Nestle

Henri Nestlé (1814-1890)

Henri Nestlé a Pharmacist

1860s invented Baby Food.

Farine Lactee Henri Nestlé saving the lives of many children.

Chocolate

Nescafe Worldwar II

Nestlé Headquarter in Vevey, Switzerland, 1866

One of the world’s biggest food and beverage company

250,000 employees

Worldwide.

Introduction to Nestlé Yogu Fruits

High-quality food productsHealthySafeTasty Affordable

Product

Nestlé Fruit YogurtValue added ProductChilled Dairy ProductWith the Goodness of Milk, Yogurt and Fruit.

Marketing Ethics and Social Responsibilities

Quality of the product is maintained by foreign quality control supervisors

Halal Food

Waste treated Properly

Special Designed Clothing for Production Workers

Low Price.

PEST Analysis

POLITICALPolitically Instable

Every Government imposing its own Set of Rules & Regulations

Poor Economy

Government policies, trade union activity, and productivity of the labor force that create either high or low costs for businesses

Increased Labor Cost.

Economical

Economic conditions Affected Investments.

Common restrictions and barriers

Operations Restrictions

Domestic Economic Problems

Social Society is all about people in general, living in communities.

QUESTION : What culture is?

Culture is basically the customs, beliefs, way of life, and social organization of a particular country or group.

Social Factore

Family

Customs and Behaviors

Technological

Nestlé, the world's biggest food Group

Highly Dedicated to R&D

International staff of 3500 employees engaged in thesearch for innovative new products and the renovationof existing ones

Improved Packaging

Nestlé’s fruit yogurt’s main aim is the use of less excessive and more environmentally friendly packaging products.

It uses special packaging techniques that minimizes and eliminates loss by

leakage or evaporation reduces spoilage contamination by dirtinsects, bacteria, mold, moisture or oxygen.

Aseptic packaging.

Preserves Flavor and Product Quality.

Above everything to keep up with the quality standards Nestlé used imported seals specially designed for packaging dairy products.

SWOT ANALYSIS OF NESTLE

Strengths

One of the largest companies in the worldNestle is world recognized organizationPositive impact on its customers lifeBetter quality products and servicesStrong financial positionHighly expert human resourcesHigh quality innovative products.Distribution network

Weakness

Dependent on the outside Milkmen

No single self own dairy form which provide high quality milk to the firm.

Packaging depends upon Packages (Pvt.) limited only.

OPPORTUNITIES

Innovative Packaging eco friendly

Manage Electricity Shortfall

“Backward Integration” establish its own diary forms.

Threats

Decreased Purchasing Power

Competitors like Oplers, Raw Yogurt etc

OLPER'S Innovative Packaging is standing one step ahead as compare to Nestle

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Proposed Marketing Mix

Product:

Product Name: Nestle Yogu Fruits

Product Line:Yogu Fruits (Mango, Strawberry, Pineapple, Punch, Mixed Berry)Yogurt Drink (Fruit Selection)Pouch Pack ( Gable top Yogurt Blends)Yogurt Top upsYo Crunch

Features

Real Fruit Chunks0% FatNo CholesterolHealthyHigh CalciumNew FlavorsAseptic PackagingExtended Product Line

Nutritional information:

Energy 118kcal-499kgProtein 5.4gCarbohydrates 19.6gSugars 19.0gFats 0.2g Saturates 1.3gFiber 0.1gSodium 0.1gCalcium 208mg

BenefitsBe Fit Be Vital Be Comfortable Be StrongBe Nourished Be Proactive Be Happy

Target Market

Literate ClassInfants to AdultsMiddle Upper and Elite Class

PricingPenetration PricingMarket ShareMarket OrientedFocusing on Economies of

ScaleProfit OrientedSales Oriented

Small (100g) Rs

Medium (200g) Rs

Large (400g) Rs

The only risk of failure is promotion.

Promotion

TV commercial

Sponsorship

Free Sampling

POP

Social Media

Billboards

Steamers

Magazine

Newspaper

Radio

Promotion

TV Commercial

Sponsorship

TV shows

Recommended TV channels

Express news Samma news Ary digital

Free Sampling

Metro HyperstarChen One Al FathehGreen Valley Liberty Jalal Sons

Point of purchase

Branded posterStikersBuntting

Social media Social Media campaign

Face book Face book pageBanners on face book Adds

Google ads Creative message

Bill boards

Cavalry

Defence

Gulberg

Main Boulevard

Model town link road

Steamers

DhaGulburgCanttAra bazarModel town

Magazines

Weekly Monthly

Sunday times Sunday plus T-magPaperzi

Hello Pakistan She English Ok magazine Women zone Libas etc

News paper

Dawn English news paper

(Sunday )Jung

Urdu news paper(Sunday )

Radio

Fm. 89

Fm. 91

Fm. 106.2

Fm. 107.4

Placement

Initially our product launch

Lahore, Karachi, Islamabad, Faisalabad, Rawalpindi Multan

Own Distribution Channel

Super Stores in Major Areas Depending on Freezing Facilities

Alfateh, Jalal Sons, Metro HyperstarGreen Valley

Pretty Tasty for something Healthy

Pretty Tasty for something Healthy