Cannes Lions Winning Campaigns - PR

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Winning Campaigns in PR section of Cannes Lions International Festial of Creativity 2011

Transcript of Cannes Lions Winning Campaigns - PR

  • PR

  • Grand Prix

  • Agency: BBDO, Melbourne, VIC

    Industry: Financial & Legal servicesMedia: Promotion & Event

    Executive Creative Director: Ant KeoghDirector: The Glue Society

    Grand Prix PRBreak Up

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  • Gold

  • Brand: IBMAgency: Ogilvy, New York City, NY

    Industry: Professional & Public servicesMedia: Promotion & Event

    Chief Creative Officer: Steve SimpsonExecutive Creative Director: Susan WestreCreative Director: Mark Girand, DavidKorchin, Jason Marks, MichaelPaterson, Steve Simpson, Susan WestreCopywriter: Mark Girand, StevenSchroth, Niels WestraArt Director: Miles Gilbert, Michael PatersonDirector: Paul Bozymowski

    Gold PRWatson

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  • Brand: AIDS AwarenessAgency: TBWA, New York City, NY

    Industry: Public interest & Non-profitMedia: Cyber

    Chief Creative Officer: Mark FigliuloCreative Director: JoshDiMarcantonio, Jonathan Marshall, EricStevens, Lisa TopolCopywriter: Josh DiMarcantonio, JonathanMarshall, Ani MunozArt Director: Isabella Castano, Eric StevensPhotography: Indrani, Markus KlinkoDirector: Earle Sebastian

    Gold PRDigital Death

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  • Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg

    Industry: Automotive & ServicesMedia: Promotion & Event

    Chief Creative Officer: ArminJochum, Goetz Ulmer, Thimoteus WagnerCopywriter: Georg Baur, Torben OttenArt Director: Tilman GossnerPhotography: Stefan Gburek

    Gold PRTramp A Benz

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  • Brand: SkankAgency: Don Try This, So Paulo

    Industry: Apparel, Clothing & FootwearMedia: Promotion & Event

    Gold PRSkankplay

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  • Brand: Durand AcademyAgency: POLITICAL LOBBYING & MEDIARELATIONS (PLMR), London (England)

    Industry: EducationMedia: Promotion & Event

    Gold PRShine A Light on Opportunity

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  • Brand: ChevroletAgency: BBDO, Bogot

    Industry: Automotive & ServicesMedia: Promotion & Event

    Chief Creative Officer: HugoCorredor, Giovanni MartinezCopywriter: Daniel Mosquera, AndresNoratoArt Director: Claudia Murillo

    Gold PRTaxi Drivers' University

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  • Brand: DiageoAgency: Leo Burnett, Sydney, NSW

    Industry: Alcoholic drinksMedia: Promotion & Event

    Executive Creative Director: Andy DilalloCreative Director: Tim GreenCopywriter: Rupert TaylorArt Director: Tim Green

    Gold PRWater Mark

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  • Brand: ElectroluxAgency: Prime & United Minds, Stockholm

    Industry: House, Garden & PetsMedia: Promotion & Event

    Executive Creative Director: Tom BeckmanCreative Director: Jonas BodinCopywriter: Devi Brunson, Carl FredrikHoltermannArt Director: Carl FredrikHoltermann, Fredrik Olsson

    Gold PRVac From The Sea

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  • Silver

  • Brand: Israel Aids Task ForceAgency: Y&R, Tel-Aviv

    Industry: Public interest & Non-profitMedia: Radio

    Chief Creative Officer: Gideon AmichayExecutive Creative Director: Tzur GolanCreative Director: Gideon Amichay, AmitGal, Tzur GolanCopywriter: Shirley Bahar, Orit Bar-Niv, OritBar NivArt Director: Shirley Eva Bahar

    Silver PRGet Tested Project

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  • Brand: IBMAgency: Ogilvy, New York City, NY

    Industry: Professional & Public servicesMedia: Promotion & Event

    Chief Creative Officer: Steve SimpsonExecutive Creative Director: Susan WestreCreative Director: Mark Girand, DavidKorchin, Jason Marks, MichaelPaterson, Steve Simpson, Susan WestreCopywriter: Mark Girand, StevenSchroth, Niels WestraArt Director: Miles Gilbert, Michael PatersonDirector: Paul Bozymowski

    Silver PRWatson

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  • Brand: GilletteAgency: BBDO, Mumbai

