Alpina - Winning as a lifestyle

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WINNING AS

A LIFESTYLE THE PEOPLE AND THE PASSION BEHIND THE NAME ALPINA

20. 11. - 21. 11.GÄLLIVARE

26. 11. - 28. 11.KUUSAMO

4. 12. - 5. 12.DÜSSELDORF

11. 12. - 12. 12.DAVOS

18. 12. - 19. 12.LA CLUSAZ

8. 12. - 12. 12.HOCHFILZEN

2. 2. - 6. 2.PRESQUE ISLE

8. 2. - 13. 2.FORT KENT

1. 3. - 13. 3.

KHANTY-MANSIYSK

1. 3. - 13. 3.

KHANTY-MANSIYSK

31. 12. - 1. 1.OBERHOF

24. 2. - 6. 3.OSLO

12. 3. - 13. 3.LAHTI

16. 3. STOCKHOLM

18. 3. - 20. 3. FALUN

15. 1. - 16. 1.LIBEREC

22. 1. - 23. 1.OTEPÄÄ

4. 2. -

6. 2.

RYBINSK

4. 2. - 6. 2.

RYBINSK

19. 2. - 20. 2.DRAMMEN

2. 1. - 1. 1.OBERSTDORF

5. 1. TOBLACH

8. 1. - 9. 1. VAL DI FIEMME

14. 12. - 19. 12.POKLJUKA

START

START

FINISH

FINISH

10. 1. - 16. 1.RUHPOLDING

29. 11. - 5. 12.ÖSTERSUND

18. 1. - 23. 1.ANTHOLZ - ANTERSELVA6. 1.

CORTINA - TOBLACH

THE TRAVEL PLANS OF A WINNER SEASON 2010/11

BIATHLON XC

A top brand is much more than just an exceptional product.

The name and reputation can only be created by a group of

different, but equally passionate individuals, who are achiev-

ing their dreams on a day to day basis.

ALPINA is a company which breathes, thinks and creates

like an enthusiastic producer of inspiring equipment, which is

known around the world for its superb value. These kinds of

tasks can only be handled by individuals who live what they

do, every single moment. That’s why they have consciously de-

signed their workplace according to the standards of winners.

Only in this way can surprising ideas be born and exceptional

products created. Here hundredths of a second can make or

break a competition and here world champions are created.

That is why behind the scenes of the ALPINA sporting world

you can meet so many exceptional individuals. Some of them

can be seen at the drawing board, others with tools, and oth-

ers through their isolated rush through white spaces. Their

common goal is to go beyond the limits, achieve the impos-

sible, and go where no one has gone before.

Come in. Meet the people who change the word ALPINA into

exciting stories about victory and success. You know the kind:

dreamers, innovators, lovers of the great white outdoors. Get

to know their inspiration and take it as your own. Be bold, ex-

perience, win.

AT THE FINISH LINE THE STORY JUST BEGINS

© ALPINA, D.O.O., Žiri, Slovenia Production: Kabinet 01 Photography: Tomaž Gregorič, iStockphoto, Nordic Focus Design: Kabinet 01 Text: Rdeči oblak Printing: T.K.B.M. d.o.o., 2011

4

The thoughts of a winner are also

the song in their heart. For them,

there are not a lot of other goals

other than being first, being the

best, being exceptional. This is

where their incredible discipline

comes from, their ability to make

big sacrifices, which are as a rule

the distinction of every world

champion. And where do they

get their inspiration? Where do

the champions of Olympus feed?

Are you interested in seeing

what champions look like, when

they are wearing their slippers

and have their skis stored in the

basement? What the stars look

like, when they are not being

chased by cameras?

100% PERSON ALWINNER S

1st place, WORLD CHAMPIONSHIP OSLO, 50 km sk

1st place, WORLD CHAMPIONSHIP OSLO, 30 km pursuit

1st place, WORLD CHAMPIONSHIP OSLO, 4 x 10 km relay

1st place, TOUR DE SKI VAL DI FIEMME, 20 km cl

1st place, WORLD CUP FALUN, 40 km sk

1st place, WORLD CUP FALUN, 20 km pursuit

2nd place, WORLD CUP OVERALL

2nd place, WORLD CHAMPIONSHIP OSLO, team sprint

2nd place, WORLD CHAMPIONSHIP OSLO, sprint sk

2nd place, WORLD CHAMPIONSHIP OSLO, sprint cl

2nd place, TOUR DE SKI OVERALL

2nd place, WORLD CUP FALUN, 3.3 km prologue

2nd place, WORLD CUP STOCKHOLM, sprint

2nd place, WORLD CUP LA CLUSAZ, 30 km sk

3rd place, TOUR DE SKI OBERHOF, 3.7 km prologue sk

3rd place, TOUR DE SKI TOBLACH, sprint sk

3rd place, TOUR DE SKI TOBLACH, 35 km pursuit sk

3rd place, WORLD CUP DRAMMEN, 15 km cl

3rd place, WORLD CUP DRAMMEN, sprint sk

3rd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay

PETTER NORTHUG

»DO YOUR BEST TO REACH YOUR GOAL.«

PETTER (25) started training at the age of three because he thought cross-coun-try skiing looked like tons of fun. He came back from the 2010 Olympic games in Vancouver with two gold medals, silver and bronze. At the 2011 World Champi-onships in Oslo he became the world champion in the 50 km. He is based in Norway, in the town of Meraaker.

