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AS coursework music magazine evaluation.

Transcript of Evaluation AS Coursework

  • 1. A SMEDIA STUDIESPrint Coursework Evaluation ByL ucindaK ateH urst

2. 5 3. 4 4. 3 5. 6. 7. M usicM agazine E valuation. 8. Contents

  • In what ways does your media product use, develop or challenge forms and conventions of real media?
  • How does your media product represent particular social groups?
  • What kind of media institution might dispute your media product and why?
  • Who would be the audience of your media product?
  • How did you attract/address your audience?* separate video.
  • What have you learnt about technologies a from the process of constricting this product?
  • Looking back at your preliminary task what do you feel you have learnt in the progression from it to the full product?

9. Q 1 .In what ways does your media product use, develop or challenge forms and conventions of real media? I designed my masthead around Esquire and Billboards. The use of the informal, brushed font reflects the young target audience and appears trendy like Esquire. The brightly coloured filled letters, similar to Billboards add continuity to the colour scheme and draw attention. It is shown in front of the model like Billboards as it wasnt clear enough behind. The idea to change to colour ofthe filled letters issue to issue toMatch the colour scheme works as shown by esquire as itsRecognisable as long as the text stays the same. 10.

  • Q 1.A barcode on the cover of a magazine is conventionnecessary for the sale of a magazine. As shown in manyexamples such as Q and Vibe, the
  • barcode is featured in the right handcorner. I also displayed the pricealongside it.
  • Magazines like NME often have multiple issues on the cover including bands and poster previews. NME covers appear thrown together and busy. As my magazine is targeted at female students, I wanted a more organised and classy cover and so I used only one large image. The image of my modelshows her looking directly into thecamera to create eye contact with the audience and to create a rapport. Thisis a convention used in many popularmagazines.

11. Q 1.

  • In the style of magazines suchas Q, I have displayedthe artists name as the second largest item of text, after the masthead, to attract the readers and show who my cover star is. I used a stoke on my text to make it stand out form the background image. The juxtaposition of the bright colours and sizes attracts attention.

A convention that most magazines use is the inclusion of the magazine website, the date and the issue number. I included all three of these on my cover and the date on my contents page. This is useful for readers toindentify issues if they need a reference to order a previous issue. Asubscription offer is another popular convention as it attracts readers to block purchase magazines. This is better for the magazine as it doesnt depend on readers going out each week to purchase it yet allows thereader to make a saving. 12.

  • Q 1.I decided to use an image from the studio for my cover thatdoesnt reference music. I used an attractive, photogenic modelto attract an audience that arent necessarily musicians but areinterested in listening to the music and finding out about theactual artists. This technique is used by magazines like NMEthough I used a variety of images on the double pagespread to reflect her career in music.In the images, my model is wearing black and white clothes whichreflect the indie genre. This juxtaposes with her red lips and brightlycoloured bracelets which add the pop element. I used minimal props in most photos (e.g. a guitar)but the live photos show balloons on stagewhich reflect the pop-indie subgenre.


  • Q 1.Ive used sign posting, for example my use of subheadings, to direct the reader to different sections (cover stories, feature articles,reviews and live gigs). This is frequently used in NME. I have also useda band index to show all the bands included in the magazines that fitthe indie-pop sub genre of my magazine. This is another feature usedin magazines such as NME.I also included an editors letter to add amore personal element to my magazine.I used a consistent colour scheme throughout and kept to three fonts to keepa professional appearance to the magazine.


  • Q 2.How does your media product represent particular social groups? Social groups-My magazine represents pop and indie musicians and fans. This is through the acoustic and electro musicians and the look of my models. My magazine is aimed at female students aged 16-18 and so the cover artist is shown as part of my target audience.
  • Gender Though this industry is quite male dominated, I wanted to use a female cover artist to reflect the female target audience. There is a balance of male and females from the bands used and the editor is a male.


  • Q 2.Age The artists featured in my magazine are all young, currant artists as the pop/indie music scene is widely dominated by young musicians. I reference older artists such as Bruce Springsteen in my double page spread as emerging artists are often inspired by influential, existing musicians.Race My models are all White British which is an ethnic majority in my local area and of the music industry for the pop/indie sub-genre.


  • Q 3.What kind of media institution might dispute your media product and why?
  • An ideal distributor for my magazine would be IPC Media or Bauer. IPC Media distribute a wide variety ofmagazines including NME. As my magazine is more of an alternative genre, I think it would be ideal for thiscompany as they only distribute one music magazine. FANATIC would work well alongside NME as the pop/indie sub-genre would appeal to a more niche audience. IPC Media also own Time Warner Inc. which couldoffer connections to musicians advertising through music videos created by them. Bauer distribute magazines such as MOJO, Q and Kerrang so I feel it could benefit from an alternative music magazine. As Bauer also has TV and Radio branches, I could used horizontal integration to promote my magazine.


  • Q 4.Who would be the audience of your media product?
  • The genre of my magazine is pop/indie making it an alternative to magazines such as NME and Q. I used bands like Flamboyant Bella and singers for example Marina and the Diamonds to base my magazine around. Targeting at female students aged 16-18, I found this genre was popular amongst them. My editor and the artists I used are a similar age to my target audience, with my main model fitting into the target audience exactly.She was styled similar to Alexa Chung, an ambassador for this type of music and presenter of T4. Many students follow a particular scene with what music they listen to and how they dress, so I used models that the target audience would be able to relate with.


  • Q 4. My magazine is targeted at intelligent ,female students aged 16-18,with a part time job and willing to spend 2.30 per week on a music magazine. Below is an image of Natalie. She is a 17 year old student at Winstanley College, studying English, Media and Film Studies. She has a keen interest in fashion and music and enjoys hobbies such as singing and performing. She has a part time job in a restaurant and uses a percentageof her wages to purchase magazines such as NME andLook (a fashion magazine produced by IPC Media).Shealso uses her wages to purchase tickets to gigs such as Florence and the Machine (of the pop-indie sub genre).When shown my magazine, Natalie said This is a magazine I would be interested in buying as it is analternative to the usual music magazines you see. Ithosts bands and artists form my favourite genre and it visually aesthetically pleasing. The article was enjoyable to read and I think it really suits the target audience.

19. Q 6.What have you learnt about technologies a from the process of constricting this product? 20.

  • Q 6.This was my first opportunity to use Photoshop, excluding the preliminary print task. I cropped the imageto create a close-up of my model. I used theclone tool so cover up the gap in her hair and the healing brush to cover any blemishes. I added more make up such as glitter to hereyes and gloss on herlips using paint brushand clone tool.


  • Q 6.For the images on my dublepage spread I used textures layered over my originalimages at a different opacity to create a more aestheticallypleasing overall view.I usedBlogger to document myprogress and research onexisting pop/ indie/ alternativemagazines.


  • Q 6.The studio lighting that I used allowed me to control the amount of light and shadows in my images. I used a key light which has the most influence over the scene. I placed it one side of my model, creating a well lit side and shadow on the other. I used a fill light on the opposite side which I used to fill the shadows created by the stronger key light.

23. Q 7.Looking back at your preliminary task what do you feel you have learnt in the progression from it to the full product?

  • The image on the front cover of my final piece is much more suited to a cover with a close-up of the star where as on the prelim cover I used a long shot which would bemore suited to a doublepage spread. The title ofthe prelim doesnt match the college magazinecontent. The Photoshop techniques I used in myfinal piece were moreadvanced such as creating the peeled back sticker.


  • Q 7. My contents page for my prelim is quite empt