Cannes Lions 2012 Winning Campaigns - Mobile

Grand Prix

Brand: GoogleAgency: Grow Interactive, New York City, NY

Industry: Internet sites & ServicesMedia: CyberMarket: United States

HILLTOP RE-IMAGINED FOR COCA-COLA

Click for full credits Click for all Cannes Lions winners

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Brand: ToyotaAgency: Party, Tokyo

Industry: Automotive & ServicesMedia: CyberMarket: Japan

Creative Director: PartyArt Director: Party

BACKSEAT DRIVER


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Brand: Band-AidAgency: JWT, New York City, NY

Industry: House, Garden & PetsMedia: CyberMarket: United States

Chief Creative Officer: Jeff Benjamin, RyanKutscher, Matt MacDonaldExecutive Creative Director: Eric WeisbergCreative Director: Rachael Birnbaum, YanaHunt, Josh ShabtaiCopywriter: Rachel BirnbaumArt Director: Bianca Guimaraes

BAND-AID MAGIC VISION


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Brand: Red Tomato PizzaAgency: TBWA, Dubai

Industry: Catering industryMedia: CyberMarket: United Arab Emirates

Art Director: Rafael Guida

VIP FRIDGE MAGNET


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Brand: The VillageAgency: Look At Me, Moscow

Industry: Internet sites & ServicesMedia: CyberMarket: Russia

Creative Director: Katya Bazilevskaya, RobIkkiArt Director: Vladimir Shreyder

PARKING DOUCHE


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Brand: The Hospital For Sick ChildrenAgency: Cundari, Toronto, ON

Industry: Public interest & Non-profitMedia: CyberMarket: Canada

Chief Creative Officer: Brent ChoiCreative Director: Cory Eisentraut, MikeSipleyCopywriter: Cory EisentrautArt Director: Mike SipleyPhotography: Rob Dutchin, Kawal Singh

PAIN SQUAD


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Brand: Bradesco SegurosAgency: BBDO, São Paulo

Industry: Financial & Legal servicesMedia: CyberMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz SanchesArt Director: Andre Leotta, Pedro Rocha

FAKE AD


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Brand: ToyotaAgency: Party, Tokyo

Industry: Automotive & ServicesMedia: CyberMarket: Japan

Creative Director: PartyArt Director: Party

BACKSEAT DRIVER



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Brand: NokiaAgency: YOC, Berlin

Industry: Electronics & Audio-VisualMedia: CyberMarket: Germany

MYSTERY AD


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Brand: The Microloan FoundationAgency: Lowe, London (England)

Industry: Public interest & Non-profitMedia: CyberMarket: United Kingdom

Executive Creative Director: RichardDenney, Dave HendersonCopywriter: Richard J WarrenArt Director: Paul HancockPhotography: Oli Kellet

PENNIES FOR LIFE


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Brand: ChevroletAgency: Goodby Silverstein & Partners, SanFrancisco, CA

Industry: Automotive & ServicesMedia: CyberMarket: United States

Executive Creative Director: HunterHindmanCreative Director: Joakim Borgström, NiklasLilja, Michael LimbertCopywriter: Sha NguyenArt Director: Brandon Locke, RachelMadrigal, Antonio Marcato, JasonPierce, Logan Walters

CHEVY GAME TIME


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Silver

Brand: Red Tomato PizzaAgency: TBWA, Dubai

Industry: Catering industryMedia: CyberMarket: United Arab Emirates

Art Director: Rafael Guida

VIP FRIDGE MAGNET



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Brand: Carling BeerAgency: Ogilvy, Cape Town

Industry: Alcoholic drinksMedia: CyberMarket: South Africa

Executive Creative Director: Chris GotzCreative Director: Jonathan Lang, TommyLe Roux, Nicholas WittenbergCopywriter: Logan Broadley, YazeedSolomonsArt Director: Delano Chengan, Benjamin deVilliersDirector: Platypus Productions, TheWorkroom, Ian Chuter, Stephen Webster

BE THE COACH


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Brand: LexusAgency: Team One, El Segundo

Industry: Automotive & ServicesMedia: CyberMarket: United States

Chief Creative Officer: Chris GravesExecutive Creative Director: Alastair GreenCreative Director: Eric Arnold, CraigCrawford, David Deroma, JasonStinsmuehlenCopywriter: Scott IvenerArt Director: Andrew McGuireDirector: Susannah Laracy

TORI 500


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Brand: NokiaAgency: Turner Broadcasting System, Atlanta,GA

Industry: Electronics & Audio-VisualMedia: CyberMarket: United States

CNN IREPORT


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Brand: EmartAgency: Cheil, Seoul

Industry: Retail & DistributionMedia: CyberMarket: South Korea

Chief Creative Officer: Ina ChoiExecutive Creative Director: Thomas Hong-tack KimCreative Director: Seho KwonCopywriter: Kiseok Kim, Byoungha LeeArt Director: Hyunmyoung Kim, HarimLee, Jungki Seo

SUNNY SALE


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Brand: TelefónicaAgency: Y&R, Bogotá

