Figaro Social Media Conference Slides
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Transcript of Figaro Social Media Conference Slides
Jeremy WaiteHead of Social [email protected]@JeremyWaite
Facebook.com/Phones4u
Facebook.com/Phones4u
Facebook.com/Phones4u
Return on InvestmentInteractionsInfluence*Innovation
Ignorance
* Influence is the ability to get people to do things
(Getting employees to be more social).
Facebook.com/Phones4u
+ COMMERCIAL+ RECRUITMENT+ TRAINING
MARKETING
DIRECT / SALESWEB TEAM
PRCUSTOMER SERVICE
SOCIALMEDIA
Facebook.com/Phones4u
Cost per Acquisition (CPA)DemographicQuality ContentLoyaltyValue
What is theactual cost of
a "Like"?
What is their valueto the business?
What are we goingto do with them?
How are we going to keep them?
What type of "Likes"do we want?
>>>
>>
Phones 4u 'Like' Cycle
Facebook.com/Phones4u
Sysomos Social MediaListening & Engagement
Dislike
46%
Facebook.com/Phones4u
Facebook.com/Phones4uAcquisition (New) v Retention (Upgrade)SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp.
Fans are 68%more likely
than non-fansto recommenda "liked" brandto their friends.
Facebook Growth 201150% of the UK population is nowon Facebook (30 million users)
Brands need to engage theirfans with great content
50% of Facebook users log onto Facebook to play a game
We have 267,000+ fansPhones 4u is the UK's No. 1 mobilephone retailer on Facebook.
We talk to approx 176,000 fansevery day. (This is double the levelof engagement most brands receive).
Phones 4u's takeover modelis based upon social gaming
Facebook ads can out-perform a traditional ATL media spend
A £30k Phones 4u takeover candeliver up to 160m impressions
All Phones 4u campaigns are basedupon recommendations & "likes"
78% of consumers trust theirfriends recommendations(Only 14% of consumers trust adverts).
PLAYGAME
CUSTOM BUILTFACEBOOK
APP
TARGETEDSOCIAL MEDIAADVERTISING
270,000 FANS
<80M IMPRESSIONSPER £10K MEDIA
CAPTURECUSTOMERDATA
4,700 FOLLOWERS
650,000 VIEWS
2,000 VIEWS/DAY
ACQUIRE ENGAGE CONVERT
EMAILFOLLOW-UP
P4UBLOG
PRODUCTREVIEWS ONP4U BLOG
Customer Engagement
Brand Awareness
Capture Data
Drive Sales
PRE-REGISTRATION OR BUYNOW AT PHONES4U.CO.UK50,000+ VIEWS PER DAY
Social Media Reporting
31,000 fans on one campaignCost per fan just £0.97 at 67% conversion rateExample figures illustrating 1 page reporting
Isn't realrevolutionaboutrippingit up andstartingagain?
The UK's Most Subscribed YouTube Channel
Track viral recommendation and referral in real-timeacross Facebook : Understand & Rewardkey influencers
Facebook.com/Phones4u
Assessing the Value of a Facebook Fan
SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
The Average Value of aFan is £96.10 per year
Product SpendingBrand LoyaltyPropensity to RecommendEarned Media ValueCost Offset for fan acquisition
£50.78£30.60£9.59£4.80£0.33£96.10
Facebook.com/Phones4u
Product SpendingFacebook Fans v Non-Fans
Fans Non-Fans
SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
£106.16
£82.03
£107.48
£116.57
£60.56
£93.24
£75.40
£99.21£42.84
£39.59
Our Facebook Fans be worth
£10.5m per yearcould
(£96.10 per fan)
Our Facebook Fanscould be worth£10.5m per year(£96.10 per fan)
[email protected]@JeremyWaiteFacebook.com/Phones4u