SAP CN For BlogWell 23 June2009 Final
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Transcript of SAP CN For BlogWell 23 June2009 Final
Vibrant Communities FuelSAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
Mark YoltonSVP, SAP Community NetworkGlobal Ecosystem & Partner Group
June 23, 2009
Vibrant Communities FuelSAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
Abstract:
The world’s largest enterprise software company has built an extremely strong and robust customer-focusedecosystem of customers in all sizes and from all industries across 200+ countries and territories, partners ofall types, bloggers/analysts, SAP employees in every department, and many others.
A key differentiator is SAP’s network of communities, each targeted to serve specific roles and titles …full-featured virtual communities augmented by physical events and rich programs that connect more than1.6 million individuals from around the world who actively collaborate and co-innovate.
Learn how SAP is delivering extraordinary value to the members of its vast global ecosystem through theSAP Community Network.
© SAP 2009 / Page 3
The Best-Run Businesses Run SAPLarge, Medium, and Small ... In All Industries ... Globally
Revenue Operating income*Employees
CAGR total revenues: 10%CAGR operating income*: 15%
20,97524,178
28,410 28,797 29,61032,205
35,873
1999 2000 2001 2002 2003 2004 2005
796
1,2441,471
1,6881,880
2,0862,4105,110
6,265
7,341 7,4137,025
7,514
8,513
2006
39,355
2,705
9,402
2007
43,861
2,735
10,242
2008
2,842
11,567
51,536
SAP 2008 revenues: €11.5 billion~85,000 companies in ~25 industries12 million users in 120+ countriesUnique global ecosystem of:
>1.6 million community members in~200 countries and territories>2,000 partner solutions and companies– service, software, technology, channel
© SAP 2009 / Page 4
Dynamic Market Forces Are at Work
Quickening Pace of Change
GlobalizationCollaborative InnovationBusinessNetworks
Consumerization
© SAP 2009 / Page 5
…To “build to adapt”From “build to last”…
Market Shifts and Competitive DynamicsAre Driving Business Transformation
Agility and innovation
Connect and collaborate
Co-Innovation
Organic
Fluid
Consolidation and efficiency
Command and control
Internal R&D
Mechanical
Rigid
© SAP 2009 / Page 6
New Ecosystem Approaches are Developing
Old ecosystem approachA few companies dominatethe landscapeOne-to-many connections managedas distinct relationshipsMechanical and linear
New ecosystem approachMany companies participating in anextended value chainEcosystem of customers, partners,suppliers, influencers, and othersOrganic and interconnectedDynamic system or business network
© SAP 2009 / Page 7
Rethink SuccessCustomer-Focused Ecosystem
Trusted and Relevant PartnerSolutions and Services Communities of Innovation
SAP BusinessObjectsCommunity
Business ProcessExpert Community
Enterprise ServicesCommunity
SAP DeveloperNetwork
ChannelPartners
Software SolutionPartners
TechnologyPartners
ServicePartners
Customers
Stan
dard
s &
Ope
n So
urce
Cus
tom
er &
Indu
stry
Valu
e N
etw
orks
Customers
SAP EcoHub
Community ArchitectureBusiness v. Technical and Companies v. Individuals
SAP EcoHubLOB heads, purchasedecision-makersOnline solution marketplaceDiscover, evaluate, and buypartner and SAP solutions
Standardsand Open SourceCustomers, Industry LeadersCommon business andtechnology standardsLower cost of integration & ITownership
Enterprise ServicesCommunityIT pro’s at customers, partners,and SAPCreate SOA services specs fordeployment in ESR
SAP Developer NetworkIT pros, developers, enterprise architects,sysadminsNetWeaver platform products and extensionsConfigure, install, run, optimize, innovate
