Cannes Lions 2014 Direct En

8/15/2019 Cannes Lions 2014 Direct En

1/63


2/63

GRAND PRIX


3/63

Brand: British Airways Agency: Ogilvy, London

Industry: Transport & TourismMedia: Direct MarketMarket: United Kingdom

Executive Creative Director: Emma de laFosse , Charlie WilsonCreative Director: Jon Andrews , Andy Davis

Art Director: Jon Andrews , Andy DavisDirector: Patricia Murphy

Watch the videoMAGIC OF FLYING

Click for full credits Click for all Cannes Lions winners

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4/63


5/63

Brand: Sony Agency: INTERLUDE, New York

Industry: Media & PublishingMedia: Cyber Market: United States

Copywriter: Natan Schottenfels

Watch the videoBOB DYLAN LIKE A ROLLING STONE


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6/63

Brand: Colegio Las Lomas Oral Agency: Ogilvy, Buenos Aires

Industry: EducationMedia: Promotion & EventMarket: Argentina

Executive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: Juan PabloCarrizo, Patricio ElfiCopywriter: Alejandro Juli

Art Director: Micaela Gallino

Watch the videoRAISING VOICES


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7/63

Brand: Coordown Onlus Agency: Saatchi & Saatchi, Milan

Industry: Public interest & Non-profitMedia: Cyber Published: Mar., 2013Market: Italy

Executive Creative Director: AgostinoToscanaCreative Director: LucaLorenzini, Alessandro Orlandi, LucaPannese , Agostino ToscanaCopywriter: Luca Lorenzini

Art Director: Luca Pannese

Watch the videoDEAR FUTURE MOM


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8/63

Brand: Claro Agency: Ogilvy, Guatemala

Industry: Media & PublishingMedia: Direct MarketMarket: Guatemala

Chief Creative Officer: Ramiro EduardoCreative Director: Ruben Leyton , HerberthMonterroso

Copywriter: José Figueroa Art Director: Francisco Coutino , Javier Escobar Photography: Alfredo Artiga

Watch the videoVROOM RING BOOM


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9/63

Brand: Harvey Nichols Agency: DDB, London

Industry: Retail & DistributionMedia: Promotion & EventPublished: Oct., 2013

Executive Creative Director: BenPriest , Emer Stamp , Ben TollettCopywriter: Daniel Fisher

Art Director: Richard BrimDirector: James Rouse

Watch the videoSORRY I SPENT IT ON MYSELF


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10/63

Brand: CNA Agency: DraftFCB, Sao Paulo

Industry: EducationMedia: Cyber Market: Brazil

Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: Mauricio Bina , Vinicius

Fernandes Art Director: Daniel Gonçalves , BrunoMazzoti

Watch the videoSPEAKING EXCHANGE


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11/63


12/63

Brand: Volvo Agency: Forsman & Bodenfors, Goteborg

Industry: Automotive & ServicesMedia: Cyber Market: Sweden

Chief Creative Officer: Cilla Pegelow, OlleVictorinCopywriter: Björn Engström , Martin

Ringqvist Art Director: Anders Eklind , Sophia LindholmDirector: Jamie Rafn

Watch the videoLIVE TEST SERIES


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13/63

Brand: Xbox Agency: Y&R, Bogota

Industry: Toys & GamesMedia: TV & CinemaPublished: Sep., 2013Market: ColombiaLanguage: English

Chief Creative Officer: Mauricio RochaExecutive Creative Director: Juan

Alvarado , Tito Chamorro

Creative Director: Julián AndrésNúñez , Juan Carlos Sosa , DiegoSuarez, Ricardo Uribe , Germán ZúñigaCopywriter: Sebastián Cuevas , AndrésLuque , Juan Pablo Maldonado , JorgeEliecer Pinto , Jairo Rubiano

Art Director: Irene Cruz, Juan SebastiánPortilla , Juan Manuel Prieto

FIFA 14 now has the colombian

Watch the videoFIFA 14


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14/63


15/63

Brand: Beldent Agency: Saatchi & Saatchi, Buenos Aires

Industry: Beauty & HealthMedia: TV & CinemaMarket: Argentina

Executive Creative Director: MaxiItzkoff, Mariano SerkinCreative Director: Matías Eusebi , Ammiel

