Book Peek - January 3, 2013 - Contents
Transcript of Book Peek - January 3, 2013 - Contents
January 3, 2013 1 Book Peek
Quick look at a few books
BOOK PEEK
January 3, 2013 2 Book Peek
Contents of the issue dated January 3, 2013
Reviews
‘Disaster Science and Management’ by Tushar Bhattacharya - TMH
‘Winning at Innovation: The A-to-F Model’ by Fernando Trías de Bes
and Philip Kotler - Pan Macmillan
‘Think Everest: Scaling mountains with the mind’ - 2e - Atul and
Anita Karwal – Viva
‘Bureaucrazy Gets Crazier: IAS unmasked’ by M. K. Kaw - Konark
‘Body Language’ by Hedwig Lewis – 3e – Sage
‘What the CEO Really Wants from You: The 4 As for managerial
success’ by R. Gopalakrishnan – Harper
New arrivals - From Sage
Reader’s reads - Chandan Sharma, DholDhamaka.com
Reading for a child - Raveen Sastry, hoopos.com
Short snatches
‘Three Decades of HIV/AIDS in Asia’ Edited by Jai P. Narain – Sage
‘The Wave Rider: A chronicle of the Information Age’ by Ajit
Balakrishnan – Macmillan
‘Centurion: The father, the son and the spirit of cricket’ by Pramesh
Ratnakar – Harper
‘How to Live to 110: Your comprehensive guide to a healthy life’ by
Brian Kirby and Tim Kirby - Magna
‘Confessions of a Microfinance Heretic: How microlending lost its way
and betrayed the poor’ by Hugh Sinclair - Harper
‘Making News: A straight-shooting guide to media relations’ by David
Henderson
(Subscriptions: http://bit.ly/ShriMagz)
Disclaimer: "Management and editors do not necessarily agree with the views of
the authors in their articles, the guests in their videos, the readers in their letters,
and the query editors in their replies. The editors, authors and / or publishers
shall not be responsible for any kind of result generated out of any action taken on
the basis of suggestions, etc., made in any of the write ups, interviews contained in
any part of the magazine or for any error, omission, commission to any person,
whether subscriber or otherwise. The copyright of all the materials printed herein
including articles, queries and replies etc., rests with the publishers".
January 3, 2013 3 Book Peek
Disaster recovery
In a post-disaster scenario, the most essential
non-food item is clothes, says Tushar
Bhattacharya in ‘Disaster Science and
Management’ (TMH). “However, experience shows
that children’s clothing needs are not prioritised.
This may be because of the logistic problems of
procurement of different sizes of garments for
different age groups,” he adds. One other point
that the author highlights is the need for due
importance to local culture and traditions when
distributing clothes. “As an example, in a large
part of the country, Hindu widows, under no
circumstances, would wear coloured saris.
Therefore, without the knowledge of the aid providers, a large section of the
women may be ‘excluded’ from the benefits: this could be as high as 10 to
12% and they are the more vulnerable ones.” Also, in the north eastern
parts of the country, the women in particular…
January 3, 2013 4 Book Peek
Peak pursuit
There are 14 to 15 different routes for climbing
Everest or Chomulungma (as it is called in Tibet),
each with its own set of strident difficulties, write
Atul and Anita Karwal in ‘Think Everest: Scaling
mountains with the mind’ (Viva).
“Everest is a three-sided pyramid. The three edges or
the ridges of the pyramid form the three main routes
– the South-East Ridge Route, the North-East Ridge
Route and the West Ridge Route.” The first route is
from Nepal, the traditional one famous for the first
successful ascent by Edmund Hillary and Tenzing
Norgay in 1953, one learns.
There are various agencies based at Kathmandu offering logistic solutions
for mountaineering teams, in the form of equipment, supplies, clothing,
porters, food, tents, and Sherpas, inform the Karwals.
Among the Sherpas, there is a hierarchy, with the porters at the lowest
level; the more skilful and experienced ones among them graduating to the
level of ‘Climbing Sherpas’; the ‘Head Sherpa’ at the next level responsible
for supervising a group of Sherpas and laying of routes; and a select few…
January 3, 2013 5 Book Peek
Unspoken messages
Your body language impacts your success in life,
declares Hedwig Lewis in ‘Body Language’ (Sage).