Petter in 3 words.Relaxed, very motivated, I nev-er give up.

who insPires you?Bjorn Daehlie and Frode Estil.

what did you want to become when you were 10?A policeman.

your greatest achievement, beside the Xc victories.When I was 14 I set my personal

record in ski jumping: 75 m.

what do you do when you are not training?I like to play poker, watch TV, sleep and eat.

Favorite book, music, movie.The Great Animal Search, I lis-ten to dance and techno, The Usual Suspects.

your Favorite vacation.Last summer I had a great time

in Las Vegas together with another cross-country racer, Markus Hellner. We went to the Poker World Championships and also did some training. This year I will take a Caribbean cruise.

LiFe motto.Do your best to reach your goal.

why aLPina?Fantastic boot. Light and best fit for my foot.

SEASON 2010/11

200 DAYS OF TRAINING CAMPS

AND RACES A YEAR.

WHAT MAKES A WINNER?

100% PERSON ALWINNER S

6

DARIO COLOGNA

»WORK HARD AND HAVE FUN«

your greatest achievement, beside the Xc victories.Being a local soccer champ.

what do you do when you are not training?I like to be with my friends, en-gaging in various sporting ac-tivities.

Favorite book, music, movie.The Magic Mountain, I listen to a lot of different music, The Hangover.

your Favorite vacation.After a long season, I just love to rest. I like Thailand, and my plan for this year’s vacation is to go to the Maldives, where I will play some golf.

LiFe motto.Work hard and have fun.

why aLPina?Because to succeed you need the best shoes.

2nd place, TOUR DE SKI OBERSTDORF, 20 km pursuit

2nd place, TOUR DE SKI TOBLACH, sprint sk

2nd place, TOUR DE SKI VAL DI FIEMME, 20 km cl

2nd place, WORLD CUP KUUSAMO, 15 km sk

2nd place, WORLD CUP GÄLLIVARE, 15 km sk

3rd place, TOUR DE SKI OBERSTDORF, sprint cl

3rd place, WORLD CUP FALUN, 40 km sk

3rd place, WORLD CUP DAVOS, sprint sk

DARIO (25) tried and tested all kinds of sports before he found his true call-ing in cross-country skiing at the age of 12. At the 2010 Olympic games in Vancouver he became a Olympic Champion in the 15 km Freestyle, and in the 2010/2011 season he also won the Big Crystal Globe. He lives in Davos, Switzerland.

dario in 3 words.Quiet, a hard fighter and goal oriented.

what did you want to become when you were 10?A soccer player.

who insPires you?My parents.

1st place, WORLD CUP OVERALL

1st place, WORLD CUP OVERALL, distance

1st place, TOUR DE SKI OVERALL

1st place, TOUR DE SKI OBERHOF, 15 km pursuit cl

1st place, TOUR DE SKI TOBLACH, 35 km pursuit sk

1st place, WORLD CUP LAHTI, 20 km pursuit

1st place, WORLD CUP LA CLUSAZ, 4 x 10 km relay

1st place, WORLD CUP KUUSAMO, 10 km cl

WINNERS, 100% PERSONAL

SEASON 2010/11

15 DIFFERENT HOTELS A YEAR.


PETRA MAJDIČ

»HAVE BIG DREAMS.«

PETRA (31) has had too much energy ever since she was a child, so she decided to poor it into cross-country skiing. Her will and power helped her win a bronze medal at the 2010 Olym-pic games in Van-couver, even after she had fallen and received multiple injuries. This year she retired and is

looking forward to new challenges. She lives near Lju-bljana, the capital of Slovenia.

Petra in 3 words.Sociable, passionate and deter-mined.

what did you want to become when you were 10?A traveler.

who insPires you?In sports my former trainer

Robert Slabanja, in my personal life – my family.

your greatest achievement, besides the Xc victories.That I have grown to 178 cm.

what do you do when you are not training?I cook and bake delicious things. I enjoy spending my free time in nature.

Favorite book, music, movie.The Little Prince, Tina Turner, Boys don’t cry.

your Favorite vacation.I had a great time exploring Mexico. I would like to explore Mongolia or other parts of the world that are not that touristy.

LiFe motto.Have big dreams and work hard to achieve them.

why aLPina?I love to ski. Deep in nature, when I only hear the sounds of nature and the sliding of my skis. I do it best when I’m wear-ing ALPINA boots.

