Cannes Lions Outdoor 2012

The Cannes Lions International Festival of Creativity.

Outdoor Lions 2012.

William EccleshareChief Executive OfficerClear Channel Outdoor

Introduction

For the past three years we have been proud to support the Cannes Lions Outdoor awards as part of our commitment to championing great creativity, and this year’s selection of winning entries certainly demonstrate the vast spectrum of possibilities outdoor advertising offers.

As a pure-play advertising medium, the quality of the creative work plays a fundamental role which, when combined with context, timing and audience insight, leads to truly effective out-of-home campaigns. Google’s ‘Voice Search’ which won the Grand Prix prize at the Media Lions awards is a perfect example of exactly that.

The 2012 Outdoor Lions attracted over 4800 entries from across the globe, making it the most competitive year to date. Indeed, the quality of this year’s entrants led the jury to award two Grand Prix prizes to two very different outdoor campaigns: For the stunningly simple graphic idea for Coca-Cola’s #cokehands, and for the fantastic use of technology used to create the compelling image used by Mercedes-Benz’ ‘The Invisible Drive’: both powerful and exceptionally effective campaigns, reminding us once again of our medium’s relevance to today’s biggest brands.

At Clear Channel, we are committed to helping transform out-of-home advertising. To help boost brands by making meaningful connections between them and their audiences, with media and innovations that enlighten, entertain, charm, challenge and influence. I think you’ll agree that the next few pages offer 112 world class examples of how advertisers have embraced these opportunities in their own unique, inspiring and award-winning ways.

P3Clear Channel International Cannes Lions 2012

Lo Sheung YanExecutive Creative Director JWT North East AsiaChina

President

It was my great honour to work with 18 distinguished jurors from around the world, to look at over 4,800 Outdoor entries and crown the eventual winners. Now, here’s a collection of only the best ideas at 2012 Cannes Outdoor Lions. From the winning work, we realised the magical power of one of the oldest media in the advertising world hasn’t lessened, but actually increased – thanks to the innovative technology and most importantly, the imaginative minds!

Of course, a media channel is only a media channel. It’s up to the creative minds to make the most of the medium itself. How to turn a static billboard to catch the fast moving pedestrians’ attention? How to make use of the environment to pull a stunt? How to harness the latest technology and take outdoor communications to the next level?

The two Grand Prix winners demonstrated to us the widest possible spectrum of fabulous work we’ve seen in Cannes Lions history. The technological innovations never stop, and I am even more excited to know, creative minds are progressing even faster.

From the winners, we can see a trend of blending social, digital and mobile with outdoor space. We can also see a lot of love put into image crafting and storytelling in each piece of work.

Hope you enjoy the book. And congratulations to all the well-deserved winners!

Clear Channel International P4Cannes Lions 2012

Jury

Rui AlvesExecutive Creative DirectorY&R South AfricaSouth Africa

Pablo BuffagniChief Creative OfficerGrupo GallegosUSA

Javier CampopianoRegional General Creative DirectorDraftfcbArgentina

Luke ChessCreative DirectorClemenger BBDOAustralia

Lucho CorreaCreative Director, OwnerLipColombia

Merlee Cruz-JaymeChair, Chief Creative OfficerDDB DM9 Jayme SyfuThe Philippines

Vikram GaikwadPartner, Executive Creative DirectorCreativeland AsiaIndia

Kentaro IchikiCreative DirectorHakuhodoJapan

Wilson MateosCreative DirectorDDB BrazilBrazil

Heok Seong NgExecutive Creative DirectorEuro RSCG MalaysiaMalaysia

Elif OnayCEO, PresidentDraftfcbTurkey

Ricky PesikManaging DirectorSatucitraIndonesia

Jan RexhausenExecutive Creative DirectorJung von Matt / FleetGermany

Paul SilburnCreative PartnerSaatchi & SaatchiUnited Kingdom

Jose Manuel TecheraCreative Vice-PresidentJWT MexicoMexico

Ajay ThrivikramanExecutive Creative DirectorPublicis SingaporeSingapore

Guille ViglioneExecutive Creative DirectorDimensionSpain

Susan WestreExecutive Creative DirectorOgilvy & MatherFrance

P5Clear Channel International Cannes Lions 2012

Clear Channel International Grand Prix P6Cannes Lions 2012

Grand PrixLions 2012.