Reminding that, whatever be your profession, it
inadvertently has to do, by and large, with social
interactions and personal encounters, the author
adds that the success of any encounter begins
the moment someone lays eyes on you.
“One of the first things they notice about you is
your aura, that distinctive atmosphere that
surrounds you. You create it, and you are
responsible for what it says about you and whom
it attracts.” For starters, ‘body language’ is the
communication of personal feelings, emotions, attitudes, and thoughts
through body movements – gestures, postures, and distance – either
consciously or involuntarily, more often subconsciously, and accompanied
or unaccompanied by the spoken language…
January 3, 2013 6 Book Peek
‘State of India’s Livelihoods Report 2012’ – Ed: Vipin Sharma – Sage, Access
‘Microfinance India: The Social Performance Report 2012’ by Girija Srinivasan
– Sage, Access
‘Microfinance India: State of the Sector Report 2012’ by Venugopalan
Puhazhendhi – Sage, Access
Address for sending review copies of new books
New arrivals
January 3, 2013 7 Book Peek
Chandan Sharma, Founder, DholDhamaka.com
I recently read ‘Peak: How Great Companies Get Their Mojo
from Maslow’ by Chip Conley, the reference of which I got
from one of the previous books I was reading. That’s how it
always happened with me: one book always leads to another.
This is a great book as I discovered, beyond the economics
theory of Maslow’s Hierarchy of Needs, about how the
concept applies almost everywhere in our lives. Conley has
very beautifully crafted the theory for his life, his organisation, his
customers as well as for his investors. For me it was a great insight, as I got
a tool which could be directly implemented in the business to understand
my customers from a very different perspective. The book already seems to
be doing pretty well in the business community for its simplicity of language
and practicality.
About DholDhamaka.com
With a name that evokes the spirit of celebration, DholDhamaka.com is a
colourful customer-centric company that provides party and celebration
related solutions under one roof. The company established under the name
DholDhamaka.com Retail Pvt. Ltd is headquartered at New Delhi.
Representing many colours of our lives, the name DholDhamaka.com
signifies the company’s belief in celebrating all occasions through various
sound, lighting and colourful decorations. Foraying into the Indian e-
commerce arena in the year 2010, the company has served around 1,500
cities across India. Well-entrenched in the web domain, DholDhamaka.com
has no physical store and currently operates through its online portal
www.DholDhamaka.com.
Reader’s Reads
January 3, 2013 8 Book Peek
Raveen Sastry, Co-founder and Chief Revenue Officer, hoopos.com
The first book I would like to mention is ‘In the night garden - a
lovely present’ by Andrew Davenport. Our daughter watches
this serial on the TV and she knows the
characters. Also, the book has big pictures
and very little text which is easy for our 1.6-
year-old to understand. Apart from having
big pictures there is also the learning part
for the kid. It teaches numbers 1, 2, 3, 4,
5 and the aspect of sharing.
Another book is ‘My first book of 123’ from Om Kidz. It’s a
book for teaching numbers for small kids. If the book says 5
puppies, then she knows that there are 5 animals in the
picture and the animals in the picture are dogs. She learns
two things at the same time.
About hoopos.com
hoopos.com is an online store that caters to the needs of moms-to-be and
kids aged 0-12 years. Headquartered in Bangalore, the company was
founded in January 2011 by a four-member team of experts from retail and
e-commerce backgrounds. The website went live in September, 2011. The
company is funded by Helion Venture Partners, a highly reputed Venture
Capital firm – a USD 600+ mn fund with over 40 investee companies and a
huge focus on e-commerce. hoopos.com offers products across 13 different
categories ranging from apparel, baby essentials to traditional toys and even
furniture for kids.
Reading for a child
January 3, 2013 9 Book Peek
Short snatches
Published by: Shrinikethan, Chennai http://bit.ly/ShriMap
Edited by: D. Murali http://bit.ly/dMurali http://bit.ly/TopTalk
January 3, 2013