Fazzari, Juan Pablo Lufrano , Ariel SerkinCopywriter: Matías Eusebi

Art Director: Ammiel FazzariDirector: Diego & Vladi

Watch the videoAlmost Identical


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16/63

Brand: Honda Agency: Dentsu, Tokyo

Industry: Automotive & ServicesMedia: TV & CinemaMarket: Japan

Creative Director: Kaoru SuganoCopywriter: Nadya Kirillova , SotaroYasumochi

Art Director: Orai YuPhotography: Senzo UenoDirector: TACKOM , MunechikaInudo , Toshiyuki Nagashima , TaejiSawai , Kosai Sekine , Tadashi Tsushima

Watch the videoSOUND OF HONDA / AYRTON SENNA1989


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17/63


Industry: Public interest & Non-profitMedia: Direct MarketPublished: Mar., 2013Market: Italy

Executive Creative Director: AgostinoToscanaCreative Director: Luca

Lorenzini, Alessandro Orlandi, LucaPannese , Agostino ToscanaCopywriter: Luca Lorenzini

Art Director: Luca PanneseDirector: Luca Lucini



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18/63

Brand: BNP Paribas

Agency: Sid Lee, Paris

Industry: Financial & Legal servicesMedia: TV & CinemaMarket: France

Executive Creative Director: Sylvain

ThiracheCopywriter: Landa , Celine Mornet , ClementMornet

Art Director: Stéphane SoussanPhotography: Greg White

Watch the video40 years BNP Paribas - Roland Garros /We were there


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19/63

SILVER


20/63

Brand: Macquarie Dictionary Agency: McCann Erickson, Melbourne

Industry: Professional & Public servicesMedia: Cyber Market: Australia

Executive Creative Director: John MescallCreative Director: Pat BaronCopywriter: Jake McLennan , John

Mescall , Natasha Wood Art Director: Pat Baron , Dave Budd , DanieleMilazzo , Matt StoddartDirector: Aaron Wilson

Watch the videoPhubbing - A Word Is Born


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21/63

Brand: Honda Agency: Dentsu, Tokyo

Industry: Automotive & ServicesMedia: TV & CinemaMarket: Japan

Creative Director: Kaoru SuganoCopywriter: Nadya Kirillova , SotaroYasumochi

Art Director: Orai YuPhotography: Senzo UenoDirector: TACKOM , MunechikaInudo , Toshiyuki Nagashima , TaejiSawai , Kosai Sekine , Tadashi Tsushima

Watch the videoSound of Honda / Ayrton Senna 1989


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22/63

Brand: BGH Agency: Saatchi & Saatchi, Buenos Aires

Industry: House, Garden & PetsMedia: Direct MarketMarket: Argentina

Executive Creative Director: MaxiItzkoff, Mariano SerkinCreative Director: Juan Pablo Lufrano , Ariel

Serkin , Sebastián TarazagaCopywriter: Nicolas Diaco

Art Director: Eze De LucaDirector: Tomas Coste

Watch the videoMY HOME IS AN OVEN


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23/63

Brand: Pilion Trust Agency: Publicis, London

Industry: Public interest & Non-profitMedia: Design & BrandingMarket: United Kingdom

Executive Creative Director: Andy BirdCopywriter: Steve Moss

Art Director: Jolyon Finch

Director: Jonathan Pearson

Watch the videoFUCK THE POOR


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24/63

Brand: The Happy life Welfare Society Agency: McCann Erickson, Mumbai

Industry: Public interest & Non-profitMedia: Direct MarketMarket: India

Chief Creative Officer: Prasoon JoshiCreative Director: Nishant Pratap , AbhinavTripathi

Art Director: Vasanth Joshua , DenzilMachado, Kunal MahabadiDirector: Aditya Nair

Watch the videoSHARE MY DABBA


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25/63

Brand: CNA Agency: DraftFCB, Sao Paulo

Industry: EducationMedia: Cyber Market: Brazil

Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: Mauricio Bina , Vinicius

Fernandes Art Director: Daniel Gonçalves , BrunoMazzoti

Watch the videoSPEAKING EXCHANGE


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26/63

Brand: Intermarche

Agency: Marcel, Paris

Industry: Retail & DistributionMedia: Direct MarketMarket: France

Chief Creative Officer: Anne de

Maupéou , Erik VervroegenExecutive Creative Director: DimitriGuerassimovCreative Director: Julien BenmoussaCopywriter: Julien Benmoussa , Gaëtan duPeloux , Youri Guerassimov