1st place, WORLD CUP OVERALL, sprint

1st place, TOUR DE SKI OBERSTDORF, sprint cl

1st place, TOUR DE SKI TOBLACH, sprint

1st place, WORLD CUP STOCKHOLM, sprint cl

1st place, WORLD CUP LAHTI, sprint cl

1st place, WORLD CUP OTEPÄÄ, sprint cl

2nd place, WORLD CUP KUUSAMO, sprint cl

3rd place, WORLD CUP OSLO, sprint

3rd place, WORLD CUP KUUSAMO, 5 km cl

SEASON 2010/11

300 TRAINING DAYS A YEAR.


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TAJREI BOE

»GO HARD

OR GO HOME!«

TAJREI (23) discov-ered the magic of cross-country ski-ing while cheering for his fellow coun-tryman Ole Einar Bjorendalen. But, he gave his heart to the biathlon. With the Norwegian team he won the Olympic gold in the relay at the 2010 Olympic Games in Vancouver. In 2011 he became the world champion in the 20 km individu-al and in the mixed relay. He lives in Lillehammer.

tajrei in 3 words.Happy and very sociable, but always focused.

what did you want to be-come when you were 10?My dream was to become a football player.

who insPires you?Olle Einar Bjorendalen and my parents.

your greatest achievement, beside the Xc victories.That I became independent when I was 15 years old.

what do you do when you are not training?I play Play Station, and spend time with my friends. I am also interested in tour skiing.

Favorite book, music, movie.Millennium trilogy, rock and pop, 8 mile.

your Favorite vacation.Downhill skiing near my cabin. I would also like to explore Asia, and maybe travel thorough China.

LiFe motto.Go hard or go home!

why aLPina?It is the fastest shoe on the planet.

1st place, WORLD CUP OVERALL

1st place, WORLD CUP OVERALL, pursuit standings

1st place, WORLD CUP OVERALL, sprint

1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay

1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 20 km individual

1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, mixed relay

1st place, WORLD CUP OBERHOF, 10 km sprint

1st place, WORLD CUP OBERHOF, 15 km mass start

1st place, WORLD CUP HOCHFILZEN, 10 km sprint

1st place, WORLD CUP HOCHFILZEN, 12.5 km pursuit

1st place, WORLD CUP HOCHFILZEN, relay

2nd place, WORLD CUP OVERALL, individual standings

2nd place, WORLD CUP OSLO, 12.5 km pursuit

2nd place, WORLD CUP POKLJUKA, 10 km sprint

3rd place, OVERALL, mass start standing

3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 12.5 km pursuit

3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 10 km sprint

3rd place, WORLD CUP FORT KENT, 10 km sprint

3rd place, WORLD CUP FORT KENT, 12.5 km pursuit

3rd place, WORLD CUP FORT KENT, 15 km mass start

3rd place, WORLD CUP ANTHOLZ, relay


SEASON 2010/11

450 TRAINING SESSIONS A YEAR.


ANDREAS BIRNBACHER

1st place, WORLD CUP OSLO, 10 km sprint

SEASON 2010/11

»WHOEVER FIGHTS CAN LOSE.«

ANDI (29) was 15 years old when his father’s friend, train-er Fritz Fischer, in-troduced him to the wonderful world of the biathlon. Winters passed and he got better and better at it, loving it every step of the way. With dedi-cation, hard training and talent he won a silver medal at the 2007 World Cham-pionships in Antholz. He lives in Reit im Winkl, Germany.

800 HOURS OF TRAINING A YEAR.


andi in 3 words?Goal orientated, funny and friendly.

what did you want to become when you were 10?A fisherman.

who insPires you?Ole Einar Bjoerndalen in sports, and my girlfriend in my private life.

your greatest achievement, beside the Xc victories.Family.

what do you do when you

are not training?I love to fish.

Favorite book, music, movie.The Illuminati, Green Day, Gladiator.

your Favorite vacation.I do a lot of resting, fishing and diving at the Maldives.

LiFe motto.Whoever fights can lose, but whoever doesn’t fight, has al-ready lost.

why aLPina?The best boot for me: innova-tive, perfect fit and light.

10

MAXIM VYLEGZHANIN

»IT IS IMPORTANT

TO BELIEVE.«

MAX (28) is a po-liceman by profes-sion, but in spirit he is a 100% cross-country racer. Since he was 10 he has been dedicating all his energy into training. At the 2011 World Champion-ships in Oslo he won the silver medal in the 50 km. When he is not around com-petitions, he is most happy just being at home in Izhevsk, Russia.

maX in 3 words?Calm, hard-working and focused.

what did you want to become when you were 10?I just wanted to compete and win.

who insPires you?My coach Perevozchikov and my family.

your greatest achievement, beside the Xc victories.I have made a closet.

what do you do when you are not training?I read, play computer games and do some housework.

Favorite book, music, movie.Isabel, French singer Alizée, Russian movie Devchata.

your Favorite vacation.I had a great time in Prague and the Maldives.

LiFe motto.It is important to believe.

why aLPina?Simply, the best boots.

1st place, WORLD CUP LA CLUSAZ, 30 km sk

1st place, WORLD CUP RYBINSK, relay

2nd place, WORLD CHAMPIONSHIP OSLO, 50 km cl

2nd place, WORLD CHAMPIONSHIP OSLO, 30 km pursuit

2nd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay

2nd place, WORLD CUP GÄLLIVARE, 4 x 10 km relay

3rd place, WORLD CUP OTEPÄÄ, 15 km cl

3rd place, WORLD CUP STOCKHOLM, 3.3 km cl prologue

SEASON 2010/11


40 RACES A SEASON.


SEASON 2010/11

AINO KAISA SAARINEN

»HARD WORK PAYS OFF.«

AINO (32) started to ski at an age when most of us still struggle with walking. She was just 2 years old and lived close to the tracks. She decided on a professional career because of her strong constitu-tion, iron will and because she was so good at skiing. In 2009 in Liberec

2. place, WORLD CHAMPIONSHIP OSLO, team sprint cl

3. place, WORLD CHAMPIONSHIP OSLO, 4 x 5 km relay

3. place, WORLD CHAMPIONSHIP OSLO, 10 km cl

3. place, WORLD CUP DRAMMEN, 10 km cl

3. place, WORLD CUP RYBINSK, 10 km pursuit

and my family, who is always supporting me.

your greatest achievement, beside the Xc victories.I managed to do the Scuba div-ing exam, and so overcame my fear of diving.

what do you do when you are not training?Read books and magazines, or pick berries and mushrooms.