Grand Prix P7Clear Channel International Cannes Lions 2012

Grand Prix P8AdvertiserThe Coca-Cola Company

ProductCoca-Cola

AgencyOgilvy Shanghai

CountryChina

Title#cokehands

Grand Prix P9AdvertiserDaimler

ProductMercedes-Benz B-Class, F-Cell

AgencyJung von Matt, Hamburg

CountryGermany

TitleThe Invisible Drive

Clear Channel International Gold Lions P10Cannes Lions 2012

Gold Lions 2012.


Gold Lions P11Clear Channel International Cannes Lions 2012

AdvertiserJVC

ProductJVC Camera GCPX10

AgencyDraftfcb Brasil, São Paulo

CountryBrazil

TitleBasketballPlaygroundSkate

Gold Lion Campaign P12

AdvertiserForbes Brasil

ProductForbes Magazine

AgencyOgilvy Brasil, São Paulo

CountryBrazil

TitleDonald TrumpRichard BransonTiger WoodsMark Zuckerberg


AdvertiserMaxam

ProductToiletries

AgencyJWT Shanghai

CountryChina

TitleCivilization-RomeCivilization-Egypt


AdvertiserMercedes-Benz Ceská Republica

ProductNight View Assist

AgencyBBDO Germany, Düsseldorf

CountryGermany

TitleBikeChildDeer


AdvertiserWestern Union

ProductMoney Transfer

AgencyMcCann Worldgroup India, Mumbai

CountryIndia

TitleFranklin Gandhi Lincoln Fahd Queen Mao


AdvertiserNestlé

ProductKit-Kat

AgencyJWT Mexico, Mexico City

CountryMexico

TitleSmartphone Meeting


AdvertiserSave The Children

ProductSave The Children

AgencyY&R Mexico

CountryMexico

TitleKitchen Circle Livingroom CircleBedroom Circle


AdvertiserLife Cycle

ProductBicycle

AgencyDDB Group Singapore

CountrySingapore

TitleCityscapeTerrainRoad Map


AdvertiserUnilever

ProductBreeze Washing Detergent

AgencyLowe Singapore

CountrySingapore

TitleChocolateIce CreamKetchupOrange Juice


AdvertiserNews International

ProductNewspaper

AgencyChi & Partners, London

CountryUnited Kingdom

TitleRolling StonesDragons DenSport


AdvertiserAmnesty International

ProductAmnesty International

AgencyLowe Ginkgo, Montevideo

CountryUruguay

TitleOmarRobertoEduardoClaudio


Gold Lion P23AdvertiserNorte Beer

ProductBeer Cooler

AgencyDel Campo Nazca /Saatchi & Saatchi, Buenos Aires

CountryArgentina

TitleNorte Photoblocker

AdvertiserEterna Cadencia

ProductEterna Cadencia

AgencyDraftfcb, Buenos Aires

CountryArgentina

TitleThe Book That Can’t Wait

Gold Lion P24

Gold Lion P25

AdvertiserCoca-Cola South Pacific

ProductCoca-Cola

AgencyOgilvy & Mather, Sydney

CountryAustralia

TitleShare A Coke

AdvertiserVirgin Australia

ProductFlights from Australia to the USA

AgencyClemenger BBDO Sydney

CountryAustralia

TitleAUS to USA

Gold Lion P26AdvertiserCarlsberg

ProductCarlsberg

AgencyDuval Guillaume Modem, Antwerp

CountryBelgium

TitleBikers

TitlePush To Add Drama

AdvertiserTNT

ProductTV Channel

AgencyDuval Guillaume Modem, Antwerp

CountryBelgium

AdvertiserLego

ProductLego

AgencyServiceplan, Munich

CountryGermany

TitleLEGO Builders Of Sound

Gold Lion P27AdvertiserCamp Nectar

ProductJuice

AgencyAge Isobar, São Paulo

CountryBrazil

TitleReal Fruit Boxes

TitleTwigs

AdvertiserDB Breweries

ProductMonteith’s Crushed Cider

AgencyColenso BBDO, Auckland

CountryNew Zealand

Gold Lion P28

AdvertiserThe Sunday Times/ The Times

ProductNewspaper

AgencyChi & Partners, London


TitleRoyal Family

Gold Lion P29

Clear Channel International Silver Lions P30Cannes Lions 2012

Silver Lions 2012.


