Audience Demographics - Rihanna

11
Audience Demographics By: Ralia Aminu

Transcript of Audience Demographics - Rihanna

Page 1: Audience Demographics - Rihanna

Audience Demographics

By: Ralia Aminu

Page 2: Audience Demographics - Rihanna

Demographics • “Studies of a population based on factors such as age, race, sex,

economic status, level of education, income level and employment, among others. Demographics are used by governments, corporations and non-government organizations to learn more about a population's characteristics for many purposes, including policy development and economic market research. Demographic trends are also important, as the size of different demographic groups will change over time as a result of economic, cultural and political circumstances.”

Page 3: Audience Demographics - Rihanna

It is important to know the demographics of your target audience so you can market to that specific audience. I will be finding the demographics of Rihanna’s fans in order to see what she needs to do to stay on top and what groups she needs to continue to cater to.

Page 4: Audience Demographics - Rihanna

This is Rihanna’s page on ‘Next Big Sound’ which will help me conduct research on Rihanna’s career and what sort of audiences she attracts, her views on YouTube, likes on Instagram etc.

NEXT BIG SOUND : RIHANNA

Page 5: Audience Demographics - Rihanna

Audience Reach Audience reach means the “growth of the overall audience” .

Rihanna’s audience reach is classified as ‘enormous’ . Next big sound has four different levels enormous being the highest .

Rihanna has an average of 27,775 followers per day on her twitter . This means Rihanna is popular on twitter and means she should make more tweets.

This statistic can help you to compare a number of Profiles, to get quick perspective on a new discovery, or to identify areas of strong or weak performance.

Page 6: Audience Demographics - Rihanna

Metric TrendThis refers to changes across multiple metrics such as her social media , Rihanna’s metrics have been slowing over the last 7 days by -19.2%. Her metrics on twitter are the best so far adding shows an average of 53,171,4 mentions per day , this that she is most popular on twitter .

As Rihanna's PR it is best that she stays on twitter and continues to tweet and reply to her fans.

Page 7: Audience Demographics - Rihanna

AUDIENCE ENGAGEMENT

This refers to her relationship between recent fan activity and her overall audience size .Rihanna is in the 36th percentile for the overall engagement metrics, and is classified as MODERATE on the next big sound which is 2 out of 4 . This means that Rihanna needs to engage with her fans more.

Page 8: Audience Demographics - Rihanna

ARTIST SOCIAL STAGE Rihanna has 9,381,702,644 video views on YouTube she is rated to have an EPIC social stage which s the highest level on the next big sound. This means that Rihanna needs to continue to release videos as her fans enjoy them.

Rihanna is not only popular on Vevo , but she is one of the most popular artist on Facebook , and also has 37 million followers on twitter .

Page 9: Audience Demographics - Rihanna

Rihanna has a fair split of supporters , 64% are Female and 36% are Male . This is a fair amount as she is a female artist and her fans are mainly going to be female .

Rihanna’s top countries are Brazil , US , and France it is important that she continues to please these countries because the favourite her the most she can do this by shooting a video in Brazil for example , incorporating aspects of Frances culture into her videos or wearing famous designers from there etc.

Page 10: Audience Demographics - Rihanna

From this chart we can conclude that Rihanna’s most famous song currently on youtube is “B*tch better have my money” . The Official Music video is the most popular and second is the Official trailer of the same song and the third is the behind the scenes of that song, so we can also conclude that this is her mosy famous song as it is her most recent song.

Page 11: Audience Demographics - Rihanna

Rihanna is most popular on Instagram , Twitter , Youtube etc. it is important that she is active and releases pictures daily and tweet daily as well as release videos on YouTube.

Rihanna’s tops tracks are Stay and B*tch Better Have My Money .