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Transcript of Cls Report Draft
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CONTENTS
INTRODUCTION
URBAN CONTEXT
tower hamlets udp
spitalfields and banglatown
spitalfields and banglatown
housing
education
business and industry
conservation areas
high street 1841
high street 1934
high street 2012
decline of whitechapel high s
the transforming high street
whitechapel high street: nor
whitechapel high street: sou
pa/08/02690 approved devel
urban grain
high street 2012 project
high street 2012 initiatives
aldgate initiatives
64-68 whitechapel high stre
64-68 whitechapel high stre
interviews with the communit
pastness
simulacra
SITE CONTEXT
site location planexisting site stats
key views: aldgate east
key views: osborn street
key views: high street west
sun study
existing uses
vacant units
1.0
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
1.9
1.10
1.11
1.12
1.13
1.14
1.15
1.16
1.17
1.18
1.19
1.20
1.21
1.22
1.23
1.24
2.0
2.12.2
2.3
2.4
2.5
2.6
2.7
2.8
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1.1 Tower hamlets udp
6.1 tower hamlets occupies a key position within london, with the
city to the westand the opportunities offered by an area defined
as the east thames corridor (stretching from tower bridge on both
sides of the thames into essex and kent), to the east. the development
of docklands in particular has placedtower hamlets at the centreof londons future... this combined with the continuance of major
development opportunities placestower hamlets in a key position to
shift the direction of development in the capital to the east.
6.2 in recent years there has been a massive amount of investment in
commercial development in the borough, targeted at city functions,
with more planned in the future. this is matched by an equally significant
investment programme in road and rail infrastructure to service this
growth... with these changesthe character of parts of the borough
will change to resemble more closely that of the central area. the
plan has been formulated to recognise the growing importance of tower
hamlets to thenational and international functions of the capital.
6.4tower hamlets is at the centre of londons transport improvements.
6.5 tower hamlets, therefore, enjoys a singularly good location at a
pivotal point between existing growth in the west and future growth
to the east, which will enable it to benefit from new investment in london
and the south east in terms of improved employment, shopping, leisure
and cultural activities.
6.6 the policies of the plan must also enable the borough to take
advantage of these opportunitieswhile ensuring that residents enjoy
the benefits of these changes.
6.7 one of the means of ensuring that the amenity of residents and the
environment are protected is to ensure that economic growth takes
place in a balanced way. this approach includes the location ofgrowth
areas for particular central london functions.
tower hamlets udp, p.11
the udp set
london. it r
the introdu
characteris
how the bor
for the city
the area an
have on the
thought. to
developmen
the local p
to make a p
existing bus
an importan
overlooked
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in the 17th century french protestant
refuges settled in the spitalfields area
after the revocation of the edict of nantes.
to avoid the restrictive legislation of the city
guilds they settled on the edge of the city
in spitalfields. the huguenots were skilled
in silk weaving and brought this industry
with them to the area. during the late 17th
and 18th centuries large terraced houses
were being built to accommodate the wealthy
master weavers.
the 1730s saw the growth in the local
irish population as weavers moved into
spitalfields after the decline in the irish
linen trade. the spitalfields silk trade went
into decline because of the availability of
cheaper silks from france. in 1769 riots
caused by the depression led to both an
irish and a huguenot weaver being hanged
in bethnal green. the victorian era saw a
further decline in the silk trade and the
large dwellings once home to master weavers
and merchants became multi-occupied slums.
spitalfields became a by-word for urbandeprivation. by 1860 the silk trade was
dead, making way for new industry led by a
new wave of immigrants.
the jewish population came to london to
flee the pogroms of eastern europe in
the late 19th century. they worked in the
textile and furniture industry and also set
up their own synagogues, kosher butchers
and restaurants, giving the area a distinctly
jewish feel. as the wealth of the jews
increased they started to move out in groups
to golders green, hendon and finchley.
in the 1970s and 80s
were entering britain looki
brought a new wave of immigr
more overcrowding occurre
large bangladeshi familie
into small apartments. bric
known as the curry capita
over 60% of the populatio
made up of bangladeshis.