Silver Lions P31Clear Channel International Cannes Lions 2012

Silver Lion Campaign P32AdvertiserEditorial Coyuntura

ProductRevista Mercado

AgencyJWT Argentina, Buenos Aires

CountryArgentina

TitleChina/USA India/China Brazil/UK

Silver Lion Campaign P33AdvertiserPaper Mate

ProductLiquid Paper

AgencyDraftfcb Brasil, São Paulo

CountryBrazil

TitleMarriage OfficeCourt

Silver Lion Campaign P34AdvertiserGrupo Exito - Carulla

ProductCarulla Cooking School

AgencyOgilvy & Mather Colombia, Bogotá

CountryColombia

TitleEgg Toast

Silver Lion Campaign P35AdvertiserSpotless

ProductVapona

AgencyHerezie, Paris

CountryFrance

TitleThe FlyswatterThe HandThe Shoe

Silver Lion Campaign P36AdvertiserSooruz

ProductSooruz

AgencyPublicis Conseil, Paris

CountryFrance

Title4/3MM 5/4/3MM

Silver Lion Campaign P37AdvertiserLEGO

ProductLEGO


CountryGermany

TitleAsterix And Obelix Ernie And Bert The Smurfs Lucky And Luke And The Daltons Tick Trick And Track

Silver Lion Campaign P38AdvertiserPenguin Books Malaysia

ProductPenguin Books

AgencyY&R Malaysia, Kuala Lumpur

CountryMalaysia

TitleArchitecture / Fairy Tales / Gardening / Hobbies / Science Fiction / Travel

Silver Lion Campaign P39AdvertiserLand Rover

ProductDefender

AgencyY&R South Africa, Johannesburg

CountrySouth Africa

TitleLions BuffaloBushbaby

Silver Lion Campaign P40AdvertiserSony Computer Entertainment

ProductSony Playstation

AgencyTBWA\España, Madrid

CountrySpain

TitleWound Injection

Silver Lion Campaign P41AdvertiserReckitt&Benckiser

ProductStrepsils - Sore Throat Lozenges

AgencyEuro RSCG España, Madrid

CountrySpain

TitleWeight Lifter Birth Parachute

Silver Lion Campaign P42AdvertiserTELE2

ProductTelecommunications

AgencyForsman & Bodenfors, Gothenburg

CountrySweden

TitleSpeed Touch / Pizza Lover / Cupcake / Red House / Andersson Family

Silver Lion Campaign P43AdvertiserHenkel

ProductPattex

AgencyDDB&CO, Istanbul

CountryTurkey

TitleRed Blue Green

Silver Lion Campaign P44AdvertiserDiageo

ProductGuinness

AgencyAbbott Mead Vickers BBDO, London


TitleAftershave Razor Scarf

Silver Lion Campaign P45AdvertiserThe Guardian

ProductThe Guardian

AgencyBBH London


TitleEgg / Pyramid / Gold Coin / Pill / Record / Orange / Pie Chart

Silver Lion Campaign P46AdvertiserHarvey Nichols

ProductSummer Sale

AgencyDDB UK, London


TitleClown Balaclava Stocking

Silver Lion P47AdvertiserFreddo

ProductIcecream

AgencyY&R Buenos Aires

CountryArgentina

TitleRobbery

TitleTang Shaker

AdvertiserTang

ProductTang Drink

AgencyOgilvy & Mather Argentina, Buenos Aires

CountryArgentina

Silver Lion P48AdvertiserNew San

ProductJVC - 3D Camcorder

AgencyDraftfcb Buenos Aires

CountryArgentina

Title3D Live Theatre

TitleMobile Medic

AdvertiserAustralian Defence Force

ProductDefence Universities Sponsorship

AgencyGeorge Patterson Y&R, Melbourne

CountryAustralia

Silver Lion P49AdvertiserToyota Belgium

ProductToyota IQ

AgencyHappiness Brussels

CountryBelgium

TitleToyota IQ Streetview

TitleRecipe Receipt

AdvertiserUnilever

ProductHellmann’s Mayonnaise


CountryBrazil

Silver Lion P50AdvertiserC&A

ProductC&A

AgencyDDB BrasiL, São Paulo

CountryBrazil

TitleFashion Like

TitleSprite Shower

AdvertiserCoca-Cola Company

ProductSprite


CountryBrazil

Silver Lion P51AdvertiserUniversal

ProductLEGO

AgencyOgilvy Costa Rica, San José

CountryCosta Rica

TitleBig Bang!