    Industry: House, Garden & PetsMedia: Promotion & Event

    Executive Creative Director: Rajdeepak DasCreative Director: Rajdeepak Das, JosyPaul, Rajesh SaathiCopywriter: Rajdeepak Das, JosyPaul, Rajesh Saathi, Pashyn SethnaArt Director: Rajdeepak Das, SagarJadhav, Nawin Nandakumar, ManasiSankhe, Sandeep SawantPhotography: Sandeep BargeDirector: Rajesh Saathi

    Silver PRShave Sutra

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  • Brand: Gedeon RicherAgency: Hill & Knowlton, Levallois

    Industry: PharmaceuticalMedia: Promotion & Event

    Silver PRUnderstanding Multiple Sclerosis

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  • Brand: PhilipsAgency: Onevoice, London (England)

    Industry: Electronics & Audio-VisualMedia: Promotion & Event

    Chief Creative Officer: Neil DawsonCreative Director: Chris BaylisCopywriter: Sam OliverArt Director: Shishir Patel

    Silver PRParallel Lines

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  • Brand: The Royal British LegionAgency: Burson-Marsteller, London (England)

    Industry: Corporate self-promoMedia: Promotion & Event

    Creative Director: Joe SinclairDirector: Matthew Donaldson

    Silver PR2 Minute Silence

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  • Brand: Japan Maritime Self-Defense ForceAgency: Hakuhodo, Tokyo

    Industry: Corporate self-promoMedia: Promotion & Event

    Creative Director: Shota Hatanaka, KentaIkomaCopywriter: Kenta IkomaArt Director: Junichi KurataPhotography: Hiroki OguriDirector: Yukako Nomura, Waki Rokutan

    Silver PRSalute Trainer

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  • Brand: Rio De Janeiro State GovernmentAgency: FSB Comunicaes, Rio de Janeiro

    Industry: Corporate self-promoMedia: Promotion & Event

    Silver PRSocialpeace

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  • Agency: Mudra Communications, Mumbai

    Industry: Culture, Recreation & SportMedia: Promotion & Event

    Chief Creative Officer: Bobby PawarCopywriter: Bobby PawarArt Director: Deepak SinghDirector: Amit Sharma

    Silver PRSilent National Anthem

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  • Agency: Leo Burnett, Beirut

    Industry: Public interest & Non-profitMedia: Promotion & Event

    Chief Creative Officer: Bechara MouzannarCreative Director: Patrick Honein, AreejMahmoud, Tania SalehCopywriter: Grace KassabArt Director: Nayla Baaklini

    Silver PRFake It All

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  • Bronze

  • Brand: RomAgency: McCann Erickson, Bucharest

    Industry: Confectionery & SnacksMedia: Promotion & EventPublished: Nov., 2010

    Executive Creative Director: CatalinDobre, Dinu PanescuCreative Director: Adrian BotanCopywriter: Florin FloreaArt Director: Andra Badea, IonutCojocaru, Laurentiu Stere

    Bronze PRAmerican Rom

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  • Brand: GreenpeaceAgency: DDB, Paris

    Industry: Public interest & Non-profitMedia: Promotion & Event

    Executive Creative Director: AlexandreHervCopywriter: Olivier LefebvreArt Director: Benjamin MarchalDirector: Ulysse Loreaux

    Bronze PRA New Warrior

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  • Brand: Dr. MartensAgency: exposure, London (England)

    Industry: Apparel, Clothing & FootwearMedia: Promotion & Event

    Executive Creative Director: MarkBlenkinsopCreative Director: Tom PhilipsArt Director: Brian Thomas

    Bronze PRDM50

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  • Brand: New York City Rescue MissionAgency: BBH, New York City, NY

    Industry: Public interest & Non-profitMedia: Promotion & Event

    Creative Director: Zac Sax, JessicaShriftmanArt Director: Willy Wang

    Bronze PRUnderheard in New York

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  • Brand: Dr. MartensAgency: exposure, London (England)

    Industry: Apparel, Clothing & FootwearMedia: Promotion & Event

    Executive Creative Director: MarkBlenkinsopCreative Director: Tom PhilipsArt Director: Brian Thomas

    Bronze PRDM50

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  • Brand: adidasAgency: TBWA, London (England)

    Industry: Apparel, Clothing & FootwearMedia: Promotion & Event

    Executive Creative Director: Mark HunterDirector: Rohan Blair-Mangat, ChrisKelly, Luke Taylor

    Bronze PRThe Messiah

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  • Brand: AschehougAgency: TRY, Oslo

    Industry: Media & PublishingMedia: Promotion & Event

    Copywriter: Lars Joachim GrimstadArt Director: Egil Pay

    Bronze PRDo