BusinessObjectscommunityReport designers, developers,business usersShare insights on businessintelligence and informationmanagement
Business ProcessExpert communityBusiness analysts, enterprisearchitects, consultantsBusiness topics by solution andindustryBest practices in businessprocess
Companies Individuals
Bus
ines
sTe
chni
cal
© SAP 2009 / Page 8
UniversityAllianceCommunity
Students andProfessorsTechnology andBusiness tracksLearn, connect…
Introducing the SAP Community Network:A Large, Global Online Network of SAP Experts
Members
Traffic
Contributors
Momentum
>1.5 million members>200 countries / territories~20,000 new members/month
~600,000 unique monthly visitors>2 million unique visits per month~20 million pageviews per month
>150,000 have contributed>70,000 in 2008 alone>7,000 highly active>4,500 bloggers
~6,000 posts per day in 200+ forums>1 million topic threads>5 million total messages
© SAP 2009 / Page 9
Business andIT Professionalsworking forCustomers,SystemIntegrators, ISVs,Consulting Firmsand SAP
SAP Collaboration Workspace
Private Collaboration:Protected with selective access
BNT* and Social Media Intersect in Two Ways:Private, orchestrated communities, focused on companies
Enterprise Services CommunityCollaboratively creates specifications for coreSAP processes for Enterprise ServicesRepository
Industry Value NetworkDelivers pre-integrated, multi-vendor solutionsto address industry-specific needs
Industry and Technology StandardsEnsures SAP's platform is open andinteroperable with other vendor solutions inheterogeneous IT environments
Covers business and technology standards,open source
© SAP 2009 / Page 10
* BNT: Business Network Transformation
Content, Collaboration, Events
BNT* and Social Media Intersect in Two Ways:Large, open communities, focused on the individual
SAP Community Network
Wiki
Forums
Blogs
Events
* BNT: Business Network Transformation
Web 2.0 technology +Forums, blogs, wiki
Web topic aggregator pages
Content library, whitepapers, articles
eLearning, downloads, trial licenses
Reputation, ratings, recognition …
© SAP 2009 / Page 11
Communities for a Variety of Roles:SAP Developer NetworkBusiness Process ExpertsSAP BusinessObjects CommunityUniversity Alliances CommunitySAP EcoHub = marketplace… with Physical EventsSAP Tech Ed + SAP Tech Tour
Community 2.0 Platform & ProgramsCommunication, Collaboration, Co-Innovation
© SAP 2009 / Page 12
SAP EcoHubCommunity-Driven Online Solution Marketplace
Accelerated Discovery
Trusted Engagement
Power of Insight
© SAP 2009 / Page 13
SAP EcoHubWhat Our Customers, Analysts, and Media Are Saying
“SAP AG has launched an online marketplace offeringsoftware from ISV and solution partners thatcomplements and extends SAP's applications…theonline marketplace is already up and running”– Rick Whiting, Channel Web, October 2008
“SAP puts collaboration at heart of businessstrategy... Software company SAP is working withthird-party suppliers and its customers to tacklepoor trading conditions in the face of economicdownturn.”
– ComputerWeekly.com, October 2008
“SAP’s newly launched EcoHub recognizes the needfor SAP to provide its clients a more… comprehensivemethod to find partner or SAP sourced systems. Itis still in the early days, but this community-basedapproach could become a valuable asset for SAP, itsclients, and its evolving ecosystem.”Nigel Montgomery, AMR Research, October 2008
“SAP calls the EcoHub a ‘trustedmarketplace,’ and the largest element isthat SAP itself hosts the marketplace.
However, a significant element is that thepartners providing solutions and all the
solutions themselves have been certifiedby SAP.”
David Bradshaw, Research Manager,Applications and Solutions, IDC EMEA
IDC, SAP Launches the EcoHub, Doc # Q83Q,
October 2008
“EcoHub is a step in afresh direction forSAP.”