TitleThe Worst Breath In The World

AdvertiserFerrero

ProductTic Tac

AgencyOgilvy France, Paris

CountryFrance

Silver Lion P52AdvertiserExit Deutschland

ProductExit Germany

AgencyGrabarz & Partner, Hamburg

CountryGermany

TitleTrojan Shirt

TitleKey To Viano

AdvertiserMercedes-Benz Vans

ProductMercedes-Benz Viano

AgencyLukas Lindemann Rosinski, Hamburg

CountryGermany

Silver Lion P53AdvertiserGreenpeace New Zealand

ProductGreenpeace

AgencyPublicis Mojo, Auckland

CountryNew Zealand

TitleOil On Canvas

TitleMommy’s Boy

AdvertiserTiger Brands

ProductEnterprise

AgencyTbwa\Hunt\Lascaris Johannesburg

CountrySouth Africa

Silver Lion P54AdvertiserEmart

ProductEmart

AgencyCheil Worldwide, Seoul

CountrySouth Korea

TitleSunny Sale

TitleThe Concert Of Toys

AdvertiserTOYS’R’US

ProductTOYS’R’US

AgencyChina, Madrid

CountrySpain

Silver Lion P55AdvertiserAsics

ProductAsics

AgencyVitro, San Diego

CountryUSA

TitleRun With Ryan

Clear Channel International Bronze Lions P56Cannes Lions 2012

BronzeLions 2012.


Bronze Lions P57Clear Channel International Cannes Lions 2012

Bronze Lion Campaign P58AdvertiserAbbott

ProductEnsure Nutritional Complement

AgencyJWT Argentina, Buenos Aires

CountryArgentina

TitleAnniversary Football

Bronze Lion Campaign P59AdvertiserAustralian Football League

Product2011 Finals Series

AgencyGeorge Patterson Y&R, Melbourne

CountryAustralia

TitleMarc Scott Jimmy

Bronze Lion Campaign P60AdvertiserClaro

ProductMobile Company


CountryBrazil

TitleA T I

Bronze Lion Campaign P61AdvertiserCafe Bonograo

ProductCoffee

AgencyY&R São Paulo

CountryBrazil

TitlePrincess Lucha Libre Old Man

Bronze Lion Campaign P62AdvertiserSanther

ProductNappies Brand

AgencyTalent, São Paulo

CountryBrazil

TitleCommander 1 Commander 2 Commander 3

Bronze Lion Campaign P63AdvertiserFiat

ProductFiat

AgencyLeo Burnett Tailor Made, São Paulo

CountryBrazil

TitleClown Butler Nurse

Bronze Lion Campaign P64AdvertiserGo Outside Magazine

ProductGo Outside Magazine

AgencyTalent, São Paulo

CountryBrazil

TitleMouse Smart Phone

Bronze Lion Campaign P65AdvertiserRaising The Roof

ProductRaising The Roof

AgencyLeo Burnett Toronto

CountryCanada

TitleDog OutsideHelpJob

Bronze Lion Campaign P66AdvertiserMars Food China

ProductM&M’s

AgencyBBDO, Beijing

CountryChina

TitleFunky Duddies – Chairman Funky Duddies – Founder Funky Duddies – Principal

Bronze Lion Campaign P67AdvertiserColsubsidio Libraries

ProductBook Exchange

AgencyLOWE-SSP3, Bogotá

CountryColombia

TitleSnow White And Sherlock Holmes Harry Potter And Troy Little Red Riding Hood And Moby Dick

