The Easy Guide on How to Boost your Social Media Marketing

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The Coffee Shop

Identified Challenges Attaining Customers for Coffee Shops

• High Level of Competition

• Low Level of Perceived Differentiation of Products

• Difficulties Boosting Brand Presence Online

• Challenge Attaining Customer Information for CRM

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The How To’s

Social Media Solutions

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Strategic Overview for SoMe-Marketing

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Engage your Customers!

Focus on a Pull-Strategy: Don’t Sell your Product, make it Compelling to Buy

Make your Platform Visually Appealing and Dynamic

Retain your Customers through SoMe CRM

Use Facebook Ads to Boost your Promotions

1. Ask Questions!

• Get direct feedback on what your customers think about your

product and give them the opportunity to communicate with your brand

2. Be Local

• Make sure not to generalize your fan base

3. Create Contests and Promotions

• Get clients attached to your page by participating in brand related campaigns

4. Involve Customers in your Content Marketing

• Make sure to take use of the best stories from your SoMe pages in your blogs and

other areas for content marketing in order to make customers feel valued

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1 How to Engage your Customers

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2 How to Implement a Pull Strategy

1. Increase the validity of your brand by posting content from

customers and employees

2. Provide news releases on products and pay attention to the

response you get from clients

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3 How to stay Dynamic & Visually Appealing

• Change the graphic theme of your SoMe page in accordance with the

current promotion or new product

• Make your page visually appealing and professional by using great

images by graphic designers

• Consistently post updates on promotions to remind clients of your

current campaign

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4 How to Retain Customers

1. Obtain customer information through CRM databases,

Facebook contests and subscription sign-ups

• Analyze and subtract information about your target market

• Follow up with email updates

2. Use Retargeting as an advertising tool

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5 How to Take Use of Facebook Ads

• Boost the reach of your Facebook Campaign by taking use of

Facebook Ads with specified demographic targeting

How can Wishpond Help?wishpond implementations

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How Can Wishond Applications Help?

Boost Traffic and Fan Base on Social Media and Company Webpage

Increase Customer Engagement

Differentiate your Marketing Presence and Strategy from your Competitors

Reach New Customer Segments through Promotions that Goes Viral

Easily Acquire Customer Information for CRM

Obtain a Deeper Understanding of your Customers through

Wishpond Analytics

Easy to Use, Low Risk, Low Cost

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Wishpond Campaign Examples

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Starter Contests:

Intermediate Contests:

Advanced Contest:

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Application Suggestions from Product Suite

• Social Offers

• Sweepstakes

• Photo Contests

Boost your Coffe Shop with Wishpond

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Social OfferWhy create Group Offers for your Coffee Shop?

• People love FREE – Coffee is not an expensive commodity to give away

• Creates buzz about your product and build habits

• Customers visit your SoMe page more frequent and winners of

claimed offers gets accustomed to drink your coffee in store

• Easy to participate and manage

• High Potential for going viral and becoming a trend

• Great way to easily boost fan base and acquire customer information

• Applicable on all social media platforms and mobile devices!

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Social Offer Landing Page Example

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Sweepstakes Why create Sweepstakes for your Coffee Shop?

• Low involvement purchase on coffee – Lowest barrier to entry

Easy to participate for customers and win coffee related prices

• Potential for spreading rapid awareness through Like-Gating

• Great way to easily boost fan base and acquire customer information

• Applicable on social media platforms and mobile devices

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Sweepstake Website Example

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Sweepstake Twitter Example

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Why create a Photo Contests for your Coffee Shop?

• Most engaging type of online content

– On Facebook - photos generate 50% more Likes and 100% more comments

than other content

• Relates and promotes to the product your selling

– Example: Ask your customers to show where they best enjoy your coffee

through uploading and voting on photos

Photo Contest

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Photo Contest Landing Page

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Wishpond Analytics

How Does Wishpond Analytics help?

• Real-time reporting to help optimize campaign while running

• Complete break-down of who your leads are

- Interests, Demographics: Age, Gender & Location

• Segmentation tools to analyze each of your customer groups

• Complete email-address list over participants to further target customers

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Wishpond Analytics Example

What to Keep in Mind When Creating a Campaign

Identify the desired outcome before choosing your campaign

Give a prize worth participating for that relates to your brand

Make sure the campaign is easy to understand and participate in

Promote your campaign through all channels – and use Visuals!

Remember to engage existing customers

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GOOD LUCK!