BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz
BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz
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Transcript of BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz
June 20, 2011
San Francisco
Ethics Best
Practices
IT’S ALL
ABOUT
TRUST
The difference between
honesty and sleazery:
THIS IS THE LAW
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
Stay Safe
Never pay
Real disclosure
Don’t lie to your mom
10 Magic Words:
I work for ______, and this is my
personal opinion.
Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
Biggest Risk:
Training Failure
Disclosure Best Practices Toolkit
• Disclosure of Identity
• Personal/Unofficial Blogging and Outreach
• Blogger Relations
• Compensation and Incentives
• Agency and Contractor Disclosure
• Creative Flexibility
Checklists for every situation
Customize for your team
Be careful who you hire
We have a chance to do something
good
Raise Your Standards
Save your brand
Save your reputation
Save your job
SAVESOCIALMEDIA
If you have to ask, the answer is no
It’s easier to be honest
Pass it on