Analysing Content Pages

Alternative Music Magazine Secondary Research

Adverts

Anchorage Central Image

Flash

Header

Cover Line

Plugs

This is the main image because it is the largest and stands out the most. It acts as an anchorage to the short article below (body copy). This anchorage encourages the consumer to read the article to find out why they have chosen to focus on this topic the most.

This is in the largest font on the page and is also the most bold text. This makes it clear to the reader that this is the header.

The bold headers for the plugs help make it clear and simple for the consumer to find what they want to read and what page it is on.

This is very clear on the page and stands out. This is the first page the consumer would see when they open the magazine and may attract them to buy the magazine as its the UK’s No.1 guide(buzz words).

This article stands out the most because the font is larger than the plugs and it also has a small paragraph beneath.

This is in a bold box attracting the consumers eye and encouraging them to read this. It is the first thing they will see when they open the magazine in the shop to see what's inside. Even if they don't buy the magazine it can act as an advantage making it obvious and attractive on the contents page.

Anchorage

Callout

Central Image

Flash

Header

Plugs

This is has a larger font than the rest of the text on the page. It being in a bold red box makes it stand out the most making it clear it is the heading. It is also conventional for the title to be in the top, right hand corner of a page or in the top centre.

These are clearly not all of the features in the magazine, so I assume these are the biggest articles they have inside/the most interesting. This helps keep the page looking clear and unique.

This stands out because it is in a coloured box where the rest of the page uses quite plain/natural colours. Its telling the reader to look back at the front cover which may have more information about what within the content of the magazine.

This acts as an anchorage to the article and the image. It intrigues the consumer as they want to find out why she thinks that.

This is the only image on the page and covers the whole page up. This acts as an anchorage to the article and tells the consumer that this is the main article to read as they have focused the most on trying to entice the consumer to read it.

Central Image

Header

Cover Line

Plugs

Buzz Words

This is has a larger font than the rest of the text on the page. It being in a bold rectangle makes it stand out the most making it clear it is the heading.

These are all very clear and it is easy for the consumer to find the articles that they want to read. The red page numbers make it very obvious as they don't blend in with the headers.

This isn't very clear. The gold font and the buzz word ‘SPECIAL’ make it seem exclusive. Although, I am surprised that they haven't made it more obvious as you have to read the contents page fully before you notice it.

This takes up most of the page attracting the consumer. The callout where t says what page number entices the audience as they want to find out why the person has said. The article header is also in a larger font than the rest of the plugs.

These buzz words attract the consumer as they feel as If they wont be able to find this guide anywhere else so the must buy the magazine in order to get it.

Anchorage Cover Line

Anchorage

Central Image

Header

PlugsThe plugs aren't very clear

on this contents page, they seem to be a bit jumbled up. They haven't made it

clear how they have separated everything.

The header is one of the largest text on the page. I have noticed that with this contents page all the headers have the same font.

These have the page numbers in the bottom right hand corner. The

consumer may know who these artists are and look or the page number to read the

article.

This image comes across as being larger because the background is white which merges with the rest of the page which is also white.

People may buy the magazine if they know that this is in the inside. This tells you all the number one albums and song that people may be interested in to do with the alternative genre of music.

The bands that are mentioned are unique

band. Therefore, this magazine is a niche

magazine as it focuses on one genre of music

(alternative).

Adverts

Anchorage

Central Image

Flash

Header

Cover Line

PlugsThe plugs are under clear headers helping the consumer find the article what they want to read and under which section they can find it. It makes the search more easier and simple to put them under sections.

They have shown images of interesting articles that might attract the reader and have used flashes to tell them the page number that they are on.

This isn't necessarily the main header on the page it just tells the consumer that this is the contents page. ‘KERRAND! THIS WEEK’ I would say is the main header.

This covers half of the page and has the larger font, “DRAGONDORCE”, compared to the rest of the pugs. The flash is also larger making it more obvious.

This seems to be the main article because the flash is very obvious and the image acts as an anchorage taking up half of the page making it more eye catching.

This is the first page that the consumer will look at and probably the page they will read all of. Therefore, putting the advert there is good because even someone who wont buy the magazine may see this and be interested.

TaglineThis is the person who wrote the article’s name. This is conventionally done at the end of short article.

Evaluation From analysing these 5 contents pages I have noticed that the headers are conventionally in the top right or centre of the page. For my contents page I planning to put the topics in certain sections making it easer for the consumer to find the articles they want to read. Flashes are good ways to attract the consumer to read something or look at something. Having anchorage images on a page makes it more eye catching and attractive as too much text makes it look boring (especially for the age of my target audience).Large images make the page more interesting as the fonts and image sizes usually very giving the contents page a messy look which fits well with my target audience. However, having a simple contents page makes the magazine look unique and different. I want to have a plain background so it is easy to read the text on the contents page. I am also planning on having an anchorage paragraph and image to my main article in the magazine. This way the reader can get a sense of the mode of address the magazine has. The magazine most fitted to the genre of my magazine is Q. Their contents page is clear and simple and isn't crammed with tonnes of images or text. Therefore, I want to make my contents page a similar layout/style of the Q magazine contents page.