Coffee Shop: More services means higher prices
1
Revenue 18 0 15 0 12 5 10 0 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 20 15 10 5 0 Price per cup (Baht) Lanna Wok Coffee Level 4 Level 3 Level 2 Level 1 More services (added cost) means higher prices! Cost and Complexity of service High Income Customers Middle Income Customers Low income Customers
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This is my theory coffee drink pricing.
Transcript of Coffee Shop: More services means higher prices
Reve
nue
18015012510095908580757065605550454035302520151050
Pric
e pe
r cup
(B
aht)
Lanna Wok Coffee
Level 4
Level 3
Level 2
Level 1
More services (added cost) means higher prices!
Cost and Complexity of service
High Income Customers
Middle Income Customers
Low income Customers
