video

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Page 100: Cannes Lions 2012 Winning Campaigns - Media

Brand: VIACOMAgency: Grey, Dusseldorf

Industry: Media & PublishingMedia: OutdoorMarket: Germany

Chief Creative Officer: AndreasHenke, Sacha Reeb, Roland VanoniCreative Director: Neil Elliot, Mark HendyCopywriter: Dominik Janning, ThomasVoelkerArt Director: Alphons Conzen, FredericoGasparian

THE NON-INTERACTIVE, INTERACTIVE COMEDY Watch the video

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Page 105: Cannes Lions 2012 Winning Campaigns - Media

Brand: OlayAgency: Saatchi & Saatchi, Mexico City

Industry: Public interest & Non-profitMedia: CyberMarket: Mexico

Creative Director: Gabriel Bello, CarlosBrambila, Luis ElizaldeCopywriter: Carlos BrambilaArt Director: Ricardo García, Priscila Trevilla

THE LIFE SAVER T-SHIRT Watch the video

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