|Director & Editor | Jayantika Joshi | Flux Productions|

Evaluation

Create a movie opening sequence for a film with an original plot line. It must fall under the genre of Drama or Comedy. The target audience being teenagers

Brief...

Timetable...Preliminary Planning

1st Shoot

Storyboard

Re-shoot EditingEditing

Rough Cut - without music

Editing

Final Cut

Rough Cut 2 Editing

Case studies... How our Sequence

compares...Comparative:~ Female and Male lead~ Teenagers always present~The theme of Death~Elements of Love story is outlined

Differences:~ Not too much is given away~ The Male lead is the only character formally introduced

Kept to the idea of professionalism in our work with: Filming (shots) The film also has personalized fonts The editing is quite precise Continuity is constant Tension – as which is expected in teen films – is built upon

Conventions...

Challenging ConventionsMale Lead dead ~(first few minutes)Not Caucasian 3 Main character introduced Not too much revealed

Challenge Accepted...

Social Standings...Social Group 1: ProtagonistsRepresented two ways…Breaks conventionsSubmits to some conventions

Social Group 2: AntagonistMale or Female – unidentified genderHard to specify Facial featuresHierarchically, seems stronger than Protagonist

Classic Stereotypes : FemalesBeauty AppealWeak ‘Damsel in Distress’Always has ‘Love-life issues’Sympathetic, caring & compassionate

Stereotypes...

Classic Stereotypes: MaleStrong BraveAlways in ChargeDon’t know how to show emotions

Stereotypes...

Stereotype Our Female Lead

Beauty Appeal

‘Damsel in Distress’

‘Love-Life Issues’

Caring and Compassionate

Comparisons...

Comparisons...Stereotype Our Male Lead

Strong

Brave

Always in charge

Emotionally Bereft

MGM

Working Title

Distributors...Why?• Distributed 21 ‘Jump Street’• Famous distributors• Tend to successfully distribute & advertise

Why?•Independent•They have produced many successfully distributed films•British company

It may do well internationally:Teenagers are everywhereThe audience is variedThe film would be distributed

at the same time everywhere

(Inter)-National...

1. Promote Book2. Poster/teasers release 3. Trailer4. Website

Distributing...Release Date:

Near award season

Demographics...Summary: • Our production will consist of a trio of students aged 16-17

•Two of which will be the main protagonists thereby, attracting an audience of similar age

• There will be a cast of mixed genders but the main protagonist will be Male

• May attract more females than males but the opening sequence will also include elements or horror, which will attract more Male viewers.

Psychographics...

Target Audience Research

Primary Audience = Teenagers

Secondary Audience = Thriller Fanatics

Tertiary Audience = Mid-20’s

Other Audiences...

Clothing – ‘Trendy’ & ‘In Style’Lighting – Daytime (colour graded) Location – PropsMake-up – Co-ordinated with present ideasAge – Teen Race – Not Caucasian

Mis – en – Scene

Most teens preferred beauty appealConstant storyline – clearComedy is encouragedEnjoy Teen dramaRelatability

Audience Feedback...

Used various Camera’sFlip, Camcorder and DSLRLearned how to use/invent TripodiMovie use = editing preciselyHow to reverse shotsColour Grading

Camera & Editing...

Know how to Export Videos efficientlySoftware ControlEditing is easierOverall control – simpleDigital understanding

Production Skills...

Improvements...Precision editingMusic SynchronisationColour Grading

Preliminary Task

Nightmare

Followed the Shot ListFollowed StoryboardAdded very few impromptu ShotsProps on set & on timeCamera Signed out – efficientlyFilming – Stuck to Schedule

Improved...

Used multiple shots & angles for SceneUsed DSLR camera for shotsFilmed many takesDifferent PositionsFocus/Out of focus shots – Only

necessary ones

Quality...

Edited out Shaky FootageChanged anglesRe-Shot Some Scenes

Improved Quality...

Rough Cut #1

Treading Softly Rough Cut 1

WHAT TO IMPROVEUnclear storylineNeeds soundWHAT WAS GOODLiked the colour scaleReverse actionsSerial Killer looked ‘cool’

Audience Feedback

Got audience feedback via:

Survey

Video

Written responses

Audience Feedback

Updated Rough Cut

Rough cut #2 – as an update

Our video Diaries were all to do with updates

We always focused on one issue at a time

Video Diaries

FluxProductions|Augustina RoseLink to our YouTube Channel

Final Cut

Treading Softly | Final Cut