Consumer Awarenes About Idea

7/28/2019 Consumer Awarenes About Idea

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INTRODUCTION

The word cellular has been originated from the English Word Cell. Cellular telephony is a

network of wireless equipment, which uses radio waves. The cellular phone sends and

receives radio signals to and from the nearest cell site, which is connected to the mobile

switching centre (M.S.C.). The M.S.C. is connected to the conventional local phone

network. The use of radio waves as the communication link eliminates the use of wires that

tie down to one point. As long as you are in the cellular service area, whether you are

moving or stationary you remain connected at all times.

When you subscribe to cellular phone service you are provided with a SIM card (subscriber

identity module). The SIM card is about the size of a regular bank credit card with a

microchip, which stores your cellular number and other subscriber information. In the field

of cellular telephone, now-a-days mainly four techniques are used which are G.S.M.,

C.D.M.A., D.A.M.P.S. / cellular business based on G.S.M. and P.D.C.S.

HISTORY OF MOBILE COMMUNICATION

Telecom history1842: Wireless by conduction

1843: Early electromagnetic research, wireless by induction

1865: Induction and Dr. Loomis

Early radio discoveries

1879: D.E. Hughes and the first radio-telephone reception

1880: The photo phone and the first voice radio-telephone call

1880 - 1900: Radio development begins in earnest

1910: The first car-telephone

1924: The first car-mounted radio-telephone

1937: Early conventional radio-telephone development


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The modern era begins

1946: The first commercial American radio-telephone service

1947: Cellular systems first discussed

1948: The first automatic radio telephone service1969: The first cellular radio system

1973: The Father of the cell phone

1978: First generation analog cellular systems begin

1980: Growth of Japanese cellular development

1981: NMT -- the first multinational cellular system

1982: The rise of GSM

1990: North America goes digital: IS-54

Prehistory (Birth to Bell Labs, 1924)

While puzzling over the mysteries of radio, many inventors worked concurrently on power

generation, telegraphs, lighting, and later, telephone. The thorough understanding of

electricity required to produce a reliable, practical radio system took a long time and

happened in different phases.

In 1820, Danish physicist Christian Oersteddiscovered electromagnetism, the science that

could help generate electrical power and, if fully understood and applied, usher in the era of

telecommunication.

Michael Faraday - 1791 to 1867

In 1821 Michael Faraday reversed Oersted's experiment and in so doing discovered

induction. This helped him build the world's first electricity generator. He worked on

different electrical problems in the next ten years, eventually publishing his results oninduction in 1831.

Joseph H enry - 1797 to 1878

In 1830 the great American scientist ProfessorJoseph Henry transmitted the first practical

electrical signal; showing that electromagnetism could do more than just create current or


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pick up heavy weights -- it could communicate. In a stunning demonstration in his Albany

Academy classroom, Henry created the forerunner of the telegraph. While Henry did not

pursue electrical signaling, he did help someone who did. And that man was Samuel Finley

Breese Morse.

Samuel M orse - 1791 to 1872

In 1837 Samuel Morse invented the first practical telegraph, applied for its patent in 1838

and was finally granted it in 1848. Joseph Henry helped Morsebuild a telegraph relay or

repeater that allowed long distance operation. The telegraph brought the country closer and

eventually the world.Morse also experimented with wireless, not by passing signals though

the atmosphere but through the earth and water. Without a cable.

Wireless by conduction

On October 18, 1842, Morse laid wires between Governor's Island and Castle Garden, New

York, a distance of about a mile. Part of that circuit was under water. But before he could

complete this demonstration a passing ship pulled up his cable, ending it seemed, his

experiment. Undaunted, Morse proceeded without the cable, passing his telegraph signals

through the water itself. This is wireless by conduction

Over the next thirty years most inventors and developers concentrated on wire line

telegraphy, that is, conventional telegraphy carried over wires suspended on poles. Few

tinkered exclusively with wireless since a basic radio theory had not yet been worked out.

Telegraphy, however, did produce a good understanding of wireless by induction since

wires ran parallel to each other and often induced rogue currents into other lines.

Early electromagnetic researchIn 1843Faraday began intensive research into whether space could conduct electricity.

In 1864 Maxwell released his paper "Dynamical Theory of the Electromagnetic Field"

which concluded that light, electricity and magnetism were all related and that all

electromagnetic phenomena traveled in waves.


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Induction and Dr. Loomis

In 1865, a dentist Dr. Mahlon Loomis of Virginia may have been the first person to

communicate through wireless via the atmosphere. Between 1866 and 1873 he transmitted

telegraphic messages at a distance of 18 miles. At one location he even flew a metal-framed kite on a metal wire, perhaps taking inspiration fromBenjamin Franklin. At another

location a similar kite picked up these signals and noted them with a galvanometer.


Maxwell's 1864 conclusions were distributed around the world and created a sensation. But

it was not until 1888 that ProfessorHeinrich Hertzof Bonn, Germany, could produce and

detect radio waves consistently and reliably.

On November 22, 1875, while working on acoustical telegraphy, a science close to

telephony, Thomas Alva Edison noticed unusual looking electro-magnetic sparks.

D.E. Hughesand the first radio-telephone reception.

From 1879 to 1886, London-born David Hughes discovered radio waves but was told

incorrectly that he had discovered no such thing. Discouraged, he pursued radio no further.

Hughes noticed a clicking noise in his home built telephone each time he worked using his

induction balance, a device now often used as a metal detector. He transmitted signals from

one room to another in his house in London. But since the greatest range there was about

60 feet, Hughes took to the streets with his telephone, intently listening for the clicking

produced by his clockwork transmitter, gradually diminishing until it no longer could be

heard.

Alexander Graham Bell was the man who invented the telephone and made the first call on

a wired telephone to Thomas Watson. Bell was also first with radio.

1888 onwards: Radio development begins in earnest

In 1888 the German, Heinrich Hertz, conclusively proved Maxwell's prediction that

electricity could travel in waves through the atmosphere. Unlike Hughes, the extensive and


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systematic experiments into radio waves that Hertz conducted were recognized and

validated by inventors around the world.

Jagadish Chandra Bosedemonstrated electromagnetic waves in 1895 "by using them to

ring a bell remotely and to explode some gunpowder".Marconi established the first successful radio system. In 1901, his radio-telegraph system

sent signals across the Atlantic Ocean. Ships were the first wireless mobile platforms. In

1901 Marconi placed a radio aboard a Thorny croft steam-powered truck, thus producing

the first land-based wireless mobile transmitting data, not voice.

In December 24, 1906, Reginald Fessendenaccomplished the first radio band wave

communication of human speech over a distance of 11 miles, from Brant Rock,

Massachusetts, to ships in the Atlantic Ocean. Radio was no longer limited to telegraph

codes, no longer just a wireless telegraph, but a means of verbal communication.

Wireless by conduction

On October 18, 1842, Morse laid wires between Governor's Island and Castle Garden, New

York, a distance of about a mile. Part of that circuit was under water. But before he could

complete this demonstration a passing ship pulled up his cable, ending it seemed, his

experiment. Undaunted, Morse proceeded without the cable, passing his telegraph signals

through the water itself. This is wireless by conduction

Over the next thirty years most inventors and developers concentrated on wire line

telegraphy, that is, conventional telegraphy carried over wires suspended on poles. Few

tinkered exclusively with wireless since a basic radio theory had not yet been worked out.

Telegraphy, however, did produce a good understanding of wireless by induction since

wires ran parallel to each other and often induced rogue currents into other lines.

Early electromagnetic research

In 1843 Faraday began intensive research into whether space could conduct electricity.


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In 1864 Maxwell released his paper "Dynamical Theory of the Electromagnetic Field"

which concluded that light, electricity and magnetism were all related and that all

electromagnetic phenomena traveled in waves.

Induction and Dr. Loomis

In 1865, a dentist Dr. Mahlon Loomis of Virginia may have been the first person to

communicate through wireless via the atmosphere. Between 1866 and 1873 he transmitted

telegraphic messages at a distance of 18 miles. At one location he even flew a metal-

framed kite on a metal wire, perhaps taking inspiration from Benjamin Franklin. At another

location a similar kite picked up these signals and noted them with a galvanometer.


Maxwell's 1864 conclusions were distributed around the world and created a sensation. But

it was not until 1888 that Professor Heinrich Hertz of Bonn, Germany, could produce and

detect radio waves consistently and reliably.

On November 22, 1875, while working on acoustical telegraphy, a science close to

telephony, Thomas Alva Edison noticed unusual looking electro-magnetic sparks.

D.E. Hughes and the first radio-telephone reception.