1.2 SPITALFIELDS AND BANGLATOWN
A FLUID COMMUNITY
A B C D E F
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the banglatown and spitalfields ward sits i
south west edge of the borough and has the l
population of all the tower hamlets wards. it ha
third lowest average age of all the wards and l
number of dwellings.
it sits in an interesting position within londo
only does it have its own unique history of i mmig
and culture but it also sits right on the edge o
city of london; on the city fringe. development
the city are encroaching into the ward and areactively encouraged by the tower hamlets c
for economic reasons. there is a tension in the
between commercial development and cultural ide
to the east is the olympic park which places spital
and banglatown on an import route to the 2012 o
venues, thousands of tourists will be passing th
the area in 2012 on their way to the olympic sta
many tourists already visit the area as the
capital of the uk on brick lane, for the east lo
graffiti and fashion scene, the jack the ripper
and to visit spitalfields market.
1.3 SPITALFIELDS AND BANGLATOWN OVER
spitalfields and banglatown ward overview
n
listed buildings
offices
religious buildings
private housing
Brick lane & fournier street conservatio
retail/restaurants
industrial buildings
social housing
whitechapel high street conservation are
banks
educational buildings
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spitalfields and banglatown ward housing
housing tenure
housing overcrowding
1
1
2
3
4
2
1
2
3
4
1
2
social
owned/m
rented
other
overcro
other
n
private housing
social housing
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spitalfields and banglatown ward education buildings
education post 16
population age
2
1
1
2
3
4
5
1
2
1
2
3
4
5
other
further
0 -15 yr
16-29
30-44
45-65
65+
n
educational buildings
F
G
D
A
B
C
E
H
I
J
a
bc
d
e
f
g
h
I
J
london met. uni.
east end community schoolcoventry uni.
canon bernett primary
aldgate college
london met. uni.
whitechapel art gallery
christchurch c of e school
st. annes catholic primary
osmani primary
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spitalfields and banglatown ward religious buildings
population ethnicity
population religion
1
1A
B
D
F
E
G
H
C
2
3
4
5 6
2
3
4
5 67 8
12
3
4
5
6
7
8
1
2
3
4
5
6
bangladbritish
other wh
other as
african
other
mixed ra
caribbea
muslim
not stat
no relig
christian
hindu
jewish
n
religious buildings
a
b
c
d
e
f
g
h
london muslim centre
east london mosque
fieldgate st. great synagogue
great garden st. synagogue
st. annes rc church
jamme masjid mosque
christchurch
sandys row synagogue
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1.7
unempl
much h
highes
high le
this ou
vast ga
econom
geogra
fields
some o
whilst
blocks
corpor
london
and ba
at the
for new
histor
whitec
shops,
still th
high s
long t
bakers
constr
moving
and, wh
large cto crea
a high
vacant
of thin
land b
the cit
amoun
retaile
house spitalfields and banglatown ward commercial buildings
population socio-economic status
1
23
4
5
1
2
3
4
5
professional/managerial
unemployed
student
routine/semi-routine
technical/supervisory
n
industrial buildings
banks
retail/restaurants
offices
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the brick lane and fournier street conservat
area is one of the most important historic areas
london. it was designated in july 1969 as fourn
street. it was extended in 1978 and again in 19
when its name was changed to reflect brick lan
contribution to the character of the area...it conta
some of the most architecturally and historica
significant buildings in the borough, including
exceptional group of 18th century houses arou
fournier street. they comprise the most import
early georgian quarter in england and include ch
church spitalfields, designed by nicholas hawksmo
brick lane itself is home to a diverse mix of fash
art, entertainment, retail and start-up business
the richness and complexity of the areas charac
today is due to many factors, not least
overlapping cultural legacy of three succes
groups of immigrants, each of which has mad
unique contribution to the area. the quality of
townscape today is also due to a committed lo
community which has acted to protect and rest
historic buildings at risk.
brick lane and fournier st. conservation area rep
tower ham
n
spitalfields and banglatown ward listed buildings and conservation areas
listed buildings
Brick lane & fournier street conservation area
whitechapel high street conservation area
a
b
c
d
e
f
g
hI
J
K
L
M
N
O
P
church bell foundry
64-68 whitechapel high street [site]
whitechapel public library
whitechapel art gallery
toynbee hall
44-52 commercial st.
