ALGIM 2009: Gov 2.0
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Transcript of ALGIM 2009: Gov 2.0
Gov 2.0 RoundupNat TorkingtonALGIM 2009
talk about me: decade in US, emerging technology, open source, telephony, bioinformatics, GPS. now returned to NZ and up to elbows in getting people in technology to think beyond their immediate problemsKiwi Foo Camp, Open New Zealand
The Brief
Learn how Governments around the world are using the Internet to better reach citizens and partners to lower costs, collaborate, and create better outcomes for citizens and government. Nat will cover social networking, collaborative Web 2.0 tools, open data, APIs, and citizen journalism, and won't try to sell you anything.
big picture
Gov 2.0
• e-government
• digital democracy
• government 2.0
many names, same damn thing
Gov 2.0
Using modern Web/Internet tools and thinking to do things better.
Web 2.0systems that get better the more you use them
The Web ...
• ... brings people together despite distance and time,
• ... to collaborate, learn, and contribute,
• ... in their own way and (often) in their own time.
what the web does well
Government as a platform
Tim O'Reilly's phrase
“shared services”
data.gov
728 “raw” data sets
catalog, not a warehouse
353 web tools
provided by agencies, not by externalsthis is where web mapping crap goes
110k geodata layers
zips and tarssome directories
State Data Sites
local govts following suit
DC early leader here (the DC IT dir => white house)
data.govt.nz
Now we have our ownDIAOpen New Zealand
Successful Data Sharing
• Machine-readable
• Open standards where possible
• Legally reusable
• Documented
• Pre-approved
"Pre-approved" = no manual intervention to get access to the data
Do it once and reuse!
no need to reinvent licenses, standards, tar vs zip, etc. each time. Well-oiled machine!
Why Share Data?
• Ecosystem
• “Not all the smart people work here”
• “Not all the passionate people work here”
• Cheaper in the long run
• Sunlight
• Create more value than you capture
• Fact-based policy and commentary
web map site vs web map data
sunlight = can't sweep your crappy data under the rug, so you're doing it rightcreate value = don't charge for it
these are true for every piece of gov 2.0
Technology isn’t the answer
Open up, reach beyond the org, involve others, think broader to be betterTech is means, not end
Audience
• Partners
• Local businesses
• Constituents
• Globals
globals = people who arenʼt in your area, but can consume your data/APIs and deliver servicesgoogle prime exampleadrian holovatyʼs
“grow the pie”
in business we talk about growing the pie -- making the market bigger so everyone wins, including us.
apps.gov
this is where the 3rd parties get PRgive them some love, tooexample of growing the pie of love
enable self-service
government is a platform for collective actionbut not every collective action should require the time of a paid government employeeopen systems are important here: low barriers
The Pillars
• Government-to-Government
• Citizen-to-Government
• Government-to-Citizen
• Citizen-to-Citizen
Food Safety
FoodSafetyNew South Wales3rd party app built using public-released data
zillowvaluation infozoodle.co.nz trying to do this too
everyblockbuilding permits in Chicago
“citizen journalism”Adrian Holovaty
Wellibus appbundled database, so works offline and with iPod TouchTMRO kiwi-made
dataTO.org
Bi-directional
so far itʼs govt-to-citizenhow do we get the other flow?build a web site with a form? yes ... and no
Every web site is a compliance cost.
Rod Drury
Government should make web services, not
web sites.Rod Drury
Cons
• Dependence
• Bigger build
• Ongoing operations
• More complex than data tarball
Pros
• Bidirectional
• Live
• Integrate into your workflow
• “Automatic bizdev” aka magic integration
• Integrated means automated
Amazon franchises their entire operation through APIsproduct catalogpurchasinglisting productsinfrastructurehealthy ecosystem with Amazon in the center>1M affiliates, 180k API developers, total > 200M in revenue[next = ebay]
listingthen selling after they maxed out listers>60% of items listed through API[next = google maps mobile]
Google Maps Mobileusing local Wellington mobile technology!uses the API to access the serversThe difference between Google and eBay is that eBay made money, Google lost itbut Google plans to use the maps and eyeballs for local advertising
Ideas
• FixMyStreet.com
• Transportation
• Permits
transportation = paymentstoll road mumble grumblepermits = beyond form, tracking process through system, updating. reducing workflow to state machine
Push and Pull
• Apps already exist
• You want apps to exist
Community
this word already has meaning for you
Community
• Must be nurtured
• Who is good at this?
• Code doesn’t make it happen
you'd think local government would know how to make and run communities, but not necessarily a core strength -- your community always exists and is well defined.developers, you have to woocommunity manager role
Community Manager
• CRM
• bizdev
• tech support
• Camp Mother
can learn from open source projectsdata.gov and others realising this
Social Media
Secrets to Success
• Conversation
• Real person
• Augment, not Create
• Public resolution
don't just blurt out PR headlines into people's earstake the opportunity to put a professional yet human face on the organisation. doesn't have to be wackypiggyback on existing tech support or whatever. work with, not against.be seen to be engaging and doing good, get the thanks and love
The Golden Rule:Be Useful
PR comes from doing good online, not from saying you're good
ManagedEngagement
What would happen if council staff engaged in the Facebook group discussions about their communities?
Customer Service
• Telecom New Zealand
• Vodafone New Zealand
• Comcast (US)
Collaboration
A different style of citizen-to-government
it.usaspending.govcan drill down into individual projectsframed as “tell us where weʼre wasting money”
Sharedbookannotations to billsdiscussionsanother way to get feedback from citizens
gather the knowledge from your partners, suppliers, customers, employees
“Experience is a hard teacher, but a fool will
have no other.”
Going to crib from Tim OʼReilly and point out some things that have worked before.
Build open, extensible systems
IBM PC took off because everyone could build compatible hardwareWeb took off because anyone could use code and build their own website, and they interoperated
Build simple systems, and let them evolve
Twitterʼs original design doc was 1/2 a page of paper, and there are now 11,000 applications built on top of it (written by third parties).The hourglass model: run on many systems, support many applications, but connected by a common protocol.“Complex systems built from scratch never work. You need to build a simple system and let it grow… Complex problems paradoxically require simple answers.”
Design for cooperation
Small systems loosely joinedDNS is federated, not centralised
Learn from your users
Google maps(used by 45% of all online mashups)hired the first guy to make a mashup
fedspending.org used to be run by OMBwatch
Lower the barriers to experimentation
Failure should be an option.Edison: “I didnʼt fail ten thousand times. I successfully eliminated, ten thousand times, materials and combinations that did not work.”
Much innovation comes from a single engineer within an entity like the New York Times, putting archives up on an inexpensive, rented server from Amazon. The low cost of failure made it easier to experiment.
Build a culture of measurement
Amazon driven by numbersNeed good metrics!
You are what you measure.theyworkforyou
Build a community
You want this to succeed.You also want to get credit.(“Why do we need NOAA when we have weather.com?”)
Thank YouNathan Torkington