From 1879 to 1886, London-born David Hughes discovered radio waves but was told

incorrectly that he had discovered no such thing. Discouraged, he pursued radio no further.

Hughes noticed a clicking noise in his home built telephone each time he worked using his

induction balance, a device now often used as a metal detector. He transmitted signals from

one room to another in his house in London. But since the greatest range there was about

60 feet, Hughes took to the streets with his telephone, intently listening for the clicking

produced by his clockwork transmitter, gradually diminishing until it no longer could beheard.

Alexander Graham Bell was the man who invented the telephone and made the first call on

a wired telephone to Thomas Watson. Bell was also first with radio.

1888 onwards: Radio development begins in earnest


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In 1888 the German, Heinrich Hertz, conclusively proved Maxwell's prediction that

electricity could travel in waves through the atmosphere. Unlike Hughes, the extensive and

systematic experiments into radio waves that Hertz conducted were recognised and

validated by inventors around the world.Jagadish Chandra Bosedemonstrated electromagnetic waves in 1895 "by using them to

ring a bell remotely and to explode some gunpowder".

Marconiestablished the first successful radio system. In 1901, his radio-telegraph system

sent signals across the Atlantic Ocean. Ships were the first wireless mobile platforms. In

1901 Marconi placed a radio aboard a Thorny croft steam-powered truck, thus producing

the first land-based wireless mobile transmitting data, not voice.

In December 24, 1906, Reginald Fessenden accomplished the first radio bandwave

communication of human speech over a distance of 11 miles, from Brant Rock,

Massachusetts, to ships in the Atlantic Ocean. Radio was no longer limited to telegraph

codes, no longer just a wireless telegraph, but a means of verbal communication.

1989

In 1989, GSM responsibility was transferred to the European Telecommunication

Standards Institute (ETSI), and phase I of the GSM specifications was published in 1990.

Commercial services started in mid 1991, and by 1993 there were 36 GSM networks in 22

countries, with 25 additional countries like South Africa, Australia and many Middle and

Far East countries opting for GSM. By the beginning of 1994, there were 1.3 million

subscribers worldwide.

The developers of GSM chose an unproven (at that time) digital system, as opposed to the

then standard analog cellular systems like AMPS in the United States and TACS in the

United Kingdom. They had faith in the advancements in compression algorithms and

digital signal processors to allow the fulfillment of the original criteria and the continualimprovement of the system in terms of quality and cost.

The European Telecommunications Standards Institute (ETSI) defined GSM as the

internationally accepted digital cellular telephony standard.

1990

Phase 1 GSM 900 specifications were frozen


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DCS adaptation started.

Validation systems implemented.

First GSM World congress at Rome had 650 participants.

1991

First GSM specification was demonstrated.

DCS specifications were frozen.

GSM World Congress at Nice had 690 participants.

1992

January - The first GSM network operator was Oy Radiolinja Ab in Finland.

December 1992 - 13 networks were on air in 7 areas.

GSM World Congress at Berlin had 630 participants.

1993

GSM was demonstrated for the first time in Africa at Telkom '93 in Cape Town.

Roaming agreements between several operators were established.

By December 1993, 32 networks were on air in 18 areas.

GSM World Congress at Lisbon progressed with 760 participants.

Telkom '93 was held in Cape Town. First GSM systems were shown.

1994

First GSM networks in Africa were launched in South Africa.

Phase 2 data /fax bearer services were launched.

Vodacom became the first GSM network in the world to implement data/fax.

GSM World Congress at Athens drew 780 participants.

December 1994 -- 69 networks were on air in 43 areas.

1995

GSM MoU was formally registered as an association registered in Switzerland with

156 members from 86 areas. GSM World Congress at Madrid attracted 1400 participants.


Fax, Data and SMS roaming started.

GSM phase 2 standardization was completed, including adaptation for PCS 1900.

First PCS 1900 network was shown live 'on air' in the USA.


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Telecom '95, Geneva -- Nokia shows 33.6 kbps multimedia data via GSM.

Namibia goes on-line.

Ericsson 337 wins GSM phone of the year.

US FCC auctioned off PCS licenses.

1996


GSM World Congress was held in Cannes.

GSM MoU Plenary was held in Atlanta GA, USA.

8K SIM was launched.

Pre-paid GSM SIM cards were launched.

Bundled billing was introduced in South Africa.

Libya goes on-line.

Option International launches the world's first GSM/Fixed-line modem.

2001

Feb -- GSM Conference held in Cannes.

By May 2001 there were 500m GSM 900/1800/1900 users worldwide.

16 billion SMS messages were sent in April 2001.

By April, 500 million people are GSM users.


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OBJECTIVES OF STUDY

1. To carry out the research for satisfaction level and awareness of the customer aboutdifferent services provided by company.

2. To understand the working of the organization as a management trainee.3. To help the company by the market servey.4. To know the views of the customers about the service of cell communication.5. To estimate the success ofIDEA MOBILE COMMUNICATION LIMITED in

Kanpur, U.P..

6. And finally to take suggestions and requirements from the customers.


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RESEARCH METHODOLOGY

Research in common parlance refers to a search for knowledge. One can also define

research as a scientific and systematic search for pertinent information on a specific topic.

In fact research is an art of scientific investigation. The advance learners dictionary of

current English lays down the meaning of research as a careful investigation or inquiryespecially through search for new facts in any branch of knowledge.

OBJECTIVE OF RESEARCH---

The purpose of research is to discover answers to questions through the application of

scientific procedures. The main aim of research is to find out the truth which is hidden or

which has not been discovered as yet.

The main objectives of research are as follows

To gain familiarity with the phenomenon or to achieve new insight in to it. To portray accurately the characteristic of a particular individual, situation or a group. To determine the frequency with which something occurs or with which it is

associated with something else.

To test a hypothesis of a casual relationship between variables.RESEARCH PROCESS

Research process consists of series of actions or steps necessary to effectively carry out

research and desired sequencing of these steps. And the process of research can be defined

by following steps-

1. Formulating the research problem2. extensive literature survey3. Development of working hypothesis


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4. preparing the research design5. Determining sample design6. Collection of data7. Execution of project8. Analysis of data9. Testing of hypothesis10.Interpretation11.Preparation of report

1. Formulating the research problem:-Research problem can be formulated on the basis of nature and variables. Initially the

problem may be stated in a broad way and than the ambiguities, if any, relating to the

problem be resolved. Then the feasibility of a particular solution has to be considered

before a working formulation of the problem can be setup. Essentially two steps are

involved in formulating the research problem, viz, understanding the problem thoroughly,

and rephrasing the same in to maniple terms from an analytical point of view.

The best way of understanding of problem is to discus it with once on colleagues or

with those having some expertise in matters. In the academic institution the researcher can

seek the help from a guide who is usually an experienced man and has several research

problems in mind. In private business units or in governmental organization, the problem is

usually earmarked by the administrative agencies.

2. Extensive literature survey:-Once the problem is formulated, it becomes compulsory for a research worker

writing a thesis for a Ph.D. degree to write a synopsis of the topic and submit it to the

necessary committee of the researchboard for approval. The researcher should undertakeextensive literature survey connected with the problem. For this journals and published

bibliographies are the fist place to go to. A good library will be a great help to the

researcher at this stage.


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3. Development of working hypothesis:-After literature survey researcher should state in clear terms the working hypothesis or

hypothesis. As such the manner in which research hypothesis are developed is particularlyimportant since they provide the focal point for research. The development of working

hypothesis plays an important role; it should be very specific and limited to the piece of

research in hand because it has to be tested. It also indicates the type of data required and

the type of methods of data analysis to be used.

How does one go about developing working hypothesis? The answer is by using the

following approaches.

I. Discussion with colleagues and experts about the problem, its origin and objectives inseeking a solution.

II. Examination of data and records, if available, concerning the problem for possibletrends, particularities and other clues.

III. Exploratory personal investigation which involves original field interview on alimited scale with interested parties and individuals with a view to secure greater

insight in to the practical aspects of the problem.

4. Preparing the research design:-The research problem having been formulated in clear cut terms, the researcher will be

required to prepare a research design. The preparations of such a design facilitate to be

as efficient as possible yielding maximal information. The purpose of research may be

grouped in to four categories.

I. ExplorationII. Description

III. DiagnosisIV.

Experimentation

The preparation of research design, appropriate for a particular research problem,

involves usually the consideration of the following

I. The means of obtaining the information.II. The availability and skills of the researcher and his staff.


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III. Explanation of the way in which selected means of obtaining information will beorganized and the reasoning leading to the selection.

