Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way
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Transcript of Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way
![Page 1: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/1.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Patrick Petersen , Online Patrick Petersen , Online MarketingstrategieMarketingstrategie 3.03.0
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Zet je ajb je telefoon aan! Tweet! #olm30
Ik ben @onlinemarketeer
Leukste #olm30 tweet wint HOM3 boek
9.00 – 11.00 uur
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Anders werkt het niet!
![Page 4: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/4.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Social video host/ producent
Blogger online marketing
Ondernemer internetbureau
@onlinemarketeer
Docent – spreker
Auteur
Consultant - onderzoeker Oprichter - redacteur
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Lente 2013
www.handboekcontentstrategie.nl
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Geeft social en contentmarketing een serieuze plek
#HOM3 boek editie 2013!
![Page 7: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/7.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Anders werkt het niet!
![Page 8: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/8.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Anders werkt het niet!
![Page 9: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/9.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
![Page 10: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/10.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Anders werkt het niet!
![Page 11: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/11.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Social media, transparantie, openheid,
organisatiecultuur…
![Page 12: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/12.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
![Page 14: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/14.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Social media, transparantie, openheid,
organisatiecultuur…
![Page 15: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/15.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
#fail #fail maarmaar ookook HuldeHulde.nlHuldeHulde.nl
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Jouw online marketgingstrategie 3.0 = LEF!
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
![Page 18: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/18.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Critical Connected Customer
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Customer maakt juiste relatie-keuzemet jouw organisate
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Generatie C be-invloedt alle generatiesen (marketing) cultuur
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Neen niet jouw merkwaarde is belangrijk.. Kan jij boeien?
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
![Page 24: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/24.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Online marketing 3.0 = diversiteit(online) relevante relaties =
multichannel!
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Focus op social business (maar je zal het niet echt willen)
Are you social?
Focus, missie & strategie
![Page 26: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/26.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Anders werkt het niet!
![Page 27: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/27.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
![Page 31: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/31.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Maak strategisch de mix van openheid, transparantie,
engagement en storytelling!
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
First contact
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
![Page 34: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/34.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
We zijn te weinig creatief in de online (social) relaties…
![Page 35: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/35.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
We zijn te weinig creatief in de online (social) relaties…
![Page 36: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/36.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Online MarketingMix 3.0!
De online mix heeft effect op alle gebruikte (trendy)
middelen
Social media
Online video
De site
Advertising
Zoekmachine
Viral
MobielContent-
marketing
E-mailCare en
online service
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Hoe en waarmee kun jij boeienen binden?
Content-
marketing
![Page 38: Clinic Beeckestijn Business School 19 april 2013 Online Marketing 3.0 - the hard way](https://reader034.fdocuments.in/reader034/viewer/2022051816/545751c8b1af9f37608b4fb8/html5/thumbnails/38.jpg)
Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Online marketingmix 3.0: betrek jouwrelaties en medewerkers bij jouw
succes! Meteen een leuk commercieelcontactmoment
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
128.000+ fans, actiéve fans! Organisatie is Snel, Open..
Samen doen….
Social
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Patrick Petersen (@onlinemarketeer) #OLM30 @Beeckestijn
Online video? Niet zelf vertellen.. Die klant laten vertellen!
Online video