– Dennis Howlett, ZDNet.com,October 2008
“SAP EcoHub is an easy to use singlesource that will streamline the process foridentifying trusted relevant solutions thatmeet our business needs and work withinour existing SAP installations. This issomething that I have been searching for along time”Matt Stultz, VP., Global InformationTechnology October 2008
© SAP 2009 / Page 14
Demo Jam – Las Vegas
SAP Tech Ed and SAP Tech TourEvents Bring Communities to Life
Community Day – Bangalore
Keynote – Munich
Community Clubhouse – Munich
© SAP 2009 / Page 15
SAP TechEd and TechTour 2009>28,000 attendees in more than 45 worldwide events
APJ:
ChinaIndia (2)JapanKoreaTaiwan
Tech Tour attendeesAPJ 3,000
EMEA:
AustriaBahrainBalticsBelgiumBulgariaCroatiaCzech RepublicFranceGreeceHungaryIsraelItaly
Tech Tour attendees EMEA 8,000
NetherlandsPolandRomaniaRussiaSlovakiaSouth Africa (2)SpainSwitzerland (2)TurkeyWest BalticsUnited Arab EmiratesUnited Kingdom
N. America:(ASUG Chapter Meeting)
AtlantaChicagoMinneapolisTBDTBD
South America:
ArgentinaBrazilChileColumbia (2)Dominican RepublicEcuadorPeruVenezuela
Tech Tour attendeesAmericas 4 ,000
8,000
12,000
8,000
Bangalore
Shanghai
ViennaPhoenix
© SAP 2009 / Page 16
TechEd Events www.sapteched.comTech Tour Events www.sapteched.com/techtour
~70SAP Mentors
<1/100th of 1%
~7,000Highly Active
Contributors~½ of 1%
>70,000in 2008
Contributors~5%
>170,000Lifetime
Contributors~10%
>1,600,000Total
CommunityMembers
Core Contributors Power the Communities
© SAP 2009 / Page 17
SCN Top ContributorsReputation Management System
Top three point earners in29 categories from 200 topics
Special recognition at eventsand online
Recognized for contributions toimproving communityknowledge and understanding
SAP MentorsThe Elite of the SAP Community Network
Role models for the community
Provide passion and energy +coaching on tone, content, context
Mentors take on a leadership role
Create a sense of belonging
Candid feedback + direction to SAP
Preview, advise, counsel
Trusted, semi-privatecommunication channels
Special status to exceptional, professional, and high-value membersof our SDN, BPX, and SAP BusinessObjects communities
© SAP 2009 / Page 19
2008 Community Activity OverviewGlobal Reach, Rich Content, Active Contribution
~250 articles published per monthby ~200 extended team content publishers
~50 eLearning modules per month~120k eLearning views per month~200,000 forum posts per month~300 blogs published per month>375k SDN Newsletter subscribers>250k BPX Newsletter subscribers~940k SDN + 50k BOC + 30k BPX homepageviews per month3.9M SCN points in all of 2008
>150k lifetime contributors;>70k in ’08
12k contributors >100 lifetime points;>6,300 in ’08
6,500 lifetime contributors >250 points;>2,700 in ’08
>160 features, projects, and platform changesimplemented in ’082 million content searches per month
© SAP 2009 / Page 20
SAP Communities Deliver Customer Value
Florida’s investment in anSAP tax and revenuemanagement solutionyielded a 9:1 ROI.
“Extending our solution…required a very differentbusiness process. With BPX,we tapped into experts andlaunched faster leveragingthe work of others.”
Louis PanebiancoFlorida Department of
Revenue
Proctor and Gamble hasmoved from a communitydefinition group for SalesOrder Cockpit in 2008 to pilotand ramp up in 2009.
“Our Sales Order Cockpit willprovide significantly improveduser productivity for CustomerService Operations.”
Dr. Dietmar Giljohann,Global Solution Owner,
Order Management in SupplyNetwork Services
Procter and Gamble, Inc.
Siemens' developersactively tap into SDN toenhance work with SAPtechnologies.
“Siemens resolvesNetWeaver-related technicalproblems using SDN 50 %faster than through otherchannels.”