Bronze Lion Campaign P68AdvertiserDaimler

ProductMercedes Benz


CountryGermany

TitleLook Twice – Green Jacket Man Look Twice – White Shirt Man Look Twice – Blue Shirt Man

Bronze Lion Campaign P69AdvertiserWestone (Thinking Group)

ProductEarphones

AgencyDDB Group Hong Kong

CountryHong Kong

TitleTrainTunnel Cafe

Bronze Lion Campaign P70AdvertiserPT Box Inovasi Indonesia

ProductSeitenbacher Musli Cereal

AgencyJWT, Jakarta

CountryIndonesia

TitleCommitment Fear Responsibility

Bronze Lion Campaign P71AdvertiserIT Comm Persada

ProductPanasonic CCTV HD Camera

AgencyHakuhodo Indonesia, Jakarta

CountryIndonesia

TitleSnatcher Fired Robber Thief

Bronze Lion Campaign P72AdvertiserMapfre

ProductMapfre

AgencyZapping/M&C Saatchi, Madrid

CountrySpain

TitlePlaystation Smart Car Toy Story

Bronze Lion Campaign P73AdvertiserOffice Depot

ProductOffice Depot Bubble Cushion Wrap

AgencyCreative Juice\Bangkok (TBWA)

CountryThailand

TitleVase Wine Glass Plate

Bronze Lion Campaign P74AdvertiserRadikal

ProductNewspaper

AgencyDDB&CO, Istanbul

CountryTurkey

TitleCoat Animals A LasWhere

Bronze Lion Campaign P75AdvertiserLand Rover

ProductLand Rover

AgencyY&R Dubai

CountryUnited ArabEmirates

TitleMountain Orangutan River

Bronze Lion Campaign P76AdvertiserUnilever

ProductAxe

AgencyBBH London


TitleFireworks Petrol Station

Bronze Lion Campaign P77AdvertiserExpedia

ProductExpedia City Breaks

AgencyOgilvy & Mather London


TitleParis MoscowLondon

Bronze Lion P78AdvertiserCerveza Salta

ProductCerveza Salta

AgencyOgilvy & Mather Argentina, Buenos Aires

CountryArgentina

TitleRugbeer

TitleLay’s Machine

AdvertiserPepsico Alimentos

ProductLay’s

AgencyBBDO Argentina, Buenos Aires

CountryArgentina

Bronze Lion P79AdvertiserCoca-Cola

ProductCoca-Cola

AgencyDel Campo Nazca Saatchi & Saatchi,Buenos Aires

CountryArgentina

TitleThe Cheering Truck

AdvertiserFiligranes

ProductFiligranes Bookstore

AgencyAir Brussels

CountryBelgium

TitleLiterary Pop-Ups

Bronze Lion P80TitleBear

AdvertiserGoodyear

ProductGoodyear Tyres

AgencyY&R São Paulo

CountryBrazil

AdvertiserKiss FM

ProductKiss FM

AgencyLua, São Paulo

CountryBrazil

TitleOzzy Osbourne

Bronze Lion P81TitleAli

AdvertiserGetty Images

ProductGetty Images

AgencyAlmapBBDO, São Paulo

CountryBrazil

AdvertiserMinistry Of Defense

ProductHumanitarian DemobilizationProgram

AgencyLOWE-SSP3, Bogotá CountryColombia

TitleRivers Of Light

Bronze Lion P82AdvertiserContrex

ProductMineral Waters

AgencyMarcel, Paris

CountryFrance

TitleContreXperience

TitleDiscover What You Should Not Have

AdvertiserCANAL+

ProductBorgia Series

AgencyCake Paris, Paris

CountryFrance

Bronze Lion P83AdvertiserHenkel Loctite

ProductLoctite Super Glu

AgencyDDB Tribal Group, Berlin

CountryGermany

TitleLeaflet

TitleHedgehog And Fish

AdvertiserVolkswagen

ProductVolkswagen Brand

AgencyDDB Tribal Group, Berlin

CountryGermany

Bronze Lion P84AdvertiserDaimler

ProductSmart Fortwo Electric Drive

AgencyBBDO Germany, Düsseldorf

CountryGermany

TitleSmart Eball

TitleCode: Noah

AdvertiserNoah

ProductAnimal Protection


CountryGermany

Bronze Lion P85AdvertiserFrucor Beverages

ProductMountain Dew

AgencyColenso BBDO, Auckland

CountryNew Zealand

TitleSkate Pinball

TitleFrom Perú For Peru

AdvertiserProm Perú

ProductPeru Tourism

AgencyY&R, Lima

CountryPeru

Bronze Lion P86AdvertiserUnilever

ProductOmo Washing Detergent

AgencyLowe Singapore

CountrySingapore

TitleArchaeologist

TitleThe Scream

AdvertiserFaber-Castell

ProductArtist Color Pencils

AgencyOgilvy & Mather Singapore

CountrySingapore

Bronze Lion P87AdvertiserMercedes-Benz

ProductBlind Spot Assist

AgencyNET#WORK BBDO, Johannesburg

CountrySouth Africa

TitleThe Triangle Knows

Bronze Lion P88TitleMupi Smart

AdvertiserMercedes-Benz

ProductVehicles

AgencyContrapunto BBDO, Madrid

CountrySpain

Bronze Lion P89AdvertiserThai Health PromotionFoundation

ProductAnti-Smoking Awareness

AgencyOgilvy & Mather, Bangkok

CountryThailand

TitleSmoking Kid

TitleFry Lights

AdvertiserMcDonald’s

ProductMcDonald’s Fries

AgencyLeo Burnett Chicago

CountryUSA

Bronze Lion P90AdvertiserDice Holding Company

ProductDice.com

AgencyBarkley, Kansas City

CountryUSA

TitleDice Outdoor Campaign

TitleSnoop Dogg’s Smokable Book

AdvertiserSnoop Dogg

ProductKing Size Slim Rolling Papers

AgencyPereira & O’Dell, San Francisco

CountryUSA

Bronze Lion P91AdvertiserT-Mobile

ProductT-Mobile

AgencySaatchi & Saatchi, London


TitleParking Ticket

Clear Channel International Index P92Cannes Lions 2012

Index.


