Barchart.com Relaunch
Transcript of Barchart.com Relaunch
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Contents
Barchart.com is a premier fi nancial web site offering uniqueadvertising opportunities. Ads are run within the primary site, and also can be served on a network of more than 1,000 affi liated sites that feature Barchart content. Targeted and run-of-site display units are available, as well as a variety of email marketing opportunities.
The site has 17 million monthly page views, along with 700,000 unique visitors each month. Advertisers have unmatched access to active traders that frequent the site because of its dynamically updated market information. Markets covered include equities, futures, forex, options and ETFs.
About Barchart.com
Site Information 3 Site Traffi c Statistics Demographic Information
New Opportunities 4
Ad Placements 5
Business DevelopmentPhil [email protected]
Advertising SalesNick [email protected]
Ad OperationsAmee [email protected]
Contacts
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Site Information
Monthly Unique Visitors 700,000Monthly Page Views 17,000,000
Homepage Monthly Unique Visitors 100,000Homepage Monthly Page Views 1,500,000
Average Time on Site (Mins) 25.67New Visits 23% Email List Size 50,000
Site Traffi c Statistics
Geographic Breakdown North America 81%Europe 9%Asia 9%Other 1% Annual Household Income $50,000 or less 17%$50,000 - $100,000 32%$100,000 - $250,000 31%$250,000+ 13%
Markets Traded Futures 51%Forex 29%Options 63%Stocks 76%ETFs 41%Bonds 14%Mutual Funds 19%
Years Trading Less than 5 Years 26%5 - 10 Years 22%10+ Years 52% Trades Per Month 0 - 5 30%6 - 15 30%16 - 25 11%25+ 29% Investments Trading portfolio is larger than $500,000 30%Make at least 10 trades per month 61%Use independent research for investment decisions 57%Manage more than 50% of portfolio 53%Consider themselves to be an aggressive investor 46%Would consider purchasing trading-related products online (books, software, newsletters, etc.) 58%
Demographic Information
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Choose from Multiple Chart Styles
Barchart.com now offers great chart styles to choose from – the classic Barchart “Technical” chart and a new, cleaner “Standard” chart format. Both versions allow for custom Watermark sponsorships.
Heat Maps
Barchart.com Heat Maps give a visual view of the markets. Custom Heat Map sponsorships are available.
Trader’s Cheat Sheet™
The new Trader’s Cheat Sheet provides a snapshot of 44 commonly used technical indicators. This is personalized to each user and sole sponsorships are available.
New ETFs Section
Barchart.com has developed a new “micro-site” for Exchange Traded Funds (ETFs). With over 40% of site users trading ETFs, this new section offers valuable custom sponsorship opportunities.
Expanded Forex Section
By popular demand, a more robust Forex section has been developed. Forex willcontinue to be an area of growth for Barchart.com and advertising opportunities will continue to expand.
New “My Charts” & Portfolio Builder
The new “My Charts” and Portfolio Builder pages will allow registered Barchart.com users to create and save a personalized charts page along with unlimited portfolios. Sponsorship and Co-Registration opportunities available.
New Opportunities
Additional New Features• Updating Pricing & Updated Analysis• New Advanced Market Screener
• Performance, Technical & Custom Views• News & Commentary (AP, DJ, UDSA, etc.)
• Many more...