Zune Brand Relaunch

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  • date post

    12-Dec-2014
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    Marketing

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Zune Media Player is being relaunch as Zune Smart phones under the Umbrella Brand of Microsoft.

Transcript of Zune Brand Relaunch

  • 1. ZUNESMARTMUSICPHONE

2. Overview HistoryZUNE MEDIA PLAYERRe-LaunchNEW SEGMENTCorporate Strategy 3. ZUNE FAILURE HardwarePerceptionI-PODFirst Mover Advantage 4. RE-LAUNCH ZUNE HD + KIN FAILUREMICROSOF T+ NOKIA Investment + ReturnsPortfolio + SYNC 5. SWOT ANALYSIS STRENGTHSWEAKNESSESBrand loyalty Brand reputation Easy to use software Strong distribution channels Robust financial performance Acquisition of SkypePoor acquisitions and investments Dependence on hardware manufacturers Criticism over security flaws Mature PC markets Slow to innovateOPPORTUNITYTHREATSCloud based services Mobile advertising Mobile device industry Growth through acquisitionsIntense competition in software products Changing consumer needs and habits Open source projects Potential lawsuits 6. Necessity is the Mother of Innovation 7. Opportunity & Competitors 8. Indian Market 9. LUCRATIVE MARKETS 10. TEAM ZUNE Stephen Elop EVP DevicesJo Harlow Smart DevicesJuha Putkiranta Operations Chris Weber Sales & MarketingTimo Toikkanen Mobiles PhoneStephen Pannenbecker Head of Design 11. BUDGETING 10 % TOWARDS ZUNE DEVICES1.3 % Advertising & Sales Promotion of ZUNE 1.95 BILLION $ 12. PROJECTED INCREASE 40 %Projected Increase 110% 13. 1%COSTING3% 2% 4%Memory Camera20%6%Interface Housing/Mechanicals6%Display Applications Processor Gps/Wifi/Bluetooth10% 8%Assembly Radio Frequency8%13%Baseband Processor Other Costs Power Management Battery9%180 $10% 14. PRODUCT FEATURESSPECIFICATIONSPRICING 15. SPECIFICATIONS GENERAL : 2G , 3G , 4G Network DISPLAY : Type TFT Capacitive Touch Screen Size: 480 x 800 pixels , 3.3 screen Dimension : 4.3 x 0.4 x 2.3 inch Weight : 130 gCAMERA : Primary 5 mp , Led Flash , Auto focus , Geo tagging Secondary : 1.3 mp OPERATING SYSTEM: Windows 8 Connectivity : GPRS , EDGE , 3G , WIFI , BLUETOOTH V3.0 , MULTIDIRECT CPU: 1.4 GHZ QUALCOMM SCORPION PROCESSOR S2 SERIES, 512 MB RAM Others : GSM phone , FM RADIO BATTERY : 1830 mAh MEMORY: Micro SD , upto 64 gb Internal : 8 gb MUSIC PLAY : 79 HRS LOUDSPEAKER : VOICE 72 DB / NOISE -66DB/ RING 80 DB 16. FEATURES ALL NOKIA PATENTS QUALCOMM HERE MY MUSICKARAOKE ZUNECREATE A BAND APPZUNER HD RADIO MOOD ZUNECLOUD ZUNEWIRELESS HEADPHONES & CHARGER BOOM BOX 17. SMART HEADPHONES SENSITIVITY : 106 db (power on) NOISE REDUCTION: 65 db FREQUENCY RESPONSE: 22-195000 MHzWIDTH : 85 LENGTH: 110 DEPTH: 133 MMWIRELESS WIRELESS FREQUENCY : 863865 MHzPOWER & BATTERY 9V DC NiMH Battery Play TIME : 25 HR 18. Windows store / Market Place 19. PRICING % BuyersPILOT TESTING5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 022,500 PRICE*A 15000B 20000PERCIEVED VALUE PRICING * Price may differ according to Tax in different CountriesC 25000Price D 30000 rs 20. MARKETING BRANDINGDISTRIBUTION CHANNELSSEGMETATION TARGETING POSITIONING 21. PROMOTION ADVERTISING TVC https://www.youtube.com/watch?v=pj7pNypB C3sPRINT ADVERTISINGRADIOOOH 22. SALES PROMOTIONCO-BRANDING NETWORKS FOR 3G SERVICESSPONSORSHIPS ROCK CONCERTS & MUSIC SHOWSONLINE MARKETING 23. HTYAONKU 24. A Presentation by