sport - Alpina


Transcript of sport - Alpina

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ALPINA is a development-oriented footwear manufacturer with a long and inspiring tradition.

The Company is based in Slovenia where it produced its first pair of shoes in 1947.

We are focused on sport, urban casual style and leisure time footwear for women, men and children.

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1947 Shoe cooperative in Žiri begins with production of trekking shoes

1951 Cooperative transforms to ALPINA Company

1952 Company starts with production of ALLDAY and downhill shoes

1953 Launch of own retail chain

1973 Production of the first pair of cross-country ski boots

1980 ALPINA brand reaches Western market

1985 Company produces over 2 million pairs of shoes p.a., hiring almost 2,000 employees;

1988 ALPINA becomes a global brand, as export makes up 2/3 of total sales

2001-06 Move of production to other European countries;

2008 First international design award for racing cross-country boots

Launch of new Binom multivolume footwear

ALPINA recognised as a Slovenian Superbrand

2009 Reorganisation of Company into its current legal status as plc.

2012 Retail network grows to over 100 stores in Slovenia and region

2014 Lauch of e-shop in Slovenia, currently expanding on new markets

First ALPINA building

Various shoemaking workshops join

under the name Žiri Shoe cooperative

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We know a lot about technology and we’re passionate about

function. Above all, though, we believe in freedom of

movement. The movement of the bare feet is just perfect, so

we’re doing our best to support these feet with comfort, warmth,

and protection in a way that’s as natural as possible.

Our product offer is based on the use of two main technologies.

Superior comfort, flexibility and lightness of our ALLDAY and

Trekking footwear is achieved with injection molding

technology. For our Cross-Country and Downhill offering, as

well as more traditional ALLDAY styles, we rely on cemented

technology, which enables us to experiment with different

materials, while maintaining highest quality of our products.

In accordance with our DNA, we still produce in Europe and

focus entirely on products made of leather in our ALLDAY

footwear segment.

Elite 2.0 cross-country boots

ALLDAY footwear Rony

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We strive to become the leading specialist player in Nordic skiing and the day-to-day footwear market.

We develop, manufacture and sell leather shoes, bags and other product with attentiveness to detail, craftsmanship, quality and comfort.

We improve our technical skills and invest in new, innovative technology and product, as well as stable and efficient processes.

We grow the Company and its value by product extension and international expansion also through partners.

We create and sell high quality footwear and

solutions for comfortable movement, top

performance and beautiful appearance.

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Functional Design






Ensure “modernity and function” by on-going design collaborations

Shoes and bags as platform, extend to new categories if appropriate

Customer centric organisation and business development

Internationalise via new doors and co-operations, new technology

Integrated multi-channel brand marketing, specific product marketing

European footprint/ technical knowledge, integrated/ efficient


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High-quality craftsmanship

Unconventional solutions

Functional design




Among its many product ranges, ALPINA is globally best known

as the first choice of Olympic and World Cup winners

in cross-country skiing races.

Top knowledge and standards needed to meet champions’

expectations are integrated into all of the Company’s sports and

ALLDAY footwear. This way ALPINA’s brand identity reaches

international exposure.

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ALPINA is a top-level producer of winter sports footwear, with

cross-country ski boots as its flagship segment. Each season we

improve in terms of innovation, functionality, technology and


Every ALPINA product is immediately recognized as a unique

product, crafted by skillful hands and dedicated research on the

conditions and factors that affect winter sports.

ALPINA’s most loved trekking shoes with 4 DRY technology serve as

a perfect compagnion for city trails.

More adventurous customers can choose from a variety of

specialised boots for mountaneeiring, backpacking, hiking, winter

trekking, hunting, etc.

COOL trekking shoes

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With regard to ALLDAY footwear, ALPINA is

synonym for classic style combined with high

quality, comfort and fit. Italian design competence

ensures that all products are harmonised and in

line with customer expectations.

Product range consists of shoes and a capsule of

bags. The product range will be extended in the

near future.

ALPINA is a trusted brand for everyday footwear.

Its cemented and injection-molded footwear for

both men and women is characterized by fresh

design, carefully selected materials like natural

leather or warm wool and an ergonomically

supported fit.

Each shoe is made in Europe and is also available

in half sizes – always at highest quality.

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Flexibility: Careful selection of materials & complete production

guarantee great flexibility for natural movement of the foot.

Good grip: The thoughtfully designed profiles of soles made of

selected materials ensure a stable, safe walk also in winter.

Softness: Soft, high-quality materials used during the

manufacturing process make shoes soft and pleasant to wear.

Greater Volume: Sophisticated foot analyses ensure an equally

great fit for high, low, narrow, or wide feet, and a selection of

footwear widths up to G, H, and K provides perfect comfort.

Natural Materials: Real leather and natural wool linings offer

breathability and softness that’s pleasant to the touch.

Alpitex Membrane: A top-quality membrane provides additional

protection from snow, water, and cold for exceptional comfort even

in extreme weather conditions.

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>100 retail stores in Eastern Europe

1 Mio pairs sold p.a. Cemented and injected women and men shoes

800,000 pairs/year 80% export

XC and DH boots, trekking shoes

600,000 pairs/year 90% export

We continuously strive to become an international player in our dedicated markets. What we have already achieved in Sport we plan to extend to all our business activities, and are currently focusing on markets where our product features match customer expectations, including China, SEA or Japan.

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• ALPINA XC boots are used by more than 100 World cup and

Olympic athletes and biathletes

• XC World championships 2015: 18 medals

• Biathlon World championships 2015: 8 medals

• World cup 2014/15: 26 medals

• Winter Olympic games in Sochi 2014: 35 medals

• World cup XC and Biathlon 2012/13: 164 medals

• Big Crystal Globe XC 2013

• Big Crystal Globe XC 2012

Jakov Fak (SLO),

World champion in Biathlon

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Leverage on the strength/ characteristics of

complementary brands. Enter partner distribution.

Create marketing synergies.

Strong and consistent product advertising

with clear statement.

Strategic support through new media.

Brand and product communication, Newsletter,

Social media including Facebook/ Youtube…

ALPINA membership

Create awareness of ALPINA realignment

Build international PR network, ensure presence

Involve local partners in communication process

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Annual production: 1.7 Mio pairs

Revenue: 50 Mio Euro

Employees: 1,500

>10 production and distribution companies

Management, Sales, R&D, Production,


Production of high level trekking shoes,

cross-country and downhill boots, as well as

ALLDAY shoes.

Three divisions: Sport/ ALLDAY footwear/


ALPINA, d.o.o.

Strojarska ulica 2, 4226 Žiri, Slovenia

Telephone: +386 4 51 58 000

Fax: +386 4 51 58 370

Web pages:

E-mail: [email protected]