SocialMedia.org Health: Social media disclosure and ethics for major hospitals, presented by Andy...
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Transcript of SocialMedia.org Health: Social media disclosure and ethics for major hospitals, presented by Andy...
Member Meeting 1June 22, 2016Chicago
Learn more about Member Meetingshealth.socialmedia.org/meetings
SocialMedia.org HealthAndy Sernovitz
Social media disclosure and ethics for major hospitals
3 + 1 Rules for
Safe Social Media Outreach
1. Require disclosure and truthfulness in social media
2. Monitor the conversation and correct misstatements
3. Create social media policies and training
+ Don't pay for it
Raise your standards
Anything that makes an ad look like a not-ad is wrong
If you have to disclose it, it's probably deceptive
FTC says:
The need for a disclosure is really a warning sign
that [it] may contain some element of
deception. Rather than focusing on fonts,
hyperlinks, proximity, platforms, and the whole
disclosures rigmarole, how about stepping back
and ... get rid of the need for a disclosure in the
first place? We’re not sayin’. We’re just sayin’.