Ppt Consumer Behaviour

8/12/2019 Ppt Consumer Behaviour

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Consumer Behavior on


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A good shampoo should be able to perform the followingfunction-

1. It should remove soil, sebum and residue of hair setting

lotions /dressing from hair and scalp. 2. It should produce the foam of the degree that will satisfy

the user.

3. It should be easy to remove shampoo by rising leaving the

hair soft, lustrous and manageable. 4. It should impart of pleasant fragrance during use masking

the odor of wet hair.

Shampoos main function is the remove the dirt from the hairin other words the shampoos primary function is cleaning. Ageneral procedure for making extract for shampoos is anunder: Place about one ounce of mixture of herbs in a nonmetal pot, add 10 ounce of water. Heat and bring it to boilsimmer for 5-10 min. remove heat and let it cool strain off the

liquid.


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Introduction

Consumer behaviour is the study of when, why,

how, and where people do or do not buy a product.

It blends elements from psychology, sociology,

social anthropology and economics. It attempts tounderstand the buyer decision making process,

both individually and in groups.

Shampoo can be defined a suitable agent to clean

the hair of head and rinse out dirt easily, it may be

also describe as a cosmetics preparation meant for

the washing of hair and scalp.


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Do you use shampoo?

18 people response were yes & other 2 said they use home remedy + shampoo.

female [two each using home made remedy.The study reveals that 90% of the respondents use shampoo.10% of the

respondents refused the use of shampoo and gave the reason that shampoos cause

hair problems. They either use soaps or the traditional method of washing hair.

Which of the following brands of shampoo have you purchase?

It can been seen that clinic all clear has been tried by most people that account for16 of 20 sample and next coming to be Pantene with 12. After this brand Sunsilk is

used more followed by organics.

Factors you consider while purchasing a shampoo.

10 female: -- Hair types

-- Hair problem

-- Fragrance

-- Packaging

-- Price

-- Availability

In the above response few 3 girls responded price followed by packaging.


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Who influence you to purchase the brand?Almost all responded that its the role of advertisements that actually led to a

purchase of a shampoo.

The role which advertisements play can not be neglected. according

to study it is found that advertisements influence the consumers a great deal in

selecting a shampoo. next comes the self that is the consumer himself and than

comes the role of doctor and family

at times someones reference also helps in selecting a brand.

Consumers in the age group 17-25 [target group]

are more innovative as compared to the other age groups.

It has been observed from the study that females shampoo their hair twice a w

eek, while males prefer using shampoo on alternate days.

Do you change your shampoo? Majority of the consumers change their shampoo occasionally. These

consumers also tend to test the quality of new launches. Frequently changing

consumer account for 8 [male and female] and the non availability is one of the factorwhich to a certain extent, has prompted many consumers to use more than one brand

simultaneously.13 of both sex of the consumer responded that they never change

their brand When asked about the reason they responded that changing brand led to

hair problems like hair loss etc.


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No. of times you shampoo your hair in a week?When asked about how many times the consumer use to shampoo their hair? They

responded, 60 % that 1-2 times in a week and rest 40 % responded more than 1-2

times. A further conclusion can be drawn on people using 1-2 times or 3-4 times.

Size of the pack you purchase most often?The sachets are most used because of its convenience and price. Next comes to be

250ml because of its price again that is higher the pack lower the price. Followed by

100 ml and 250 ml

People who use sachets use it as trial to see the effectiveness and if they are

satisfied then they go for 250 ml primarily because of not going to buy the small

sachets again and again. The rest pack are used because of other options available in

terms of size and price and not necessarily going for bigger pack.

Level of satisfaction you are getting from your shampoo brandThe maximum satisfied consumers were of Clinic users and than comes organic,

Pantene, Sunsilk.


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How Celebrities inspire the consumers to buy the

productCelebrity will help you to get instant attention for the Ad and sometimes product

too.Few fans will buy the product endorsed by their celeb (it depends on the nature of

the product and celeb..

If a celebrity remain as a celebrity no problem but if he becomes Ad model then

problem starts for the product and company. If a celebrity have goodethics/integrity fine. If he lacks that, then that will affect the company.

I sometimes feel companies or agencies who lacks creative ability goes to celebs.

Celebrity can always bring the initial attention needed, especially in rural India.

Thats where our 60-70% population resides. Urban population would look to

gather more information and than buy a product.

But celebrity endorsing too many brands does not confuse the customer, if

celebrity persona matches with product. Lets take Sehwag if he endorses

parachute hair oil or Mr. Ganguly endorsing for Gold Gym. It will not only create

confusion, but also bad publicity. Or sachin endorsing ujaala powder.


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hampoo sachetsShampoos are not only available in bottles but it is also available in sachets

which is more convenient for the lower class consumers to use.


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In which media you have seen the advertisement of these

brands?

Reveals that in TV as media for advertisement all the

responded have had the same frequency of seeing the

ads of all the brands. In case of print media as in Magazine

highest number of viewer ship went to Clinic, Sunslik ,

Pantene, Organics, in decreasing order. In caseof Newspaper the maximum no. of viewership went to clinic,

Pantene, organic & Sunsilk in decreasing order.

It says that T.V. is best media for advertising for all kind of

advertising and it has best opportunity for the brand topenetrate in market. All of the brands have equal no. of

viewership in TV but in magazine &Newspaper they had

different


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The survey showed a number of reasons for consumers using morethan one brand or type of shampoos simultaneously.

No single shampoo, according to the consumer, was able to fulfill all

the hair requirements. Dandruff was the most important hair problem

which led the consumer to use more than one shampoo at a time.

Some people use two or more shampoos simultaneously, just for

change.


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Ppt Consumer Behaviour

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