Favorite book, music, movie.

A WORKPLACE AT -20 °C.


she became a world champion. Her home is in Hollola, Finland.

aino in 3 words?Very competitive, focused and I never give up.

what did you want to become when you were 10?A farmer, because I liked animals.

who insPires you?My former coach Jarmo Riski,

Andre Agassi, I love listening to R’n’B music, Forest Gump.

your Favorite vacation.Last year I went scuba diving and snorkeling at Seychelles. Now I am planning to visit Bora Bora.

LiFe motto.Hard work pays off.

why aLPina?I liked ALPINA boots the first time I tried them. They are light, soft and comfortable.

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LUKAS BAUER

»LIVE STRONG.«

LUKAS (33), a child of passionate racers, has been chasing the great white plains since he was seven. After years of dedication and hard work, and due to an immense love for the sport, he won the World Cup Overall in the 2007/2008 season. He lives in Bozi Dar in Czech Republic with his wife and two children.

1st place, TOUR DE SKI VAL DI FIEMME, sk

1st place, WORLD CUP KUUSAMO, 15 km pursuit

3rd place, WORLD CUP OVERALL, distance standings

3rd place, TOUR DE SKI OVERALL

3rd place, WORLD CUP DAVOS, 15 km cl

Lukas in 3 words?Stubborn, ambitious, a fighter.

what did you want to become when you were 10?An astronaut. And an Olympic champion.

who insPires you?In sports Miguel Indurain and Gunde Svan. Privately, my wife and parents.

your greatest achievement, beside the Xc victories.My two kids Matyas and Aneta.

what do you do when you are not training?

I like to hop on the mountain bike or go to the cinema.

Favorite book, music, movie.The Little Prince, Metallica, The Rock.

your Favorite vacation.I like spending time with my fami-ly, doing nothing in particular. This year I will spend some active time with my friends in the mountains.

LiFe motto.Live strong.

why aLPina?The most comfortable shoes I have ever used.

SEASON 2010/11

THE WILL FOR 407 METERS MAXIMUM CLIMB IN 3 KM SLOPE.


KRIS FREEMAN

»IF YOU DON’T SUCCEED AT FIRST, TRY AGAIN«

KRIS (30) started dreaming of end-less white tracks when he was just a baby. His father was the one who got him so excited about the world of cross-country skiers. Among his greatest achieve-ments are two 4th places on World Championships Val di Fiemme 2003 and Nordic World Ski Championships 2009 in Liberec. He was also a U23 world champion in Bormio 2003. He lives in Waterville Valley, USA.

KRIS In 3 woRdS.Strong, fast and dedicated.

what dId you want to become when you weRe 10?A ski racer.

who InSpIReS you?American cross-county skier

Bill Koch, who won the silver medal in the 1976 Olympics, and my high school running coach Scott Clark.

youR gReateSt achIevement, beSIde the Xc vIctoRIeS.Working with kids with diabe-tes.

what do you do when you aRe not tRaInIng?I love kayaking.

FavoRIte booK, muSIc, movIe.Lonesome Dove, Guns N’ Roses, The Last of the Mohicans

youR FavoRIte vacatIon.Every year I am looking for-ward to the end of the season party – downhill skiing on Jay Peak Vermont. I also enjoy he-liskiing and get sunburned on Hawaii.

LIFe motto.If you don’t succeed at first, try again.

why aLpIna?The lightest and best fitting boot.

9.000 KM OF TRAINIG CAMPS

AND RACES A YEAR.


Število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011Fischer 15, Alpina 13, Salomon 13, Rossignol 4, Madshus 2, Atomic 1 Moški, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011Alpina 11, Salomon 5, Rossignol 4, Madshus 2, Atomic 1, Fischer 1

Ženske, število odličij na tekmah svetovnega prvenstva, Rio de Janiero avgust 2011Fischer 14, Salomon 8, Alpina 2, Madshus, Rossignol, Atomic 0

Število doseženih Velikih globusov v Svetovnem pokalu 2010/2011Alpina 2, Fischer 1, Salonon 1, Madshus, Rossignol, Atomic 0

Število doseženih Malih globusov v Svetovnem pokalu 2010/2011Alpina 4, Fischer 4, Salomon 2, Madshus 2, Rossignol, Atomic 0

Število odličij v Svetovnem pokalu 2010/2011*Fischer 109, Alpina 90, Salomon 89, Madshus 28, Rossignol 24, Atomic 2

Moški, število odličij v Svetovnem pokalu 2010/2011*Alpina 67, Fischer 34, Madshus 26, Salomon 25, Rossignol 18, Atomic 1

Ženske, število odličij v Svetovnem pokalu 2010/2011*Fischer 75, Salomon 64, Alpina 23, Rossignol 6, Madshus 2















SUCCESS IN NUMBERSThere isn’t room for everyone at the top. The ones who do get there are the most dedicated and focused, those who transform obstacles into chal-lenges. A look at the number of medals the ALPINA team has won is inspir-ing. You have already met the ALPINA dream team, now you can take a look at the accomplishments of the rest of the individuals from ALPINA, who exceed expectations on a world-class level, and boldly create new stories.

