Herber Pratter - Best online campaigns cannes cyber lions 2010 - herbert pratter isobar - ...

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Transcript of Herber Pratter - Best online campaigns cannes cyber lions 2010 - herbert pratter isobar - ...

Cannes cyber lions 2010

Best online campaigns and concepts of the world

Cannes lions international advertising festival stands

for …

… world‘s biggest party for creativity in communication industry

… 22.500 entries from all parts of the world… THE hot lion trophy for winners

…. 6.000 delegates from 90 countries… 600 accredited journalists

… words biggest global conference for advertising, advertiser and communication professionals

A Cannes cyber lion stands for …

…worlds best digital communication solutions-, campaigns and ideas

… advertising – digitally led… a „signpost“ for complete communication

industry… 2500 entries

… 252 shortlist candidates2 grand prix-, 15 gold, 33 silver und 55 bronze lions

… 25 jury members from 22 countries

Cyber grand prix… the best

Cyber gold…selected

The year of augmented reality applications

… on mobile (!)

cyber silver… selected

The first year of „real-time“ campaigns

Cyber bronze…selected

Cyber jury…what to do?

… 7 days in a “bunker“, thereof

… 3 days of prejudging… 1 day shortlist scanning… 1 day shortlist reviewing

… 1 day award judging… 1 day press conference & award

ceremony

… a big thanks! [email protected]