BlogWell San Francisco Case Study: Verizon, presented by Laurie Shook
BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz
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Transcript of BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz
![Page 1: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/1.jpg)
![Page 2: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/2.jpg)
Ethics Best
Practices
![Page 3: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/3.jpg)
IT’S ALL
ABOUT
TRUST
![Page 4: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/4.jpg)
The difference between
honesty and sleazery:
![Page 5: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/5.jpg)
THIS IS THE LAW
![Page 6: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/6.jpg)
1. Require disclosure and truthfulness in social media outreach.
2. Monitor the conversation and correct misstatements.
3. Create social media policies and training programs.
Three Guides for Safe Social Media Outreach
![Page 7: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/7.jpg)
Stay SafeNever pay
Real disclosure
Don’t lie to your mom
![Page 8: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/8.jpg)
10 Magic Words:
I work for ______, and this is my
personal opinion.
![Page 9: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/9.jpg)
Who are you?
Were you paid?
Is it an honest opinion based on a real experience?
![Page 10: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/10.jpg)
Biggest Risk:
Training Failure
![Page 11: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/11.jpg)
Disclosure Best Practices Toolkit
• Disclosure of Identity
• Personal/Unofficial Blogging and Outreach
• Blogger Relations
• Compensation and Incentives
• Agency and Contractor Disclosure
• Creative Flexibility
Checklists for every situation
Customize for your team
![Page 12: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/12.jpg)
Be careful who you hire
![Page 13: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/13.jpg)
We have a chance to do something
good
![Page 14: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/14.jpg)
![Page 15: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/15.jpg)
Raise Your Standards
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Save your brand
Save your reputation
Save your job
![Page 17: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/17.jpg)
SAVESOCIALMEDIA
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If you have to ask, the answer is no
It’s easier to be honest
Pass it on
![Page 19: BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz](https://reader035.fdocuments.in/reader035/viewer/2022062707/55840284d8b42a79268b49f8/html5/thumbnails/19.jpg)