43a commercial st.
jewish soup kitchen16-48 fashion st.
christchurch primary school
christchurch
fournier st.
spitalfields market
princelet st.
jamme masjid mosque
trumans brewery
A
B
CD
E
FG
IH
J
K
L O
P
N
M
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n
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n
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n
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n
high street 1
high street 1
high street 2
the only unchanged use 1841 -2
pubs/restaurants
groceries/dairy/butchers
fabricschemist
clothing
printing
financial
other
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buildings demolished since
surviving buildings from
newly constructed buil
construction sites in
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the white hart is the only building on the lower part of whitechapel
high street thats use has remained unchanged since the 19th century.
it sits on the northern side of the high street within a block of
historical buildings, the longest block of surviving buildings on the
tower hamlets section of the high street. making up more than half
of the buildings in the whitechapel high street conservation area this
block is important to the character of the area.
there i
of the
north s
constr
taken o
buildin
the townscape is typified by small-scale, single and double-fronted properties
lining whitechapel and commercial roads. rebuilding has taken place many times
over the same sites, resulting in overlays of building forms and styles, often
contained and/or hidden within the structure and fabric of the building. the
resulting variety of architecture over successive periods contributes to the
historic interest and cultural significance of the area, although historically
buildings were developed at a relatively small scale and made a positive
contribution to the townscape as a whole.
whitechapel high street conservation area report
tower hamlets
1.14 WHITECHAPEL HIGH STREET: THE NORTH SIDE
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1.15 WHITECHAPEL HIGH STREET: THE SOUTH SIDE
CENTRAL HOUSE LONDON METROPOLITAN UNIVERSITY
central house marks the point on the high street that the large
scale, high rise office buildings of the city meet the smaller
scale buildings of the high street. at 6 storeys it acts as an
intermediate between the two.
PROPOSED SITE
the proposed site is the first
set of surviving historical
buildings on the south side
of the road as you travel
east along whitechapel high
street.
PLANNING APPLICATION PA/08
this site has planning permissi
which will provide 84,305sq.m
retail use. once built it wil
character of the high street
for 5 years and closed off
detrimental effect on the high
prior to their demolition the
summit sports centre serving t
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1.16 PA/08/02690 APPROVED DEVELOPMENT
n
my site
position of verified view
proposed development site
The development con
regeneration eastwar
against both their per
Its juxtaposition with
design skill of the ar
is otherwise a subs
discontinuous striatio
the floors into group
and regular horizont
Without a design of ex
The architect has prorating into one which
detail applied to the f
This view is the one wh
giving rise to a beauti
This is a substantial
Park. It is beneficial
in the design concept
the report focuses o
using this as justific
building will have on
buildings within the c
which contradicts th
conservation area re
the application fails
context and its relat
view 2 altab ali park: existing
view 1 whitechapel high street: existing
view 2 altab ali park: proposed
view 2 whitechapel high street: proposed
2
1
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historical high street footprint
long narrow plots with a facade that
addresses the high street. retail on the
ground floor with living accommodation
above.
historical high street massing
terraced blocks , typically 3-4 storeys tall,
developed over many years plot slightly
differ from one another but all conform to
the overall urban scale. narrow roads and
alleys punctuate the blocks.
1.17 URBAN GRAIN
olympic park
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1.18 HIGH STREET 2012 PROJECT
the high street 2012 project was initially
conceived to enhance the proposed
marathon route for the london 2012 games.
the marathon was to pass along the a11
[whitechapel high street] to the olympic park
in stratford.
the marathon route has since been changed
and will no long end in the olympic park and
will not enter east london at all. however
the high street 2012 project is still going
ahead to enhance what will be one of the main
routes to the olympic stadium for spectatorsand officials visiting the games but staying in
central london.
original london 2012 marathon route
aldgate
n
central london
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Potentialmajor publicart commission.Refurbish
and accent light buildings.Pedestriancrossingsacross theroundabout and long termremovalofflyover toextend thehigh street betweenBowand Stratford.