CROSS-COUNTRYBELOV EVGENIY (RUS)1st place, WORLD CUP RYBINSK, relay2nd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay2nd place, WORLD CUP GÄLLIVARE, 4 x 10 km relay

BRANDSDAL ERIK (NOR)1st place, WORLD CUP OTEPÄÄ, sprint cl2nd place, WORLD CUP LAHTI, sprint3rd place, WORLD CUP LIBEREC, team sprint

DAHL JOHN KRISTIAN (NOR)1st place, WORLD CUP KUUSAMO, sprint cl3rd place, WORLD CUP LIBEREC, team sprint

DI CENTA GIORGIO (ITA)2nd place, WORLD CUP STOCKHOLM, 20 km pursuit2nd place, WORLD CUP RYBINSK, relay

FISCHER REMO (SUI)1st place, WORLD CUP LA CLUSAZ, 4 x 10 km relay

GLOEERSEN ANDERS (NOR)1st place, WORLD CUP DÜSSELDORF, team sprint sk3rd place, WORLD CUP RYBINSK, sprint sk

GOERING FRANZ (GER)3rd place, WORLD CHAMPIONSHIP OSLO, 4 x 10 km relay3rd place, WORLD CUP RYBINSK, relay

GOLBERG PAAL (NOR)3rd place, WORLD CUP LAHTI, sprint

HEIKKINEN MATTI (FIN)1st place, WORLD CHAMPIONSHIP OSLO, 15 km cl1st place, TOUR DE SKI OBERSTDORF, 20 km pursuit

JAKS MARTIN (CZE)3rd place, TOUR DE SKI OBERSTDORF, 20 km pursuit

JOHNSRUD SUNDBY MARTIN (NOR)1st place, WORLD CHAMPIONSHIP OSLO, 4 x 10 km relay2nd place, WORLD CUP DRAMMEN, 15 km cl3rd place, WORLD CHAMPIONSHIP OSLO, 15 km cl3rd place, WORLD CUP LA CLUSAZ, 4 x 10 km relay3rd place, WORLD CUP GÄLLIVARE, 4 x 10 km relay

KLEMENTSEN HAAVARD (NOR)3rd place, WORLD CHAMPIONSHIP OSLO, Nordic combined HS134/4x5km team3rd place, WORLD CHAMPIONSHIP OSLO, Nordic combined HS106/4x5km team

KROGH FINN HAAGEN (NOR)2nd place, WORLD CUP FALUN, men’s final sk

OLSSON JOHAN (SWE)1st place, WORLD CUP GÄLLIVARE, 4 x 10 km relay2nd place, WORLD CHAMPIONSHIP OSLO, 4 x 10 km relay

PELLEGRINO FEDERICO (ITA)2nd place, WORLD CUP LIBEREC, sprint sk

BRUN-LIE CELINE (NOR)2nd place, WORLD CUP DÜSSELDORF, team sprint sk3rd place, WORLD CUP LIBEREC, sprint sk3rd place, WORLD CUP LIBEREC, team sprint cl

FABJAN VESNA (SLO)1st place, WORLD CUP RYBINSK, sprint sk3rd place, WORLD CUP DÜSSELDORF, sprint sk

FALLA MAIKEN CASPERSEN (NOR)1st place, WORLD CUP LIBEREC, team sprint cl2nd place, WORLD CUP DRAMMEN, sprint sk2nd place, WORLD CUP DÜSSELDORF, team sprint sk3rd place, WORLD CHAMPIONSHIP OSLO, team sprint cl3rd place, WORLD CUP STOCKHOLM, sprint3rd place, WORLD CUP OTEPÄÄ, sprint cl

FESSEL NICOLE (GER)2nd place, WORLD CUP KUUSAMO, 10 km pursuit

GJEITNES KARI VIKHAGEN (NOR)3rd place, WORLD CUP LIBEREC, team sprint cl

KOROSTELEVA NATALIA (RUS)3rd place, WORLD CUP RYBINSK, relay

LINDBORG SARA (SWE)3rd place, WORLD CUP LA CLUSAZ, 4 x 5 km relay

MIKHAILOVA OLGA (RUS)2nd place, WORLD CUP RYBINSK, relay

NIKOLAEVA SVETLANA (RUS)2nd place, WORLD CUP RYBINSK, relay

NOVIKOVA VALENTINA (RUS)2nd place, WORLD CUP RYBINSK, relay

RUPIL SILVIA (ITA)1st place, WORLD CUP RYBINSK, relay2nd place, WORLD CUP LA CLUSAZ, 4 x 5 km relay