IV. The time available for the research.V. The cost factor relating to research, i.e. the finance available for the purpose.

5. Determining sample design:-For determination of sample design ,it can be presumed that in such an enquiry when

all the items are covered no element of chance is left and highest accuracy is obtained even

the slightest element of bias in such an enquiry will get larger and larger as the number of

observation increases. Hence, quite often be selecting only a few items from the universe

for our study purpose. The items so selected constitute what is technically called a sample.

The researchers must decide the way of selecting a sample or what is popularly

known as the sample design .a sample design is a definite plan determined before any data

are actually collected for obtaining a sample from a given population. Sample can be either

probability sample or non probability sample. Probability sample are those based on simple

random sampling , systematic sampling, cluster sampling where as non probability

sampling are those based on convenience sampling, judgment sampling and quota sampling

technique. A brief mention of the important sample designs is as follows:

I . Deliberate sampling---Deliberate sampling id also known as purposive or non-probability sampling. This

sampling method involves purposive or deliberate selection of particular units of the

universe for constituting a sample which represents the universe. When population or

elements are selected for inclusion in the sample based on the ease of access, it can be

called convenience sampling. If a researcher whishes to ensure data from, say, Gasoline,

buyers, he may select a fixed number of petrol stations and may conduct interview at these

stations. This would be an example of convenience sample of Gasoline buyers. On theother hand, in judgment sampling the researchers judgment is used for selecting items

which he considers as representative of the population.


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II. Simple random samplingThis type of sampling is also known as chance sampling or probability sampling

where each and every item in the population has an equal chance of inclusion in the sample

and each one of the possible samples. For example, if we have to select sample of 300items from a universe of 15000 items, than we can put the names or numbers of all the

15000 items on slips of paper and conduct a lottery.

III. Systematic samplingIn some instances the most practical way of sampling is to select every 15

thname

on a list, every ten hose on one side of street and so on. Sampling of this type is known as

systematic sampling. In such a design the selection process starts by picking some random

point in the list and then every nth element is selected until the desired number is secured.

IV. Stratified samplingIf the population from which a sample is to be drown does not constitute a

homogeneous group, then stratified sampling is applied. If the item selected from

each stratum is based on simple random sampling the entire procedure, first

stratification and then simple random sampling, is known as stratified random

sampling

V. Quota samplingIn stratified sampling the cost of taking random sample from individual strata is

often so expansive that interviewers or simply given quota to filled from different strata.

Quota samples generally happen to be judgment samples rather than random samples.

VI. Cluster sampling and area samplingCluster sampling involves grouping the population and then selecting the groups or

the clusters rather than individual elements for inclusion in the sample, suppose some

departmental stores wishes to sample its credit card holders. It has a suit its cards to 15000

customers. The sample size is to be kept say 450. For cluster sampling this list of 15000holders could be formed in to 100 clusters of 150 card holders each.

VI I .Multistage samplingThis is further development of idea of cluster sampling. Under multi stage sampling

the first stage may be to select large primary sampling units such as states, then districts,

then towns and finally certain families within towns.


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VI I I . Sequential samplingThis is some what a complex sample design where the ultimate size of the sample is not

fixed in advance but is determined according to mathematical decisions on the basis of

information yielded as survey progress. This design is usually adopted under acceptancesampling plan in the context of statistical quality control.

6. Collecting of the data:-Once the sample design is decided then it becomes necessary to collect data that are

appropriate. There are several ways of collecting the appropriate data which is differ

considerably in context of money cost, time and other resources at the disposal of the

researcher.

Primary data can be collected either through experiment or survey. If the researcher

conducts and experiments, he observes some qualitative measurements, or the data, with

the help of which he examines the truth contain in the hypothesis. But in the case of survey,

data can be collected by anyone or more of the following ways.

By observation: - this method implies the collection of information by way of

investigators own observation, relates to what is currently happening and is not

complicated by either the past behavior or future intentions or attitudes of respondents.

Through personal interview: - This method of collecting data is usually carried out

in a structured way where output depends upon the ability of the interviewers to a large

extent.

Through telephone interviews: - This method of collecting information involves

contacting the respondent on telephone itself, when the survey has to be accomplished in a

very limited time.

By mailing of questionnaires: - Questionnaires are mailed to the respondents with a

request to return after completing the same. It is the most extensively used method in

various economic and business surveys. Before applying the method, usually a pilot studyfor testing the questionnaires is conducted wh9ich reveals the weaknesses, if any, of the

questionnaires.

Through Schedules: - Under this method the enumerators are appointed and given

training. These enumerators go to respondents with these schedules. Data are collected by


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filling up the schedules by enumerators on the basis of replies given by respondents. Some

occasional field checks on the work of the enumerators may ensure social work.

7. Execution of the project:-Execution of the project is a very important step in the research process. If the

execution of the project proceeds on correct line, the data to be collected would be

adequate and dependable. The researcher should see that the project executed in a

systematic manner and in time. If the survey is to be conducted by means of structured

questionnaires, data can be readily machine-processed. In such a situation, questions as

well as possible answers may be coded. The training may be given with the help of

instruction manuals which explain clearly the job of the interviewers at each step. A careful

watch should be kept for unanticipated factors in order to keep the survey as much realistic

as possible.

If some of the respondents do not co operate, some suitable method should be

design to tackle this problem. One method of dealing with a non response problem is to

make a list of the non respondents and take a small sub sample of them, and then with the

help of experts vigorous efforts can be made for securing response.

8. Analysis of data:-

After the data has been collected, the researcher turns to the task of analyzing them.

The analysis of data requires a no. of closely related operation such as establishment of

categories, the application of these categories of raw data through coding, tabulation and

then drawing statistical inferences. Thus, researcher should classify the raw data in to some

purposeful and usable categories.

Codingoperation is usually done at this stage through which the categories of data

are transformed in to symbols that may be tabulated and counted.Editing is the procedure that improves the quality of the data for coding. Whit

coding the stage is ready for tabulation.

Tabulation is a part of the technical procedure where in the classified data are put in

the form of tables.


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Analysis work after tabulation is generally based on the computation of various

percentage coefficients etc. by applying various well defined statistical formulae.

1. Hypothesis testing:-After analyzing the data as stated above the researcher is in a position to test the

hypothesis, if any he had formulated earlier. Do the facts support the hypothesis or they

happen to be contrary? This is the usual question which should be answered while testing

hypothesis. Various tests such as Chi-square test, t-test, and f-test have been developed for

the purpose. The hypothesis may be tested by using one or more of such tests.

2. Generalizations and interpretation: -If a hypothesis is tested and upheld several times, it may be possible for the researcher

to arrive at generalization. i.e. to build a theory. As a matter of fact the real value of

research lies in the ability to arrive at certain generalizations. If the researcher had no

hypothesis to start with he might seek to explain his findings on the basis of some theory. It

is known as interpretation.

3. Preparation of the report or thesis: -Finally the researcher has to prepare the eport of what has been done by him. Writing of

report must be done with great care keeping in view the following.

1. The layout of report should be as follows(1) the preliminary pages; (2) the maintext ;( 3) the end matter.

In its preliminary pages the report should carry time and date followed by the

acknowledgements and foreward. Then there should be a table of contents followed by a

list of tables and list of graphs and charts, if any, given in the report.

The main text of the reportshould have the following parts.

(a)Introduction: - It should contain a clear statement of the objective of theresearch and an explanation of the methodology adopted in accomplishingthe research. The scope of the study along with various limitations should as

well be stated in this part.

(b)Summary of findings: After introduction there would appear a statement offinding and recommendations in non technical language. It the findings are

extensive they can be summarized.


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(c)Main report: The main body of the report should be presented in logicalsequence and broken-down into readily identifiable sections.

(d)Conclusion: Toward the end of the main text, researcher should again putdown the results of his research clearly and precisely. In fact it is the finalsumming up.

At the end of the report, appendices should be enlisted in respect of all technical

data. Bibliography, i.e. list of books, journals reports etc., consulted, should also be

given in the end. Index should also be given specially in a published research

report.

2. Report should be written in a concise and objective style in simple languageavoiding vague expressions such as it seems, there may be, and the like.

3. Charts and illustrations in the main report should be used only if they present themore information more clearly and forcibly.

4. Calculated confidence limits much be mentioned and the various constraintsexperienced in conducting research operations may as well be stated.


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Literature Review

SIM CARD

A subscriber identity module is a smart card that securely stores the key identifying a

mobile phone service subscriber, as well as subscription information, preferences and text

messages. The equivalent of a SIM in UMTS is a Universal Subscriber Identity Module

(USIM).