Industry: Professional & Public servicesMedia: CyberMarket: Colombia

Creative Director: Tito Chamorro, JulianJaramillo, Jorge Millán, Victor Osorio, DiegoSuerezCopywriter: Sebastian SanchezArt Director: Leonardo Carrasco, FabiánMarrugo, Alejandro Narvaez

KID RESCUE


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Brand: Gagosian GalleryAgency: Radical Media, New York City, NY

Industry: Culture, Recreation & SportMedia: CyberMarket: United States

Chief Creative Officer: James SpindlerCreative Director: Brent Eveleth

GAGOSIAN


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Brand: NS (Dutch Railway)Agency: XS2theWorld, Amsterdam

Industry: Transport & TourismMedia: CyberMarket: Netherlands

Creative Director: Robert DoggersArt Director: Christian Gravemaker

THE 360º NS ROYAL WAITING ROOMS


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Brand: KsmAgency: Radical Media, New York City, NY

Industry: Culture, Recreation & SportMedia: CyberMarket: United States

Chief Creative Officer: James SpindlerCreative Director: Brent EvelethCopywriter: Jeremy LubmanArt Director: David LauDirector: Paul Bozymowski

STING 25


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Brand: NikeAgency: R/GA, New York City, NY

Industry: Apparel, Clothing & FootwearMedia: Ambient & InteractiveMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyArt Director: Ray Sison

NIKE+ FUELBAND


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Brand: Meat PackAgency: Saatchi & Saatchi, Guatemala City

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Guatemala

Chief Creative Officer: Miguel MayenCreative Director: JonathanDeleon, Marcopolo RamirezArt Director: Rodrigo Fernandez, RodolfoRiveraPhotography: GuiseppeBadalamenti, Rodolfo RiveraDirector: Folk Warehouse / Kino, RodolfoRivera

HIJACK


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Brand: IntelAgency: Ansible Mobile, New York City, NY

Industry: Electronics & Audio-VisualMedia: Ambient & InteractiveMarket: United States

Creative Director: Sia Ea

THE ESCAPE IAD


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Brand: Frauen Gegen GewaltAgency: Plan.Net, Munich

Industry: Public interest & Non-profitMedia: CyberMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: Friedrich vonZitzewitzCreative Director: Cornelia Blasy-Steiner, Markus MaczeyCopywriter: Christian AussemArt Director: Tobias PechsteinPhotography: Michael Leiss

BEATING FACTS


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Brand: Coca-ColaAgency: McCann Erickson, hongkong

Industry: Non-alcoholic drinksMedia: CyberMarket: China

Chief Creative Officer: Spencer WongExecutive Creative Director: NickLim, Spencer WongCreative Director: Mark KongCopywriter: Mark KongArt Director: Tonkie Chan, DanielCheung, Rika Kojima, Kitty Tang

CHOK! CHOK! CHOK!


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Bronze

Brand: TelefónicaAgency: Y&R, Bogotá

Industry: Professional & Public servicesMedia: CyberMarket: Colombia

Creative Director: Tito Chamorro, JulianJaramillo, Jorge Millán, Victor Osorio, DiegoSuerezCopywriter: Sebastian SanchezArt Director: Leonardo Carrasco, FabiánMarrugo, Alejandro Narvaez

KID RESCUE



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Brand: Meat PackAgency: Saatchi & Saatchi, Guatemala City

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Guatemala

Chief Creative Officer: Miguel MayenCreative Director: JonathanDeleon, Marcopolo RamirezArt Director: Rodrigo Fernandez, RodolfoRiveraPhotography: GuiseppeBadalamenti, Rodolfo RiveraDirector: Folk Warehouse / Kino, RodolfoRivera

HIJACK



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Brand: LegoAgency: Hello Monday, Copenhagen

Industry: Toys & GamesMedia: CyberMarket: Denmark

Creative Director: Jakob KahlenArt Director: Jeppe Aaen, Johanne BruunRasmussen

LIFE OF GEORGE


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Brand: MTVAgency: AKQA, London (England)

Industry: Media & PublishingMedia: CyberMarket: United Kingdom

Chief Creative Officer: James HiltonCreative Director: Chris MayCopywriter: Matt Longstaff

MTV UNDER THE THUMB


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Brand: GoogleAgency: Grow Interactive, Norfolk, VA


DRIVE IT LIKE YOU HATE IT RE-IMAGINED


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Brand: GoogleAgency: Grow Interactive, Norfolk, VA


HILLTOP RE-IMAGINED FOR COCA-COLA




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Brand: GoogleAgency: Ground, Tokyo

Industry: Internet sites & ServicesMedia: CyberMarket: Japan

Creative Director: Satoshi Takamatsu

AKB48 on Google+


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Brand: PepsiAgency: Åkestam Holst, Stockholm

Industry: Non-alcoholic drinksMedia: CyberMarket: Sweden

Creative Director: Martin CedergrenCopywriter: Patrick DryArt Director: Björn Kusa

THE SOUND OF FOOTBALL


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Brand: Coca-ColaAgency: Ogilvy, São Paulo