Richard HirschSenior Portal/SAP NetWeaver®
ConsultantSiemens IT Solutions
and Services© SAP 2009 / Page 21
The SAP Ecosystem makes headlines
SAP has set the standard — certainly within the tech industry — and offers a good example of thepotential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.”John Hagel and John Seely BrownHow SAP Seeds InnovationBusiness Week, July 2008
“The route of communities can be a powerful strategy…I see this as a competitive advantage (forSAP). Other vendors … are more instance-oriented and unsophisticated.”
Stephen HendrickSAP Tech Ed Las Vegas Highlights, IDC
“
Many businesses can create stickiness by building user communities. Every year, … SAP hostsconferences where customers can meet with IT experts, software developers, and, most important,each other. These aren’t sales events per se, but you can be sure that attendees leave with a feelingof partnership with SAP.
Jack and Suzy Welch, The Welch WayBusiness Week, September 2008
“THEWELCH WAY
© SAP 2009 / Page 22
SAP has elevated its community development into an entire practice … it allows the most dedicatedmembers of its community direct access to senior management to provide feedback on products,services, and strategy. This is the best way to stay customer-focused and relevant in a rapidlychanging competitive environment.”
Chris AndrewsFour Components of Successful Innovation, Forrester, April 2009
“© SAP 2009 / Page 22
Free access to subject matter experts for fast implementation + issue resolutionMany support resources reduce TCOIncrease knowledge at low costConnect with peers and partners; increase influenceCo-innovate by connecting experts for surprising results
Customers
Quick product/service adoption and market ramp-upSpeed, agility, better decision making, and risk reduction via rich insightsHigher customer satisfaction and loyalty; better retention, up-sell, and cross-sellImproved product and information quality with outside-in feedback on our products,services, processes, and customer experiencesSAP
Partners
Proof of strong commitment to ecosystem enablement and successLead generation for the ecosystem – SAP and partnersCo-innovation by connecting experts with others = leadershipGateway to solution certificationOur Ecosystem
Our communities drive value to…
Subject matter experts for solutions, innovation, and market insightMany implementation and support resources reduce support costsDemonstrate expertise, generate leads to >1.5M members globally
© SAP 2009 / Page 23
Leading Practices"How-to” GuidesWhitepapers, ArticlesNewsletterseLearningEnterprise Services Definitions, Business Mapsand Implementation Documents
Exclusive Content
Configuration andOptimization ExamplesAudio / Video Demos, eLearningWidgets, Wizards, EditorsPreviews, Trials, Add-OnsTools, Analyzers, Development KitsSolution ComposerDownloads
Rich Assets
Peer NetworkingEventsIndustry and Solution ForumsThought Leader BlogsCollaborative WikisAccess to Influencers + Execs
Connectivity
Skills EnhancementMember-Granted PointsAwards ProgramAppreciation, StatusAwareness, VisibilityEducation, DevelopmentSkills CertificationSAP Mentor Program
Career Enhancement
Our communities deliver value thru…
© SAP 2009 / Page 24
© SAP 2009 / Page 25
The Essential “Strategic Argument” forSAP Communities of Innovation
Business Network Transformation provides competitive differentiationIn a fast-changing market, marked by high expectations and requirementsWith agility, reach, scalable co-innovationFrom 1:many to many:many and community:community network relationships
Social networks open-up enterprises to reach across entire ecosystemsWeb 2.0 Enterprise 2.0 Communities 2.0 …By enabling virtual and physical community collaboration
SAP orchestrates "communities of innovation" to create value and to share benefitsacross its global ecosystem
Faster, broader product adoption with higher customer satisfactionStronger affiliation to SAP and partners with deeper commitmentsExtensive co-innovation differentiation, valueEconomic impacts and advantages for allTransformed relationships between customers, partners, suppliers, independents…
© SAP 2009 / Page 26
SAP Community Network:Building a Culture of Community
© SAP 2009 / Page 26
Connect, Collaborate, Contribute, Co-Innovate
© SAP 2009 / Page 27
SAP Community Network (SCN)http://scn.sap.com
SAP Developer Network (SDN)http://sdn.sap.com
Business Process Expert community (BPX)http://bpx.sap.com
Business Objects Community (BOC)http://boc.sap.com
SAP TechEd & Tech Tourhttp://sapteched.com
SAP EcoHubhttp://ecohub.sap.com/
Enterprise Services Communityhttp://esc.sap.com
University Alliance Communityhttps://www.sdn.sap.com/irj/scn/uac
Partner Portal and PartnerEdgehttp://www.partnerwithsap.com/
Industry Value Networks (IVNs)http://www.sap.com/community/pub/innovation/ivn/
Industry and Technology Standardshttps://www.sdn.sap.com/irj/sdn/standards-and-opensource
Mark YoltonSenior Vice PresidentSAP Community Network
http://bpx.sap.comhttp://sdn.sap.comhttp://boc.sap.comhttp://sapteched.com
T 650-687-4656E [email protected]
Thank You!