Index P93Clear Channel International Cannes Lions 2012


Contents

3 Introduction by William Eccleshare

4 Cannes Lions Outdoor President — Lo Sheung Yan

5 Cannes Lions Outdoor Jury

Grand Prix

8 #cokehands — The Coca-Cola Company

9 The Invisible Drive — Daimler

Gold Lion Campaign

12 Basketball / Playground / Skate — JVC

13 Donald Trump / Richard Branson / Tiger Woods / Mark Zuckerberg — Forbes Brasil

14 Civilization-Rome / Civilization-Egypt — Maxam

15 Bike / Child / Deer — Mercedes-Benz Ceská Republica

16 Franklin Gandhi / Lincoln Fahd / Queen Mao — Western Union

17 Smartphone / Meeting — Nestlé

18 Kitchen Circle / Livingroom Circle / Bedroom Circle — Save The Children

19 Cityscape / Terrain / Road Map — Life Cycle

20 Chocolate / Ice Cream / Ketchup / Orange Juice — Unilever

21 Rolling Stones / Dragons Den / Sport — News International

22 Omar / Roberto / Eduardo / Claudio — Amnesty International

Gold Lion

23 Norte Photoblocker — Abinbev

24 The Book That Can’t Wait — Eterna Cadencia

25 AUS To USA — Virgin Australia

Share A Coke — Coca-Cola South Pacific

26 Bikers — Carlsberg

Push To Add Drama — TNT

27 Real Fruit Boxes — Camp Nectar

LEGO Builders Of Sound — LEGO

28 Twigs — DB Breweries

29 Royal Family — The Sunday Times/The Times

Silver Lion Campaign

32 China/USA / India/China / Brazil/UK — Editorial Coyuntura

33 Marriage / Office / Court — Paper Mate

34 Egg / Toast — Grupo Exito - Carulla

35 The Flyswatter / The Hand / The Shoe — Spotless

36 4/3MM / 5/4/3MM — Sooruz

37 Asterix And Obelix / Ernie And Bert / The Smurfs / Lucky And Luke And The Daltons / Tick Trick And Track — LEGO

38 Architecture / Fairy Tales / Gardening / Hobbies / Science Fiction / Travel — Penguin Books Malaysia

39 Lions / Buffalo / Bushbaby — Land Rover

40 Wound / Injection — Sony Computer Entertainment

41 Weight Lifter / Birth / Parachute — Reckitt&Benckiser

42 Speed Touch / Pizza Lover / Cupcake / Red House / Andersson Family — TELE2

43 Red / Blue / Green — Henkel

44 Aftershave / Razor / Scarf — Diageo

45 Egg / Pyramid / Gold Coin / Pill / Record / Orange / Pie Chart —The Guardian

46 Clown / Balaclava / Stocking — Harvey Nichols

Silver Lion

47 Robbery — Freddo

Tang Shaker — Tang

48 3D Live Theatre — New San

Mobile Medic — Australian Defence Force

49 Toyota IQ Streetview — Toyota Belgium

Recipe Receipt — Unilever

50 Fashion Like — C&A

Sprite Shower — Coca-Cola Company

51 Big Bang! — Universal

The Worst Breath In The World — Ferrero

52 Trojan Shirt — Exit Deutschland

