INTRODUCTION &MEANING OFCONSUMER AWARENESS

WHO IS CONSUMER?

CONSUMER RIGHTSRight to safety.Right to information.Right to choose.Right to heard.Right to redressed .Right to consumer education.Right to healthy environment .Right to basic needs.

RESPONSIBILITIES OFCONSUMERBefore buyingWhile buyingAfter buying

CONSUMER MOVEMENT

NEEDS OF CONSUMERISM ANDCONSUMER MOVEMENT Providing consumer education. Providing consumer protection. Building pressure on government . Arranging consumer protection programmes. Organising public opinion. Providing guidance to consumer. Fight against marketing system Consumer awarenss

NEED OF STRONG CONSUMERISM IN INDIAExploitation of consumerPoverty & illiteracy among consumerIneffective consumer lawsInformation gapAbsence of quality consciousness

P OINTS FORCONSUMERATTENTION

PURCHASING UNDER PUBLIC DISTRIBUTION SYSTEM

PURCHASE OF COSMETICS

PURCHASE OF DRUGS

PURCHASE OF CLOTHS

Hall markPURCHASE OF GOLD

MISLEADING ADVERTISEMENT An anti-ageing cream advert has been banned for misleading consumers. Watchdogs criticized Nivea Visage for suggesting the cream could deliver permanent benefits. (http://www.dailymail.co.uk/news/artic le-1209038/Anti-ageing-cream- advert-banned-misleading- claims.html#ixzz1X59njg73)

PURCHASE OF FOOD PRODUCT

o THE NATIONAL CO- OPERATIVE CONSUMER FEDERATION OF INDIA LIMITED(NCCF)o CONSUMER GUIDANCE SOCIETYOF INDIA (CGSI)o BUREAW OF INDIAN STANDARD (BIS)o MUMBAI GRAHAK PANCHAYAT