RYDQVIST MARIA (SWE)2nd place, WORLD CUP GÄLLIVARE, 4 x 5 km relay3rd place, WORLD CUP LA CLUSAZ, 4 x 5 km relay

SKOFTERUD VIBEKE W. (NOR)1st place, WORLD CHAMPIONSHIP OSLO, 4 x 5 km relay1st place, WORLD CUP LA CLUSAZ, 4 x 5 km relay1st place, WORLD CUP GÄLLIVARE, 4 x 5 km relay

TIKHONOVA JULIA (RUS)3rd place, WORLD CUP RYBINSK, relay

BIATLONBÖHM DANIEL (GER)1st place, WORLD CUP PRESQUE ISLE, mixed relay1st place, WORLD CUP ANTHOLZ, relay

BRATTSVEEN RUNE (NOR)3rd place, WORLD CUP OBERHOF, relay

DE LORENZI CHRISTIAN (ITA)2nd place, WORLD CUP ANTHOLZ, relay

FAK JAKOV (SLO)3rd place, WORLD CUP ÖSTERSUND, 12.5 km pursuit

MAKSIMOV MAXIM (RUS)2nd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay2nd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 20 km

MORAVEC ONDREJ (CZE)2nd place, WORLD CUP OBERHOF, relay

SEDNEV SERGUEI (UKR)2nd place, WORLD CUP POKLJUKA, mixed relay2nd place, WORLD CUP HOCHFILZEN, 10 km sprint3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay

SEMENOV SERHIY (UKR)2nd place, WORLD CUP POKLJUKA, mixed relay3rd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay

SHIPULIN ANTON (RUS)1st place, WORLD CUP ANTHOLZ, 10 km sprint2nd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay3rd place, WORLD CUP ANTHOLZ, 15 km mass start

TCHEREZOV IVAN (RUS)2nd place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, 4 x 7.5 km relay2nd place, WORLD CUP PRESQUE ISLE, 12.5 km pursuit3rd place, WORLD CUP PRESQUE ISLE, 10 km sprint3rd place, WORLD CUP PRESQUE ISLE, mixed relay3rd place, WORLD CUP HOCHFILZEN, 12.5 km pursuit3rd place, WORLD CUP OBERHOF, 15 km mass start

VITEK ZDENEK (CZE)2nd place, WORLD CUP OBERHOF, relay

WINDISCH MARKUS (ITA)2nd place, WORLD CUP ANTHOLZ, relay

WOLF ALEXANDER (GER)1st place, WORLD CUP PRESQUE ISLE, mixed relay1st place, WORLD CUP OBERHOF, relay3rd place, WORLD CUP OSLO, 10 km sprint

BOGALY-TITOVETS ANNA (RUS)1st place, WORLD CUP ANTHOLZ, relay2nd place, WORLD CUP OSLO, 12.5 km mass start

FLATLAND ANN KRISTIN AAFEDT (NOR)1st place, WORLD CHAMPIONSHIP KHANTY MANSIYSK, mixed relay1st place, WORLD CUP OBERHOF, 7.5 km sprint3rd place, WORLD CUP HOCHFILZEN, relay

SLEPTSOVA SVETLANA (RUS)1st place, WORLD CUP ANTHOLZ, relay3rd place, WORLD CUP PRESQUE ISLE, mixed relay3rd place, WORLD CUP OBERHOF, 12.5 km mass start

ZAITSEVA OLGA (RUS)1st place, WORLD CUP ANTHOLZ, relay1st place, WORLD CUP RUHPOLDING, 15 km3rd place, WORLD CUP OVERALL, individual3rd place, WORLD CUP OSLO, 12.5 km mass start3rd place, WORLD CUP ANTHOLZ, 7.5 km sprint3rd place, WORLD CUP POKLJUKA, 7.5 km sprint

NUMBER OF

BIG GLOBES ACHIEVED IN THE SEASON

2010/11 WORLD CUP

ALPINA 2, FISCHER 1, SALOMON 1, MADSHUS 0, ROSSIGNOL 0, ATOMIC 0

ALL ALPINA MEDALS 2010/2011

28

20

48

29

15

44

34

23

57

COMBINED NUMBER OF INDIVIDUAL MEDALS AT THE 2010/11 WORLD CUP*


COMBINED NUMBER OF INDIVIDUAL MEDALS AT 2011 WORLD CUP RACES


NUMBER OF

SMALL GLOBES ACHIEVED IN THE SEASON

2010/11 WORLD CUP


MEN, NUMBER OF INDIVIDUAL MEDALS AT THE 2010/11 WORLD CUP*


MEN, NUMBER OF INDIVIDUAL MEDALS AT 2011 WORLD CUP RACES


WOMEN, NUMBER OF INDIVIDUAL MEDALS AT THE 2010/11 WORLD CUP*


WOMEN, NUMBER OF INDIVIDUAL MEDALS AT 2011 WORLD CUP RACES


*XC AND BIATHLON COMBINED

XC SKIING

BIATHLON

COMBINED

GOLD

GOLD

GOLD

SILVER

SILVER

SILVER

BRONZE

BRONZE

BRONZE

ALPINALEGEND

FISCHER

SALOMON

MADSHUS

ROSSIGNOL

ATOMIC





























14

Old shoemaking masters have been making footwear in the

Žiri area since the middle of the 19th century, so there is

certainly no lack of tradition or knowledge among people in

the area of shoe design and production here. Get to know the

way creators of top competitive footwear think. Observe their

focus and feel their dedication to endless innovation.

