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SOCIAL MEDIA: CRAFTING YOUR MESSAGE FOR AN ONLINE WORLD

MARIJEAN JAGGERSJAGGERS COMMUNICATIONS

JANET DRISCOLL MILLERSEARCH MOJO

QUADRUPLICITY CONFERENCEFEBRUARY 11, 2011

TODAY’S PRESENTATION:

• Managing your personal and corporate brands

• Social media platforms• Creating content to feed social media• Summary

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MANAGING PERSONAL AND CORPORATE BRANDS

SOME BASIC RULES OF ONLINE BRAND

• Separate your corporate v. personal profiles/pages

• Don’t white label• Use a unique name -- consistently• Google yourself– Define your message about yourself in

search engine results

GOOGLE YOURSELF/YOUR BRAND

GOOGLE YOURSELF/YOUR BRAND

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SOCIAL MEDIA PLATFORMS

LINKEDIN

• Create a personal profile and a separate company page– Personal• Like a resume online• In title area, use descriptive language• Throughout experiences, use keywords

– Company• Fill out all of the info• Include products/services

LINKEDIN

LINKEDIN

FACEBOOK PROFILES AND PAGES

• Create a personal Facebook profile and a separate company “fan” page.

• Personal Profile Page• Company “Fan” Page

– Use company name as page name– Claim your URL

• Requires 25 fans• Use name without spaces (ex: SearchMojo) or a

separator (ex: Search-Mojo)– Even if you don’t update it often, you need to claim your

page!

FACEBOOK PROFILES AND PAGES

FACEBOOK PROFILES AND PAGES

TWITTER PROFILES

• Create a personal profile and a separate company profile.

• Company Profile– Even if you don’t tweet, get your

name reserved!• If someone has your brand name

already, difficult to get it back.

– If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name.

– Increase followers:• Paper.li

(http://www.slideshare.net/searchmojo/how-to-create-a-paperli-twitter-newspaper)

TWITTER PROFILES

GOOGLE PROFILE

• Informs Google of your social networks and connections

• Broadens your “social circle”• Gives personal Google results– Also broadens your reach to provide

content to others

• www.google.com/profiles

GOOGLE PROFILE

GOOGLE PROFILE

GOOGLE PROFILE AND SOCIAL CIRCLE

http://www.google.com/s2/search/social

GOOGLE PROFILE AND SOCIAL CIRCLE

SLIDESHARE

• Have your own “channel”• Slideshare– Post slide presentations– Can have recorded presentations too

SLIDESHARE

YOUTUBE

• Video content• Limit of 15 minutes• Amateur video is acceptable

YOUTUBE

NICHE SOCIAL NETWORKS

• Tech– Gizmodo– Sphinn

• Wine– Cork’d

• Check out lists at:– http://knowem.com/websites/all/

LOCAL-BASED BUSINESS

• Foursquare• Google Places

(http://www.google.com/places/)• Ratings– Google Hotpot– Yelp

SOME SERVICES WILL RESERVE YOUR PROFILES FOR YOU…

• Knowem–Will reserve your company name on

multiple social sites– HOWEVER:• They use a Yahoo email address to register

profiles, not your company domain email– Will transfer the Yahoo account to you, but really

should be an email with your own brand on it.

• Register on many sites that are irrelevant social sites to you

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CREATING CONTENT TO FEED SOCIAL MEDIA

CONTENT CREATION CAN BE TIME CONSUMING

• Repurpose all of the content you create– Create a blog post (or a series)–Make a video–Write a whitepaper– Take photos– Create a presentation– Create a webinar– Enewsletter

EXAMPLE OF CONTENT REPURPOSING

IF YOU ONLY HAVE 15 MINUTES A DAY:

• Marijean:– LinkedIn and Twitter

• Janet:– Slideshare and Twitter

CONTACT

Janet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101

LinkedIn: www.linkedin.com/in/janetdriscollmiller

Twitter: @janetdmillerFacebook:

www.facebook.com/SearchMojo

Marijean Jaggersmjaggers@jaggerscommunications.c

om

434-973-0645

LinkedIn: http://www.linkedin.com/in/marijeanjaggers

Twitter: @MarijeanFacebook:

www.facebook.com/JaggersCommunications