BOW AND THE FLY-OVER:IMPROVED PEDESTRIANENVIRONMENT ANDLINKS TO THE WATERWAYS
HIGHSTREET2012
StepneyG reen Park
ARTSMARATHON
ALDGATEEAST
WhitechapelArt Gallery
BrickLane
BRAHAMSTREETPARK
ST.BOTOLPHS
WHITECHAPEL
HS2012STREETPARTY
Royal London Hospital
VallanceGardens
St Katharine Docks
ALTABALIPARK
SpitalfieldsMarket
Tower of London
MILEEND
BOWROAD
BOWCHURCH
PUDDINGMILL
LANE
STRATFORDHIGHSTREET
GARDENINGPROJECT Three Mills
Studios
TheatreSquare
StTo
Carpenters &DocklandsYouth Centre
Olympic Stadium AquaticsCentre
Central FoundationGirls School Bow Arts Trust
Bromley byBow Centre
OLYMPICMARATHONCELEBRATIONS
STREETHISTORYPROJECT
Tower HamletsCemetery Park
GroveHall Park
ThreeMills Park
Greenway
Greenway
StratfoPark
TredegarSquare
OlympicPark
PUBLICARTPROJECT
STEPNEYGREEN
Queen MaryUniversity of London
JewishBurial grounds
ShandyPark
OCEANCOMMUNITYCAFE
Mile EndPark
Bethnal Green
Gardens
Victoria Park
BROMLEYBYBOW
ALDGATE: A FITTINGGATEWAY TO HIGHSTREET 2012Anew park at BrahamStreet.An improved,moreaccessible,welllit Altab AliPark.Restored historicbuildings oppositethenewlyrefurbished WhitechapelGallery.Better pedestrianlinks toBrick Lane.
MILE END INTERSECTION:LANDSCAPED ACCESS TO
THE PARK AND CANAL
WHITECHAPEL: A HISTORICAREA OF IMMENSE DIVERSITYAND INTENSE ACTIVITYRefurbished accent lit heritagebuildings.Improvedpedestrianroutes and crossings,including north-southlinks connecting theRoyalLondonHospital withthefuture Crossrailstation.Decluttering andremovalofrailings. Improvements tothe market.Encouragement ofnight timeuses.
Improved access via specialpaved areas.Integratenew QueenMary,Universityof Londondevelopments.Long termredevelopmentofstation quarter destination.
OCEAN GREEN: A PLACEWHERE PEOPLE CANPAUSE, REST AND PLAYAnew linear park.New seating,plantingand lighting.Acommunity cafbuildingfronting ontothe mainroad.The potentialtodevelop communitygardens.Betterpedestrianconnections.
WESTHAM
STRATFORD
GREENWAY: REVEAL ANDCELEBRATE THE LEA VALLEY
AND EASY ACCESS TO
THE WATERWAYSImproved access tothecanal andwatersidedevelopment.Enhancedlighting and pedestriancrossing.Restoresenseof Lea Valleycrossing.
STRATFORD HIGAND A NEW CROTHE STATIONImproveconnections betweetheOlympic Park and newshRefurbishand accent light heExploreremovalof bus lanes
OVERALLSTREET
ACTIONS
Create a green thread byenhancing clusters and clumps
ofgreenalongthestreet, fromgreenspac es and treeplantingtogreenwal l sandroofs.Supportcommunity gardeningprojects tocontributetogreening thestreet.
Repair, improve and reinstatehistoric buildings tocelebratethestreets heri tageandcreatea better senseofplace.
Light upthe High Street tobringi ttolife. Working withart ists anddesigners,d evelop lighting forthehigh streets carriageways
and pavements,and createspecial l ighting forkeyspacesand destinations suchas parks,marketsand historicbuildings.
Improve surfacesfor pedestriansusingmaterials whichcompleme ntlocalcharacter and features.Createanewcyclewaywithbikestohi realongpartsoftheroute.
Transformwayfinding bycomplementing signage
withmoresubtleandintui tiveinterventions that useexistingfeatures ofthestreetscapetoprovidea senseofdi rectionandpointtoplaces ofinterest bothobvious and hidden.
ONE
WAY
TWO
WAY
5.3 m
Declutter the street byremovingunused signage,railings andfurni turetomakeit moreattractiveandeasie r tonavigate.
Involve localcomm unities inHighStreet2012 througharange
ofpro jects,somewithphysicaloutcomes andothers whichhaveasocial focus.
