Keynote ALGIM Wellington 2013
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Digital + community: what works and how do I build a strategy around this?
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Digital + Community: what works and how do I build a strategy around this? Working with community and digital experiences requires a lot of thinking through. You need to consider what the actual experience it is that you are trying to deliver and how your community can participate with you and your content. Using the latest technology is not enough, there needs to be a strategy behind why you are doing the initiative in the first place. This talk will discuss many digital experiences the Powerhouse Museum has conceived of and delivered utilising a strategy and different technologies and plaftorms behind each experience. Successes and some failures will be shared.
Transcript of Keynote ALGIM Wellington 2013
Digital + community: what works and how do I build a strategy around this?
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by National Media Museum
@paulabraypaulabray.com
500,000 objectsScience, Design & Technology
@phmuseum
by Australian War Memorial
insert image of Kiwi
t
by Smithsonian's National ZooCC BY-NC-ND 2.0
Digital Social & Emerging technologies
a bit on the team
PhotographersAV producer/editorScanner operatorPhoto LibrarianCopyright officer
cross
by angelsk
Produce once
Publish many
by krazydad / jbum
Museums, galleries & libraries are experiencing change
need to be relevant
continue to engage new audiences
in the fast pace of changing technologies
how do we make digital + community work?
what is the right platform/experience?
how do we provide deeper engagement?
citizen curators
tagging comments
location identification
‘then and now’
remix
innovation
Visitor Cycle
pre during post
web in gallery/handheld mobile/web
by Seb Chan fresh+new(er)
Curio and the O
?National Library NZ on The Commons
Some rights reserved by umpcportal.com
Technology is changing audience behaviour
audiences are social
start conversations
by Library of Congress
tell and share stories
by Cornell University Library No known copyright restrictions
photo by Viola.nl
deviced-up
networked
Curating content
sharingremixing
reusing
its not about the technology-arduino
CC BY-NC-ND 2.0 by danlane It’s not just about technology
by .stephweiss'CC BY-NC-ND 2.0
there is always a tech solution
It’s about what you do with
the technology
Little slide dress Emily Steel
MCA e-publication
behind-the-scenes
Powerhouse Museum projects
Be an ‘open’ Museum – open to rich engagement, to new conversations
by ilmungo
new ways to engage with audiencesthat may challenge, involve
‘experimentation’
by wader
dissolve ‘boundaries’ between exhibitions, programs, publications and web
by Rev. Xanatos Satanicos Bombasticos (ClintJCL)
Enable new interactions with visitors within our
‘spaces and online’
Increase the level of collection information accessible through
‘open access’
findableit is where I am and where I look5
meaningfulI can understand it
responsiveto my interests, moods, location
usable/shareableI can pass it on and share
availableonline/web onsite/galleries
and offsite/community
by Seb Chan fresh+new(er)
collection online 2006
115,517objects
134,385images
find stories within
fine details
Creative Commons license
our API
by Halans
250 people
13 projects used Powerhouse API
64 API keys downloaded
gov 2.0 mashups
Notable Mashing Achievement Book Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/flipexplorer
Flip Explorer
Flickr screen grab
Flickr screen grab
we geo-map our images
incredible innovation using our contentPaul Hagon
MOB-augmented reality on iphone/android
install Layar+ BuildAR
real time then and now
we developed partnershipsABC screen grab
examples or reuse
‘then and now’ photography
we saw location identification
?Flickr screen grab
Flickr screen grab
Flickr screen grab
Flickr screen grab
Domain screen grab
Common Ground 2009global flickr meet-up
Community curated slideshow
projected onto each institution
a chance to get to KNOW and say
to the community
vernhart
dedicated Flickr fans turned up
Community presentations
the access
it’s the connections
the conversations
citizen research
innovation
influenced onsite experiences
co-curate
our content was re-used & shared with usphoto by shealo
numerous accounts of citizen research
Image courtesy Randwick City Library Services
Photography by Sutto
Flickr screen grab
Flickr screen grab
we know our audience wants to participate
Winner MAPDA multimedia award
built-in scanner
the darkroom experience
series of projections
audiences were sharing their stories
12 Flickr photographers came to opening
Australian
by Scotticus_ CC BY-NC 2.0 want to share
Year long series of events
celebrate the shared cultural heritage of Australia
Building a shared Australian memory experience
benevolent society beach shot
Artsy
revise
The U.S. National Archives
To summarise
Understand community
What is the experience?
Technology is only the tool
Make content accessible/useable
Be participatory and responsive
Experiment - fail - learn
by proteinbiochemist CC BY-NC 2.0
Bring a plate
re
by National Media Museum
Thank youALGIM
@paulabray