Industry: Non-alcoholic drinksMedia: CyberMarket: Brazil

Chief Creative Officer: Anselmo RamosExecutive Creative Director: ClaudioLima, Fred SaldanhaCreative Director: Edu Garretano, EduardoMarquesCopywriter: Eduardo Marques, FlavioTamashiroArt Director: Raphael Lucone, Rafael Rizuto

HAPPINESS REFILL


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Brand: PNC BankAgency: Deutsch, New York City, NY

Industry: Financial & Legal servicesMedia: CyberMarket: United States

Chief Creative Officer: Greg DiNotoExecutive Creative Director: Steve NesleCreative Director: Jeremy Bernstein, JeffKopay, Cindy KridleArt Director: Ahren Gerber

REAL LIFE WITH VIRTUAL WALLET


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Brand: SiemensAgency: Conrad Caine, Munich

Industry: Electronics & Audio-VisualMedia: CyberMarket: Germany

Creative Director: Emiliana TorrensArt Director: Sofia Califano

RECOLLECTIONS


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Brand: VolvoAgency: Mobiento, Stockholm

Industry: Automotive & ServicesMedia: CyberMarket: Sweden

Creative Director: Emil Salonen, JohanWistrand

VOLVO ON CALL


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Brand: Situation StockholmAgency: Mobiento, Stockholm

Industry: Media & PublishingMedia: CyberMarket: Sweden

Creative Director: Nikolaj Alepliotis

SMS IS KING!


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Brand: UbisoftAgency: Crispin Porter + Bogusky, Göteborg

Industry: Toys & GamesMedia: CyberMarket: SwedenLanguage: English

Chief Creative Officer: Rob ReillyExecutive Creative Director: Gustav MartnerCreative Director: Mattias BergCopywriter: Jim ConnollyArt Director: Mattias Berg, Joakim Khoury

AUTODANCE


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Brand: Scandinavian AirlinesAgency: Crispin Porter + Bogusky, Göteborg

Industry: Transport & TourismMedia: CyberMarket: Sweden

Chief Creative Officer: Rob ReillyExecutive Creative Director: Gustav MartnerCreative Director: Mattias BergCopywriter: Annica BrinckArt Director: Dennis Rosenqvist

POINT AND FLY


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Brand: FoxAgency: Red Bee Media, London (England)


Creative Director: Katrina HowellCopywriter: Ben Mahon

WALKERS KILL COUNT


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Brand: Channel 4Agency: Brothers and Sisters, London(England)


STREET TAG


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Brand: JordanAgency: Blast Radius, Vancouver, BC

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Canada

Executive Creative Director: Mark WaggonerCreative Director: Ryan Leeson, Greg LiburdCopywriter: Greg Liburd, MarcusMcLaughlin, Ryan SantosArt Director: Gavin Froome, Mitsuaki YajimaPhotography: Sven Boecker

CHOOSE YOUR FLIGHT


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Brand: McDonald'sAgency: DDB, Copenhagen

Industry: Catering industryMedia: CyberMarket: Denmark

Copywriter: Caspar Bock, RasmusGottliebsen, Christian Iversen, BjarkeLautrup Larsen

McDONALD'S COIN HUNTERS


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Brand: Frauen Gegen GewaltAgency: Plan.Net, Munich

Industry: Public interest & Non-profitMedia: CyberMarket: Germany

Chief Creative Officer: Alexander SchillExecutive Creative Director: Friedrich vonZitzewitzCreative Director: Cornelia Blasy-Steiner, Markus MaczeyCopywriter: Christian AussemArt Director: Tobias PechsteinPhotography: Michael Leiss

BEATING FACTS



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Brand: McDonald'sAgency: DDB, Stockholm

Industry: Catering industryMedia: CyberMarket: Sweden

Executive Creative Director: AndreasDahlqvistCopywriter: Magnus Jakobsson, MartinLindestaf, Daniel VaccinoArt Director: Gustav Holm, LisaKarlsson, Fredrik Simonsson

PICK N PLAY


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Brand: TV GloboAgency: Globo, Rio de Janeiro

Industry: Culture, Recreation & SportMedia: CyberMarket: Brazil

Creative Director: Daniel Siarkovski

MEDIDA CERTA


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Brand: VästtrafikAgency: Forsman & Bodenfors, Göteborg

Industry: Transport & TourismMedia: CyberMarket: Sweden

Copywriter: Anders HegerforsArt Director: Staffan Forsman, Lars Jansson

TRAM SIGHTSEEING APP


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Brand: Captain MorganAgency: Anomaly, New York City, NY

Industry: Alcoholic drinksMedia: CyberMarket: United States

Chief Creative Officer: Mike ByrneCreative Director: Andy Carrigan, Jon Zast

CAPTAINS CONQUEST


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Brand: Coca-ColaAgency: Movement, London (England)

Industry: Non-alcoholic drinksMedia: CyberMarket: United Kingdom

Creative Director: Tim Ash, Mark FreemanCopywriter: Rachel Butterworth

MOVE TO THE BEAT


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Cannes Lions 2012 Winning Campaigns - Mobile

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