Popular Coffee shop

8/7/2019 Popular Coffee shop

http://slidepdf.com/reader/full/popular-coffee-shop 1/14

PRESENTATION ONPRESENTATION ON

PRESENTED BY

HEMANT SHARMA

PREPARED UNDERTHE ABLE GUIDENCE OF

Ms. RITIKA ARORA



~ ~ RED stands for leadership and vitality, it RED stands for leadership and vitality, it also stands for passion ( for coffee )also stands for passion ( for coffee )

~~ GREEN stands for 125 years of coffeeGREEN stands for 125 years of coffeegrowing heritage of this vertically integratedgrowing heritage of this vertically integratedgroup.group.

~ ~ WHITE stands for purity of purpose.WHITE stands for purity of purpose.



INTRODUCTION INTRODUCTION Café Coffee Day is a division of India's largest Café Coffee Day is a division of India's largest

coffee conglomerate, Amalgamated Bean Coffeecoffee conglomerate, Amalgamated Bean CoffeeTrading Company Ltd. (ABCTCL), popularlyTrading Company Ltd. (ABCTCL), popularlyknown as Coffee Day.known as Coffee Day.

Café Coffee Day (CCD) pioneered the caféCafé Coffee Day (CCD) pioneered the caféconcept in India in 1996 by opening its first caféconcept in India in 1996 by opening its first caféat Brigade Road in Bangalore.at Brigade Road in Bangalore.

From a handful of cafés in six cites in the first 5From a handful of cafés in six cites in the first 5

years, CCD has become Indias largest andyears, CCD has become Indias largest andpremier retail chain of cafes with 833 cafes inpremier retail chain of cafes with 833 cafes in118 cities around the country.118 cities around the country.

Leading Coffee Exporter.Leading Coffee Exporter.



First café at Brigad e Road in First caf é at Brigad e Road in

Bangalor eBangalor e



NEED FOR A COFFEE SHOP NEED FOR A COFFEE SHOP Generally people catch up for aGenerally people catch up for a

coffee to make up with theircoffee to make up with theirgossips & chit gossips & chit--chat for hours.chat for hours.For that there is no better placeFor that there is no better placethan a coffee shop.than a coffee shop.

The café is a meeting place forThe café is a meeting place for

1515--29 year olds, both male and29 year olds, both male andfemale who are served the best female who are served the best coffee by friendly and informedcoffee by friendly and informedstaff, in an uplifting andstaff, in an uplifting andinvigorating ambience.invigorating ambience.

People describe Café Coffee DayPeople describe Café Coffee Dayas the place they frequent most as the place they frequent most

after home andafter home andworkplace/college. It is a placeworkplace/college. It is a placewhere they meet friends andwhere they meet friends andcolleagues, in groups and arecolleagues, in groups and arefree to be themselves ratherfree to be themselves ratherthan a place to be seen at vis athan a place to be seen at vis avis other cafes.vis other cafes.



M ENU OFFEREDM ENU OFFERED HOT COFFEEHOT COFFEEEspressoEspressoEspresso AmericanoEspresso AmericanoMacchiatoMacchiato

CappuccinoCappuccinoCafe LatteCafe LatteChococinnChococinnCafe MochaCafe Mocha

Irish CoffeeIrish Coffee



COLD COFFEECOLD COFFEEICE BLENDED COFFEEICE BLENDED COFFEECold SparkleCold Sparkle

Tropical IcebergTropical Iceberg

Arabian HeightsArabian HeightsTropical TemptationTropical Temptation

Iced EskimoIced Eskimo

Kaapi NirvanaKaapi Nirvana



COFFEE ON THE ROCKSCOFFEE ON THE ROCKS

MochachilloMochachilloCappachilloCappachillo

Vegan shakeVegan shake

CREAM BLENDED COFFEECREAM BLENDED COFFEECafe FrappeCafe Frappe

Almond FrappeAlmond Frappe

Devils Own (frappe+ choc. Sauce +Devils Own (frappe+ choc. Sauce +cream)cream)



NON VEGNON VEG

Chicken SamosaChicken SamosaChicken PuffChicken PuffChicken QuicheChicken QuicheChicken WrapsChicken WrapsChicken PizzaChicken Pizza

Chicken BurgerChicken BurgerChicken SandwichChicken SandwichChicken Puff RollChicken Puff Roll

Chicken Kathi RollChicken Kathi RollGarlic Chicken SandwichGarlic Chicken SandwichChicken Tikka SandwichChicken Tikka Sandwich

QUICK BITESQUICK BITESVEGVEGVeg SamosaVeg SamosaVeg PuffVeg PuffVeg PizzaVeg PizzaVeg BurgerVeg Burger

Veg S/WVeg S/WVeg SubmarineVeg SubmarinePotato CutletsPotato CutletsFrench FriesFrench Fries

Veg Kathi RollVeg Kathi RollFoccaccia veg s/wFoccaccia veg s/wMulti Grain Veg S/wMulti Grain Veg S/w



W HO IS THE HOTTEST W HO IS THE HOTTEST

0

1000

2000

3000

4000

5000

6000

Present no.

of outlets

Investment

(in million)

Starbucks

Barista

Coffee world

Costa coffee

CCD



CompetitorsCompetitors

Costa coffeeCosta coffee

Coffee worldCoffee world

MochaMocha

BaristaBarista

StarbucksStarbucks



CCD : µTHE BEST¶ CCD : µTHE BEST¶

Has an aura of Has an aura of internationalinternationalmodernitymodernity

Is based upon the yIs based upon the ygenerationgeneration

Has unmatchedHas unmatched

quality and tastequality and taste Is coming up inIs coming up in

colleges andcolleges andcorporate campusescorporate campuses

Popular Coffee shop

Documents

Transcript of Popular Coffee shop