WORLD CHAMPIONS AMONG THE MASTERS

16

Enthusiastic about challenges, proud of the results

Wins and losses are a part of our life. Winning makes us feel like we are on top of the world. Losing makes us want to imme-diately get back on the path to old glory again. At those times it is important to pick ourselves up and move toward new suc-cesses with optimism.

At ALPINA we have been striving to march on the winning path and to offer our loyal friends products of the highest quality for many years. We enjoy sharing our suc-cesses with you, even more so this year, which was one of the most successful competitive seasons to date for our athletes. A win-ning mentality and winning prod-ucts have given birth to winners, and we are immensely proud of them. For the future, we are com-mitted to offering excellent prod-ucts, and believe that our athletes will continue to bring us joy with their top results.Let the winning mentality of our athletes be transferred to you as well, and become your way of life.

matjaž Lenassi is the CeO Of ALPiNA.

A factory of honest products

For the functional advancement of sporting footwear intended for skiing competitions the most important thing is to work with top athletes. This was a chal-lenge which we accepted with ease. Since we started dealing in cross-country skiing boots we have been working directly with those in competition: for almost 40 years actual top athletes have

been a direct source of informa-tion for the continual creation of new and high-quality footwear.The main challenge presented by cross-country skiing to any shoe manufacturer is, in any way pos-sible, to unite a high level of func-tionality with the simultaneous guarantee of a noticeable level of comfort. However, a solution which improves the quality of the boot’s function often directly re-duces its comfort. And vice ver-

sa. Since both factors are strongly opposed, we aim to find the best possible compromise between these demands and offer the con-sumer an optimal solution.Helping us find the solutions are science, supported by the most modern technology, and our rich history, full of tradition, especial-ly since all prototype skiing foot-wear is still made by hand. That is how products, which have for many years successfully defined the standards in all major world competitions, are created.ALPINA is made up of people who are trying to develop “hon-est” products – in terms of their image, form, and function. Our key goal is to completely satisfy the expectations of custom-ers looking for skiing footwear, and that goes especially for those who are among the best, and therefore also the most de-manding, in the world.

robert križnar heAds deveLOPmeNt fOr COmPeti-tive fOOtweAr At ALPiNA.

Designing gear which can give an advantage

For the creation of a complex product the design approach is anything but the mere embel-lishment of a product. Design is a

crucial meeting place of techno-logical, consumer and market de-mands. As a matter of fact, it acts like the “glue” which unites what appear to be impossible desires, and is a strategic tool for the crea-tion of innovative products. The results of this kind of approach are applicable innovations with a high level of added value.We are constantly focusing our planning on the demands, needs and desires of the end user – in this case top competitors and the most demanding of athletes. They need meticulously well thought-out equipment, which can give them an advantage in their fight with the competition, or with hun-dredths of a second. Their boots must follow the technique of the race and enable the best possible transfer of the athlete’s energy to the skis. Solutions therefore involve using the best possible high-tech materials and improve-ments in construction, as well as advanced production capabilities.An important part of the design

approach is occupied by the striv-ing to design a product which is recognizable, attractive and full of the competitive spirit. Dynam-ics are a part of the intention and initial scheme of the product, but also its appearance. Throughout, an integral approach is inter-twined with an obsessive desire for perfected details and a har-monious final product. The re-sults just radiate with innovation, dynamism, and the high quality of the final product.The ELITE competition boots are therefore an optimal combina-tion of functionality and techni-cal decisiveness, awarded with design perfection and recogni-tion. In the last few years these boots have been better than any-

thing produced in our area, and are sold around the world under our brand name. The results are the consequence of many years of good cooperation, and of inte-grating the knowledge of the ex-perts at ALPINA with the design approach of our studio.

jure mikLavc heAds PrO-duCtiON desigN fOr ALPiNA sPOrtiNg fOOtweAr.

A boot as a creative challenge

An x-ray image, made one after-noon just before and ISPO exhi-bition appearance at an airport terminal, expresses the everyday


Our goal is to meet the

expectations of consumers,

especially for those who are

the best, and therefore also the

most demanding, in the world.

We unite the most modern

technology with tradition, so

all footwear prototypes are

still made by hand.

MAXIMUM FIT

PLASTIC SUPPORT

3D SHAPED CARBON

THE FIRST GRAPHIC STUDIES OF THE PROTOTYPE

VISIBILITY ON TELEVISION WAS ONE OF THE MAIN PRIORITIES.

