Bussiness Analysis PM 502-Team Assignment 1

7/30/2019 Bussiness Analysis PM 502-Team Assignment 1

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WIND FARM in SantoriniGreen Power S.A


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Agenda

PESTLEo Politicalo Economico Sociologicalo Technologicalo Legalo Environmental

SWOTo Strengthso Weaknesseso Opportunitieso Threats


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PESTLE: Political

One major issue concerning the development and utilization of alternativeenergy sources is the lack of political will to support such endeavor.


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PESTLE: Economical

The economical development of Wind Power in our country is promoted by:o The growing demand for electricityo Emission Rightso Economies of scaleo Favorable regulatory framework

The Return of Investment is very high in this type of investments The selling price of energy is set up with long term contracts The Operational cost is very low Due to low volume of sales the technology is expensive Assists rural development by giving landowners income from land leases


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PESTLE: Sociological

Local communities often dislike such investments due toaesthetic issues.

Generally accepted as "Green" technology. People are now well informed about the specific

technology Satisfies increasing need of electricity due to tourist

growth (e.g Greek islands)


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PESTLE: Technological

The technology is changing very often The wind farms should be connected with the existing

energy network


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PESTLE: Legal

Approvals from public agencieso Civil Aviationo Department of defenceo Office of Prehistoric and Classical Antiquitieso Byzantine Antiquities Officeo Modern Monuments Officeo Forestry Departmento Greek Telecommunication Providero Greek Tourism Organizationo Urban Planning Agency


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PESTLE: Environmental

Relatively minor environmental impact compared to thecorrespondent impact of traditional energy sourcesCertainly preferable to produce electricity in a way which has thesmallest possible impact in the environmentThe scale of the ecological impact may or may not be significant,depending on the circumstances and can affect the followingissues: Land use Wildlife Birds & Bats Climate change People

o Safetyo Aestheticso Noise


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SWOT: Strengths

The wind is an inexhaustible energy source and nature provides it for free. Wind energy is a technologically mature, economically competitive and

environmentally friendly energy alternative. It protects the Earth, as every kilowatt hour produced by the wind replaces a kilowatt

hour produced by conventional generating plants, which pollutes the atmospherewith greenhouse gases.

It does not burden the local environment with dangerous gas emissions, such ascarbon monoxide, sulfur dioxide, cancer causing microscopic particles, etc. asconventional electricity generating plants do.

It enhances energy independence and security which is especially importantfor Greece and Europe in general.

It contributes to the decentralization of the energy system, reducing energytransmission losses.


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SWOT: Weaknesses

The turbines usually have to be sited in isolated windy spots, that are also oftenareas of outstanding natural beauty.

The noise from wind turbines has been blamed for health problems includingstress and insomnia.

Wind turbines only work at maximum capacity for a third of time, meaning theyhave to be backed up by other technologies such as coal and nuclear.

The inconsistent power generated by wind farms requires the agrid to beupgraded to cope with the surges in power.

Wind farms are expensive to build and only last up to 25 years. Bureaucratic delays Very hard to get the Licence by several Public Departments (e.g. aerchologicaldept) Dependence on the weather and the geographical spot (e.g. less windy areas) Taxes (35%)


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SWOT: Opportunities

Fight climate change even though in the medium-term. The technology produces no greenhouse gases once it has been

installed. Decrease reliance on volatile energy supplies from abroad. Manufacturing and installing wind farms will provide green jobs and

consequently reduce unemployment. The technology is becoming cheaper as wind farms are built around the

world. Very attractive to Funds Increasing Cost of traditional energy types (e.g. fuel)

Economical Scales in operational costs


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SWOT: Threats

Incur erosion and denundation of land Loss of landscapes' scenery Cause rock-blasting (clear the ground of rocks) Affect the tourism of the island due to the homogenization oflandscapes Greece does not have a "stable" strategy for renewal energy

investments


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Questions

Thanks for your attendance

Bussiness Analysis PM 502-Team Assignment 1

Documents

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