Art Director: Anaïs Boileau , Gaëtan duPeloux , Youri GuerassimovPhotography: Patrice de VilliersDirector: Cédric Dubourg

Watch the videoINGLORIOUS FRUITS ANDVEGETABLES


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27/63

Brand: Transavia Agency: Les Gaulois, Puteaux

Industry: Transport & TourismMedia: Promotion & EventMarket: France

Creative Director: Luca Cinquepalmi , GilbertScher , Marco VenturelliCopywriter: Ouriel Ferencz , Julia Ben Rabah

Art Director: Sabrina Bourzat , MarieDonnedieu

Watch the videoTRANSAVIA - EBAY


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28/63

Brand: Audi Agency: Philipp und Keuntje, Hamburg

Industry: Automotive & ServicesMedia: Direct MarketMarket: Germany

Executive Creative Director: Diether Kerner Creative Director: Simon Jasper PhilippCopywriter: Tobias Schröder , Adrienne

Tonner Art Director: Simon Jasper Philipp, NicolasWinkelmannPhotography: Daniel WolckeDirector: Ole Ziesemann

Watch the videoAUDI TEST DRIVE CUBE


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29/63

Brand: Harrison's Fund Agency: Archibald Ingall Stretton..., London

Industry: Public interest & Non-profitMedia: Direct MarketMarket: United KingdomLanguage: English

Executive Creative Director: Geoff Gower Creative Director: Kevin BratleyCopywriter: Dan Madden

Art Director: Matt EastwoodPhotography: Alan Powdrill

Watch the videoI WISH MY SON HAD CANCER


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30/63


Industry: Public interest & Non-profitMedia: Direct MarketPublished: Mar., 2013Market: Italy

Executive Creative Director: AgostinoToscanaCreative Director: LucaLorenzini, Alessandro Orlandi, LucaPannese , Agostino ToscanaCopywriter: Luca Lorenzini

Art Director: Luca PanneseDirector: Luca Lucini



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31/63

Brand: Luxottica Agency: Saatchi & Saatchi, Sydney

Industry: Personal accessoriesMedia: Direct MarketMarket: Australia

Executive Creative Director: DamonStapletonCreative Director: Jon Burden , Matt Gilmour

Copywriter: Iain Nealie Art Director: Tara McKenty

Watch the videoPENNY THE PIRATE


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Brand: BNP Paribas

Agency: Sid Lee, ParisIndustry: Financial & Legal servicesMedia: TV & CinemaMarket: France

Executive Creative Director: Sylvain

ThiracheCopywriter: Landa , Celine Mornet , ClementMornet

Art Director: Stéphane SoussanPhotography: Greg White

Watch the video40 years BNP Paribas - Roland Garros /We were there


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33/63

BRONZE

http://www.welovead.com/en/works/details/174wnsowmhttp://www.welovead.com/en/works/details/174wnsowmhttp://www.welovead.com/en/works/details/174wnsowm


34/63

Brand: Macquarie Dictionary Agency: McCann Erickson, Melbourne

Industry: Professional & Public services

Media: Cyber Market: Australia

Executive Creative Director: John MescallCreative Director: Pat BaronCopywriter: Jake McLennan , JohnMescall , Natasha Wood

Art Director: Pat Baron , Dave Budd , DanieleMilazzo , Matt StoddartDirector: Aaron Wilson

Watch the videoPhubbing - A Word Is Born


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Brand: Volkswagen Agency: BBDO, Sao Paulo

Industry: Automotive & Services

Media: Promotion & EventMarket: Brazil

Chief Creative Officer: Luiz SanchesCreative Director: André Kassu , MarcosMedeirosCopywriter: Marcelo Nogueira , MarceloPignatari

Art Director: Marcelo Tolentino , BenjaminYung Jr.Director: Fernando Grostein De Andrade

Watch the videoKOMBI LAST WISHES


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36/63

Brand: Foundation for Fundamental Rights Agency: BBDO, Lahore

Industry: Public interest & Non-profit

Media: Direct MarketMarket: Pakistan

Creative Director: Ali RezPhotography: Jamil Akhtar, Noor Behram, Imran Arif Khan , Insiya Syed

Watch the videoNOT A BUG SPLAT


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Cannes Lions 2014 Direct En

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