The SIM stores network state information such as its current location area identity (LAI). If

the handset is turned off and back on again it will take data off the SIM and search for the

LAI it was in. This saves time by avoiding having to search the whole list of frequencies

that the telephone normally would. Each SIM is uniquely identified by its ICCID

[International Circuit Card ID].

SIM cards identify users uniquely by holding an IMSI.

Japan's PDC system also specifies a SIM, but this has never been implemented

commercially. The specification of the interface between the Mobile Equipment and the

SIM is given in the RCRSTD-27 annex 4. The Subscriber Identity Module Expert Group

was a committee of specialists assembled by the European Telecommunications StandardsInstitute (ETSI) to draw up the specifications (GSM 11.11) for interfacing between smart

cards and mobile telephones. In 1994, the name SIMEG was changed to SMG9.

In July 2005, the Finnish government announced that a Citizen Certificate - a government-

guaranteed 'electronic identity' included in a SIM card - will be made available to every

individual resident in Finland before the end of 2005, allowing mobile phone users to

access

e-services on the move. The Citizen Certificate has been described as "basically an e-ID

card that will be compatible with several hardware devices, such as mobile phones, PDAs,

personal computers, Digital TV sets, and public web kiosks". [1] The first SIM cards with

embedded Citizen Certificates have already been made available in selected localities.

The use of SIM card is mandatory in the GSM world, whereas the SIM (RUIM) is not very

popular in the CDMA world.
http://en.wikipedia.org/wiki/Smart_cardhttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Short_message_servicehttp://en.wikipedia.org/wiki/Short_message_servicehttp://en.wikipedia.org/wiki/Universal_Mobile_Telecommunications_Systemhttp://en.wikipedia.org/wiki/USIMhttp://en.wikipedia.org/wiki/IMSIhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Personal_Digital_Cellularhttp://en.wikipedia.org/wiki/RCRhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/w/index.php?title=Electronic_identity&action=edithttp://en.wikipedia.org/w/index.php?title=E-ID_card&action=edithttp://en.wikipedia.org/w/index.php?title=E-ID_card&action=edithttp://en.wikipedia.org/wiki/Hardwarehttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Digital_TVhttp://europa.eu.int/idabc/en/document/4500/194http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Code_division_multiple_accesshttp://en.wikipedia.org/wiki/Code_division_multiple_accesshttp://en.wikipedia.org/wiki/GSMhttp://europa.eu.int/idabc/en/document/4500/194http://en.wikipedia.org/wiki/Digital_TVhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Personal_digital_assistanthttp://en.wikipedia.org/wiki/Hardwarehttp://en.wikipedia.org/w/index.php?title=E-ID_card&action=edithttp://en.wikipedia.org/w/index.php?title=E-ID_card&action=edithttp://en.wikipedia.org/w/index.php?title=Electronic_identity&action=edithttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/RCRhttp://en.wikipedia.org/wiki/Personal_Digital_Cellularhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/IMSIhttp://en.wikipedia.org/wiki/USIMhttp://en.wikipedia.org/wiki/Universal_Mobile_Telecommunications_Systemhttp://en.wikipedia.org/wiki/Short_message_servicehttp://en.wikipedia.org/wiki/Short_message_servicehttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Smart_card


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The major SIM card vendors in the market are Axalto, Gemplus, G&D and Oberthur Card

Systems.

W-SIM is a SIM card which also integrates core cellular technology into the card itself.

Prepaid plans

Idea prepaid services: - Following are the prepaid services provided by the Idea. The plan

rate and call charges varies according to the plans.

Idea Introduces Lifelong validity On Flexi recharge with Full talk time on all Future

Recharges -

MRP Rs. 25/-

Talk time Rs. 5/-

Validity Lifetime

Tariff

Local Idea to Idea 0.25 /- per minute & Others Rs. 0.50/- per minute

STD (All over India) Rs. 1.50/- per minute

SMS Rs. 1 / 1.50 / 5 for Local / National / International respectively.

Terms and Conditions -

1) Validity for lifelong is applicable as per license period in each circle and is subject to

change in case any regulatory condition changes in the future.

2) Connection will be permanently deactivated if there is no incoming or outgoing for a

period of 6 months.

3) This offer cannot be coupled with any other promotional scheme/tariff packs.

4) Rates and conditions are subject to change.

5) Not applicable for Dealer/ Associate demo line.

Daily Decrement Pack with Lifelong 995 -

SMS Keyword LTP to 4141 for activation. On daily decrement of Rs. 1.00 /-

Tariff

Local (Mobile to Mobile) Rs. 0.50/- per minute

Local LL Calls Rs. 0.50/- for 30 Secs.

STD all O/g Calls Rs. 1.50/- for 30 Secs.
http://en.wikipedia.org/wiki/Axaltohttp://www.gemplus.com/http://www.gi-de.com/http://www.oberthurcs.com/http://www.oberthurcs.com/http://en.wikipedia.org/wiki/W-SIMhttp://en.wikipedia.org/wiki/W-SIMhttp://www.oberthurcs.com/http://www.oberthurcs.com/http://www.gi-de.com/http://www.gemplus.com/http://en.wikipedia.org/wiki/Axalto


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SMS Rs. 1 / 1.50/ 5 for Local / National / International respectively

Recharge Vouchers:-

Recharge vouchers available from Rs. 10 to Rs. 5000 in Flexi and on all physicalDenominations.

Daily Deduction of Rs. 1/- (Rs. 4 for 1100 and above) waived if usage is more than 10

mins. in a day.

Outgoing Tariff

Local Voice Charges

Idea to Idea Rs. 1/-

Other Mobile Rs. 1/-

Landline Rs. 1.50/-

National Voice Charges STD Rs. 0.75/-

International Voice Charges ISD

ROW 1-America, Europe,

SAARC, Asia & oceanic countries (excluding countries in ROW 2 &others) Rs.

6.99/-

ROW 2-Countries excluding

ROW 1 & Others Rs. 8.00/-

Others-Sakhalin, Sao Tome

& Principe, Solomon

Islands, Vanuatu, Tokelau,

Tuvalu, Cook Island, DiegoGarcia, Cuba, Guinea

Bissau, Nauru, Norfolk

Island. Rs. 50/-

SMS Charges


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Local Rs. 1/-

National Rs. 2/-

International Rs. 5/-

Ad on Packages

Local Pack @ Rs. 1.25/- Per Day - 50% discount on all Local Calls.

STD Pack @ Rs. 2.60/- Per Day - 50% discount on all Local and STD Calls.

Reward Program

Daily Deduction of Rs. 5/- (Rs. 4 for 1100 and above) waived if usage is more than 10

mins. in a day.

Regular Starter Pack

Local Call Charges

!dea to !dea Rs. 1/- per min

!dea to Others

(Mobile & Landline) Rs. 1/- per min

Entry Level Cost Total - Rs. 99

MRP of Starter Pack - Rs. 25 /-

Validity Period - Lifetime

Talk Time - 5 /-

Any Processing Charges

Recharge Vouchers (RV) valuing -

[Inclusive of SIM + Processing fee+12.24% service tax in INR]

Monthly free call allowances NILDuration of plan Open till further notice

Any taxes, in addition NIL

Optional Packages

Local Pack(with power voucher 33)


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- !dea - !dea @ Rs. 0.50 per minute

- Others @ Rs. 1 per minute.

SMS Pack(with power voucher 66)- !dea - !dea @ Rs. 0.50 per sms

- Others @ Rs. 1 per sms

- Local SMS @ Rs. 0.50 per sms

STD (with power voucher 77)

- !dea - !dea @ Rs. 0.50 per minute

- Others @ Rs. 1 per minute.

- STD @ Rs. 1.38 per minute.

Power voucher recharges only available on flexiNote - Incoming Free is not applicable if the customer is in the Roaming network.

Recharge Vouchers (Recharge through Flexi 10 to 10000 also available)-

Recharge Vouchers (RV) valuing -

[Inclusive of SIM + Processing fee + 12.24% service tax in INR+]

Easy Card- Rs. 150/-

MRP of Starter Pack - Rs. 150/-

Validity Period - 7 Days

Talk Time - Rs. 50/-

Call Charges - (per minute) {Pulse: 60 Seconds}

Local Calls - Rs. 1 (to !dea) and Rs. 2 /- (to Others)

STD Calls (all across India any phone any network) - Rs. 2.75/- ISD Calls (For USA, Europe, Asia, Oceania, SAARC) - Rs. 15.25/-

ISD Calls for other countries - Rs. 18.25/-

I -CARD - 150



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Call Charges - (per minute) {Pulse: 60 Seconds} 2 STD Friends & Family numbers anywhere in India of customers choice anytime @

Just Rs. 2/-

3 Local Friends & Family Idea Nos anytime @ Just Rs. 0.50Piasa/min.

Local & national SMS @ 25 paisa

Talk endlessly to any local phone during Night 9 PM9 AM (12 hrs) @ just Re. 0.50

for !dea numbers and

Rs. 1.00 for Others.