Key To Viano — Mercedes-Benz Vans

53 Oil On Canvas — Greenpeace New Zealand

Mommy’s Boy — Tiger Brands

54 Sunny Sale — Emart

The Concert Of Toys — TOYS’R’US

55 Run With Ryan — Asics


Bronze Lion Campaign

58 Anniversary / Football — Abbott

59 Marc / Scott / Jimmy — Australian Football League

60 A / T / I — Claro

61 Princess / Lucha Libre / Old Man — Cafe Bonograo

62 Commander 1 / Commander 2 / Commander 3 — Santher

63 Clown / Butler / Nurse — Fiat

64 Mouse / Smart Phone — Go Outside Magazine

65 Dog / Outside / Help / Job — Raising The Roof

66 Funky Duddies - Chairman / Funky Duddies - Founder / Funky Duddies - Principal — Mars Food China

67 Snow White And Sherlock Holmes / Harry Potter And Troy / Little Red Riding Hood And Moby Dick — Colsubsidio Libraries

68 Look Twice – Green Jacket Man / Look Twice – White Shirt Man / Look Twice – Blue Shirt Man — Daimler

69 Train / Tunnel / Cafe — Westone (Thinking Group)

70 Commitment / Fear / Responsibility — PT Box Inovasi Indonesia

71 Snatcher / Fired / Robber / Thief — IT Comm Persada

72 Playstation / Smart Car / Toy Story — Mapfre

73 Vase / Wine Glass / Plate — Office Depot

74 Coat / Animals / A Las / Where — Radikal

75 Mountain / Orangutan / River — Land Rover

76 Fireworks / Petrol Station — Unilever

77 Paris / Moscow / London — Expedia

Bronze Lion

78 Rugbeer — Cerveza Salta

Lay’s Machine — Pepsico Alimentos

79 The Cheering Truck — Coca-Cola

Literary Pop-Ups — Filigranes

80 Bear — Goodyear

Ozzy Osbourne — Kiss FM

81 Ali — Getty Images

Rivers Of Light — Ministry Of Defense

82 ContreXperience — Contrex

Discover What You Should Not Have — CANAL+

83 Leaflet — Henkel Loctite

Hedgehog And Fish — Volkswagen

84 Smart Eball — Daimler

Code: Noah — Noah

85 Skate Pinball — Frucor Beverages

From Perú For Peru — Prom Perú

86 Archaeologist — Unilever

The Scream — Faber-Castell

87 The Triangle Knows — Mercedes-Benz

88 Mupi Smart — Mercedes-Benz

89 Smoking Kid — Thai Health Promotion Foundation

Fry Lights — McDonald’s

90 Dice Outdoor Campaign — Dice Holding Company

Snoop Dogg’s Smokable Book — Snoop Dogg

91 Parking Ticket — T-Mobile

P96

Asia PacificAustrialiaNew ZealandChinaHong KongSingapore

EuropeBelgiumDenmarkEstoniaFinlandFrance

IrelandItalyLatviaLithuaniaNetherlandsNorway

PolandRussiaSpainSwedenSwitzerlandTurkey

UKLatin AmericaBrazilChileMexicoPeru

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Cannes Lions Outdoor 2012

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