© SAP 2009 / Page 28
Vibrant Communities FuelSAP’s Customer-Focused Ecosystem
Communities of Innovation at SAP
APPENDIX
© SAP 2009 / Page 30
The SAP Ecosystem Extends SAP’s Core
Industry-FocusedExcellence
• Comprehensive , integrated, & industry-specific solutions with partners
2
3
1
Community-PoweredResults
• Role- and task-based communityengagement model
• Quickly connects members with expertsand the resources they need
OrchestratedCo-InnovationIntegrated approach with partners,customers, and individualsAddress entire solution lifecycle fromdevelopment to deployment andongoing operations
Accelerate Innovation
EnhanceReturn onInvestment
SAP Products,Solutions,& Services
SAP Ecosystem
Deliver Breakthrough Results…
Reduce integration costswith pre-certified solutions
Decrease integration riskwith standards-baseddeployments
Cut costs of acquiringknowledge
Innovate ‘at the edge’ of the company
Trusted & relevant partner solutions & services
24x7 access to relevant knowledge & expertise
Rapidly find & deploy diverse resources
…Unique Ecosystem Approach
Speed, agility, better decisionmaking, risk reduction with richinformation and insights
Higher customer satisfaction andloyalty; better retention, up-sell, andcross-sell via influencers
Improved product and informationquality with outside-in feedback onproducts, services, processes, andexperiences
Co-Innovation by connecting expertswith others for surprising results
Quick adoption and market ramp-upBetter informed and successful
customersLead generation for the ecosystem
Direct access to other subjectmatter experts for solutions,innovation, and market insight
Gateway to solutioncertification (ICC)
Abundant implementation andsupport resources to reducepartner support costs
Opportunity to demonstrateexpertise, generate leads to >1Mmembers globally
Proof of SAP’s strongcommitment to ecosystemenablement and success
Direct sales leads via EcoHub
Free access to best practices andsubject matter experts for fast issueresolution
Abundant implementation andsupport resources, reducing TCOand maintenance costs
Build internal expertise, andincrease knowledge at low cost
Connect with peers and partnersfor new information & with peoplethey didn’t have access to before
Generates a closer connection toeach other and to SAP
Co-Innovation (connect expertswith other experts for surprisingresults)
Community Benefits & Risks
Benefits for Customers Benefits for Partners Benefits for SAP
Risks of Doing It Wrong…Disaffected employees and customers have a platform to vent; if no response then the sense that thecompany doesn't care; need for constant attentionCan create a negative perception of inauthentic interaction or that there's one-sided benefit (to thecompany only, not for the customers and partners and other community members)Little or no activity can create the sense that the company is irrelevant; community care must be part ofa company's DNA, and the community needs to care enough to engageConflicting information if official company positions don't match behaviors or customer experienceIncreased company exposure from a lack of control over information flow … but a red herring as trueinformation control (message management) does not exist
© SAP 2009 / Page 31
Communities Enrich SAP’s OwnBusiness Network Transformation
Evolving Role of Communities Implications:
1 Solidify the Core:Establish strong foundation onvalue to build, expand, connect(e.g., scalable technologyplatform )
2
3
…Today…
Integrated Communities
Provide SAP with outside-ininnovation and insights
Generate incremental revenuesthrough e-commerce enablement