Local Idea to Idea calls @ Re. 1.00/-

STD Calls @ Rs. 3/-

Local Mobile to Fixed @ Rs. 2.00/-

Daily decrement of Rs. 1.5/-

In-CARD: Rs. 349/-




Call Charges - (per minute) {Pulse: 60 Seconds}

Local Calls - Rs. 1.99/-

STD Calls - Rs. 2.99/-

ISD calls to USA, Europe, Asia, Oceania, SAARC - Rs. 15.25/-

ISD calls to other countries - Rs. 18.25/-

How to Remote Re-charge:-Buy a re-charge voucher

Dial 9837198371

Enter Choice of language - 1 for English and 2 for Hindi

Enter mobile number with 91 prefix

Enter Access PIN number (last four digit of mobile number)


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For balance dial 1, for recharge dial 2, for language change dial 3, for PIN change dial 4

Enter 12 digit secret codes

If you need any help, you will find a friendly guide at the other end of these Toll Free

numbers on your new

Idea Chit Chat card:-

Just dial9889012345

*123# to know your balance and validity.

123 to recharge.

123 for General enquiry (balance & validity).

347 to reach Team Response. (Toll free from home network).

POST PAID PLANS

Ideas post-paid service is a type of mobile service which a customer uses for mobile

communication. In this service the rent for service is paid after using the service and the

period of paying rent is usually one month. The customers receive bills for his outgoing

calls and pay it at any Idea office (i.e. at franchisee).

To get this service the customer has to fulfill some obligation like fill-up of forms

request of connection etc. The customer has to fill the following forms.

1. Subscriber agreement form.(SAF form)2. Tariff plan and supplementary services form.3. Form no. 60.4. Post paid document checklist.

SUBSCRIBER AGREEMENT FORM

This form is filled by the customer and franchisee both. The customer gives his name and

address and the franchisee office prove the address verification. In this the customer and

the franchisee both comes under an agreement that the information given by the customer


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and the information about services given by the franchisee are correct and of full

satisfaction.

TARIF PLAN AND SUPPLEMENTARY SERVICES FORM

In this form the customer tell and fill the services of post paid used by him or her. One can

change his plans by request from this form.

POST PAID DUCUMENT CHECKLIST

This contains the list of identity and address proof documents which the gives for using

mobile services. The documents of identity proof and address proof are mentioned and

ticked in this form like Income tax PAN Card/photo credit card/Voter ID card/passport etc.

FORM NO. 60

This form is submitted from the end of the customer in case if he does not have a PAN

card. For the fulfillment of the taxation obligation this form is submitted. For getting a

successful connection a customer has to fill tow form named as form no. 60 (1) and form

no.60 (2). In this form the subscriber fills the detail of tax paying information and the detail

of every tax paid by him or her to the government.

TYPES OF POST PAID PLANS

Following are the postpaid plans of Idea mobile communication ltd. Used by the customers.

4. Life time postpaid5. CUG (closed user group) plan6. F&F (friends for ever) plan7. Corporate plan8. New corporate plan9.

Senior citizen plan

10.Advance 249 plan11.199 CUG plan

The call charges and tariffs are different in different plans.

1. Life time postpaid: - This plan is used for incoming purpose by the customer.


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2. CUG (closed user group) plan: - This plan is used by the customer for easytalking to their friends. The call charges of this plan are very low so one can easily

use this service.

3. F&F (friends for ever) plan:- This plan is used by the customers having moreoutgoing calls from their cell phone within the circle and they spend more than 60

minutes everyday in calling to their relatives or their friends. Idea provide a free

calling facility to these customers as this plan lets the customer to call 25 idea

numbers free at any time for any time. There are no call charges to call on those 25

numbers provided by idea mobile communication limited. A customer has the

facility to choose the 25 numbers on which he or she want to call free any time to

the whole month.

4. Corporate plan: - This plan is provided to the large companies or organizationshaving a yearly turnover of more than 25 Lakhs. Without fulfilling this condition

no one can get this connection. The main facility on this plan is that the members

having these connections can talk to each other without paying any charges to the

company. All the numbers taken in that group is totally free to call with each other

and the call to any other mobile and landline is also very low than any other plan.

5. New corporate plan: - The new corporate plan is somewhat advance than that ofcorporate plan. It is having 50 free SMS to any mobile and also the call charges are

low than that of corporate plan. Mostly now a day especially in Patna, Bihar the

subscribers want corporate plan prefer the New Corporate Plan. The obligation and

the rules to get this plan are same as that of corporate plan.

6. Senior citizen plan: - This plan is only for senior citizen of the country. The mainfeature of this plan is that the subscriber has neither to pay any security nr

activation fee, SIM charges. The connection given to the customer is totally free.

He has not to pay any charges only the bill is being submitted per month used bythe subscriber.

Kanpur (U.P.) - !dea Postpaid

IDEA post-paid cards are an effective way of keeping in touch, no matter where you are.

First 2 minutes OUTGOING FREE, limited calls per day -


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Idea has come up with the attractive 2 minutes free outgoing talk time package on both

local and STD numbers. Calling rates after free minutes would be as applicable in the price

plan of the subscribers. Have a look at the packages below and make your pick.

These packages are available both for new and existing customers. Existing subscribers can

also take these packages by just sending "Idea", or "Mobile" or "Local" or "STD" as SMS

to '3434'.

Add On Pack Benefit Rental Talk time Validity

Idea Free

Package

First 2 Min

Free on

Every Local

Idea Calls

Rs. 100/- 25 30 Days

Mobile Free First 2 Min

Free on

Every Local

Mobile Call

Rs. 250 First 2

Min Free on

Every Local

Call /-

50 30 Days

Local Free First 2 Min

Free on

Every Local

Call

Rs. 750/- 75 30 Days

Local & STD

Free

First 2 Min

Free on

Every Local &

STDCall

Rs. 2000/- 200 30 Days


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Tariffs:

Description Buzz

99

12 Months

Advance

Rental Plan

Buzz 99

Buzz 150 Base Plan

with

M2M &

STD Pack

Lifelong 995

Plan

Rental (Rs.) 99*

99

(waived for

1 year)

150 175 995(one

time fee for

life)

CLI (Rs.) 25 25 25 25 49

Total

Rental (Rs.)

124 25 200 264 49

Total Entry

Fees

700 1294 700 700 1294

Rental waiver of Rs. 99/- if usage exceed Rs. 500/- in Buzz 99 New. (In home circle)Approximate Financial Implications - As per TRAI Format

Plans for their Financial Implication Values: -

Lifelong Plan

Buzz 99

12 Months Advance Rental Plan Buzz 99

Buzz 150

Base Plan with M2M & STD Pack

Idea Postpaid Entry Pricing

Activation - Rs. 500/- PEF, Rs. 100/- Activation and Rs. 100/- SIM (Inclusive Tax)

Pre to Post Activation, - Rs. 500/- PEF, Rs. 100/- Activation (Inclusive Tax)


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Tariff in Rs. per minute

Description Buzz 99 12 Months

Advanced

Rental Plan

Buzz150 Base plan

with M2M

&STD Pack

Lifelong

Plan 995

Local OG

Idea to Idea

2.49 2.49 1.75 0.99 0.99/min

Local OG

Mo. to Mo.

2.49 2.49 1.75 0.99 0.99/min

Local OG

Mo. to Fixed

2.99 2.99 1.75 1.75 0.99/ 30 sec

STD

Idea to Idea

Delhi &

Haryana

2.99 2.99 1.75 1.75 0.99/ 30 sec

Mobile to

Mobile

2.99 2.99 2.99 1.99 0.99/ 30 sec

Mobile to

Fixed

3.99 3.99 2.99 3.99 0.99/ 30 sec

Lifelong 995 -

One Time Fee Rs. 995/-

Monthly Rental 0

Monthly Minimum Commitment NA


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CLIP Charges Rs. 49/- (optional)

Interest on Security Deposit NA

Monthly Variable Charges (Mins.) 100 200 300 400 500 1000

Chargeable Minutes (excluding free mins.) 142 284 425 567 709 1418

Estimated Monthly Bill (Rs.) 342 484 625 767 909 1618

Service Tax @ 10.2% 35 49 64 78 93 165

Estimated Total Monthly Bill 377 533 689 845 1002 1783

Buzz 99 -

Monthly Rental Rs. 99/-Monthly Minimum Commitment NA

CLIP Charges Rs. 25/-





Service Tax @ 10.2% 39 65 92 118 145 277


12 Months Advance Rental Plan Buzz 99

Monthly Rental Rs. 594/- for 12 months





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Monthly Variable Charges (Mins.)