MILE END WASTE: A WELCOMEGREEN OASIS, THE FORMEREDGE OF A HISTORIC COMMONRefurbished Wickhams department storeand other historicbuildings.Highquality shared surfacebetweenthe Wasteand thebuildings.Green area extended.Area declutteredwithunnecessary bollards and railings removed.
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1.20 ALDGATE INITIATIVES
whitechapel high st.
St.Botolph
St.
commercialSt.
lem
an
St.
mansellst.
A
a. braham street park
braham street park was completed in february 2010, funded by private
sector s106 contributions and the lda. the new park sits on what was
previously part of a busy road system and now provides a more tranquil
space for local residents, visitors and people who work in the area.
high street 2012
braham street park sits on a narrow strip of land, flanked on both
sides by tall office buildings. the park has a very corporate feel, the
hard landscaping and sharp angled lines within the design of the park
mimic those found within the city of london to the west. it is sold as a
park for residents but it is sparsely populated with smokers from the
adjoining office buildings and the occasional person eating their lunch.
it is overshadowed for most of the day by the surrounding buildings and
has no link the whitechapel high street itself. it is not obvious to anyone
passing along the high street that there is even a park there.
b. 64-68 whitechapel high street
improvement works to the six buildings were concentrated on the front
elevations and parts of the buildings that faced the high street. the
buildings have benefitted from extensive conservation repair
high street 2012
the project involved the complete rebuilding of the two facades that face
onto whitechapel high street, the original brickwork had been render over
and the stonework damaged and removed. the render and original brick
work was completely stripped off the elevation and new brick slips put in
place. the project was more of a rebuild than a restoration with new stone
work and mouldings being created using historic photographs to mimic the
original building. there were no alterations to the interiors, or the rear
elevations of the building, the project was merely a facelift.
c. alt
a series o
tree plant
seating ar
stand on t
the park w
aimed to r
a communit
dig were u
created a
what was t
and appre
has been.
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london borough of tower hamletsjulian harrap architects
repair and restoration of the front elevations to no.s 64-
68 whitechapel high street including repairs to mansard roof
slope and dormer windows, reinstatement of cornice and
decorative window surrounds together with new timber framed
shop fronts complete with hand writ ten fascia signage.
lottery funded
the julian harrap application drawings show only the elevatcontext. there were no plans, except a site location plan, subm
the works, as described in the application are purely external wo
to the buildings which emphasises the fact that the work was p
high street to the worlds television cameras during the olymp
the application was submitted by the local authority, not th
national lottery. the real benefit of this scheme goes to the b
to his building without any expense to him in terms of funding d
applicant
agent
description of works
[taken from application
forms]
funding
1.21 64-68 WHITECHAPEL HIGH STREET
APPLICATION PA/09/02395
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2012the restored
using historic
render has bee
slip construct
5 retail units s
1920sthe buildings in their original form
narrow shop fronts open onto the high street with awnings to cover
external displays.
the whitechapel in the background was destroyed during wwii and
never rebuilt
2009the degraded buildings
most of the architectural stonework has been damaged or removed.
the brick work has been rendered over and the shop fronts replaced
with aluminium framed glazing.
two shop fronts have been combined to make one wide retail unit.
1.22 64-68 WHITECHAPEL HIGH STREET PHOTOGRAPHS
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ON THE RESTORATION WORK TO 64-68
WHITECHAPEL HIGH STREET
said, the eatery, 68 whitechapel high street
have you been in these units long?
this one? 3 years, this one was falling
down, this building, the lottery fund has
paid for it. the lottery fund and the local
council because the olympic marathon was
supposed to be going that way, but i dont
think its not going because of security or
some political, because someone wants a
bigger fish so they changed it round now.
but im not complaining.
for 9 months we were just opening for the
sake of it because the scaffolding was up,
they wanted to change the front but we
didnt. this building looked like this 60
years ago. its a grade 2 listed building,
you cant do much with it.
did they mind that you didnt want to
change your shop front?
no i said they were most welcome to go to
court with it because i dont want wooden
frame window, two rainy seasons like this
they will start, the plywood will start to
rot again.
was your trade affected much by the work,
when they had the scaffolding up?
we were very quiet, just opening for the sake
of it, here mostly is regular customers,
we have a set of customers from offices,
university, here passing by trade is dead
virtually, its all regular, people keep
coming back.
im not too sure about this side, im not sure
what they are doing with that.
