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    RollingGreens

    Mobile Cofee Shop

    Startup Project

    Sophie

     Yoshiya

    Limin

     Jane

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    ContentsCompany Prole

    Product Introduction

    Market Research

    Financial Plan

    Sales and Prot Forecasts

    Q !

    "

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    Company Prole #e are Rolling Green Mobile cofee shop $ith 2

    vans%

    &ur company is a partner organization $ith 4 persons%

     'he location $e choose is the business areas in Taipei %

    &ur main customers are oce workers%

    #e supply cofee and meals (rom morning to

    aternoon%

    )

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    Compan goal !

     #e aim at taking back the cost in one

    ear %

     #e hope getting more vans in the

    market in the (uture%

    Company Prole

    *

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    CEOSophieFounder 

    CMO +oshie

    COO ,ane

    • -. +ears Marketing/Sales01perience

    • Masters In Marketing (rom 2+3• Pro4en track record o( success• Restaurant e1perience

    • 5. +ears operations/sales• Masters in Finance (rom Simone

    School o( 6usiness• Management e1perience

    AdvisoryBoard

    CFO7iming

    • "8. +ears operations/9R• Masters in Public !dministration  (rom 2CC3•

    Management e1perience

    &rgani:ational Chart

    ;

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    Product Introduction !ll cofees $e use are organic cofees $hich

    t "airtrade Certi#ed %

     'he places o( our cofee beans producedinclude Taiwan$ %ndonesia$ &atin 'merica$and 'rica(

    <

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    &ur products include cofee$ sandwiches

    and desserts%

    &ur desserts include cakes and mu=ns%

    #e supply a pre(erential price only )T*++ o(

    the combination meal to buy a cup o(

    cofee and a piece o( sand$ich or dessert%

    #e ha4e , diferent kinds o( thecombination meals%

    Product Introduction

    -

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    Cofee: 2'> -8?@88 per cup

    Sand$iches: 2'> ;8?@88 AveganB

    2'>

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    #hat $e need 6usiness 7icense

    GPS

    Garbage and recycling bin

    !llo$able location

    Security deposit

    5

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    Market &pportunity

    !4erageAFGB8

    @

    "

    )

    *

    ;

    <

    -E

    5

    @%"" "%@ @%))5

    "8@"/"8@) #orld Cofee Consumption APer?personB

    #orld$ ide Forea 'ai$an 2 0urope

    ResourceD IC&Ainternational cofee organi:ation)

    @8

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    S#&' !nalysisStrength

    Fast Cheap

    Can mo4e any time

    "eaness

    i=cult to storage (ood

    Opportunities

    0asy to catch peopleattention

    #hreats

    #eather

    @@

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    &peration plan

    $eihu techno%ogy par  &en'ai &oad

    "oring days

    @"

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    &peration plan

    (ajia &iverside Par 

    )o%idays

    Songshan Cu%tura% andCreative Par 

    @)

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    Promotion 6uying a cup o( cofee can get a piece o( *ree

    cae or dessert in the #rst month o(

    starting the shop% 6uying a combination meal can get one point

    collecting -. points can get a cup o( ree

    cofee under 2'>

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    Financial Plan+tem Cost ,$#(- .

    Han"

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    Financial Plan

    Partner4 5/34 63.

    Friend4 734 58.

    Loan4 824 11.

    5st Year Startup

    Partne

    r

    Friend

    7oan

    @<

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    Sales ForecastD 'urno4er

    @-

    "8@-"88888

    "8@-

    >5

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    Sales and Prot ForecastMo9i%e Co:ee Shop

    ,$#(-  @st +ear "nd year )rd year

    Cost ")E8 """E "@"E  

    Sa%es revenueper month

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    Conclusion

    6uy (irect%y *rom Farmer

    6uy 7ocal 0at 7ocal/Red0ce carbonootprint/

    Fairtrade Cofee

    &rganic cofees

      #orld 'rade

      / Make it "air/

    @5

    Rolling Green Mobile cofee shop

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    "e mae our %i*e and the earth more

    hea%th=Rolling Green Mobile cofee shop

    "8

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     'hank +ouJ

    QuestionsK

    "@