A SIMULATION OF DIFFERENT COLORS AND MATERIALS OF THE INSIDE OF THE BOOT

18

glare. The texture of the brushed metal and the metal grains add the character of a high-tech product. The dynamic gold line completes the product and un-derlines the ALPINA trade mark in a dynamic stroke from the front of the foot to the Achilles tendon. The snow white logo is intentionally large and expresses

the strength of the trade mark.The graphic identity is just one of the parameters of a well de-signed boot, and is always the fruit of teamwork from experts in different areas. With the graphic image we show the character and functionality of the boot. In the last few years we have been aiming, as much as possible, for


ALPINA ELITERED MATERIAL

WHITE PRINT

GOLD PRINT: PANTONE 874 C

PLACEMENT OF PRODUCT GRAPHICS BY MODEL/CUT

MODEL:

RACING ELITE

SIZE:

42

SCALE:

1.1

visible enough on TV?We knew that this was a boot which would redefine the lim-its in the world of cross-country skiing, and for that reason it would have to look like a winner at first glance.Since the exterior of the boot covers 80 percent of the Spar-tan water-resistant overboot, we had a great deal of freedom for graphic expression and playing with the material, while also hav-ing to express the uncompromis-ing nature of sports, asceticism, and dynamism in motion.The red color contains a shade of gold, which gives it a special fiery

life of an athlete who travels thou-sands of kilometers a year, from training to training, from competi-tion to competition, with the boot being his best and closest friend. Since the ELITE boot has a very in-teresting interior, technically com-plex, we also wanted to show it.The external appearance of a boot for top athletics presents the designer with a myriad of very important possible direc-tions. How does the boot com-municate? What does the athlete truly need? How does it commu-nicate past successes. Can it be bold? Can it differentiate itself from the competition? Will it be

A boot that would redefine

the limits of cross-country

skiing must look like

a winner at first glance.

1 PAIR OF PERFECT BOOTS.


FROM LEFT TO RIGHT: JAN JAGODIČ, JURE MIKLAVC, ROBERT KRIŽNAR, ELITE RACING

PH

OT

OG

RA

PH

Y:

Tom

až

Gre

go

rič

a unified image and harmony for the entire collection, which oth-erwise consists of over 100 boots. The design of the visual charac-ter of these boots is a special pas-sion, and since we have available to us an infinite amount of pos-sibilities for improvement and new approaches, the task is also a great challenge every season.The sport of cross-country skiing is becoming more and more popular among young people. That is an exception-ally positive incentive, which demands a new and relaxed approach with design as well. And we look forward to all these challenges. jan jagodič is heAd Of de-sigNiNg the visuAL ideNtity Of sPOrtiNg fOOtweAr At ALPiNA.

Constant contact with winners

All throughout cross-country skiing boot production we have been equipping athletes com-peting at the highest level, and from virtually every country;

athletes who make appearances at the world championships in the biathlon and cross-country skiing. Their results confirm our leading place among manufac-turers of similar footwear.Our racing service is responsible for working with competitors, on-time delivery of footwear, and any servicing at competi-tions. The main goal of working with the athletes is to stay up to date with the most demanding needs of cross-country skiing, and to include any perceivable findings we make into our con-tinuing development.We are proud of the fact that years of such cooperation have allowed us to succeed in cre-ating both trust and close re-lationships with many of the best competitors, such as Petter Northug, Dario Cologna, Lukas Bauer, Petra Majdič, and Aino Kaisa Saarinen. We are con-vinced that this kind of cooper-ation and success will continue in the following seasons as well.

Peter torkar tAkes CAre Of gOOd reLAtiONs with COmPetitOrs iN the NAme Of ALPiNA..

Welcome to the elite category

just imagine that you Forget everything you know about boots, skiing, and comPeting. your Foot grabs your attention: imagine its move-ment; the way it breathes and works. then sLowLy, graduaLLy, and Layer by Layer, equiP it with everything that the Foot needs For con-Fident movement and PerFect comFort.

If you do the above process carefully, the result will amaze you. The boot has two basic component parts. One is responsible for stability, protection and the efficient transfer of power, while the other ensures a perfect fit.ELITE boots are made for top athletes in cross-coun-try skiing and biathlons, as well as all those cross-country skiers who strive for perfection, and there-fore want the best. The overboot completely covers the surface of the boot and ensures water resistance, breathability, and an exceptional fit to the foot. The internal shoe is distinguished by an innovative lac-ing system, quality materials and foot bed, which was designed after measuring the feet of competitors. The uncompromisingly perfected boot ensures ex-ceptional stability for the foot, and a great transfer of power from the foot to the ski, without unneces-sary loss of energy. A unique feature of the shoe is the Thinsulate membrane, which increases comfort while also ensuring that during the competition the skier’s feet will never get cold. Both boots from this elite family, the ECS and ECL, have received key inter-national recognition in the area of design: The Red Dot Award for design and the Good Design Award.

As awarded by The Chicago Athenaeum: Museum of Architecture and Design 2009.

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THERE ARE A THOUSAND WAYS TO BE BETTER.

WE WILL NOT BUILD BY DESTROYING. WE WILL INNOVATE. WE WILL NOT MANUFACTURE WITHOUT

REDUCING, REUSING, AND RECYCLING. WE WILL FIND WAYS TO BE CLEANER, MORE ENERGY EFFICIENT, AND

MORE SUSTAINABLE. WE WILL NOT USE RESOURCES TODAY WITHOUT PRESERVING THEM FOR TOMORROW. WE WILL FOCUS ON QUALITY, RELIABILITY, AND SAFETY. WE WILL NOT WASTE. WE WILL

PREFER NATURAL, BIODEGRADABLE, AND CHEMICAL-FREE CHOICES. WE WILL ACT WITH CARE.

Alpina - Winning as a lifestyle

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