do you think its just going to be for the
showcase of the olympics?
yes, i think the recession is not even here
yet, it will come after when the olympics
finishes , youll see how the legacy lasts.
is there a maintenance contract to keep the
buildings repaired?
this will stay because it is owned by a big company.
there is a restriction down here, we wanted to put in
a kitchen down here but they will not let us put any
grill or anything. there is a problem from upstairs
because all the pipework comes down here. we would
keep it as a caf. we have a basement as big as this,
plus we have air conditioning so all we would have to
do is put one more outside and get the pipe in so we
would have a central air conditioning. the it would
be lovely for evening bar, for drinking, because
coffee shop, we dont need it now, after 2 oclock
everybody is gone, we can get rid of everything. its
still going on, we are fighting with it. the landlord
wont let us, they have submitted a plan.
have your rates changed since the improvements
have been done?
no, but there is a clause in the lease saying when the
rent is reviewed it will always go up. i t is reviewed
every 5 years. it was reviewed last year so there is no
change, because it was falling down we did not budge
on the rent. the landlord was quite pleased because
it was 550,000 spent on it, all the cornerstones,
this sandstone, those were made to put in there, this
was just plastered building before. everything is
new, they broke everything down on the front and
rebuilt everything. the bricks was laid in two parts,
they took the front one out. these bricks are not
full bricks, they are half bricks, like a tile. all the
stones, they made them somewhere else and just put
them up.
i think it looks absolutely beautiful, maybe in 5 years
when it has aged a bit it will look even better. some
of it is there from 1700s and not even one single
brick has been damaged. some of it is going away,
people work over it, they put things on. before it was
wasting like this, falling down, breaking apart. 20
years ago this place was dangerous. i grew up in this
area, lived all of my life here.
1.23 INTERVIEWS WITH THE COMMUNITY
eatern
1 23 INTERVIEWS WITH THE COMMUNITY
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ON THE WORK TO WHITECHAPEL MARKET
Mohammed, stall 22, whitechapel market
is it [high street 2012] going to affect your business?
yeah my business is not very good, they give you a small pitch.
what size will the stalls be?
about 7 x 10ft
what size are the stalls presently?
13ft
have they had much dialogue with yourselves regarding
the changes?
no, nobody here knows, only people here know one day before.
so there was no consultation with you?
no, no,no,no nothing with us. not given any notice or anything
like that. one day before, what can i do?
are you opposed to it?
yes, after that, maybe we will complain, nobody is happy.
everybody has double vans, they pull up, too small pitch,
too small pitch.
how long have you been here?
22 years.
do you have to pay for the upgrades yourself or is it being
funded for you?
no, but for us the price is going up, it was 198 for the pitch
before, now 270 for a smaller pitch. you spend money to
get more money from us. you cant park your van, we have too
much stock, i cant leave it in my van, i have to find somewhere
else to park it. look at all the stock, all messed up.
are they very regimental about over stepping the edge of
your stall?
yes they give you a hard time, they fine you.
would you consider relocating to another market because
of the changes?
no, this is my market, i have been here for 22 years.
1.23 INTERVIEWS WITH THE COMMUNITY
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improvement works to the six buildings were
concentrated on the front elevations and
parts of the buildings that faced the high
street. the buildings have benefitted from
extensive conservation repair.
high street 2012
even the high street 2012 documentation
states that the works were concentrated on
the parts of the building that will be seen
during the 2012 olympics, on the route from
the city to the olympic park.
they are creating a false facade which they
have created based on photos and documents
from the past. they claim they are restoring
the building to its former glory but they are
only creating an impression of an idealised
past. by recladding the facades of the building
the buildings only mimic what they once were;
they are no longer used in the same way and
their context has changed. the past is always
looked on as a better time but realistically
times were just as hard, if not harder back
when the buildings were constructed; the area
was full of some of the worst slums in london.
replicating history is entirely different to
retaining history. mimicking history cannot
replicate the layers of history that build up on
a building over its lifetime. rebuilding a facade
completely removes these historical layers.
conservation allows historical layers to build
up whilst maintaining the original fabric. the
proposed works are not conservation but a
pastiche, creating a disneyfied version of the
past.