100 200 300 400 500 1000



Service Tax @ 10.2% 34 60 87 113 140 272


Buzz 150

Monthly Rental Rs. 150/-


CLIP Charges Rs. 25/-Interest on Security Deposit NA




Service Tax @ 10.2% 38 59 79 99 120 222

Estimated Total Monthly Bill

413 633 853 1074 1294 2395

Base Plan with M2M & STD Pack

Monthly Rental Rs. 175/-





Chargeable Minutes (excluding free mins.)

142 284 425 567 709 1418


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Estimated Monthly Bill (Rs.)

342 484 625 767 909 1618

Service Tax @ 10.2% 35 49 64 78 93 165


Applicable for all Bill Plans

Other Charges (These are optional)

STD Deposit - Rs. 500 /- (refundable on disconnection of facility) ISD Deposit - Rs. 2500 /- (refundable on disconnection of facility)

National Roaming Access Fee - Rs. 49 /- per month National Roaming Deposit - Rs. 1000 /- Idea Friendly Roaming Access Fee - Rs. 25 /- per month Idea Friendly Roaming Deposit - Free Delhi Roaming Deposit & Access Fee - Free

Feature Details -

CLIP - Caller Line Identity Presentation; CW & CH - Call Hold & Call Wait


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COMPANIES PROFILES

Identity:-

Idea Cellular antecedents date back to 1995, when the Aditya Birla Group and AT&T

(through Birla AT&T Communications Maharashtra & Gujarat circle) and the Tata

Group (through Tata Cellular - Andhra Pradesh circle) set up cellular networks. Both the

above company was amongst the first company to commercially start operation in circles

other than metros and achieve financial closure in Indian Telecom industry.

In the year 2000, the historic path-breaking merger of Tata Cellular with Birla AT&T

Communications and the subsequent acquisition of RPG Cellular - (Madhya Pradesh circle)

in the year 2001 - helped take the company to aim even further and led to the formation of

Birla Tata AT&T Limited.

In year 2001, company won fourth cellular license for Delhi metro circle and in year 2002

company introduced common brand "Idea" and changed the name to IDEA Cellular

Limited.Since then, there has been no looking back for IDEA Cellular. The company launches

Delhi operations in year 2002 and added a record 100,000 subscriber within one month of

launch.

In 2003, the company achieved the largest financial closure in Indian Telecom for its entire

circle. In 2004, the company entered into definitive agreement to acquire Escotel Mobile

Communications (existing operator in Haryana, Kerala and UP(W)) and Escorts

Telecommunications (cellular licensee holder for UP(E), Himachal Pradesh and Rajasthan).

Today, Idea Cellular is a part of the Aditya Birla Group. The group is India's first truly

multinational corporation. Global in vision, rooted in Indian values, the group is driven by

a performance ethic pegged on value creation for its multiple stakeholders.


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IDEA Cellular Ltd.Corporate Profile:-

An IDEA which has turned two

It was just two years ago in the year 2002 when three big entities, each one with a distinctknack for business, having a reputation of being one of the most admired corporates in their

domains Tata, Birla & AT&T joined hands and an IDEA was born. Even before IDEA

celebrated its 2nd birthday, it made its presence in the annals of Indian telecom by

concluding the largest ever acquisition in Indian wireless industry when it acquired Escotel.

With the Escotel acquisition, IDEAs footprint now covers around 60% of Indias

population and over 65% of the potential telecom-market. And IDEA has leapfrogged to

become a national player having its presence in 11 circles across the country. IDEA is also

the only company with one of its circle having crossed One Million subscriber mark

barring the metro markets.

An IDEA of Customer-Focus

Ahead of the numbers, market shares, revenues, profits, technologies, marketing,

advertising, footprint, investment, growth, and whatever it takes to run a successful telecom

business, remains a single idea of providing an ultimate customer service that creates a

happy, satisfied and loyal base of customers. Therefore, customer service is an utmost

priority for everyone at IDEA and becomes the single most important driving force gushing

through the arteries, veins and the nervous system of the company. Be it the people or the

technology at the call centre or any other entity within the system, it is solely geared to

ensure the highest level of customer satisfaction.

IDEA covers over 3,660 small and major towns & villages along with a total highwayconnectivity of over 6,000 kilometers. Today, there are over 380 IDEA n U outlets and

Idea shops and a well-entrenched network of over 44,000 retailers and dealers across the

country. Each circle with its own dedicated call centre with a single call resolution

approach towards the customer is a unique effort provided by any operator.


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Idea offers roaming across 200 networks in India and across the world, two way pre-paid

roaming is also available to customers while roaming in India, Customers can stay

connected internationally by receiving calls and sending and receiving SMS.

An IDEA of Footprint in India

IDEA controls a portfolio of Indias most attractive and mainly contiguous properties

including the 7 states of Maharashtra (excluding Mumbai), Goa, Gujarat, Andhra Pradesh,

Madhya Pradesh, Chattisgarh, UP (W), Haryana, Kerala and Delhi (inclusive of NCR).

Having operations in four of the five largest cellular circles in India, IDEA is the market

leader in the Maharashtra& Goa, Kerala, UP(W) and Madhya Pradesh & Chattisgarh

circles in terms of number of subscribers.

With Escotel acquisition IDEAs footprint has spread into Kerala, Haryana, Utter Pradesh,

Rajasthan, Uttaranchal and Himachal Pradesh virtually covering India from North to South,

through 11 circles of telecom operations in India.

IDEAs Delhi circle is also the fastest growing fourth operator in the country, which is an

achievement in itself and also showcases the customer confidence of a high degree.

An IDEA of VAS Factory

With a clear focus on providing unique, distinct innovative and tremendously valuable

services to the subscribers, IDEA embarked upon an initiative to setup a VAS (value-added

services) factory within the company, which conceptualizes and provides tailor-made

value-added services. Since April 1, 2003, the VAS factory has produced over 47 value-

added services. For IDEA, most of them proved to be the revenue drivers for the current

year and were able to enhance customer loyalty to far reaching heights.

IDEA was the first and only company to bring the concept of Cellular Jockey to all itssubscribers. IDEA also launched Global SMS for the first time in the country, which allows

the users to send and receive SMS from over 540 networks and 170 countries across the

technology platforms like GSM, CDMA, TDMA and Satellite Phones. Recently, IDEA

introduced Mobile Top-Up (a flexible anytime anywhere recharge service for prepaid


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customers) and Say IDEA feature that allows the users to access value added services by

speaking into their mobiles.

An IDEA of Technological Superiority

The challenge of the wireless revolution demands a technology IDEA to match. IDEA

Cellular has been, and will remain, uncompromisingly demanding to its commitment, to

deploy only the best equipment in the world.

IDEA; Delhi is an EDGE network where IDEA has demonstrated EDGE and is now

commercially available. We are the first and only operator in the country to demonstrate

and commercially launch it. The Company has already started deploying EDGE ready

networks, which would provide a platform for offering innovative and the latest services to

keep the customer experience one-step ahead of the competition. Not the least important

element of the technology is the enduring partnerships IDEA enjoys with the GSM

champions, Ericsson and Nokia, transmission equipment makers, Alcatel and billing

systems providers, SchlumbergerSema etc.

An IDEA of People

It is people who make the organization. With a clear focus on professionalism, highly

skilled and trained manpower of superior quality, IDEA today boasts of strength of around

1700 employees. Most of them have come from reputed management and technical

institutions from around the country.

Management graduates, engineers, teams of support staff what all of them have in

common at IDEA is a vivacious, youthful, energetic, and a positive attitude at work. With

the average age of an employee being only 31, IDEA becomes one of the most youthfulorganizations in the country today.

An IDEA of Growth

IDEA is an original licensee in seven of the eight circles with frequency and other

advantages and is expanding the number of subscribers by adopting a mass-market

strategy. IDEA firmly believes that cellular services will continue to grow in popularity


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among masses hence the focus would be on growing the base of pre-paid customers and

attracting and retaining the quality post-paid subscribers.

Since its inception IDEA Cellular has been a fabulous growth story. Idea is the fastest

growing GSM operator in its area of operations. The growth rate in the last 6 months hasbeen 85% in its area of operations as against 84% of all operators in the same area of

operations. The company is now cash positive, and is expected be profit positive in the

financial year 04-05.