Lower costs of customertechnical assistance, customeracquisition, operations, support
Mainstream community effortsinto SAP, partner, and customerprocesses
Impa
ct o
f Com
mun
ities
CSAP
P
C
C
P
Thriving Community
Fast-growing, passionate, loyalcommunity members sharesolutions and expertise
Collaboration on best practicesand innovations
Borderless Enterprise
Enable customers and partners tocreate communities connected withSAP and each other
Accelerate innovation by leveragingcollective collaboration of community(e.g., ESC, Innocentive… )
Build an economic web ofinterconnected business models toaccelerate distribution and valuecapture (e.g., LinkedIn + ERP/CRM)
Time
CSAP
P
C
C
P
CP
P
P
C
C
CC
C
P
C
C
CP
C
C
C
CP
SAPC
C
C
P
Integrate & Mainstream:Incorporate community practicesbroadly into SAP business models(e.g., formalize outside-ininnovation with R&D)
Multiply & Accelerate:Remove barriers and facilitateconnections with other communities(e.g., IP policies to accommodateco-innovation)
© SAP 2009 / Page 32
Newsletters
Customer SuccessStories
Special Offers
Blogs
SAP ThoughtLeaders
Customer & PartnerCustomer & PartnerContributors
Hot Topics andSponsored Links
Community NewsCommunity News
Faces from theCommunity
Content Library
Four Communitiesat Top Level Advanced Search
Noteworthy
Premium Content
PersonalContributions
Top Contributors
Related ArticlesContextually
Related Articles
Wiki
FeaturedContent
Physical EventsPhysical Events
Community 2.0 Platform & ProgramsCommunication, Collaboration, Co-Innovation
Video & PodcastsVideo & Podcasts
Innocentive
© SAP 2009 / Page 33
Community Tools Enable a Rich Exchange
twitter Facebook RSS
WikisForums
Blogs eLearning Downloads Subscriptions
ReputationManagement
© SAP 2009 / Page 34
Role-Based CommunitiesServe a Wide Spectrum of Member Interests
Developers, consultants, analysts, systems integrators, SAPAsk and answer technical questionsGet expert advice; share detailed solutionsFind tools and documentation for implementation and operations
Business analysts, enterprise architects, consultants, SAPBest practice sharing by industry and application type (CRM, ERP)Discuss business process, solutions and software implementation
Report and dashboard designers, enterprise developers, ITprofessionals, SAPResources and insight to transform data into information for betterdecision-makingBusiness intelligence and information management solutions
SAPDeveloperNetwork
BusinessProcessExperts
BusinessObjectsCommunity
Students and professors learning and teaching SAPAccess and share product, process, and curriculum informationMake contacts across schools and with practitioners globallyEngage to develop collaborative team work habits early
UniversityAlliancesCommunity
© SAP 2009 / Page 35
SAP Developer NetworkSDN
© SAP 2009 / Page 36
Business Process ExpertsBPX
“The BPX community containssome of the brightest mindsyou can find on the planetrelated to SAP”Dennis Howlett, Blogger
“The BPX community isgrowing and thriving… it’s timeto jump on it”Dale Young, Cap Gemini
“I’m a fan of BPX because SAPprofessionals of all flavors gather tocollaborate… and SAP is participating”Jon Reed, JonERP.com
“BPX connects the geeks and thesuits… helps me move ahead inmy career”,Jim Spath, Black & Decker
© SAP 2009 / Page 37
“That fixed it! If I had amillion dollars I'd give it toyou. I can't thank youenough. Have a wonderfulday.”
“Thank you, thank you, thankyou!!!!! After several days ofbeating my head against thewall, my report works!”
“Thanks a bunch, guys!!!This place is great. It tookme all day to research bymyself and now it is solvedin an hour.”