1.24 PASTNESS
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the high street 2012 team want to transport
the visitors to the games into an idealised
version of the past; they are creating aperceived reality of what once was, rather
than building on the culture and diversity of
the area as it is.
baudrillard talks about the simulacra, in
his essay simulacra and simulation he talks
about he construction of a perceived reality
through the use of images of the past.
natural, naturalistic simulacra: based on
image, imitation, and counterfeiting. they
are harmonious, optimistic, and aim at the
reconstitution, or the ideal institution, of a
nature in gods image
baudrillard, simulacra and simulation
the creation of this perceived reality
by high street 2012 is meant to fool
the visitors into believing that they aresomewhere that they are not. they are
trying to create, in their words, a thriving
high street of which london can be proud
and which the world will admire.
after the restoration works 3 of the
5 retail units at 64-68 whitechapel high
street are vacant. have they created a
thriving high street, or have they just
polished a failing high street? their
attempt to return their buildings to
how they once were has resulted in the
construction of a new building, with
no signs of age, in the style of an old
building.
1.25 SIMULACRA
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n
conservation area
site
whitech
apel
highstreet
osbornstr
eet
0 0100 200m
C
D
B
A
E
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no. storeys 4
max. height 13.9 m
site footprint 335 sqm
2.2 EXISTING SITE STATS
ground
first
second
third
24.5
m
10
.0m
13.9m
basement
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ALDGATE
EAST
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OS
BORN
ST
REET
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the view of the site as y
west is seen by both p
and buses. this is the
to the london 2012 o
is the view that people
see of the site.
the site steps forward
building meaning its
completely visible - it h
front onto the high str
2.5 KEY VIEWS: HIG
WHITE
CHAPEL
HIGH
STREE
T[WEST]
2.6 SUN STUDY
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north
north
north
noon
noon
noon
summer solstice: sunrise 0445, sunset 2120, sun angle 600
winter solstice: sunrise 0805, sunset 1555, sun angle 300
spring/autumn equinox: sunrise 0600, sunset 1815, sun angle 450
07:00 09:00 11:00 13:00
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despite the
whitechapel
including thno internal
facade. the
how the faca
street 2012
not a high s
above the g
wholesalers
space.
2.7 EXISTING USES
office
residential
vertical circulation
retail
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the project envisages a different set of events after the announcement
that the london 2012 marathon route has been change to finish in
central london and will no longer pass along the a11 in east london. it
is conceived that this announcement caused the funding for the london
2012 scheme to be cut and the need for tower hamlets, together with
the surviving high street 2012 organisation, to look for new investors
to undertake projects at proposed sites along whitechapel high street.
already involved in the london 2012 olympics as the official energy supplier edf energy are
looking to undertake projects along the olympic route and decide to take on the project
at 64-68 whitechapel high street. working to a tight deadline to have the building designed
and constructed before the games the project works partly with the existing application
for a faster route through planning and also uses a management procurement method on
site meaning a full tender set of drawings does not need to be produced prior to start on
site, so detailed design can be carried out at the same time as on site construction.
3.1 PROJECT SETTING
february 2009
high street 2012 project initiated
july 2008
london wins olympic games
may 2010
announcement
that london 2012
marathon route
no longer passing
through east london
may 2010
funding for
restoration works to
64-68 whitechapel
high street cut.
all proposed works
cancelled
aug 2010
edf energy, as official
energy supplier to the
london 2012 games,
come forward as new
investor.
new brief formed for
a building powered by
movement.
nov 2010
application submitted
to local authority for
revised scheme.
feb 2011
planning approval
received for revise
scheme
june 2010
site start date for
works to 64-68
whitechapel high
street
nov 2010
works to 64-68
whitechapel high
street completed
jan 2010
planning permission
granted for works
to 64-68 whitechapel
high street
redefined timeline for this project
actual timeline
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the building will function as a gym [there
used to be a gym in the recently demolished
leisure centre on a site adjacent to the
proposed site], a local cinema showing a
range of films and a market area.
the gym provides a service to the local
community and it is the gym that will harness
most of the energy from human movement. so
in this way the building will be powered by
the local community whilst be used by the
local community.
the cinema will show films aimed at the
community, such as bollywood films for the
high proportion of bangladeshi immigrants in
the area, but will also show films produced
by local people.
the ground floor of the building will be an
extension of the high street and house a
small market area. in contrast to the retail
units which stand empty the market will allow
a space for small traders to sell goods and
services without the commitment of high and
long term rents of a full retail unit.