An IDEA of Finance

IDEA has invested as much as Rs. 52,000 million in its existing 5 circles. IDEA Cellular

has been blessed with the support of its bankers and a clean capital structure where the

sponsors have directly contributed equity of around Rs 23,000 million. Its recent financial

closure with a project cost of Rs. 5,000 crores was the largest ever in the Indian telecom

history.

An IDEA of Awards and Recognitions

IDEA owing to its innovation, excellent customer service and superior quality of service

has been endorsed by various industry authorities by several awards and recognitions.

Some of them are as follows:

Golden Peacock Innovative Product / Service award in the communication sector from

the Government of India for implementation of the M-coupon product in the Delhi Circle

in 2003;

Madhya Pradesh circle was rated number one operator twice in two consecut ive surveys

of Quality of Service (QOS) conducted by TRAI in August 2002 and March 2003

Chosen as the winner of the award Indira Award for Marketing Excellence for being thehighest recalled brand in the year 2003

Ranked second in overall user satisfaction by the Voice & Data IDC Mobile Users

Satisfaction Survey, October 2003, which was based on parameters like network

availability and performance, customer care, value added services, pre-sales and sales

effort, and billing.


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KEY WORDS:-

Access fee

This is an annual or monthly charge to connect to a wireless network. This fee indicates

whether the phone is actually used or not.

Activation

The process of programming a wireless phone so that it is ready to transmit and receive

calls on the wireless network.

Airtime

Airtime is the total time for which you use your connection. This includes time for calls

made and received.

Alphanumeric display

This includes the ability of an LCD or display unit to display text as well as numbers.

The display unit is found on the front of a wireless handset or pager.

Analog

It is a method of storing or transmitting information in the same form as the original sound.

Any-key answer

Any-key answer is a phone feature that lets you answer an incoming call by pressing any

key on the keypad.

Authentication

This is a feature used to reduce fraud by confirming the identity of a phone to the wireless

network.

BUSINESS

Type of business- idea provides cellular services to the people to talk as well as to use

deferent broad band services.

An !DEA whose time has come.....

Once in while there comes along an idea that so profoundly impacts the lives of people that

it is said to define an era. Wireless telephony is one such.

Technology soothsayers are of the view that millennia from now the 21st century will be

remembered as the Century of the Wireless.


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Just think of it: Cellular connections in the world have raced to 1 billion in just a decade,

and cellular users now outnumber fixed-line users in close to 100 countries.

India has leapfrogged into the wireless age.

It is perched on the ascendancy of a huge J curve that is estimated to cross the 100 million-subscriber mark by 2010.

Making cellular telephony one of the biggest and fastest growing sectors in India.

Value Added Services - Kanpur (U.P.)

Idea provides following value added services to its customers on their demand. There are awide range of services at Idea Cellular Ltd. Following are the some well known value

added services known by customers.

Short Message Service -

IDEA's SMS Service allows you to keep in touch with your colleagues, associates, clients

who are outside the coverage area at the time of your calling them. If the receiver's handset

is switched off when you send a message, the messaging center will continuously resend

your message for the next 72 hours. The SMS Service does not require any operator, so you

can be assured that your message will remain confidential. Standard messages created by

you can be stored in your handset, provided it supports the feature, and sent as required.

The maximum number of characters per message is limited to 160 characters, depending on

the type of handset used.

To send messages, feed in the SMS Service Center No. in the Message Settings option in

your handset menu as: +91 98220 78000.

Since every message is transmitted by IDEA Cellular's SMS Service Center, you don't have

to pay for any airtime.

Ring tones -


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Get the latest ring tones of your choice. Just dial 1010 listen to various Ring Tones, choose

the ringtone of your choice & get an option to either download or dedicate to others.

Also downlaod your favourite Tone thru sms just click on the following links to go to the

Ring Tone sections of the respective websites, and browse through thousands of ring tones,and select the one that you like to have on your phone.

Estel Ringtones : http://myestel.com/estel

Rediff Ringtones : http://sms.rediff.com/cgi-bin/ringtone/ringhome.pl

Yahoo Ringtones : http://in.mobile.yahoo.com/new/tune/

Indiatimes Ringtones : http://ringtones.indiatimes.com/site/site/index.jsp

Logos -

Customize your handset with the Logo of your choice. Click on the following links to go to

the Logos sections of the respective websites, and browse through thousands of logos, and

select the one that you like to have on your phone. Just sms in the desired format & get the

exciting logos of your choice. Estel Logos Rediff Logos Yahoo Logos Indiatimes Logos.

Estel Ringtones : http://myestel.com/Idea

Rediff Ringtones : http://sms.rediff.com/cgi-bin/logo/smslogo.cgi

Yahoo Ringtones : http://in.mobile.yahoo.com/new/logo/ Indiatimes Ringtones : http://logos.indiatimes.com/site/site/index.jsp

Love Logos -


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Express your Love in a special manner with Love Logos customized logos to get a heart

sign in between 2 names. Type LOVE & send at

333.

Plz Note - Names can only be 4 characters long.

Host of Services on 7272 -

News, Stock quotes, Opinion Poll, Cricket Scores, Astrology, Jokes, Ringtones, Picture

Messages, Logos etc on short code 7272.

Customer need to send a keyword corresponding to the service he wants to use. He can use

the service in English and Hindi (If supported by Handset).

All customers of Postpaid and prepaid can avail this service.

Horoscope -

Get your daily, weekly horoscopes birthday forecasts along with a host of other services

right from your Idea mobile. All this by clicking a few buttons!

Daily Horoscope -

Type first 3 letters of your zodiac sign and send it.

For example, if you want to receive the horoscope for the Zodiac Sign 'Capricon', your

screen will look like this: Send the message to 333.

Weekly Horoscope -

Receive your horoscope for the current week [Monday- Saturday]. Type the first 3 letters

of your Zodiac sign, followed by 'W'. Send the message to 8243.

Birthday Forecasts -

Receive a horoscope for your birthday, if it falls in the current month. Type bday day,

where day is the date of the current month on which your birthday falls. Send the message

to 8243.

Tarot Prediction -

Another interesting way to know what the future has in stored for you. Just Type 'TAR'followed by first three letters of your sun sign and send the message to 8888.

For eg. If you sun sign is aries sms TAR ARI to 8888.

Daily Panchang -


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Find out those 90 minutes during the day when Rahu might hinder successful execution of

any of your personal or professional activity. Sms RAHU to 333 to know the Rahu Kal for

the day.

Feng Shui -

Get the tips of Feng Shui, on your Idea Mobile. sms FENG to 333.

Yahoo Dating -

Looking for a bit of romance in your life. Well, with Yahoo dating service you may find

the perfect partner you had always been looking for.

To Register type Date Reg ID Password Age Sex Location & sms at 8243.

Yahoo Mail -

Sending a Mail to any e-mail ID is so much easier. Just follow the simple steps and send a

mail to friend or a colleague anywhere in the world from wherever you are.

You can read, compose, delete and reply to your Yahoo! e-mails. To know more, visit

http://in.mobile.yahoo.com/mail_tour.htm

Yahoo Messenger -

You do not have to wait to get a PC to use the Yahoo! Messenger. With the exclusive Idea-

Yahoo! tie-up, you can easily get connected through your Idea phone.

All this and more just by using SMS. Just type HELP & sms at 8242. You will be charged

Rs. 3.00 per outgoing message. Incoming messages are free.

You do not even need to subscribe to WAP to connect to the Yahoo! Messenger from your

Idea phone.

Yahoo Messenger on Your Idea Mobile -

With Yahoo! Messenger for SMS, you can:

. Connect with all Yahoo! Messenger users.

. Send, receive and reply to instant messages.

. View and manage your Friend List.

. Manage authorization request.

Group Messaging -

What do you do when you have to invite your friends and colleagues for a party? SMS

everyone is probably what you do.


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But that becomes painful if the number of friends is too large. However you need not worry

now.

Party invitations, Picnics, Movies, festive greetings etc.... whatever be the occasion, you

can send your message to all your friends in just a single click!With Group Messaging from Idea, you can thus save yourself both time and effort!

Features

. All the Group Members can use this group.

. The group owners number should also be entered into the group for enabling him/ her

to receive when other members send the messages.

. Any one who is a member of group can send messages to the group.

. The message originator will not receive the message sent to the group.

. The message will be received by the users as any other normal message.

. When any body replies to the group message received, the same goes to the message

originator and not to the entire group.

How to Activate -

Register yourself as a group message user by calling up the customer Care. You will then

be required to fill up an undertaking and provide details of group members names and

their Mobile Numbers along with a group name.

