Major label case study

1.The name of the artist you have chosen and the genre of music they produce.

I have chosen Beyoncé as my artist and the type of music which she produces is Hip hop, pop, Soul and R&B.

2.The record label they are signed too

The record label which Beyoncé is signed to is Columbia which is a subsidiary of Sony

3.Is the label a subsidiary? if so which conglomerate?

The subsidiary is Columbia and the conglomerate is Sony.

4.To what extent is the company integrated both vertically and

horizontally.

Sony is integrated horizontally in many as as there are very broad in what they produce within the company from gaming and electronics to music.

5.What was the artists most recent album and how successful was it?

The most current album Beyoncé has released was called Beyoncé and it was very successful as their was no publicity for it, it was just released. The concert for Beyoncé's album sold out almost immediately. This album sold 828,773 copies worldwide in three-days becoming the fastest-selling album in iTunes history.

6. Compile a selection of examples illustrating how the album was promoted. Are there any

examples of synergy?

The album for Beyoncé was not promoted It was just released however it was very successful.

7. To what extent dos the artist use social media and/or virals as part of their marketing.

The social media helps to promote Beyoncé as she uses applications like instagram to attract her audience into keeping up with what she is doing. She is also a user of Twitter where she has a staggering 13,341,322 followers.

8.Where is their music available online?

Beyoncé's music is available on iTunes as well as streaming sights such as Spotify.