3.3 FOR THE COMMUNITY
MARKET/
EXHIBITIONA
REA
GYM
CINEMA
revenue from stall rental -
daytime.
revenue from exhibition space
rental - evening.
market stalls less likely to
be vacant for long periods of
time than shops.
membership revenue.
energy harnessed in gym
reduces energy costs in
entire building.
ticket revenue.
revenue from hiring out t
cinema to local film maker
revenue from advertising.
high street repopulated with
traders.
affordable stalls for local
traders.
exhibition space for local
artists.
local amenity returned to
high street.
interaction with the building
by helping to power it.
local entertainment venue
bring life back to the h
street.
a stage for local film make
to exhibit their work.
CLIENT BEN
COMMUNITY BENEFITS
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london metropolitan film society
east end film festival
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existing approved facade proposed facade
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although the f
stay close to it
south side of the entire high
the site sits a
its small scal
constructed a
the building a
historical high
that has been l
3.8 RETAINING EXISTING SCALE
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to continue to move away from the past
the historical sections of the facade
be recreated from photographs and cas
concrete rather than creating a false ver
of the past as julian harraps scheme
proposing to do in brick slips..
historical photos will be used to creat
virtual 3d model of the historical fac
that can then be used as an input into
cutting machines to form moulds for
concrete casting process.
3.8 RECREATING FACADE
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the ground floor is an extension of the
public realm of the high street, apart from a
small ticket office and reception the entire
ground floor will be an open market area.
the open theme of the building will continue
to the floors above with all the ci rculation
as unheated external space within the
building. the circulation will be constructed
in a steel mesh allowing a visual connection
through the entire building.
the external circulation that weaves
through the building expands on the theme
of breaking down the boundary between the
high street and the building, creating an
open accessible building.
the gym pods and cinema will be suspended
within a lightweight structure above the
market.
3.9 GROUND FLOOR RELATIONSHIP
n
greenhouse pods
tickets/reception
market area
bar
gym pods
circulation
cinema
vertical circulation
roof
second floor
first floor
ground floor
basement
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th
ov
du
an
ta
so
to
mo
ov
ov
ca
gy
la
so
pr
cosit
sid
dif
th
as
sid
3.
north
noon
north
north
noon
noon
n
greenhouse pods
market area
winter sunpath
autumn/spring sunpath
summer sunpath
gym pods
cinema
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the gym will be broken up into a series of small spaces which will be constru
as translucent pods which populate the spaces within the broken up facad
movement is integral to the theme of the building as an energy creating struc
and the translucent pods suspended above and extending over the high st
will allow a visual connection between the high street and the movement w
them. the translucent material will be opaque enough that only the outli
movement within the gym will be visible. at night time the pods will only b
if they are being used so it will be immediately visible which pods are cre
energy for the building and the movement within them will cast shadows o
facade.
the mesh walkways used for the circulation will also allow a visual link bet
people moving through the building.
3.11 MOVEMENT
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the test growing areas in the
building will be constricted from a
similar material to the gym pods - an
insulated translucent material with
a high light transmission factor
- allowing solar gain in but not
letting the heat out. they will be
placed on the roof as it is the only
part of the building that benefits
from solar gain all year round.
the roof is often an under utilised
area of urban buildings and if
the growing tests are successful
it is the most likely space that is
available for growing space to
be retro fitted into existing city
buildings.
the growing pods form an important
part of the building, the food
grown within them will be used in
the bar within the building that will
provide the gym users with high
energy natural snacks and will
also provide refreshments to the
cinema users.
3.12 GROWING PODS
grchemical energy [food]
electrical energy
JUICE
BAR
chemicalenergy>k
ineticenergy
kineticenergy
>e
lectricalenergy
grown
produce>h
igh
energyjuices
GYMP
ODS
electrical energy to rest of building
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EAST
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OSB
ORN
STREET
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on the main route to
west elevation will a
approach closer and t
it will become more ob
has been morphed int
3.15 KEY VIEWS: H
WHITECHAPEL
HIGH
STREET[WEST]