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Big Bang ( Relax relaunch)
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Transcript of Big Bang ( Relax relaunch)
Challenge
• Re-launch of in Iran with new attractive packaging.
• Creating awareness for the consumers about new packaging benefits.
• Ensuring availability & visibility of the new packaging in all the outlets.
Re Launch Plan • new pack will be launched as soon as the stocks of each variant will be available.
• 9 strata 1 provinces will be focused initially followed by the strata 2 & then strata 3 provinces.
• POSM will be produced and placed in all the outlets all over Iran.
• A Merchandising Team will be hired for 6 months for strata 1 provinces to place the POSM and to get the numeric distribution of
Re Launch Target
• direct merchandising will be done on 86,000 outlets.
• Numeric & weighted distribution target will be 100%.
• Club will be initiated. FB page will be prepared and brand ambassadors will be hired.
• Push & Pull Stickers.
• Good quality P&P stickers will be pasted on the doors of all the outlets in Iran.
POSM Type Qty Total Cost IRR
A3 Posters 172,000 326,800,000
A4 Posters 172,000 171,656,000
3 D Stickers 258,000 1,878,240,000
Push & Pull Stickers 172,000 502,240,000
TOTAL COST 2,878,936,000
Description Nos. req. Cost /Month/Person IRR Total Cost 6 Months IRR
Project Manager 1 20,000,000 120,000,000
Merchandisers 26 12,000,000 1,872,000,000
KPO 3 10,000,000 180,000,000
TOTAL COST IRR 2,172,000,000
Description Total Cost IRR
POSM Material Cost 2,878,936,000
Merchandising Team Cost 2,172,000,000
TOTAL COST IRR
5,050,936,000
TOTAL COST in USD = 162,933