To understand how you can use Group Messaging directly from your handset.

Charges -

The charges will range between Rs. 0.90 per message to Rs. 0.50 per message depending

on the size of the group. To know more about the charges contact Customer care at9837012345 or Toll Free 12345.

News Updates -


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Get the latest news headlines of the day, in the following categories. Type 'NEWS'

followed by the first 3 letters of the category.

Bhakti Sagar -

If you have not realized your body's potential, you have not missed much.If you have not realized your mind's potential, you have missed a little.

If you have not realized your heart's potential, you have missed much.

If you have not realized your soul's potential, you have missed all.

Idea provides Bhakti Service where listeners can get enthralled in the Ocean of Geeta

Shlokas, Day specific puja sermons, Aarti, Bhajans, Gurbani, Mukhwak etc. Subscribers

need to follow three simple steps:

Step 1 - Dial 1111 from any!dea mobile.

Step 2 - Opt to listen for Bhakti Sagar or Gurbani.

InBhakti Sagarsubscriber will get following options -

Press 1 for Geeta Shlokas

Press 2 for Aarti

Press 3 for Bhajans

Press 4 for Aaj Ka Special

In Gurbani subscribers will get following options:

Press 1 for Mukhwak

Press 2 for Japji Sahib

Press 3 for Rehras Sahib

Press 4 for Kirtan Sohila

Press 5 for Kirtan

Press 6 for Ardass

Step 3 - Subscribers will further have an option to hear next or have it repeat or change thecategory.

Press 1 for Next

Press 2 for Repeat

Press 9 to Change Category


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Matrimonial Services -

Find your Dream Life Partner. Use Idea mobiles Matrimonial services, Dial 9292 create

your profile & search the profile of your dream partner.

Rail Booking on Say !dea - 456

The next time you want to travel, you don't have to run down to your travel agent or wait in

queue for your ticket. You can now book your train tickets easily - anytime, anywhere,

directly through your Idea phone. Just dial 456 and say 'Railways'.

Register yourself

Give us your details - including name, age, address, etc. The registration process will take

48 hours, after which you can book your tickets easily.

How to book

Follow the voice instructions and choose:

. Starting station

. Destination station

. Number of passengers traveling

. Class

. Date of travel

. Train number

How to pay


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Pay for your tickets using your MasterCard or Visa credit card. Simply give us your credit

card number, card expiry date, 3-digit security code (on the back of your card) and the

address to which you would like your tickets to be delivered.

Price

. Pay just Rs. 6.99 per min to call 456.

. A nominal transaction fee payable to IRCTC for the booking transaction and delivery

of tickets (only once you complete your transaction). This amount will be deducted directly

from your credit card.

. 1.8% of total ticket amount as commission for using the Credit Card. The amount will

be deducted from your credit card along with the ticket charges.

Ganesha Speaks - 181

Just call 181 from your Idea Mobile and talk to astrological experts from the team of Bejan

Daruwala.

You will be asked your personal details like date, time & place of birth. Once these details

are provided your instant horoscope will be at your fingertips.

Call charged @ Rs. 6.99/min. (Post-paid & Pre-paid) Calling hours: - 8.00Am 9.00pm

Note - Idea Cellular Ltd. will not be responsible for accuracy of the predictions and

remedies suggested as part of the service. Neither does it necessarily subscribe to these

views.

Music Messaging (6565) -


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Choose a song and dedicate it to any cellular subscriber anywhere in India. Just dial 6565

and choose a song of your choice from various categories and dedicate it to any GSM

mobile with your personalized voice message.

Process -

. Dial 6565.

. Choose one of the options Hindi or English.

. Choose one of the song categories: Bollywood, Indipop, Romantic, and Weekly

Special & English Songs.

. Upon selection of a category a prompt will be played

Press 1 to listen to the song press 1

Press 2 to listen to the next song.

Press 3 to listen to previous song.

Press 4 to dedicate this song to any mobile subscriber.

Press 0 to go back to previous menu.

. In case you want to dedicate the song punch in the 10-digit destination mobile number.

The system announces the number entered. Press 1, if the number entered is correct Press 2

if the destination number punched by you is invalid.

. Follow the system prompt for recording the message. You will be given 10-second

duration to record your message.

After recording the message.

Press 0 to complete the recording.Press 1 to listen to the recorded voice.

Press 2 if you want to re-record.

Press 3 to continue further.


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An SMS notification is sent to recipient intimating him that he will shortly receive a music

message. The notification SMS is as follows: Hi, You will shortly receive a music

message dedicated to you by

The 10 sec voice message and 30 sec song clip will come as an incoming call on recipients

GSM mobile number. The CLI for dedicator would come as caller number.

The system plays the prompt you have received a music message and then plays the 10

sec personalized voice message and 30 sec song clip.

On successful delivery of music message the sender gets an SMS confirmation as Your

music message has been successfully delivered to [PHONE number].

Voice Based Interactivity with Indiatimes -

IDEA is launching a unique service for its subscribers. Through this service, subscribers

will be able to hear the latest content provided by Indiatimes on their mobile phones. All a

subscribers need to do is to dial 128888 on his/her mobile phone which will be an IVR

number and follow the prompt and download rich content like Ringtones, listen to news

update, Jokes, Movie update, participate in Contests, listen to Stock updates, Dating,

Shopping, Music Messaging etc.

By tying up with Indiatimes to avail their IVR service, Idea ensures that Subscribers get an

opportunity to avail content from Indiatimes.

H igh Points -The service is user-friendly as the menu has been tailor-made to suit local

needs - in terms of language, content and presentation. The process is simple. Upon dialing,the caller is asked to select a preferred language and the menu is read out. The caller can

then just speak the order. The system recognizes the caller's speech and serves up what has

been sought.

Cost - To avail this IVR service, subscriber will incur Rs. 6.99/min of usage.


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Cricket Quiz -

Dial 1111 and play cricket quiz. Answer some simple questions based on cricket and score

runs. The more runs you score more are your chances of winning.

For INDIA PAKISTAN Special cricket Quiz there would be 5 tickets for ODI to be played

in Delhi.

For Delhi ODI Match on 17 April, 2005 Result for Quiz winners will be declared on 15th

April, 2005.

Bingo -

Bingo is an interesting lucky number game on 143. Dial 143 from your Idea mobile and get

your lucky ticket. Ticket will consist of 6 digit number.

On every Saturday if your ticket number matches with the lucky number of the week then

you will receive an sms to claim your prize.

To claim your prize you need to dial 143 and answer a simple question. If your answer is

right then you will win an exciting gift. More tickets you collect more are your chances of

winning.

Say Idea Voice Services -

Now speak what you want Idea brings exciting voice recognition services. Just dial 456 and

speak what you want. Following are the services available.

. Ring Tones

. News


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. Stock

. Astrology

. Cricket

. Movie listing

Voice Mail -

Our Smart Mail Service ensures that you never miss your calls even when your phone is

busy, switched off, out of coverage or you are simply too busy to take the call. In such a

case, Idea Smart Mail will greet the caller and record a message which you can retrieve

later at your convenience.

Setting your Cell Phone -

. Select the Call Divert option from your handset menu.

. Choose one of the conditions for Call. Divert from among the different conditions

under which you can divert your calls.

The options could be -

. PHONE BUSY (whenever you receive a call on your handset while attending another

call,

It will get diverted to your VMS)

. NO REPLY (if you can't or don't want to answer a call, it is automatically forwarded to

your VMS after 20 seconds)

. NOT REACHABLE (if you are not in the Idea coverage area or if your handset is

switched off,

Your call is diverted to your VMS)

. UNCONDITIONAL (in case you do not wish to be disturbed, you can direct all you

calls to your VMS)

Enter your mobile number in the format 91 98xxxabcde (where 98xxxabcde is your 10

digit mobile number). Once your chosen option is set, the calls will be diverted to your

mail box.


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Recording Your Greetings -

1. Dial 222

2. Press 9-1-1-1-1-2.3. Record your greeting.

Eg. "Hi! This is Amit Kumar. I'm unable to answer your call right now.

Please leave your message, name and contact number and i'll call back as soon as

possible".

4. End Recording by pressing #key

Setting Your Pass code -

For complete confidentiality, you can set a pass code to ensure that no one else can access

or listen to your messages.

1. Dial 222

2. Press 9-1-3-.

3. Enter your new pass code (which can be between four to ten digits)

Accessing your Voice Mail -

1. Dial 222

2. Enter your pass code

3. Follow the prompts and start listening

Accessin

Consumer Awarenes About Idea

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