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Transcript of Beyonce Synergy
- 3. The Video
Nominated BETs Video f the year there's no wonder why it did so well with its gripping story line. Beyonce stars in her own music video as the main character where she voices many women's storeys, Beyonce is renowned for being a true feminist and she keeps this quality in this video. She mimics the lyrics of the song and plays both male and female parts in the wreck of a relationship that is being portrayed this enhances the power and emotion of the song.. It is a also in black and white which keeps with the style of her former videos released on the IAM album (single ladies, Ego) this continuity keeps with Beyonces well marketed brand and helps her videos be easily recognisable for her target audience.
- 5. House of Dereon was founded and created by Beyonce Knowles
and her mother Tina Knowels this family run business expanded when
Beyonce little sister Solange Knowles launched the junior line
Deron that is geared towards younger consumers and is more
reasonably priced. Deron was introduced in 2006. The tag line for
Deron is "Where the sidewalk and catwalk meet". This line includes
more casual wear, such as sweatpants and embroidered hooded
sweatshirts. House of Deron s Tag line is "Couture.Kick.Soul which
was branded after the three generations -grandmother Knowles
(Couture), Mother Knowles (Kick) and Beyonce Her self(Soul). This
clothing line is merged with her musical career as when she started
out in destinys child Tina would make the costumes in which the
performed in, the line also mixes hip-hop influences, such as its
use of denim, with ultra feminine flourishes to enhance that
- 6. The perfume
Beyonce had featured in many different adverts for fragrances like Emporio Armani before she actually released her own this, advert merges her musical talents and her new perfume in one- as she sings the soundtrack over the top of her featuring in a very raunchy advert.
- 8. Aswell as being an international singer, she blooms in the
film industry to, she has featured in many films such as;
Carmen: A Hip Hopera (2001)
Austin Powers in Goldmember (2002)
The Fighting Temptations (2003)
The Pink Panther (2006)
Cadillac Records (2008)
Obsessed (To be released February 27,2009)
- 9. What next?
Well apart from being a singer, outstanding performer, actress and owner of three clothing lines she still aspirer's to create a record label for young talented people so Beyonce Knowles will continue to grow and synergistically enhance in media!