Sampling of Feedback
SAP BusinessObjects CommunityBOC
The premier SAP Business Intelligence community for all your technical needs
Participation Value/BenefitReduce implementation & deployment timeEmpower end-users to perform their ownbusiness intelligence on SAP dataTap the community to get answers – fastSelf training thru documents, articles,webinarsCollaborate with experts and other peers
Incredible adoption and growthLaunched in 2008Membership is now 230,000Discussion forums with >100 moderators14,000+ forum posts per month100’s of Business Objects blogsCrystal Reports & Xcelsius best-practicesForums localized to Korean, Japanese, ChineseOne of fastest-growing and most popular topics on SCN
© SAP 2009 / Page 38
University Alliances CommunityCultivating the Future
Launched early 2009
Already ~50,000 membersglobally
For university professors,faculty, and students
First online global academiccommunity of its kind
Rich content and collaborationtools open to everyone
Additional private collaborationspaces and tools for UACmembers only
© SAP 2009 / Page 39
Business Process Expert Community (BPX)eBook
“Process First" describes theevolution of the BusinessProcess Expert (BPX)
The BPX role adds value byincreasing effective communicationand program leadership skillsacross technical and businessboundaries
Book was written throughcollaborative contributions from theBPX community via wiki in 2008
© SAP 2009 / Page 40
Open innovation marketplacewhere experts solve challengesin technology, science, andbusiness
Prize-based open innovationSAP, customers, and
partners sponsor challengesCommunity members solve
for financial rewards!
https://www.sdn.sap.com/irj/sdn/innocentive
SAP & Innocentive
SAP Innovation & Technology Pavilion
© SAP 2009 / Page 41
New: DocupediaShared Product Knowledge = Lower Total Cost of Understanding
Interactive version of SAP NetWeaver product documentationSCN members can find, view, comment, organize, and rate our product informationWiki-based: community members enhance documentation quality and completenessBenefit for everyone: more effective, efficient, community driven product documentation
© SAP 2009 / Page 42
An essential stepping stone for developers and consultants
Complete Offering: (available in U.S. and Germany)One-year, low-cost, test, development, and commercialization licenseto the entire SAP NetWeaver platform ($1170 + tax US, €1071 Germany)
Automatic notification of patches and updatesVirtual SAP TechEd content to build expertisePersonal SAP namespace
Customer Feedback:“For me, this subscription is clear proof that SAP supports start-up companies and freelancersso that the SAP Ecosystem will grow.” – Marcel Salein“We are now subscribers in our second year and this great product helped us in finding solutionsfor our clients’ challenges, to build test scenarios, and to train our staff.” – Oliver Kaluscha“I am planning to start a new company together with some friends, specializing on SAP Portalapplications, and I see the NetWeaver Development Subscription as the cornerstone for oursuccess” - Robert Briese
Software SubscriptionsOne-Year SAP NetWeaver Development Licenses +
To learn more: sdn.sap.com/irj/sdn/subscriptions© SAP 2009 / Page 43
Virtual SAP TechEdExtraordinary Knowledge Transfer in a Convenient Format
Best of SAP TechEdAccessible to allOnline and offline accessAvailable nowhere else
Cutting-Edge SAP TechnologiesBest practicesProduct roadmapsIndustry solutions
AffordableComplete Package:– 2006, 2007, 2008, +2009500+ sessions€ 300 per license
recorded live at SAP TechEd© SAP 2009 / Page 44
SAP Pinnacle AwardsRecognizing Extraordinary Partnerships for Shared Benefit
SAP Partner Pinnacle Awardsrecognize SAP partners who have
excelled in developing theirpartnership with SAP by providing
quality products, solutions, andservices to our customers
Top Community Contributor CategoriesSDN Top ContributorBPX Top ContributorBOC Top ContributorESC Top Contributor (new in ’10)
© SAP 2009 / Page 45
Evolving to a Borderless Enterprise
SAP CommunitiesSAP Communities
© SAP 2009 / Page 46
SAP Community Network:Building a Culture of Community
© SAP 2009 / Page 47